The Unofficial TikTok Shop Podcast with Jordan West

Send us a textIn this episode, part 5B of a six-part series on 6 small tweaks to double your return on ad spend (ROAS), Jordan and Sean talk all about Lookalike Audiences.They define what a Lookalike audience is, and how Facebook targets your audience based on a list you've imported. They also talk about why purchasers will always be your best audience and how you can create different lookalike audiences based on the purchase value. They also go in-depth on the kind of seed audiences you can create lookalike based off of.Marketing Calculator:https://mindfulmarketing.co/marketing-calculatorRegister for a webinar here: https://mindfulmarketing.co/free-webinarTake the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quiz   Have an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline

Send us a textIn this episode, Jordan speaks with Akiva Prell from Creative Capital about different ways to fund your e-commerce brand.Akiva explains how they help e-commerce businesses by creating ad campaigns and deploying them using their own money starting from 100 dollars a month. He also talks about the e-commerce capital problem and how to use your capital in the most intelligent useful way.Find out more about Akiva Prell and Creative Capital here: https://agncgroup.com/creativecapital/https://www.linkedin.com/in/akiva-prell-90317516a/Marketing Calculator:https://mindfulmarketing.co/marketing-calculatorListen to our previous interview with Jake Newbould from Piglet here:https://podcasts.apple.com/ca/podcast/ep-75-lowering-your-cost-acquisition-using-campaign/id1480733021?i=1000477748266Take the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quiz   Have an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline

Send us a textIn this episode, part 5 of a six-part series on 6 small tweaks to double your return on ad spend (ROAS), Jordan and Sean talk all about targeting.Knowing who your customers are is an important step for a successful ad campaign and it's crucial that you target those who are interested in your products or services. Facebook offers a broad range of targeting options but how do you know if you are targeting your audience precisely?Here are some of the things we look at when it comes to targeting:1. Are you testing multiple audiences?2. Are you segmenting your audiences by traffic level?3. Are you making sure that your audiences are separate?4. Is your cold audience large enough?5. Are you running ads on multiple placements?6. Are you treating all demographics the same?7. Is there enough variety in your audience targeting?Marketing Calculator:https://mindfulmarketing.co/marketing-calculatorRegister for a webinar here: https://mindfulmarketing.co/free-webinarTake the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quiz   Have an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline

Send us a textIn this episode, Jordan speaks with Jake Newbould from Piglet about what he's doing to lower his acquisition cost and scale campaigns massively during this time. They talk about how PR can bring referral traffic to your website and increase your page and domain authority. They also talk about why your ad creative and offer play an important role when running Facebook ads. They also go in-depth on lookalike audience and campaign budget optimization.Find out more about Jake from Piglet at:https://www.pigletinbed.com/https://www.instagram.com/pigletinbed/Optimize your product images:https://feedonomics.com/How Brands Grow by Byron Sharp:https://www.amazon.com/How-Brands-Grow-What-Marketers/dp/1511383933Marketing Calculator:https://mindfulmarketing.co/marketing-calculatorListen to our previous interview with Beatrice of Honeypot Co. here:https://podcasts.apple.com/ca/podcast/ep-69-why-its-important-to-niche-down-to-grow-your/id1480733021?i=1000475783805Take the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quiz   Have an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline

Send us a textIn this episode, part 4 of a six-part series on 6 small tweaks to double your return on ad spend (ROAS), Jordan and Sean talk all about ad creative.They talk about different types of ad creative and many ways to know whether your ad creative is working or not. They also talk about testing images vs. videos on different ad sets and using different creative on retargeting ads. Marketing Calculator:https://mindfulmarketing.co/marketing-calculatorRegister for a webinar here: https://mindfulmarketing.co/free-webinarTake the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quiz   Have an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline

