The Unofficial TikTok Shop Podcast with Jordan West

Send us a textIn this episode, Jordan speaks with Jon Morrison from Get Clear Consulting about the 4 different types of characters that emerge during a crisis. Jon explains what a story brand is and why it's a powerful tool in marketing. He shares the importance of changing your messaging and appropriately positioning yourself during this time. Jon shares a lot of wisdom in this episode and describes the different types of characters during a crisis.The four different characters in a story:VictimVillainHeroGuideFind out more about Jon Morrison at:https://getclearsites.com/Register for a webinar here: https://mindfulmarketing.co/free-webinarListen to our previous interview with Raitis of Printful here: https://podcasts.apple.com/ca/podcast/ep-58-stop-spending-on-non-essentials-to-save-your/id1480733021?i=1000470435605Take the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quiz   Have an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline

Send us a textIn this episode, Jordan speaks with Raitis from Printful, a print-on-demand company, about what they are currently doing during the COVID crisis.Raitis talks about the different phases that they had to go through during the COVID crisis and some of the big steps they took to maintain their business in the current situation. He explains the process of their print-on-demand products,  adding a Printful app to e-commerce platforms, and what makes their products stand out from their competition.Find out more about Raitis and Printful at:https://www.printful.com/https://www.instagram.com/printful/Listen to our previous interview with Maurice of CMC Gold here:https://podcasts.apple.com/ca/podcast/ep-55-set-small-goals-make-them-happen-maurice-cmc/id1480733021?i=1000470105574Register for a webinar here: https://mindfulmarketing.co/free-webinarTake the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quizHave an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingon

Send us a textIn this episode, Jordan and Sean talk about the type of marketing language to use during the COVID crisis.It's a strange time we're living in but that doesn't mean you should stop selling your products. In fact, this is the perfect time to connect with your audience in a much deeper way. It's time to think about what your customers feel and fulfill their needs through your products. Keep speaking to people and be available to those who need what you're selling. Here's how you should do your marketing during this crisis:Watch your toneFocus on helping, not selling Build a communityBe creativeRegister for a webinar here: https://mindfulmarketing.co/free-webinarTake the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quizHave an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline

Send us a textIn this episode, Jordan speaks with Maurice from CMC Gold about some of the pivots they've had to make, as well as setting goals effectively.Maurice shares how their brand started from designing party supplies to selling different baby decors and other essential baby products online. He also shares some of the apps that help them recover abandoned carts through Facebook Messenger and SMS. Abandoned Cart Apps:https://recart.com/https://smsbump.com/Find out more about Maurice and CMC Gold at:https://cmcgold.com.au/https://www.instagram.com/cmc.gold/Listen to our previous interview with Devin and Anne of Happy Sloth Co.https://podcasts.apple.com/ca/podcast/ep-53-why-its-okay-to-be-lazy-devin-anne-happy-sloth/id1480733021?i=1000468971162Take the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quiz   Have an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline

Send us a textTo help out all of the ecommerce business owners out there in these uncertain times, we're launching a free marketing webinar series devoted to helping and educating ecommerce store owners. As business owners, the economic developments brought on by COVID-19 have for some, been a cause for concern and anxiety. Common questions being asked are: What does a potential downturn look like for my business? How long will it last? Will I lose revenue? What should I do to make it through? Etc.We’ll walk through what we’ve been seeing in the digital marketing space right now, whats working and whats not, and how you can run the best compaigns possible to ensure your ecommerce store is profitable in these uncertain times.We're here to help. We're in this together. We got you.Register for a webinar here: https://mindfulmarketing.co/free-webinar

Send us a textIn this episode, Jordan speaks with Devin and Anne from Happy Slot Co. about the first hire that you should make and where you should go from there.They talk about knowing when to let go and bringing more people on to make time for things that matters the most. They also talk about their success in Google shopping and organic Instagram growth. Find out more about Happy Sloth Co. here:https://happysloth.co/https://instagram.com/happyslothcoListen to our previous interview with Christina Stevens from Sdara Skincare:https://podcasts.apple.com/ca/podcast/ep-51-how-to-build-seven-figure-business-on-amazon/id1480733021?i=1000468298895Take the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quiz   Have an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline

Send us a textIn this episode, Jordan and Sean talk about organic social media and where you should be spending your time in 2020.They talk about creating strategies and knowing the right social media platform for your business. 5 Organic Social Strategy: 1. Get in the mind of your customer2. Provide value first3. Go where your customers are4. Lead with meaning and meaningful content5. Plan aheadListen to part 5 of our Marketing Strategy series here:https://podcasts.apple.com/ca/podcast/ep-50-marketing-strategy-part-5-content-strategy/id1480733021?i=1000468074755Take the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quizHave an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline

Send us a textIn this episode, Jordan speaks with Christina Stevens from Sdara Skincare about how they built a six-figure skincare business on Amazon.Christina talks about how they started selling on Amazon and why it's a great platform for small business owners to launch their products. She talks about the advantages of using Amazon and explains how Fulfillment By Amazon (FBA) works.Find out more about Christina Stevens and Sdara Skincare at:https://sdaraskin.com/https://www.facebook.com/sdaraskincare/https://www.instagram.com/sdara.skincare/Listen to our previous interview with Keira O'mara from Mama Designs here:https://podcasts.apple.com/ca/podcast/ep-49-work-on-your-business-not-in-your-business-keira/id1480733021?i=1000467606900Take the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quiz   Have an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline

Send us a textIn this episode, Jordan and Sean talk about the 5 pillars of content and how you can use that to further your digital strategy.They talk about why your content should serve a purpose and why you should provide value to your customers. The 5 pillars of content:Pricing and costComparisonsProblemsReviewsBest in classListen to part 4 of our Marketing Strategy series here:https://podcasts.apple.com/ca/podcast/ep-48-marketing-strategy-part-4-customer-personas/id1480733021?i=1000467399394Take the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quizHave an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline

Send us a textIn this episode, Jordan speaks with Keira O'mara from Mama Designs about what you should outsource and what you shouldn't.Keira talks about her other company that supports female entrepreneurs and her online course about how to grow your business on a budget. She also talks about how outsourcing has helped her business scale faster. Find out more about Keira O'mara and Mama Designs at:https://www.mamadesigns.co.uk/https://www.instagram.com/mamadesigns/Listen to our previous interview with Chris Shipferling From Global Wired Advisors:https://podcasts.apple.com/ca/podcast/ep-47-maximizing-value-your-ecommerce-business-chris/id1480733021?i=1000466918750Take the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quiz   Have an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline