30 Minutes to President's Club | No-Nonsense Sales #548 - Executive Sales Masterclass: Close Big Deals At Power (Step-by-Step)
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Feb 17, 2026 Jen Allen-Knuth, an 18-year enterprise seller and trainer who teaches executive-level, problem-first selling. She explains prospecting C-suite with a concise objective-led message. She outlines discovery focused on objectives and consequences. She shows how to multithread deals with a one-page problem statement, ghostwritten invites, and facilitation tactics to surface and resolve buying-group friction.
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Use Unsure Tonality And Peer Evidence
- Use unsure tonality to invite corrections and drive replies from executives.
- Tease a peer example instead of pitching: show you know how others solved it.
Prep Four Things Before Discovery
- Prep discovery by identifying the CEO's objectives, functional obstacles, current approach, and negative consequences.
- Start the call by sharing your research and invite corrections to get them talking quickly.
Soften Status Quo Then Reveal Consequences
- Frame status quo as reasonable before revealing its negative consequence to avoid defensive reactions.
- Close discovery by asking: "Does this feel like a problem worth solving?" and "Is this worth solving now?"