Send us a textIn this episode, Jordan speaks with Mike and Joe from Build Assets Online about dropshipping and how you can use it to profitably accelerate your business.Mike and Joe talk about the ins and outs of dropshipping and what it is really all about. They also talk about the type of products that you can dropship and how you can market it to the right people. They also go in-depth, talking about the process of the long buying cycle. Find out more about Mike and Joe from Build Assets Online  at:https://www.buildassetsonline.com/Marketing Calculator:https://mindfulmarketing.co/marketing-calculatorListen to our previous interview with Beatrice of Honeypot Co. here:https://podcasts.apple.com/ca/podcast/ep-69-why-its-important-to-niche-down-to-grow-your/id1480733021?i=1000475783805Take the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quiz   Have an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline

Send us a textIn this episode, Jordan and Sean talk about part 3 of a six-part series on 6 small tweaks to double your return on ad spend (ROAS) - the ad copy. What is ad copy? Copy stands for copywriting.  It's the messaging that you use in your ads directly. This would be your ad text, ad headline, call to action, and newsfeed description.6 pinpointed ways to know whether your ad copy is working or not:1. Does your ad copy call your audience out?2. Does your ad copy identify a pain point?3. Does your ad copy offer a solution?4. Is your ad copy simple?5. Is your ad copy conversational?6. Does your ad copy speak in the language of the target audience?Marketing Calculator:https://mindfulmarketing.co/marketing-calculatorRegister for a webinar here: https://mindfulmarketing.co/free-webinarTake the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quiz   Have an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline

Send us a textIn this episode, Jordan speaks with Beatrice from the Honeypot Co. about how she built and scaled her brand organically.  Beatrice shares some of the amazing opportunities that they had in the past including her controversial TV commercial ad with Target and how it helped increase her brand exposure with Public Relations. She talks about how she scaled her brand organically through social media and by taking every speaking engagement opportunity. Find out more about Beatrice and Honey Pot Co. at:https://thehoneypot.co/https://www.instagram.com/thehoneypotco/The Secrets of Secrets Book by Osho:https://www.amazon.com/Secret-Secrets-Golden-Flower/dp/1780289979Marketing Calculator:https://mindfulmarketing.co/marketing-calculatorListen to our previous interview with Darci from Pink Desert here:https://podcasts.apple.com/ca/podcast/ep-69-why-its-important-to-niche-down-to-grow-your/id1480733021?i=1000475783805Take the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quiz   Have an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline

Send us a textIn this episode, Jordan and Sean talk about part 2 of a six-part series on 6 small tweaks to double your return on ad spend (ROAS) - the offer. You can run the best possible funnel but if you don't have a good offer, it is all gonna fall flat!What is an offer? It's what you are presenting to your buyers - it is not the product. It's how the product is going to change your customers' lives, what they're gonna get from the product, and how it solves the problem. Often times, the offer is something that gets overlooked and a lot of people don't know how it differs from their products.Important questions to know if you have an outstanding offer: - What is unique about your product?- Who does it help?- How does this product help them?- Have you clarified how this product improves an average day?- Are you clear on what problem this product solves?- Are there any current promotions or discounts that you can offer?- What are the features and benefits?Marketing Calculator:https://mindfulmarketing.co/marketing-calculatorRegister for a webinar here: https://mindfulmarketing.co/free-webinarTake the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quiz   Have an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonlin 

Send us a textIn this episode, Jordan speaks with Darci from Pink Desert about why it's important to niche down and offer exactly what your customers want.Darci shares how she scaled her brand through organic Instagram marketing and working with influencers. She talks about why it's important to hire additional help to grow your business faster and why networking with other business owners is crucial in an entrepreneurial journey. Marketing Calculator:https://mindfulmarketing.co/marketing-calculatorFind out more about Darci and Pink Desert  at:https://www.thepinkdesert.com/https://www.instagram.com/pinkdesert/Register for a webinar here: https://mindfulmarketing.co/free-webinarListen to our previous interview with Ombraz Sunglasses here:https://podcasts.apple.com/ca/podcast/ep-67-scaling-focus-simplicity-ombraz-sunglasses/id1480733021?i=1000474496036Take the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quiz   Have an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline