The Search Session

What does technical SEO look like when it stops fixing problems and starts shaping strategy?In this episode of The Search Session, host Gianluca Fiorelli sits down with Will Kennard, a London-based technical SEO consultant, to explore how modern frameworks like Next.js and Nuxt are redefining SEO, why AI should be grounded in real data, and how SEOs can work more effectively with developers. The conversation dives into JavaScript rendering, AI discoverability, and the growing overlap between technical SEO, coding, and product thinking.From startups to enterprise environments, Will shares how SEO strategies evolve with scale—and why the most effective technical SEOs are the ones driving ideas, not just resolving issues.This is the 57th episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:(00:07) Meet Our Guest: Will Kennard(00:39) AI Hype, AEO, and Calming Client Expectations(06:47) The JavaScript Debate: Next.js and React for SEO(15:19) Why Technical SEOs Need to Get Closer to Development(18:34) AI Tools, Prototyping, and Learning Through Code(21:58) JavaScript SEO for LLMs: Rendering, Visibility, and Compromise(26:56) Using Technical SEO as a Creative Catalyst(32:32) Startup SEO: Building Demand, Authority, and Early Momentum(39:40) Navigating Corporate Bureaucracy and Stakeholder Buy-in(43:46) Beyond the Screen: Warhammer, Gym Life, and Personal Passions 👉 Read the full article and explore additional insights:  https://www.advancedwebranking.com/blog/technical-seo-as-creative-strategy Where to find Will KennardLinkedIn: https://www.linkedin.com/in/willkennard/ X: https://x.com/WillKennard Website: https://www.willkennard.com/  Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh  Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS  Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials:    / @advancedwebranking

What if the secret to making AI actually work for your brand lies in how you structure knowledge itself?In this episode of The Search Session, host Gianluca Fiorelli sits down with Beatrice Gamba, Italian AI-powered digital strategist and innovation leader, for a deep dive into the world of semantics, ontologies, and knowledge graphs — and why they're becoming the backbone of how brands communicate in the age of AI.Beatrice shares how her early exposure to semantic technologies sparked a passion for connecting users with the right information, and how she now helps enterprises turn abstract concepts like ontological cores and structured data into real business decisions. The conversation covers everything from grounding AI in industry regulations and taming hallucinations, to the delicate art of building websites that speak fluently to both humans and machines.If you've ever wondered how raw data becomes meaningful, scalable knowledge — this is the episode for you.This is the 56th episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:(00:07) Meet Our Guest: Beatrice Gamba(06:59) Turning Academic Concepts into Practical SEO Workflows(11:32) Explaining Knowledge Graphs with Metaphors and Practical Examples(18:43) Brand as a System of Entities(24:09) Orchestrating Data and Content: No Mixed Signals(28:35) Semantic Alchemy: The Five Phases(39:57) Tackling Hallucinations with Human-in-the-Loop(45:38) The Future of Agentic Search and the Website's Role(50:09) Life Beyond the Knowledge Graph: Running, Reading, and Rome👉 Read the full article and explore additional insights:  https://www.advancedwebranking.com/blog/knowledge-graphs-actionable-for-businesses Where to find Beatrice GambaLinkedIn: https://www.linkedin.com/in/beatrice-gamba/ X: https://x.com/geatricebi Website: https://beatrice-gamba.com/  Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh  Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS  Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials:    / @advancedwebranking

What does it really take to build authority in an AI-driven search landscape?In this episode of The Search Session, Gianluca Fiorelli sits down with SEO veteran Dixon Jones to unpack how semantic context, entities, and topical authority shape modern search. From the evolution of Majestic’s Topical Trust Flow to tools like InLinks, the conversation dives into how structured data, internal linking, and topic hubs help machines truly understand your brand.They explore the concept of a business’s “entity DNA,” the role of schema as a shared language across the web, and how to identify gaps between what your site says and what AI actually knows about you. The episode also tackles why many brands still miss the mark on building strong topic hubs—and what it takes to establish real credibility before even thinking about launching SEO tools.A sharp, insight-packed discussion for anyone looking to stay relevant as search continues to evolve.This is the 55th episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:(00:07) Meet Our Guest: Dixon Jones(02:56) The Genesis of Entity SEO: Being Scared of Bill Slawski(07:52) Digital DNA: Internal Linking as a Knowledge Graph(11:21) What SEOs Should Own in the Brand Conversation(16:17) Schema as a Thinking Tool, Not Just a Technical Signal(21:12) Measuring What AI Knows About You(24:45) Visibility Gap Analysis and Prompt Tracking(33:52) When AI Gets It Wrong: The Hidden Risk of Bad Training Data(35:54) The Maybelline Pattern: Why Even Big Brands Fail at Topical Hubs(38:25) Internal Linking Is Still the Most Underrated Weapon in SEO(41:41) Advice for the Next Generation of Tool Builders👉 Read the full article and explore additional insights:  https://www.advancedwebranking.com/blog/rethinking-seo-structure-entities-internal-links-topic-hubs  Where to find Dixon JonesLinkedIn: https://www.linkedin.com/in/dixonjones/ X: https://x.com/Dixon_Jones Website: https://dixonjones.com/ Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh  Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS  Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials:    / @advancedwebranking

