

The Search Session
Advanced Web Ranking
Join international SEO consultant Gianluca Fiorelli as he explores the dynamic world of SEO. In each episode, industry leaders share insights and strategies to help in-house SEOs, agency professionals, and consultants tackle the evolving search landscape.
Episodes
Mentioned books

Jan 26, 2026 • 52min
Unlearning Old SEO Content Strategies to Improve Brand Visibility | Himani Kankaria
What does it really take to build a scalable agency, grow a brand through content, and stay ahead in an AI-driven search landscape?In this episode of The Search Session, Gianluca Fiorelli sits down with Himani Kankaria, growth marketing strategist and founder of Missive Digital, to unpack her journey from consultancy to agency, the evolution of India’s SEO community, and the strategies shaping modern brand visibility. From fixing broken content models and rethinking SEO writing rules to blending omnichannel marketing with AI and LLM-driven discovery, the conversation offers sharp insights into what drives sustainable growth today—without losing the human edge.This is the 47th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:(00:06) Meet Our Guest: Himani Kankaria(04:26) How a Solo Consultant Ended Up Building an Agency(07:27) How India’s SEO Community Found Its Voice Again(12:56) Why Most SaaS Content Strategies Don’t Actually Work(20:02) What Happens When You Stop Writing for Old SEO Rules(22:56) What Omnichannel Really Does for Your Sales Pipeline(27:42) Helping Business Leaders Sound Human on LinkedIn(32:44) Why Use-Case Content Wins in the Age of LLMs(44:33) Beyond the Bio: Himani Kankaria👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/unlearning-old-seo-content-strategies-to-improve-brand-visibilityWhere to find Himani KankariaLinkedIn: https://www.linkedin.com/in/himanikankaria/ X: https://x.com/himani_kankaria Website: https://missivedigital.com/ Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking

Jan 19, 2026 • 59min
Moving Beyond Old SEO Models in the Age of AI | Kevin Indig
What happens to SEO when search is no longer just about keywords and clicks?In this episode of The Search Session, Gianluca Fiorelli sits down with growth advisor Kevin Indig to unpack how AI is reshaping search, visibility, and the role of SEO itself. From Google vs. ChatGPT to entity-driven SEO, agentic search, and the shift from clicks to influence, this conversation explores what really matters for brands and SEOs in an AI-first world. If you’re thinking about the future of search beyond rankings, this one’s for you.This is the 46th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:(00:06) Meet Our Guest: Kevin Indig(02:27) Google vs ChatGPT: Who Wins AI Search?(10:42) What Analytics Could Look Like in AI Search(21:43) Agentic Search: Optimization and Hurdles(32:24) Workflow Automation: From Clicks to Influence(41:13) Context Engineering: Unlocking Internal Data(42:43) Reputation Management and "Reliability Racks"(47:05) Visual Search, Smart Glasses, and Google Lens(53:31) Beyond the Bio: Kevin Indig👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/beyond-old-seo-models-ai-search Where to find Kevin IndigLinkedIn: https://www.linkedin.com/in/kevinindig/ X: https://x.com/Kevin_Indig Website: https://www.growth-memo.com/ Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking

Jan 12, 2026 • 47min
What Comes Next for News SEO and Publishers | John Shehata
Ever wondered how news SEO is evolving in a world of AI, Google Discover, and creators? In this episode of The Search Session, Gianluca Fiorelli sits down with John Shehata, audience growth consultant and news SEO expert, to explore the shifting landscape of visibility. They dive into why news SEO plays by different rules, how AI Overviews and Google Discover are reshaping discovery, and what publishers need to rethink to stay ahead. From multi-format strategies to empowering journalists as creators, this conversation uncovers the opportunities and risks shaping the future of news SEO in 2026.This is the 45th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:(00:07) Meet Our Guest: John Shehata(01:07) Building SEO Events Beyond the Usual Hubs(07:23) Why News SEO Is Different: Speed, Scale, and Impact(09:47) Measuring the Real Impact of AI Overviews on News(18:27) Will AI Enter Google Discover—and What Happens If It Does?(22:24) Responding to Short Attention Spans(26:05) Journalists as Creators in the Creator Economy(33:21) To Block or Not to Block AI Crawlers(37:26) News SEO in 2026: Regulation, Workflows, and new SEO Roles(42:35) Beyond the Bio: John Shehata👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/what-comes-next-for-news-seo-and-publishers Where to find John ShehataLinkedIn: https://www.linkedin.com/in/johnshehata/ X: https://x.com/JShehata Website: https://john-shehata.com/ Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking

Dec 22, 2025 • 57min
Future Search for SaaS: A New Era of Growth and Discovery | Gaetano DiNardi
Where is search really happening now, and how should B2B SaaS teams respond when traffic drops but influence doesn’t? In this episode, Gianluca Fiorelli sits down with Gaetano DiNardi, Growth Advisor for B2B SaaS, to unpack how AI is reshaping user journeys across Google, LLMs, and video platforms. The conversation explores why traditional attribution is breaking down, how high-intent conversions can come from surprisingly low AI-driven traffic, and why YouTube, product-led content, and ungated knowledge are becoming critical in an LLM-indexed world. A sharp, forward-looking discussion on visibility, conversion, and making better decisions as search fragments and evolves.This is the 44th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:(00:07) Meet Our Guest: Gaetano DiNardi(03:16) The Traffic Paradox: Attribution in the AI Era(07:32) Brand Entities: "How Do I Rank on ChatGPT?"(17:23) LLM Conversion Rates and The "Dark SEO Funnel"(26:39) "Search Everywhere": The Role of Video and Multimedia(30:52) SaaS Content Strategy: Ungating the PDF(34:07) Google’s AI Future: AI Overviews, AI Mode, and Web Guide(44:33) Rethinking Top-of-Funnel Content(51:42) Gaetano’s Life Outside of Work👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/saas-growth-discovery-in-ai-search-era Where to find Gaetano DiNardiLinkedIn: https://www.linkedin.com/in/officialg/ X: https://x.com/gaetano_nyc Website: https://marketingadvice.io/ Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking

Dec 15, 2025 • 1h 1min
Human-Centered AI: Using Data Without Losing Perspective | Michelle Robbinson
What happens when AI moves fast but marketing fundamentals stay the same? In this episode of The Search Session, Gianluca Fiorelli sits down with Michelle Robbins to unpack why understanding human behavior still sits at the core of effective search and marketing strategies, even in an AI-driven world. They cut through the hype to discuss practical AI adoption, data maturity, shifting expectations of Google and LLMs, and the ethical realities shaping the future of search. A sharp, grounded conversation for anyone navigating AI without losing sight of what really matters.This is the 43rd episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:(00:07) Meet Our Guest: Michelle Robbins(04:58) "All This Has Happened Before"(09:49) Soft Skills and Linguistics in the AI Era(16:08) Why Data Foundations Matter More Than AI Models(26:20) How Michelle Robbins Evaluates AI Models in Real Work(31:40) The Hard Truth: Google Does Not Owe You Traffic(40:41) Publisher Strategies in the AI Era(51:48) The Complexity of AI Ethics(55:35) Michelle Robbins — Life, Books, and Beliefs👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/human-centered-ai-seo Where to find Michelle RobbinsLinkedIn: https://www.linkedin.com/in/michellerobbins/ X: https://x.com/MichelleRobbins Website: https://www.linkedin.com/ Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking

Dec 8, 2025 • 55min
Bridging Information Retrieval and SEO Practice | Dawn Anderson
What if everything you think you know about SEO in the AI era is only half the story? In this episode of The Search Session, Gianluca Fiorelli sits down with international SEO consultant, speaker, and trainer Dawn Anderson to unpack the myths, hype, and lasting truths shaping modern search. Together, they explore why concepts like llms.txt, chunking, or BlockRank spark confusion, how SEO and academic IR often talk past each other, and why trends like GEO, AEO, and LLMO are evolutions - not revolutions. Dawn breaks down the timeless foundations of semantics, structure, and user intent, the real value of structured data, and how she uses AI as a powerful yet carefully managed assistant. They also dive into shifting search behaviors, zero-click dynamics, and the emerging promise - and limitations - of agentic search. A sharp, insightful conversation for anyone trying to make sense of where search is truly heading.This is the 42nd episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:00:07 Meet Our Guest: Dawn Anderson03:38 LLMS.txt and the Problem with Unofficial Protocols07:52 BlockRank and Misinterpreting Academic Papers12:08 Chunking, Passage Indexing and Topical Focus16:22 IR and SEO: Frenemies Forever19:50 Defining SEO as a Profession32:16 Structured Data, Disambiguation and AI Search39:03 How Dawn Uses AI and Python Day-to-Day41:47 Measuring AI Search, Zero-Click and Query Refinement46:07 Agentic Search and What’s Coming Next48:35 The Fireside Questionnaire👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/information-retrieval-and-seo Where to find Dawn Anderson LinkedIn: https://www.linkedin.com/in/msdawnanderson/ X: https://x.com/dawnieando Website: https://bertey.com Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking

Dec 2, 2025 • 55min
Decoding Google’s Updates: What Truly Drives Visibility Today | Cyrus Shepard
What if the future of ranking comes down to authenticity, reputation, and smart testing?In this episode of The Search Session, Gianluca Fiorelli sits down with Cyrus Shepard—SEO consultant, online marketer, and founder of Zyppy SEO—to decode what Google’s latest updates really mean. Cyrus shares an evidence-based look at the signals that matter now, from the rise of strong brands and genuine experience to the evolving role of AI visibility tools. Together, they explore how testing, tracking, and focused brand building help businesses of any size stay ahead in an increasingly fragmented search landscape.There’s a lot to unpack in this fast, insightful conversation—press play and dive in.This is the 41st episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:(00:07) Meet Our Guest: Cyrus Shepard(02:54) Current State of SEO and Client Experiences(04:42) Correlation Studies: What Google is Prioritizing Now(14:03) SEO Testing and Experimentation Methods(17:24) Why Google Is Rewarding Imperfect but Authentic Content(25:44) How Cyrus Uses AI, Voice Search & Google(29:05) AI Visibility Tracking: Hype, Tools & What to Measure(34:47) Off-Site SEO and Reputation Management(42:37) The “Messy Middle” & Multi-Channel Presence(45:29) SMBs vs Enterprises: What Each Can Learn from the Other(48:09) Cyrus - Behind the Scenes👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/what-drives-search-visibility Where to find Cyrus ShepardLinkedIn: https://www.linkedin.com/in/cyrusshepard/ X: https://x.com/CyrusShepard Website: https://zyppy.com/ Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking

Nov 24, 2025 • 50min
Rethinking Measurement: Smarter Data, Attribution, and AI | Arnout Hellemans
What happens when SEO, PPC, analytics, and AI finally speak the same language?In this episode, Gianluca Fiorelli interviews Arnout Hellemans, a consultant known for blending data, advertising, and search strategy into one no-nonsense approach to digital performance. Their conversation dives into smarter measurement, the shifting world of attribution, and how AI is reshaping PPC—both in automation and in the way Google surfaces ads through new AI features. Arnout explains why the most powerful insight often starts with asking the right business question, how first-party and backend data can unlock truly useful dashboards, and why blended profitability metrics beat pixel-perfect attribution every time. They also explore privacy laws, consent challenges, ad monetization in AI Mode, and the practical ways Arnout uses AI to work faster, cleaner, and more creatively.This is the 40th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:(00:07) Meet Our Guest: Arnout Hellemans(01:00) How SEO Feels Right Now(03:09) Common Onboarding Mistakes in SEO(09:37) Why Proprietary Data Beats Standard Analytics(13:38) The Attribution Problem(21:13) Data Governance Fundamentals(25:02) Google's AI Push in PPC(30:33) AI Overviews Impact on Paid Search(33:21) Ad Placement in AI-Generated SERPs(37:35) AI Tools in Arnout's Workflow(40:08) The Modern Customer Journey(43:18) Oysters and Events: The Personal Side👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/rethinking-measurement-smarter-data-attribution-ai Where to find Arnout HellemansLinkedIn: https://www.linkedin.com/in/arnouthellemans/ X: https://x.com/hellemans Website: https://onlinemarkethink.com/ Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking

Nov 17, 2025 • 54min
Beyond the AI Hype: How SEOs Can Lead Through Change | Sophie Brannon
What happens when real-world SEO meets real-world AI? In this episode, Gianluca Fiorelli sits down with Sophie Brannon, SEO specialist and Co-Founder & Director of StudioHawk US, to explore how AI is transforming search—without the hype and without the fear. Their conversation digs into the shift from buzzwords and big promises to practical adoption, smarter workflows, and meaningful results. Sophie shares how StudioHawk uses AI for content, sentiment insights, and global oversight, while still knowing when human expertise should take the lead. From agentic search to influencing how LLMs talk about brands, this episode brings clear, future-focused vision to a rapidly evolving space. Curious to hear how it all connects? Press play and dive in.This is the 39th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:(00:05) Meet Our Guest: Sophie Brannon(01:42) Cutting Through the AI Hype and Overwhelm(04:32) What’s Scaring SEOs About AI(08:57) Overpromising and Practical AI Implementation(13:26) How StudioHawk Uses AI Day-to-Day(16:10) Guardrails: Human Creativity in the Loop(18:32) Sophie’s Personal AI Habits(20:21) Evolving Roles: “AI + Something”(22:41) Winning Brand Visibility in LLMs(27:20) Reddit, Forums & the Schema Debate(34:07) When NOT to Use AI(40:09) Agentic Search & E-commerce Readiness(46:00) The Fireside Questionnaire👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/beyond-ai-search-hype-and-overwhelm Where to find Sophie BrannonLinkedIn: https://www.linkedin.com/in/sophie-brannon-081bb294 X: https://x.com/SophieBrannon Website: https://studiohawk.com.au/ Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking

Nov 10, 2025 • 57min
Understanding AI-Powered Search – Global Lessons from Italy | Ivano Di Biasi
What happens to SEO when search goes beyond the website?In this episode of The Search Session, host Gianluca Fiorelli sits down with Ivano Di Biasi, Italian SEO specialist, software developer, and CEO & co-founder of SEOZoom, to unpack how AI is reshaping the way people search—and how SEOs must evolve with it.Ivano reveals why informational traffic is dropping while transactional intent stays solid, how Google ranks websites and UGC on different paths, and why true visibility now lives across web, video, and social. He explains why branded searches remain the strongest signal of real impact, how keyword clustering defines modern intent, and why AI citations still rely on traditional rankings rather than independent discovery.It’s a deep dive into the future: structured results, citation-driven SERPs, and a search world where AI and classic SEO converge. Tune in for the data, the discoveries, and a clear view of where search is heading next.This is the 38th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:(00:07) Meet Our Guest: Ivano Di Biasi(00:46) How AI Is Changing SEO in Italy(10:47) From Clicks to Visibility: What to Measure(19:52)Training Data vs. Real-Time Data in AI Search(30:40) Keyword Clusters, Fan-Out & Intent(37:06) The Future SERP: Web Guide-Style, AI-Enhanced(44:14) Agents, MCPs & Monetizing AI Mode(51:34) The Fireside Questionnaire👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/understanding-ai-powered-search Where to find Ivano Di BiasiLinkedIn: https://www.linkedin.com/in/ivano-di-biasi-70049419/ X: https://x.com/idibiasi Website: https://ivano.com/ Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking


