The Search Session Unlearning Old SEO Content Strategies to Improve Brand Visibility | Himani Kankaria
What does it really take to build a scalable agency, grow a brand through content, and stay ahead in an AI-driven search landscape?
In this episode of The Search Session, Gianluca Fiorelli sits down with Himani Kankaria, growth marketing strategist and founder of Missive Digital, to unpack her journey from consultancy to agency, the evolution of India’s SEO community, and the strategies shaping modern brand visibility.
From fixing broken content models and rethinking SEO writing rules to blending omnichannel marketing with AI and LLM-driven discovery, the conversation offers sharp insights into what drives sustainable growth today—without losing the human edge.
This is the 47th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh
Here's what you'll learn in this episode:
- (00:06) Meet Our Guest: Himani Kankaria
- (04:26) How a Solo Consultant Ended Up Building an Agency
- (07:27) How India’s SEO Community Found Its Voice Again
- (12:56) Why Most SaaS Content Strategies Don’t Actually Work
- (20:02) What Happens When You Stop Writing for Old SEO Rules
- (22:56) What Omnichannel Really Does for Your Sales Pipeline
- (27:42) Helping Business Leaders Sound Human on LinkedIn
- (32:44) Why Use-Case Content Wins in the Age of LLMs
- (44:33) Beyond the Bio: Himani Kankaria
👉 Read the full article and explore additional insights:
Where to find Himani Kankaria
- LinkedIn: https://www.linkedin.com/in/himanikankaria/
- X: https://x.com/himani_kankaria
- Website: https://missivedigital.com/
Where to find Gianluca Fiorelli
- Linkedin: https://www.linkedin.com/in/gianlucafiorelli/
- X: https://x.com/gfiorelli1
- Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social
- Website: https://iloveseo.net/
🎙 Listen to The Search Session on your favorite platform:
- YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh
- Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS
- Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201
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