30 Minutes to President's Club | No-Nonsense Sales
Armand Farrokh & Nick Cegelski
The #1 sales podcast in the world, fueled by hyper-actionable sales tactics from the top 1% sellers at companies like Salesforce, Gong, Outreach, Slack, LinkedIn, Keller Williams, Northwestern Mutual.30 Minutes to President's Club cuts all the BS, fluffy mindset stories, and sales academia to give you the most actionable sales tactics that get you to President's Club. Every episode is a supercharged 30 minutes where you'll hear step-by-step breakdowns in every key dimension of sales, including:
Prospecting: How to open conversations to triple your pipeline
Discovery: How to ask questions that uncover massive pain
Process: How to get big contracts over the line
Leadership: How to hire and train world class teams.
Your founding hosts are Nick Cegelski (3x top enterprise seller) and Armand Farrokh (VP of Sales at 29, ex-Pave, ex-Carta) joined by co-host Mark Kosoglow (CRO @ Catalyst, ex-Outreach). Whether you're seller listening to the (SELL) show or leader tuning into the (LEAD) show…Get ready, you're going to President's Club.
Prospecting: How to open conversations to triple your pipeline
Discovery: How to ask questions that uncover massive pain
Process: How to get big contracts over the line
Leadership: How to hire and train world class teams.
Your founding hosts are Nick Cegelski (3x top enterprise seller) and Armand Farrokh (VP of Sales at 29, ex-Pave, ex-Carta) joined by co-host Mark Kosoglow (CRO @ Catalyst, ex-Outreach). Whether you're seller listening to the (SELL) show or leader tuning into the (LEAD) show…Get ready, you're going to President's Club.
Episodes
Mentioned books
24 snips
Feb 26, 2026 • 40min
#551 - How to Ramp Sales Reps to President’s Club Faster | Marcus Chan
Marcus Chan, sales leader and WSJ best-selling author with experience scaling teams and driving massive new business. He lays out a week-by-week ramp plan, intense role-play culture, and a ‘perfect week’ calendar blueprint. Short coaching moves, parking-lot systems for leader ideas, and phased certification rounds speed reps to consistent revenue.
6 snips
Feb 24, 2026 • 2min
#550 - How Many Meetings Can I Book Off 6,474 Personalized Cold Emails?
They describe blasting 224,000 contacts with 6,000+ hyper-personalized cold emails built by automating deep research. They explain a five-step Clay workflow and a Trojan Horse data strategy that references reps by name. They walk through filtering to the top 1% of intent and reveal the AI prompt and a costly timing mistake.
13 snips
Feb 19, 2026 • 42min
#549 - The World's Weirdest Sales Trainer Does Cold Call Objection Roleplay | Giulio Segantini
Giulio Segantini, a humor-driven sales trainer known for unconventional objection-handling and the ACE framework. Rapid-fire role-plays show turning brush-offs into engagement. Learn acceptance to disarm, get consent to probe, and use cheeky closed questions. Hear tactics for “send me an email,” “we already work with someone,” price pushback, pausing, and closing with irresistible lines.
37 snips
Feb 17, 2026 • 33min
#548 - Executive Sales Masterclass: Close Big Deals At Power (Step-by-Step)
Jen Allen-Knuth, an 18-year enterprise seller and trainer who teaches executive-level, problem-first selling. She explains prospecting C-suite with a concise objective-led message. She outlines discovery focused on objectives and consequences. She shows how to multithread deals with a one-page problem statement, ghostwritten invites, and facilitation tactics to surface and resolve buying-group friction.
19 snips
Feb 12, 2026 • 35min
#547 - Running The Big Team Meeting: 7 Steps to Group Problem Consensus | Jen Allen-Knuth
Jen Allen-Knuth, sales leader and C-suite selling expert who trains teams on enterprise deal strategy. She walks through running large group meetings: align the team on the problem, present cost of inaction and alternatives, surface silent stakeholders safely, use parking lots and data to resolve impasses, and always add one more voice before deciding.
Feb 10, 2026 • 20min
#546 - Fixing the WORST Cold Call Pitches Known to Man
A deep dive into why typical cold-call openings fall flat and how to rework them. Plain, human language replaces buzzword-filled value props. Learn the problem-proposition: paint a vivid buyer pain, then offer a one-line fix. Real pitch rewrites show how to turn features into felt problems that spark curiosity.
15 snips
Feb 5, 2026 • 37min
#545 - How to Build 11 High-Reply Prospecting Plays You Can Run Today | Prabhav Jain ft. 11x
Prabhav Jain, CEO of 11x and builder of AI-driven outbound tools, shares how to scale prospecting with signal-based personalization and AI agents. He outlines themed outreach hooks, varied email structures, and plays like review-led and career-progression outreach. Practical, quick-to-run prospecting plays and how to train AI like a junior SDR are highlighted.
32 snips
Feb 3, 2026 • 31min
#544 - Sales Roleplay: How To Earn an Executive’s Respect in 30 Minutes
A live sales roleplay breaks down a 7-step executive discovery framework in action. They practice building quick rapport, validating research, and anchoring to strategic objectives. The conversation uncovers status quo gaps, operational constraints, and a peer comparison to reframe risk. It ends with a high-impact, low-pressure close to secure next steps.
40 snips
Jan 29, 2026 • 33min
#543 - How to Build a Deal Closing Machine With Screenshot References | Krysten Conner
Krysten Conner, a top enterprise and mid-market rainmaker known for repeatable reference-driven wins. She shows why raw customer screenshots and simple proofs beat polished case studies. Learn when to swap reference calls for screenshots, how to prep authentic references, and ways to systematize social proof to accelerate and de-risk late-stage deals.
10 snips
Jan 27, 2026 • 2min
#542 - Sales Email Elimination: 5 Cold Emails. 1 Winner.
Jen Allen-Knuth, a 21-year C-level seller and outbound messaging expert, pits five cold emails against each other to find which wins executive attention. She dissects subject lines, openers, tone, and CTAs in quick, practical takes. Then she rewrites the winner live using her Problem Prompter framework to show how to stop pitching and start booking meetings.
