The Search Session Moving Beyond Old SEO Models in the Age of AI | Kevin Indig
What happens to SEO when search is no longer just about keywords and clicks?
In this episode of The Search Session, Gianluca Fiorelli sits down with growth advisor Kevin Indig to unpack how AI is reshaping search, visibility, and the role of SEO itself. From Google vs. ChatGPT to entity-driven SEO, agentic search, and the shift from clicks to influence, this conversation explores what really matters for brands and SEOs in an AI-first world. If you’re thinking about the future of search beyond rankings, this one’s for you.
This is the 46th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh
Here's what you'll learn in this episode:
- (00:06) Meet Our Guest: Kevin Indig
- (02:27) Google vs ChatGPT: Who Wins AI Search?
- (10:42) What Analytics Could Look Like in AI Search
- (21:43) Agentic Search: Optimization and Hurdles
- (32:24) Workflow Automation: From Clicks to Influence
- (41:13) Context Engineering: Unlocking Internal Data
- (42:43) Reputation Management and "Reliability Racks"
- (47:05) Visual Search, Smart Glasses, and Google Lens
- (53:31) Beyond the Bio: Kevin Indig
👉 Read the full article and explore additional insights:
https://www.advancedwebranking.com/blog/beyond-old-seo-models-ai-search
Where to find Kevin Indig
- LinkedIn: https://www.linkedin.com/in/kevinindig/
- X: https://x.com/Kevin_Indig
- Website: https://www.growth-memo.com/
Where to find Gianluca Fiorelli
- Linkedin: https://www.linkedin.com/in/gianlucafiorelli/
- X: https://x.com/gfiorelli1
- Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social
- Website: https://iloveseo.net/
🎙 Listen to The Search Session on your favorite platform:
- YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh
- Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS
- Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201
Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.
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