The Unofficial TikTok Shop Podcast with Jordan West

Send us a textWe are teetering on the brink of a recession right now. The good news is everything’s going to be okay if you are a brand that highly values intrinsic brand loyalty and customer LTV.In this episode, Tejas Konduru of Via Customers talks about the valuations in the space right now. He and Jordan also discuss what is going to happen in the next year and a half.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEThe idea for Via Customers is all mobile marketing living together is the best experienceOnce you cross 10-30 Million in GMV, you will need a tool that is not a self-service type.The most demanding customer is the most rewarding customer served.The only companies that will survive the next year and a half are the companies that see a path to profitability, have a positive cash flow, and are becoming default investable.Everybody wants to invest in an enduring business that can raise money again.It is more important to have intrinsic brand loyalty and high repeat customer rates than to just play the volume and new customer acquisition game.The ones who struggle are the ones who have never taken the LTV side seriously.The number one storefront for brands won't be their website or their physical store. It will be mobile.The secret to scaling has always been hiring the right people.It comes down to the culture and the people that you bring in that morph into that culture.It’s very important to have a strong finance team and an operating cadence.Valuation is everything you are going to do in the future discounted by how much risk someone sees in you.Recommended Tool: Superhumanhttps://www.superhuman.comRecommended Podcast: How I Built This with Guy Razhttps://podcasts.apple.com/us/podcast/how-i-built-this-with-guy-raz/id1150510297   Today’s Guest:Tejas Konduru is a co-founder and the CEO of Via Customers.Via Customers is a mobile marketing platform for eCommerce brands.Connect and learn more about Tejas and Via here:Website: https://www.viacustomers.com LinkedIn: https://www.linkedin.com/in/tejas-konduru We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growJoin our community and connect with other ecommerce brand owners and marketers!https://www.facebook.com/groups/secretstoscalingpodcast

Send us a textRebranding can be scary for a lot of brands. However, if done correctly, it can be a great opportunity to further grow your business and set the stage for success for years to come.In this episode, Jordan interviews Rob Fraser of Outway, formerly Endur. He talks about the rebrand they did and the thought process that led to a successful launch. He also shares his framework for thinking about brands and the important things you need to know about raising money.Listen up and learn from this episode.KEY TAKEAWAYS FROM THIS EPISODEIf done correctly, you can use a rebranding opportunity as a tailwind, not a headwind. A brand can be likened to a human being with 3 core attributes: A name, an identity, and an essence.When Outway rebranded, what changed was its name, not its essence and its identity.Raising money should be looked at as an accelerant not a way to keep yourself alive.Bring in a strategic group of investors. Strategic investors are people who share your values. If your goals are not aligned, it's generally a pathway to misery. You don't know what you don't know and the more you learn, the more you know you don't know.Bootstrapping will teach you the lessons you need to learn early on.You should listen to your guts.The more time in the game, the more you understand that patience is key.Make decisions thinking in the long term, not in the short term.Every time you level up in business, you are a beginner at a new level again.The secret to scaling is building and nurturing a world-class team.Today’s Guest:Rob Fraser is the founder and CEO of Outway.Outway is a brand that provides a wide range of bold performance socks.Connect and learn more about Rob Fraser and Outway here:Website: https://www.outway.com LinkedIn: https://calinkedin.com/in/robbfraser Twitter: https://www.twitter.com/robbfraser Rob Fraser's founding story: Ep 174: From Solo Operator to Multiple 7 Figures with Rob Fraser, Founder of Endūr https://bit.ly/3rZFa5QWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growJoin our community and connect with other ecommerce brand owners and marketers!https://www.facebook.com/groups/secretstoscalingpodcast

Send us a textA lot of eCommerce brands are now seeing great results in Google’s Performance Max but still do not exactly know how to scale it. If you don’t have everything set up properly, you’ll miss the opportunity to win early with the most powerful tool digital marketers have access to in 2022.In this episode, Jordan gives out some important tips for succeeding in using Google’s Performance Max.Listen up and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODECompare your new customer acquisition cost on other platforms versus your new customer acquisition cost at Performance Max.Make sure that you still have your branded campaigns set up.You need to make sure that you have accurate full-funnel conversion tracking.Make sure that you’re able to feed your purchase data to Google.Only have one campaign for warm and cold.Do not set a target on return on ad spend. Let the machine do what the machine wants to do.Make sure that you have all the creatives and make sure that they line up with the avatar that you are trying to go after.Connect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/This month's sponsor is Rep AI. Rep is the world’s first-ever AI-powered sales associate for e-commerce websites. It’s a sales-focused chatbot that uses AI to automatically identify and approach disengaged customers with a contextual and personalized conversation to upgrade customer experiences and increase sales. Just like in brick-and-mortar, it recommends products, answers product-related questions, and even upsells. So hit https://hellorep.ai/upgrowth and get a 2-week free trial + 50% off for your first 12 months.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growJoin our community and connect with other ecommerce brand owners and marketers!https://www.facebook.com/groups/secretstoscalingpodcast