What does it take for brands to stay visible and trusted in a search landscape increasingly shaped by AI, ads, and fragmented user behavior?In this episode of The Search Session, Gianluca Fiorelli sits down with Laura I. Abreu, an SEO and PPC specialist originally from Spain who focuses on lead generation and revenue growth. Together, they explore why modern marketing success relies less on purely technical tactics and more on authentic human connection, smart channel selection, and strong brand reputation.Their conversation dives into the difficulty of measuring AI-driven visibility, the impact of Google’s evolving ad formats on traffic quality, and how businesses should choose the right platforms based on audience behavior and profitability. Laura also explains why simple, raw branded content is outperforming highly polished or AI-generated material, and why marketers need to adapt their tone and strategies to platform-specific user intent.The episode also examines how brands can build a distinctive voice, avoid the pitfalls of overusing AI in content, and protect their online reputation in a world where AI models can surface old or negative information. It’s a practical discussion about what SEO, PPC, and brand strategy look like when authenticity and trust matter more than ever.Enjoy the conversation and discover why the future of search may depend as much on human connection as on algorithms.This is the 54th episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:(00:06) Meet Our Guest: Laura I. Abreu(01:44) The Profit-First Approach: Rethinking SEO Success Metrics(07:11) Balancing Traffic Volume and Quality in Paid Media Strategy(14:03) Embracing "Raw" Content: Why Human Connection Beats AI(18:16) New Media, New Rules: SEO in the Creator Era(20:54) Understanding User Behavior Across Platforms(25:08) Speaking the Customer’s Language Authentically(34:08) Modern Online Reputation Management and Digital PR(41:55) The Global Marketer: Lessons from Living on "Mars"👉 Read the full article and explore additional insights:  https://www.advancedwebranking.com/blog/seo-ppc-authentic-brand-authority Where to find Laura I. AbreuLinkedIn: https://www.linkedin.com/in/laurainesabreu/ X: https://x.com/Lauritaabreuu Website: https://serpconf.com/vienna/  Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh  Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS  Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials:    / @advancedwebranking

Curious how modern SaaS SEO goes beyond traffic and rankings? In this episode of The Search Session, Gianluca Fiorelli sits down with Bengü Sarıca Dinçer to explore strategies that truly drive business impact. From aligning SEO with revenue goals to navigating AI-driven search and uncovering unexpected channels like TikTok, Bengü shares insights on measuring influence, optimizing content for intent, and proving top-of-funnel value with GA4. If you want to see SEO as a strategic driver rather than just a traffic tool, this episode is for you.This is the 53rd episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:(00:55) Meet Our Guest: Bengü Sarıca Dinçer(03:25) KPIs for the Modern SaaS Funnel(13:53) Measuring the Value of Top-of-Funnel (TOFU) Content(17:02) The Hidden Conversion Power of Documentation Pages(22:13) Using AI as a Copilot, Not a Decision-Maker(28:35) Discovering New Channels: Is TikTok the Next SaaS Growth Lever?(33:06) Using Email Marketing to Test SEO(37:06) International SaaS Strategy: Revenue-Driven Localization(41:51) From Introvert to International Speaker👉 Read the full article and explore additional insights:  https://www.advancedwebranking.com/blog/saas-visibility-beyond-google-ai-era Where to find Bengü Sarıca DinçerLinkedIn: https://www.linkedin.com/in/bengu-sarica-dincer/ X: https://x.com/bngsrc Website: https://designmodo.com  Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh  Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS  Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials:    / @advancedwebranking

Is technical SEO still about rankings, or is it becoming something much bigger?In this episode of The Search Session, Gianluca Fiorelli sits down with Tory Gray to explore how enterprise SEO is evolving in an era shaped by AI disruption, limited visibility, and growing client uncertainty. Together, they examine how agencies are shifting from isolated service providers to cross-functional growth partners, collaborating across channels to deliver cohesive, brand-driven strategies.The conversation dives into log file analysis and what bot behavior reveals about crawl patterns, visibility, and performance, as well as the impact of AI-driven search results on top-funnel traffic and goal setting. They also discuss Google’s increasing focus on entity-based search and branded experiences, and what that means for modern organic strategy.Beyond tactics, Tory shares her journey from solo consultancy to agency founder, reflecting on leadership, sales, talent retention, and the responsibility senior SEOs have to mentor the next generation.This is the 52nd episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:(00:06) Meet Our Guest: Tory Gray(02:51) Agency Life: Guiding Clients Through the AI Frontier(07:33) Escaping the SEO Silo: The Shift to Omnichannel(11:54)Technical SEO: Patterns in Server Logs and LLM Bots(17:54) Addressing the "Shrinking Traffic" Dilemma(22:16) Next-Gen Search: Google, TikTok & Beyond(30:06) Top-of-Funnel Strategy in the Age of AI Overviews(39:25) Career Evolution: From Freelancer to Agency Founder(46:29) Mentorship and the Human DNA of SEO(53:40) Personal Growth and New Horizons👉 Read the full article and explore additional insights:  https://www.advancedwebranking.com/blog/technical-seo-depth-and-strategy Where to find Tory GrayLinkedIn: https://www.linkedin.com/in/torygray X: https://x.com/torylynne Website: https://thegray.company/  Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh  Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS  Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials:    / @advancedwebranking

What happens when search shifts from keywords to entities - and from rankings to relationships?In this episode of The Search Session, host Gianluca Fiorelli sits down with Lazarina Stoy, marketing consultant and founder of Women in Marketing Bulgaria, to unpack how entity search, semantics, and query fan-out are reshaping modern SEO. They explore why machine learning is often more reliable than generative AI, how unresolved prompt injection limits agentic systems, and where tools like ChatGPT, Claude, and NotebookLM actually fit within professional workflows.The conversation dives into strategic brand positioning in the AI search era, from entity–attribute analysis and competitor comparison to the role of third-party validation in surfacing brands within Google Knowledge Graph and AI-powered results. They also discuss how to explain knowledge graphs to stakeholders, why context now outweighs keywords, and how ML education empowers SEOs to move from experimentation to confident automation.A focused, strategic discussion for SEOs navigating the semantic and AI-driven evolution of search.This is the 51st episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:(00:07) Meet Our Guest: Lazarina Stoy(02:54) The Resurgence of Entity Search and Semantic SEO(11:42) Machine Learning vs. Generative AI: Choosing the Right Tool(19:34) "Vibe Coding" and Essential Skills for the 2026 SEO(22:32) Buyer Personas in the AI Era(29:16) Digital PR and Fact-Checking in the Knowledge Graph(32:14) Breaking Intent: Understanding "Query Fan-Out"(41:40) Machine Learning Education for SEOs(46:45) Explaining Knowledge Graphs to Stakeholders(54:17) Empowering the Community: Women in Marketing Bulgaria👉 Read the full article and explore additional insights:  https://www.advancedwebranking.com/blog/entity-search-ml-seo-lazarina-stoy-interview Where to find Lazarina StoyLinkedIn: https://www.linkedin.com/in/lazarinastoy/ X: https://x.com/lazarinastoy Website: https://lazarinastoy.com/ Website: https://www.mlforseo.com/  Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh  Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS  Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials:    / @advancedwebranking

Is technical SEO becoming more powerful—or more fragile—in the age of AI?In this episode of The Search Session, Gianluca Fiorelli sits down with Jamie Indigo for a deeply technical conversation about what’s actually changing as AI reshapes search. Moving beyond the hype, they explore how foundational crawling principles still matter, why undocumented AI systems introduce new layers of complexity, and how technical SEOs may finally gain the strategic visibility they’ve long deserved.The discussion dives into cultural bias in AI and its impact on international SEO, the real mechanics behind model performance and feedback loops, and why JavaScript itself isn’t the problem—execution is. They also examine the breakdown of bot etiquette, the strain AI crawlers are placing on infrastructure, and the broader implications for digital rights and the future of the open web.This is a sharp, unfiltered look at the technical realities behind AI-driven search—and what it takes to stay relevant as the ground keeps shifting.This is the 50th episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:(00:07) Meet Our Guest: Jamie Indigo(03:09) SEO in the Age of AI: Job Security or Frustration?(07:31) The Ghost in the Machine: Why Technical SEO is Overlooked(09:54) “I Speak Bot”: Translating Crawl Reality to Stakeholders(10:49) The Ethics Problem: Engagement, Sycophancy, and Human Harm(15:16) Longevity, Model Collapse, and the Economics Behind the Hype(21:03) AI in the Day-to-Day: Where It Helps (and Where It Doesn’t)(24:50) Big Infrastructure Outages: Cloudflare, AWS, and a Centralized Web(30:24) JavaScript and SEO: The Tool Isn’t Evil—Execution Is(35:36) Three Must-Know Tech SEO Skills for Large-Scale Sites(38:21) Why Modern AI Bots No Longer Play by the Old Web Rules(49:13) A Cyberpunk Future? Reclaiming the Free Web(54:44) Nerd Outro: Dungeons & Dragons Roles and the Joy of Being Support👉 Read the full article and explore additional insights:  https://www.advancedwebranking.com/blog/technical-seo-in-age-of-ai-search Where to find Jamie IndigoLinkedIn: https://www.linkedin.com/in/jamie-indigo/ X: https://x.com/Jammer_Volts Website: https://not-a-robot.com/  Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh  Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS  Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials:    / @advancedwebranking

What really changes for SEO when search stops being deterministic and starts thinking like an AI?In this episode of The Search Session, Gianluca Fiorelli is joined by Metehan Yeşilyurt, an expert working at the intersection of AI, machine learning, and SEO. Together, they unpack how AI search reshapes visibility, why classic SEO fundamentals still matter in probabilistic systems, and what understanding LLM behavior reveals about optimization today. From Google’s evolving AI experiences to Perplexity’s citation model, visual content, log file analysis, and the growing fight against manipulation, this conversation goes deep into how search is changing—and how SEOs should adapt.This is the 49th episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:00:07 Meet Our Guest: Metehan Yeşilyurt01:30 Defining the Landscape: SEO vs. GEO vs. AEO13:48 Measuring Visibility When Prompts Are Unstable19:36 Multimodal SEO: Optimizing for Images and Video29:20 Perplexity vs. Google AI Overviews: Key Differences in AEO32:50 Embeddings, Topical Authority, and User Intent Mapping37:23 Analyzing Logs to Study AI Search Bot Behavior41:11 Spam, Hacks, and the Fragility of AI Search Systems49:51 Metehan Yeşilyurt: Life Beyond AI Search👉 Read the full article and explore additional insights:  https://www.advancedwebranking.com/blog/log-files-ai-bots-and-ai-search-mechanics Where to find Metehan YeşilyurtLinkedIn: https://www.linkedin.com/in/metehanyesilyurt/ X: https://x.com/metehan777 Website: https://metehan.ai/  Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh  Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS  Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials:    / @advancedwebranking

What happens to SEO when rankings matter less than trust and brand presence?In this episode of The Search Session, Gianluca Fiorelli sits down with Miracle Inameti-Archibong to explore how AI is reshaping SEO far beyond keywords and clicks. The conversation looks at visibility without traffic, brand-led SEO in an AI-powered search landscape, and why trust, relationships, and human context are becoming central to sustainable search performance. From using AI as a daily working ally to rethinking brand voice, technical foundations, and SEO leadership, this episode offers a sharp, people-first perspective on where search is heading next.This is the 47th episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:(00:07) Meet Our Guest: Miracle Inameti-Archibong(01:55) How AI Is Reshaping Daily Workflows in Large Organizations(07:06) Why “More Keywords” is No Longer the Right Strategy(11:13) Breaking Silos: Integrating SEO, Brand, and Product(14:09) The Synergy of Search and Social Media(18:24) Building Advocacy vs. Selling: Brand Behavior on Socials(21:58) The Critical Role of Technical SEO for Agentic AI(27:06) Mentorship in SEO: Growth, Boundaries, and Respect(31:47) Why SEOs Rarely Become CMOs - and How That Can Change(36:27) Beyond the Bio: Miracle Inameti-Archibong👉 Read the full article and explore additional insights:  https://www.advancedwebranking.com/blog/brand-led-seo-in-ai-search-era Where to find Miracle Inameti-ArchibongLinkedIn: https://www.linkedin.com/in/miracle-inameti-archibong-cmgr-fcmi-39168713/ X: https://x.com/mira_inam Website: https://www.miracleinametiarchibong.com/  Website: https://www.jlpjobs.com/  Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh  Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS  Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials:    / @advancedwebranking