The Search Session Log Files, AI Bots, and the Real Mechanics of AI Search | Metehan Yeşilyurt
What really changes for SEO when search stops being deterministic and starts thinking like an AI?
In this episode of The Search Session, Gianluca Fiorelli is joined by Metehan Yeşilyurt, an expert working at the intersection of AI, machine learning, and SEO. Together, they unpack how AI search reshapes visibility, why classic SEO fundamentals still matter in probabilistic systems, and what understanding LLM behavior reveals about optimization today.
From Google’s evolving AI experiences to Perplexity’s citation model, visual content, log file analysis, and the growing fight against manipulation, this conversation goes deep into how search is changing—and how SEOs should adapt.
This is the 49th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh
Here's what you'll learn in this episode:
- 00:07 Meet Our Guest: Metehan Yeşilyurt
- 01:30 Defining the Landscape: SEO vs. GEO vs. AEO
- 13:48 Measuring Visibility When Prompts Are Unstable
- 19:36 Multimodal SEO: Optimizing for Images and Video
- 29:20 Perplexity vs. Google AI Overviews: Key Differences in AEO
- 32:50 Embeddings, Topical Authority, and User Intent Mapping
- 37:23 Analyzing Logs to Study AI Search Bot Behavior
- 41:11 Spam, Hacks, and the Fragility of AI Search Systems
- 49:51 Metehan Yeşilyurt: Life Beyond AI Search
👉 Read the full article and explore additional insights:
https://www.advancedwebranking.com/blog/log-files-ai-bots-and-ai-search-mechanics
Where to find Metehan Yeşilyurt
- LinkedIn: https://www.linkedin.com/in/metehanyesilyurt/
- X: https://x.com/metehan777
- Website: https://metehan.ai/
Where to find Gianluca Fiorelli
- Linkedin: https://www.linkedin.com/in/gianlucafiorelli/
- X: https://x.com/gfiorelli1
- Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social
- Website: https://iloveseo.net/
🎙 Listen to The Search Session on your favorite platform:
- YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh
- Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS
- Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201
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