Send us a textPerformance Max is the shift eCommerce brand owners have been waiting for, and will revolutionize the way we market.In this episode, Jordan West interviews Kasim Aslam of Sol 8 about Performance Max and Google ads. He discusses how to run Performance Max campaigns and what you should and shouldn't do with these campaigns.Listen and learn in this episode.KEY TAKEAWAYS FROM THIS EPISODEGoogle knows what you are going to buy before you know you're going to buy it.Performance Max is using millions of demographic and psychographic profiling factors to understand who you are and to predict your intent.Google used to be focused on capturing purchases at the very bottom of the funnel, but now with Pmax it's more than capable of the full funnel and even pre-funnel acquisition.You can't trust Google Education. They lie.Google can identify common denominators depending very heavily upon your niche.If you are a marketer that's looking to target specific avatars and you know your avatar well, there's no level of targeting that's unavailable to you with Performance Max.Don't build multiple campaigns on Performance Max, build one campaign.For eComm, separate by product categories and replicate your asset groups by distinct audience signals.Limit superfluous URLs. The products that people click on are not the products that people buy.You want all of your product catalog in your PMax campaign separated by product categories.Make sure that you are spending enough so that you are actually getting data. Run your campaign for 6 weeks without touching it.Monitor to determine the changes that you think you want to make.People are the most important thing in an agency.Recommended Tool:  Telefyhttps://www.telefy.finance Recommended Channel:Jordan Petersonhttps://www.youtube.com/c/JordanPetersonVideosToday’s Guest:Kasim Aslam is the founder and CEO of Solution 8Solutions 8 is the number 1 Google Ads Agency in the US.Connect and learn more about Kasim and Solutions 8 here:Website: https://www.sol8.com Twitter: https://www.twitter.com/kasimaslam This month's sponsor is Rep AI. Rep is the world’s first-ever AI-powered sales associate for e-commerce websites. It’s a sales-focused chatbot that uses AI to automatically identify and approach disengaged customers with a contextual and personalized conversation to upgrade customer experiences and increase sales. Just like in brick-and-mortar, it recommends products, answers product-related questions, and even upsells. So hit https://hellorep.ai/upgrowth and get a 2-week free trial + 50% off for your first 12 months.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply

Send us a textIf you’re looking for additional channels to take your brand, it’s time to consider Amazon, where most of your customers are already shopping.In this episode, Jordan and Ganesh Krishnan from AI Hello talk about all things Amazon. Ganesh also discusses the use of AI in certain parts of your business.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEStart with the audience retargeting and then move on to the product part of the promotion.Amazon makes more money by not selling than by selling your product. Learn or hire a specialist so you can constrain your budget.You need to have consistent growth and that growth should initially be 5% at the bare minimum monthly.Algorithms do their job 100x faster with 100x accuracy, so let the algorithms do it.Humans should do human work and the AI should do the automation work.If you can't measure it, you can't improve it.Targeting your brand keywords, especially if you have never been on Amazon, is highly recommended.Targeting the competitor's audience is also very powerful.The reason why people go to Google or Facebook is different from the reason why people go to Amazon.Keep your focus on a few specific products, increase your sales,  and keep on adding more variations to these products.Recommended App: AI Hello https://www.aihello.comRecommended Book:  Rich Dad, Poor Dadhttps://www.amazon.com/Rich-Dad-Poor-Teach-Middle/dp/1543626610 Today’s Guest:Ganesh Krishnan is the founder and director of AI Hello.AI Hello is an automated AI system that handles Amazon ads.Connect and learn more about Ganesh and AI Hello here:Website:  https://www.aihello.com E-mail Address: ganesh@aihello.com This month's sponsor is Rep AI. Rep is the world’s first-ever AI-powered sales associate for e-commerce websites. It’s a sales-focused chatbot that uses AI to automatically identify and approach disengaged customers with a contextual and personalized conversation to upgrade customer experiences and increase sales. Just like in brick-and-mortar, it recommends products, answers product-related questions, and even upsells. So hit https://hellorep.ai/upgrowth and get a 2-week free trial + 50% off for your first 12 months.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply

Send us a textSince marketing costs are getting higher and higher, now’s the time to make sure to choose the right tools that give the greatest results. In this episode, Shauli Mizrahi of  hellorep.ai  talks all about Rep and how it helps eCommerce websites with their sales.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODERep is the first AI-powered sales associate for eCommerce websites.The costs of ad spend for eComm brands are getting higher and higher and it’s increasingly becoming less profitable, making it harder for merchants to survive.Rep tries to understand which customers are about to leave your website, approaches them, and starts a conversation that fits where these customers are in the sales funnel.Merchants are given a 14-day free trial and AB tests are done to see results.Rep also tries to understand what can help customers get the right product for them.Discount offering is one of the top-selling and best-performing flows that Rep has.When a customer asks for a discount, there is a good chance that they will buy at that moment.The more products a store has, the better Rep performs. Rep is a fully-managed service. You just need to provide information and the team does all the work for you.Be the best at what you do and make it happen.Recommended App: Jira https://www.atlassian.com/software/jira Yotpo https://www.yotpo.comRecommended Audiobook: Billion Dollar Whale by Bradley Hope and Tom Wrighthttps://www.amazon.com/Billion-Dollar-Whale-audiobook/dp/B07G9JJ6TB https://www.audible.com/pd/Billion-Dollar-Whale-Audiobook/1478948000 Today’s Guest:Shauli Mizrahi is a co-founder and the CTO of  hellorep.aihellorep.ai is an AI-powered sales associate for eCommerce websites.Connect and learn more about Rep here:Website: https://www.hellorep.ai This month's sponsor is Rep AI. Rep is the world’s first-ever AI-powered sales associate for e-commerce websites. It’s a sales-focused chatbot that uses AI to automatically identify and approach disengaged customers with a contextual and personalized conversation to upgrade customer experiences and increase sales. Just like in brick-and-mortar, it recommends products, answers product-related questions, and even upsells. So hit https://hellorep.ai/upgrowth and get a 2-week free trial + 50% off for your first 12 months.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply

Send us a textA lot of brands have begun running ads on Tik Tok but are running into challenges when it comes to scaling. Good results are out there, you just need to learn the winning formula for a profitable TikTok ad.In this episode, Sven Muchow of Muchow Marketing talks about TikTok ads and TikTok Marketing for e-commerce brands. He shares a campaign setup and its winning ad formula.Listen and learn from this episode!KEY TAKEAWAYS FROM THIS EPISODEThe 2 big mistakes that a brand can make in a Tiktok ad are:1.) Reusing a Facebook ad for a TikTok ad; and 2.) Using organic content that had been viral on their TikTok account as a TikTok Ad.In a TikTok ad, make your audience feel like a user recommends your product to them.A TikTok ad should hook the people, give 2-3 brand benefits, and contain a call to action.Calls to action on TikTok ads shouldn’t be a formal "Buy now.", but rather something more in line with how a friend might suggest something, like "Try my favorite product now."The best results come from a 20 to 35-second TikTok ad.If an ad shows creative fatigue, take the creative, change the first clip or the hook, and just re-upload it. TikTok will think that it is a whole new ad.To find the winning creative, you have to test a lot.There shouldn't be demographic targeting in the beginning.Do 5 ad sets and start with $100 a day.You can scale a lot insanely fast on TikTok.Always try to find influencers and creators. Don't be cheap on creatives.Get into the industry as fast as possible.Recommended Apps: Notion https://www.notion.soMiro https://www.miro.comRecommended Podcast:  Mindset Mentor with Rob Dialhttps://www.robdial.com/podcastToday’s Guest:Sven Muchow is the founder of Muchow Marketing.Muchow Marketing specializes in ads management and consulting for brands.Connect and learn more about Sven Muchow and Muchow Marketing here:Website: https://www.svenmuchow.com Linkedin: https://www.linkedin.com/in/sven-muchow This month's sponsor is Rep AI. Rep is the world’s first-ever AI-powered sales associate for e-commerce websites. It’s a sales-focused chatbot that uses AI to automatically identify and approach disengaged customers with a contextual and personalized conversation to upgrade customer experiences and increase sales. Just like in brick-and-mortar, it recommends products, answers product-related questions, and even upsells. So hit https://hellorep.ai/upgrowth and get a 2-week free trial + 50% off for your first 12 months.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply

Send us a textFinding the right agency can have tremendous benefits for your business, and knowing how to tell the right agencies from the wrong ones will pay dividends in the future.In this episode, Aaron Zagha of Newton Baby talks about the products they provide and how their business grew. He shares how he spent a lot of money for an agency for 9 to 12 months without any results, only to have it be worthwhile in the end. He also discusses where marketing is shifting and how his brand is pivoting to stay on top.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEOftentimes, an impression is an impression, but that's not always the case and it depends on your product categories and a lot of other things.Go where the CPMs are cheapest provided that they have this user's attention to the same degree.If you track influencer marketing every way you can, you can figure out which influencers are and aren’t worth it.Giving influencers individualized codes, a customized page sign-up form link, and post-purchase surveys helps track influencer performance.It's easy to write a blog post but that blog post in this day and age will do nothing for you and no one will find it unless you do it with the right SEO strategy.Your goal of SEO should not just be getting just general traffic but rather traffic that will lead to purchases.Having no fixed costs and just basing it on performance when outsourcing can help you scale more.Newton’s Agency: New Standard Digitalhttps://www.newstandard.digital Recommended Tools: Helium 10 https://www.helium10.com Rockerbox https://www.rockerbox.com Recommended Podcast:Pivot https://www.podcasts.apple.com/us/podcast/pivot/id1073226719 Today’s Guest:Aaron Zagha is the CMO of Newton Baby.Newton Baby provides a variety of mattresses for babies’ cribs and for pets. Connect and learn more about Aaron and Newton Baby here: Website: https://www.newtonbaby.com LinkedIn:  https://www.linkedin.com/in/aaronzagha This month's sponsor is Rep AI. Rep is the world’s first-ever AI-powered sales associate for e-commerce websites. It’s a sales-focused chatbot that uses AI to automatically identify and approach disengaged customers with a contextual and personalized conversation to upgrade customer experiences and increase sales. Just like in brick-and-mortar, it recommends products, answers product-related questions, and even upsells. So hit https://hellorep.ai/upgrowth and get a 2-week free trial + 50% off for your first 12 months.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply

Send us a textWe’re in a different industry now but there will always be consumer demands for every product category. We just need to make some pivots to continue scaling.In this episode, Parker Burr of Feat Clothing talks about their brand’s journey into flagship retail, wholesale, and all things growth-related. He shares the things that worked to build their business to its size today that are not going to work going forward.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEWe’re currently in another gold rush. At the beginning of a gold rush, you’ve got to go out and find where the gold is. More people are still consuming more goods online every year.Build a well-rounded business with multiple streams of revenue that are symbiotic and growing each other. You can copy everything and do everything the same way but you can't replicate timing so you have to adjust to the timing.You get eyeballs by physically being in a great location.Continue focusing on having an incredible team.No big brand did it overnight.Recommended App: Slack https://www.slack.com Recommended Book: Burn Rate: Launching a Startup and Losing My Mind by Andy Dunnhttps://www.amazon.com/Burn-Rate-Launching-Startup-Losing/dp/0593238265 Today’s Guest:Parker Burr is the CEO and founder of Feat Clothing.Feat Clothing provides athleisure clothing designed to maximize comfort and versatility.Connect and learn more about Parker and Feat here: Website: https://www.featclothing.com LinkedIn: https://www.linkedin.com/in/parker-burr-84886447 Taylor Offer’s Tiktok and LinkedIn:https://www.tiktok.com/@tayloroffer https://www.linkedin.com/in/tayloroffer This month's sponsor is Rep AI. Rep is the world’s first-ever AI-powered sales associate for e-commerce websites. It’s a sales-focused chatbot that uses AI to automatically identify and approach disengaged customers with a contextual and personalized conversation to upgrade customer experiences and increase sales. Just like in brick-and-mortar, it recommends products, answers product-related questions, and even upsells. So hit https://hellorep.ai/upgrowth and get a 2-week free trial + 50% off for your first 12 months.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply

Send us a textStrategy is the foundation of successful paid acquisition. Despite what’s been for many brands a tough start to the year, some key winning strategies have shown great results in 2022.In this episode, Jordan goes through the wins being seen at Upgrowth Commerce right now that you should also test out with your brands.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEGather your best customers and treat them like absolute gold and have them get your message out to their audience.The Archive app automatically gathers anything that you've been tagged in and allows you to download it straight from the Archive app. (https://www.archive.com) Pair your ambassador groups programs alongside the Archive AppTikTok-like content works consistently well on different platforms.Performance Max is potentially the biggest game-changer when it comes to marketing in general.Retest old creatives that worked in the past. Connect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/Book quick wins appointment here: https://www.mindfulmarketing.co/quickwinsThis month's sponsor is Rep AI. Rep is the world’s first-ever AI-powered sales associate for e-commerce websites. It’s a sales-focused chatbot that uses AI to automatically identify and approach disengaged customers with a contextual and personalized conversation to upgrade customer experiences and increase sales. Just like in brick-and-mortar, it recommends products, answers product-related questions, and even upsells. So hit https://hellorep.ai/upgrowth and get a 2-week free trial + 50% off for your first 12 months.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply