Cubicle to CEO

Go show some love to our friend Leslie at  https://www.instagram.com/l.thompson_realestate/Access the transcript of this episode HERE: https://otter.ai/u/zhWdPOfJmYF_wxX2PElOTX4YTD4?utm_source=copy_urlIf you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo so we can repost you. Follow (+) our show for new episodes every Monday & Wednesday Learn more about your ad choices. Visit megaphone.fm/adchoices

What gives you the marketing ICK? If you’re tired of seeing gurus pose in front of ferraris and reliving the same formulaic webinar - complete with inflated value stacks and fear-induced FOMO - today’s conversation will feel refreshing in more ways than one. We’re joined by my friend Gloria Chou, an award-winning Small Business PR coach who has helped her community generate more than 1 BILLION free, organic views for their business through features in top tier media outlets. Gloria brings us a brutally honest analysis of her most recent program launch of PR Starter Pack, where she tested rejecting the most popular bro marketing tactics that have dominated the last decade. Her experiment resulted in not only a six figure launch, but half of her previous refund rate. She’ll walk us through exactly what she ditched, why, and how that had a positive impact on her bottom line, mental sanity, and relationship with her students. Keep listening to usher in a new era of transparent, ethical marketing. View the transcript for this episode at: https://otter.ai/u/CWvf28Uw5uAU9MJgOi6oz0gbbG0?utm_source=copy_urlConnect with Gloria: Get Gloria's PR Guide and register for her FREE masterclass: www.gloriachoupr.com/masterclass www.gloriachoupr.com Instagram: DM Gloria the word 'PITCH' for a freebie! https://instagram.com/gloriachoupr LinkedIn: https://www.linkedin.com/in/gloriaychou Youtube: https://www.youtube.com/@smallbusinesspr Twitter: https://twitter.com/gloriachoupr If you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Follow for new episodes every Monday + Wednesday. Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you planned out what your business calendar will look like for the rest of 2023? DM what you're most excited for to us at @missellenyin or @cubicletoceo!Links mentioned in this episode: Bonus #3: Our Company's Big 3 Goals For 2023: https://cubicletoceo.buzzsprout.com/820498/12064890-bonus-3-our-company-s-big-3-goals-for-2023 Quiz Funnel Strategy with Linda Sidhu: https://cubicletoceo.buzzsprout.com/820498/11082441-borrow-the-personality-quiz-funnel-behind-this-70k-launch Get our weekly email newsletter: https://cubicletoceo.co Fill out this FREE Roadmap worksheet for service providers + coaches to find out how you can make your first $10K month: https://ellenyin.com/roadmap Perfect Podcast Pitch Template: https://www.ellenyin.com/perfectpodcastpitch Guarantee A Response On Your Next Podcast Pitch By Adding This ONE Thing: https://cubicletoceo.buzzsprout.com/820498/10567030-include-this-1-easy-thing-in-your-next-podcast-pitch-to-guarantee-a-response Access the transcript of this episode HERE: https://otter.ai/u/0kkMV04l5b9Iz9R8TeILSH6UaME?utm_source=copy_urlIf you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo so we can repost you. Follow (+) our show for new episodes every Monday & Wednesday Learn more about your ad choices. Visit megaphone.fm/adchoices

 The Pareto principle, more commonly known as the 80/20 rule, states that 80% of our outcomes result from only 20% of our efforts. With this in mind, it’s vitally important for entrepreneurs to know what to amplify in their business and what to ruthlessly eliminate. Business growth strategist Frenchie Ferenczi conducted an experiment in pursuit of this truth, implementing a decision filter she dubbed “staying close to the money” to measure everything she spent time on in relation to how likely it was to produce a sale. Doing this helped Frenchie 4X her revenue in one year, and her case study today reveals the five key decisions she made to stay close to the money that revved up her revenue. Keep listening to discover how you can borrow Frenchie’s approach to stay close to the money in your own business. View the transcript for this episode at: https://otter.ai/u/zFkKI0h4m0q2R7NrxQyvO-JX5d4?utm_source=copy_urlThank you to our sponsors: Watch The Road to RISE Documentary by Comcast RISE: https://bit.ly/RISEQ123_CBC_Podcast Manage all your social media accounts + access in-depth social analytics you can’t find anywhere else with Metricool! Sign up for your forever FREE account and try premium features free for 30 days when you visit metricool.com & use code ‘CEO’ Whenever you think of gifting, think Ama & Akua! Get 10% off your first order of these beautifully curated gift boxes featuring products from BIPOC and LGBTQ+ creators when you use code 'CEO' at amaandakua.com Connect with Frenchie: Check out Frenchie's guide for Staying Close To The Money: https://stayclosetothemoney.com/ https://www.frenchieferenczi.com Instagram: @frenchie.ferenczi Listen to Strategy Snacks! https://frenchieferenczi.com/strategy-snacks If you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Subscribe for new episodes every Monday + Wednesday. Learn more about your ad choices. Visit megaphone.fm/adchoices

Here's why you should stop ending your emails with "let me know if..." (and 7 sign-offs to try instead for higher response rates & conversions!)  Do you have a sticky business situation where you don't know the right words to say? DM it to us @missellenyin or @cubicletoceo so we can hold onto it for a potential future bonus episode! Access the transcript of this episode HERE: https://docs.google.com/document/d/17dvNCzdAcVE8uoLDao1MmvfOjDMldlYaXqNa7R8yhHk/edit?usp=sharing If you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo so we can repost you. Follow (+) our show for new episodes every Monday & Wednesday Learn more about your ad choices. Visit megaphone.fm/adchoices

How do real-life creators, small business owners, and social media managers use data to make smarter marketing decisions? We’ve brought in two experts from Metricool - our favorite all-in-one social media management, analytics, and scheduling platform - to give us the inside scoop.Anniston Ward & Alex Caceres from Metricool’s marketing team have a front row seat to thousands of social media accounts of all sizes and niches on platforms ranging from TikTok to Twitter. In this case study, they’ll share some of the most underutilized social media analytics tools and insights you can start leveraging TODAY to grow your audience, save time, and improve your marketing strategy with data-driven decisions.To add a visual learning experience while you listen, try their suggestions in real-time by signing up for a forever free Metricool account at metricool.com and use our exclusive code “CEO” to unlock free access to premium features for 30 days as well.View the transcript for this episode at: https://docs.google.com/document/d/1pi2Mo3LsmcYGXQCWOOKbZdMUeLIDL8nFrNYrnwzYtMc/edit?usp=sharingConnect with Metricool: Website: https://metricool.com/ Blog: https://metricool.com/social-media-blog/ Instagram: @metricoolapp TikTok: @metricoolapp Twitter: @metricool Metricool Content Planning Spreadsheet Tutorial: https://www.youtube.com/watch?v=ozzIuWGOabs If you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Subscribe for new episodes every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices

Hear more about how Ellen built her co-working space in this episode: https://cubicletoceo.buzzsprout.com/820498/11250852-behind-the-business-opening-my-oregon-coworking-space-7-months-ago-on-a-7-000-budgetAccess the transcript of this episode HERE: https://docs.google.com/document/d/1Yer9I2AWE_La8l1JMeWViBd83lA0B5ogRmH6ZxVRf_I/edit?usp=sharingIf you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo so we can repost you. Follow (+) our show for new episodes every Monday & Wednesday Learn more about your ad choices. Visit megaphone.fm/adchoices

Full heads up: you’re about to be hit with the motherlode of all case studies. Amy Porterfield is giving us a Cubicle to CEO exclusive on her most recent $7.5 MILLION launch of her signature program, Digital Course Academy. She’s getting radically transparent and sharing financial insights she’s never disclosed anywhere else - including her own chart-topping podcast. We promise we're not just hyping this up because Amy is a legend in the online marketing world, but this is truly the MOST DATA-DRIVEN, and dare we say BEST, case study we’ve ever had on the show. Our podcast is all about asking successful entrepreneurs the business questions you CAN’T Google, and my friend Amy understood the assignment. Her tell-all today includes her detailed step-by–step pre-launch strategy, including exact timelines, number of leads, and conversion rates at every stage of the pre-launch, PLUS our favorite mic drop moment: a next level strategy we had never even heard of that will change the game for your live showup rates. If this episode rocks your world as much as it did ours, please send Amy your gratitude for her generosity by ordering her new book, Two Weeks Notice. We’ll drop the link for you below!Connect with Amy: Check out everything Amy is up to at https://amyporterfield.com Get 'Two Weeks Notice' NOW (Available 2/21): https://twoweeksnoticebook.com Instagram: @amyporterfield View the transcript for this episode at: https://docs.google.com/document/d/18LNxu41sUi3kWOQJlFkGq0FyFRYKtnr6VDRWYaV0ch4/edit?usp=sharingIf you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Subscribe for new episodes every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices

YouTube version dropping soon! Subscribe now to be notified: youtube.com/@cubicletoceo Binge all our previous quarterly income reports: https://ellenyin.com/incomereportAccess the transcript of this episode HERE: https://docs.google.com/document/d/168BXxmgrsD12kbTHpGJzoWO79_uA4YZHjfbTPqHIyFE/edit?usp=sharingIf you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo so we can repost you. Follow (+) our show for new episodes every Monday & Wednesday Learn more about your ad choices. Visit megaphone.fm/adchoices

We're willing to bet if you’ve opened YouTube in the last 12 months, you’ll recognize today’s guest: accomplished investor, founder of Contrarian Thinking, and rising media mogul, Codie Sanchez. Codie took the Internet by storm with her enthusiasm (and smarts) for buying boring small businesses. In short, you’re buying the profits of an existing small business instead of starting one from scratch. But what exactly is a boring small business? Don’t worry, Codie will give us a refresher before we dive into today’s case study on how she built a portfolio of small businesses she owns that make $50 million a year collectively - without her operating in the day-to-day. One thing we love most about Codie is that she’s also an advocate for financial transparency, so in her case study you’ll get to hear the exact deal structure of a recent acquisition and all the numbers involved: cost, revenue, and profits. If you’ve ever felt destined to be an entrepreneur but not a founder, or you’re already running a successful business and want to invest your profits to build wealth that doesn’t depend on you, get ready for Codie to blow open a whole new world of possibilities.Sign up for our free weekly newsletter for more bonus content: https://cubicletoceo.coConnect with Codie: Want to join the 100k+ others on their journey to financial freedom? Sign up for the Contrarian Thinking newsletter: https://sparklp.co/f6a9729d/  Binge Codie's YouTube content: https://www.youtube.com/c/CodieSanchezCT Get the step by step guide to small business acquisitions in Codie's Unconventional Acquisitions Small Business Buying Course: https://courses.unconventionalacquisitions.com/courses/buying-a-small-business?ref=ac9af5 Want to learn how to grow your email list to 10K subscribers? Check out this article: https://contrarianthinking.co/media-apocalypse-and-30-days-to-10000/ Instagram: https://www.instagram.com/codiesanchez/ View the transcript for this episode at: https://docs.google.com/document/d/1dySHU7iE-OWstZSGt8ADzqQ7n3w9levDuYgsHPml6gI/edit?usp=sharingIf you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag me @missellenyin &  Learn more about your ad choices. Visit megaphone.fm/adchoices