WTF Gym Talk

If you aren't fucking with these three amazing creative assets in a 2020 world, then you're just asking to lose.   DM me if you want the affiliate link discount for Design Pickle! 

Big thanks to my man Ben Isabella, owner of Isabella Fitness in NJ, who inspired this segment.   Many of you have created something new recently in regards to a new style of class or a different fitness brand and it's not exactly catching with your current customers....so I decided to drink and rant about it. Full video version on YouTube!  https://www.youtube.com/watch?v=yi_hmMONixU&t=29s

Sean's a buddy of mine, a smart dude and a respected colleague.   He's also grown an amazingly successful online business - free from all the bullshit overhead of having a brick + mortar. So then why the fuck did he decide to lease a building for his online business? We get into this and tons of other microgym biz nuggets on this episode. Enjoy!  @activeliferx 

I used to go after this mantra.  Hell, I even had it painted on wall for my new location. We deliver the "best hour of the day" is a bullshit phrase in my opinion when we really break it down. 

I'll accept credit for leading the charge of microgym owners who want to reposition or rebrand their business - I'm proud of the work I've done in creating content to help you guys see that there are other ways to run brick and mortar fitness. But what I want to make sure you're not doing - is thinking that you can steal a model, or style or brand element - and that it is going to be the cure for your current broken business.

The most important investment you make in your microgym is your staff - make no mistake about it. So take the time to invest in your business by investing in others.   On this episode on jam on all things HR and the reallocation of payroll to support full-time players in your business. 

The title is soaked in clickbait but the topic is completely legit. Barbell intensive, group fitness models need to really consider the micro-level numbers of their business to realize that their love affair with a certain training program may not fit into their 2,500sqft facility from a P&L standpoint. 

Alfred and I run two completely different fitness business models. He is focusing on the client:coach relationship with a lasting, tailored, specific fitness program... ...And I am not. With that in mind, we have differences of opinions when it comes to the utilization of the barbell.  Check out Alfred's operation at @opex.concord 

The Snatch, Kipping Handstand Pushup and Back Squat are OVERRATED AS FUCK for a fitness program focused on GPP + Operational Capacity.   Please try to change my mind.

You or someone you hire MUST BE AN EXTROVERT. Must be willing to talk to strangers. To market and sell, direct to the consumer. If you think that your failing microgym is going to resurrect itself while you take the weekends off because you won't participate in off-site marketing plays, you're in for a rude awakening. The New Marketing Funnel that I'm breaking down in it's entirety at my One Day Biz Seminar in Boston, MA on Feb 22nd is re-writing what it means to acquire warm, brand aware leads. I highly recommend you attend - tickets are available maybe.