WTF Gym Talk

So many microgym owners have these visions of 30,40,50 member signups. 100 leads per month at the push of a button. But the fundamental flaw here is too obvious for me not to spit on it. 

KISS. Keep It Simple Stupid. I think the average microgym owner is far too wrapped up in their purist route of a performance enhancing program vs what they avatar client they seek actually wants. Kinda like the butcher who is telling you how his Kobe beef, cured, grain fed, pasture raised hamburger is absolutely the best....but you have to cook it this special way that takes 2 hours....and if you don't pair it with this kind of wine, you'll fuck it all up. See the comparison?

Just some ramblings on how I'm now thinking of the sales process when it comes to PT First vs. Straight to Class... If you want the entire breakdown of this, come to the One Day Biz Seminar in Boston, MA on Feb 22nd. Tickets are still available I think.

Not going to lie, we make sure to offend several different groups on this podcast....so yeah, that's a pretty good reason to listen right there. But beyond that we get into how the actual members of your gym dictate your brand, so make sure to develop the right kind of culture to attract the right kind of clientele....

Towards the end of 2019, I put on a 2 day re-branding summit for microgyms called the SELF MADE SUMMIT.    You might have heard of it.  It was an incredible event and we are considering doing it again next year. A lot of the guts of what was discussed there had to do with the idea of REBRANDING vs REPOSITIONING. This is something I'm going to get deep into at my One Day Biz Seminar in Boston, MA on Feb 22nd - but I think the thing we need to establish first is the difference between branding vs. marketing and why I believe you need to lead with branding first.  If you haven't bought your tickets yet - get on it!   This One Day Biz Seminar is going to be the best investment you can make in the first part of 2020 in your business. 

Kyle Oland is a digital marketer by trade, but he has ventured into another entrepreneurial venture that many microgym owners do annually - he is putting on a large scale fitness competition. Now that in and of itself is nothing special.   And he knew that - so he decided to add a unique element. By bringing yours truly to host a business seminar for microgym owners, there is now added value to and more of a reason to attend for his avatar client. Kyle and I jam on the business of event hosting and how this business seminar is going to be a great way for any Mid Atlantic based gyms to make a weekend trip to Charleston, SC on March 7-8th.   Use this link to grab tickets now.  https://fittestofthecoast.com/affiliate-owner-seminar/

One of the main topics I'll be presenting on during my One Day Biz Seminar in Boston, MA on Feb 22nd will be the sales workflow...but this time with a twist. I'll be presenting on the differences between PT First Sales vs. Straight to Class Sales Which model should you be deploying and why.  What to say, do and create in order to manufacture the best first day client experience. How should you execute it,  price it and  get your staff on board. Sales tactics breakdown and training... Bottom line....Get to fucking Boston, MA on Feb 22nd and just learn it for yourself.

Adam Ludlow is the owner of Rewired Fitness Co.  Formerly known as CrossFit Rewired. He's gone through a journey many of you are considering or are currently on yourself and I wanted to share his story.

So many microgyms are bloated, slow and too fat. I'm referring to their business operations, operational capacity, equipment choices and programming methods. 

If you're not able to attend my One Day Biz Seminar in Boston, MA on Feb 22nd - you're missing out.   But I wanted to at least give you a sneakpeek as to what I think you guys need to know about this new (not really new...just updated and better than what you're currently using) marketing funnel that we've used at Urban MVMNT to have the best sales quarter of our existence... And no, this is not limited to my gym's success.   I work with anywhere from 40-60 microgyms per month and have installed the same style funnel and we are replicating results in an amazing fucking way.  This isn't a bullshit 6 week challenge gimmick.  This is how to sustain lead gen at your microgym in a practical, affordable and quite frankly - enjoyable way.  Get your asses to Boston, MA if you want the entire package of this NEW funnel