

The Unofficial TikTok Shop Podcast with Jordan West
Jordan West
The Unofficial TikTok Shop Podcast with Jordan West is the go-to show for brands and marketers who want to understand TikTok Shop and use it to drive real revenue.
I’m Jordan West, founder of Social Commerce Club, one of the largest TikTok Shop agencies in North America. My team works with some of the biggest brands on TikTok Shop, and on this podcast I break down what’s working right now: TikTok Shop strategy, creator-led growth, affiliate programs, live shopping, paid media, storefront optimization, product launches, and the systems behind scaling. Whether you’re a DTC brand, an Amazon brand
I’m Jordan West, founder of Social Commerce Club, one of the largest TikTok Shop agencies in North America. My team works with some of the biggest brands on TikTok Shop, and on this podcast I break down what’s working right now: TikTok Shop strategy, creator-led growth, affiliate programs, live shopping, paid media, storefront optimization, product launches, and the systems behind scaling. Whether you’re a DTC brand, an Amazon brand
Episodes
Mentioned books

Jul 28, 2020 • 13min
Ep 88 - Why Your eCommerce Store Needs Social Proof Acceleration Marketing
Send us a textIn this episode, Jordan and Sean talk about Social Proof Acceleration (S.P.A.) Marketing and why you should use this strategy. You will learn: - The reasons why you should use Social Proof Acceleration (S.P.A.) Marketing. - The benefits of S.P.A. Marketing- The investment you need to run this type of marketing. - The crucial need for relationships and networks of influencers- When is S.P.A. good for your business. Learn more about Social Proof Acceleration here:https://mindfulmarketing.co/social-proof-accelerationMarketing Calculator:https://mindfulmarketing.co/marketing-calculatorRegister for a webinar here: https://mindfulmarketing.co/free-webinarTake the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quiz Have an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline

Jul 23, 2020 • 32min
Ep 87 - Scale Your E-Commerce Brand Through Serving a Specific Niche and Creating a Unique Product with Fran of TomboyX
Send us a textIn this episode, Jordan speaks with Fran from TomboyX about scaling up massively online through serving a specific niche and creating a unique product. Fran describes the process and advantages of transitioning to a third-party distributor and their main reason behind doing it. She talks about the importance of knowing which things are urgent and important in order to deliver a great product. She also shares how their team reaches out to customers to improve their product sizing and provide great customer service.Find out more about Fran and TomboyX here:https://tomboyx.com/https://www.instagram.com/tomboyx/Marketing Calculator:https://mindfulmarketing.co/marketing-calculatorListen to our previous interview with Nathan Hirsh from Outsource School:https://podcasts.apple.com/ca/podcast/ep-85-onboarding-virtual-assistants-for-your-business/id1480733021?i=1000485224237Take the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quizHave an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline

Jul 21, 2020 • 15min
Ep 86 - Case Study: How Little & Lively Grew A High-Revenue SMS List in 60 Days
Send us a textIn this episode, Sean interviews Jordan about Little & Lively and how they grew their SMS list over the last 60 days.Jordan explains the reason why they added SMS as part of their marketing strategy and how they implemented it by pairing it with their Facebook VIP group. He also goes in-depth, talking about the results they received within 60 days and shares some tips on how to become successful in SMS marketing. Learn more about Little and Lively here:https://www.littleandlively.com/https://www.instagram.com/littleandlively/Marketing Calculator:https://mindfulmarketing.co/marketing-calculatorRegister for a webinar here:https://mindfulmarketing.co/free-webinarTake the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quiz Have an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline

Jul 16, 2020 • 23min
Ep 85 - Onboarding Virtual Assistants For Your Business with Nathan Hirsch Of Outsource School
Send us a textIn Episode 85, Jordan speaks with Nathan Hirsh from Outsource School about Virtual Assistance. Nathan details step-by-step how to hire virtual assistants and what to look out for. As well, learn what tasks you can delegate to virtual assistants and how you can gain more focus on business development.Find out more about Nathan Hirsch from Outsource School here:https://www.outsourceschool.com/Marketing Calculator:https://mindfulmarketing.co/marketing-calculatorListen to our previous interview with Trevor Crotts Of Buddy Brands here:https://podcasts.apple.com/ca/podcast/ep-83-implementing-augmented-reality-on-shopify-trevor/id1480733021?i=1000484020339 Take the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quizHave an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline

Jul 14, 2020 • 12min
Ep 84 - When to Hire A Facebook Ad Agency
Send us a textIn this episode, When to Hire A Facebook Ad Agency, Jordan and Sean talk about different reasons why and when you need to get an ad agency to run your Facebook ads.Gain more clarity on your marketing strategies. Learn more about:- Key decision-making points in getting an agency for your Facebook Ads- The rule of thumb in hiring an Ad Agency- Benefits of having an Ad Agency for small business owners, startups and entrepreneurs- In-house Facebook Ads Specialist vs Ad AgencyMarketing Calculator:https://mindfulmarketing.co/marketing-calculatorRegister for a webinar here: https://mindfulmarketing.co/free-webinarTake the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quiz Have an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline

Jul 9, 2020 • 26min
Ep 83 - Implementing Augmented Reality On Shopify With Trevor Crotts Of Buddy Brands
Send us a textIn this episode, Jordan speaks with Trevor Crotts from Buddy Brands about Augmented Reality on Shopify. Trevor talks about how they built Buddy Brands to serve dog owners. He shares how he dealt with various brand channels and product pricing. He also shares different insights into how Augmented Reality on Shopify engages customers with superb user experience and gives some pointers on how process automation works.Find out more about Trevor Crotts from Buddy Brands here:https://www.buddybrands.pet/Marketing Calculator:https://mindfulmarketing.co/marketing-calculatorListen to our previous interview with McKenzie Bauer from Thread Wallets here:https://podcasts.apple.com/ca/podcast/ep-81-understanding-your-ideal-customers-to-grow-your/id1480733021?i=1000482295775 Take the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quiz Have an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline

Jul 7, 2020 • 18min
Ep 82 - 8 Reasons Why Should You Create Facebook VIP Groups
Send us a textIn this episode, Jordan and Sean share the key reasons why creating a VIP group on Facebook is a must. Building your own community group on Facebook can powerfully impact your eCommerce success. Learn more about:- Why should you create a VIP group?- What is the best size of a community group?- When is the right time to target your clients to engage in your VIP group?- How often do you need to engage your VIPs? - What perks can your VIPs get from your Facebook community? - Do you still need to run ads in your VIP group? - How will your VIP group help contribute to your business growth? Marketing Calculator:https://mindfulmarketing.co/marketing-calculatorRegister for a webinar here: https://mindfulmarketing.co/free-webinarTake the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quiz Have an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline

Jul 2, 2020 • 34min
Ep 81 - Understanding Your Ideal Customers To Grow Your Ecommerce Business with McKenzie Bauer from Thread Wallets
Send us a textIn this episode, Jordan speaks with McKenzie Bauer, Co-founder and CMO of Thread Wallets, about growing your eCommerce business with ideal customers. McKenzie shares Thread Wallets’ business journey, and how they’re able to conceptualize their products based on their target customers. She talks about customer lifetime value, predictive customers, and other strategies on email and SMS marketing. She also shares more great tips for scaling your business, especially for those starting up. Find out more about McKenzie Bauer from Thread Wallets here:https://www.threadwallets.com/Marketing Calculator:https://mindfulmarketing.co/marketing-calculatorListen to our previous interview with Abbey and Mike from Coffee Over Cardio here:https://podcasts.apple.com/ca/podcast/ep-79-how-to-become-successful-in-micro-influencer/id1480733021?i=1000479668243 Take the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quiz Have an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline

Jun 30, 2020 • 16min
Ep 80 - Part 6: Small Tweaks To Double Your Return On Ad Spend - Budget & Time
Send us a textIn this episode, part 6 of a six-part series on 6 small tweaks to double your return on ad spend (ROAS), Jordan and Sean talk about budget and time management.Effectively track your ROAS by setting the right key performance indicators and being on top of your budget and time in running ads. Here are some of the things you need to consider:- What KPIs do you need to know?- How much are you willing to pay to acquire customers?- How much time should you spend in your ad account each day?- How do specialists and agencies manage ads vs. do-it-yourselfers?Marketing Calculator:https://mindfulmarketing.co/marketing-calculatorRegister for a webinar here: https://mindfulmarketing.co/free-webinarTake the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quizHave an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline

Jun 25, 2020 • 41min
Ep 79 - How to Become Successful in Micro-Influencer Marketing, with Abbey and Mike from Coffee Over Cardio
Send us a textIn this episode, Jordan speaks with Abbey and Mike from Coffee Over Cardio about a successful micro-influencer marketing campaign. Abbey and Mike share how they got into the coffee business, and how they're able to successfully grow their business through building a culture, a healthy environment, and a community of empowering micro-influencer groups. They share the program that they use to build an effective micro-influencer campaign and different tools to acquire and nurture influencers. They also talk about the rewards and incentives that they offer to influencers.Find out more about Abbey and Mike from Coffee Over Cardio here:https://coffeeovercardio.com/Marketing Calculator:https://mindfulmarketing.co/marketing-calculatorListen to our previous interview with Akiva Prell from Creative Capital here:https://podcasts.apple.com/ca/podcast/ep-77-different-ways-to-fund-your-e-commerce-brand/id1480733021?i=1000478519292Take the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quiz Have an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonlineo


