WTF Gym Talk

The first episode of this new segment and i'm really excited...but on this particular episode i'm REALLY REALLY SORRY for the fucked up audio. I'm gonna promise to never let this happen again, but you never know.  Hope you're still able to get some nugs out of this.

Zach is head trainer at Orange Theory Fitness.  He works in the location less than a mile down the road from my microgym, Urban MVMNT.  Some would say that Zach and I are direct competitors and even enemies from a business standpoint. But that couldn't be further from the truth. Zach has even referred high end personal training clients to my business and coached my wife at her first OTF class (yes, she has a membership there too). This podcast will be great for owners & trainers alike - especially trainers who are looking to make a name for themself in the industry and even pick up a side hustle.  You can reach Zach  @zachscarboro. 

On Saturday March 2nd, I'm co-hosting a PT First Crash Course with Sean Pastuch (Active Life Rx). This is a one day, topic specific course to help you integrate personal training into your gym, sell it at the right price, pay the trainer the right amount, change the culture of your gym (if they are too used to "Unlimited" memberships) and more. We will have a meet and greet the night before. Check out the link below and in Instagram bio @wtfgymtalk.com https://www.eventbrite.com/e/pt-1st-workshop-wtfactive-life-tickets-56293654837

This guys is one of my first mentors and certainly one of the guys who had a huge influence in my development when I got started with the globo gym side of my career. Did you know I used to work in a predominately black gym?   Like I was the only white dude selling personal training to people on food stamps?   Ambrose tells some secrets that no one of you have ever heard about me in my earlier days. Enjoy! 

This is the guy you want to jam with regarding your tax obligations and how to lower them...cause he hates the IRS. Also - he's got strong argument for that 1099 vs W2 conversation we hear so often!

Don't put all your eggs into one social media basket. Make sure to check out the VLOG on YouTube!  https://www.youtube.com/channel/UCf7ShvnV0WC4OmmWtCa5s_w

We jam on the trending documentary on Netflix that looks at that FYRE Festival (which was a huge marketing campaign that turned into the largest musical festival scam in history) ...we comb through the messages both branding + marketing related that microgym owners can take home from learning about this event rise + demise Thanks for listening! 

Is your business struggling because you don't have any full-time help to ride shotgun with you as you grow this company? Do you have part-time coaches (based on intent, not hours worked) that are not going to help you get across the finish line because they have other life obligations that come BEFORE your business? Then give this shit a listen. 

Threesome time with Will Lanier + Chloie Jonsson. Will and Chloie are traveling the company with a handful of others to speak on the topic of creating a higher level of inclusiveness for the LGBTQ+ community and create a safe conversation for business owners to ask questions and learn about this growing sector of the CrossFit community. 

You call yourself an entrepreneur, a visionary... You claim to be a problem solver and designer... Yet, in reality you just want someone to tell you exactly how to do it to be successful. Maybe you weren't meant to open your own gym? Maybe you should have just franchised some other guys dream?