

Cubicle to CEO
Ellen Yin
We ask founders the business questions you can't Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they've successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into millions in revenue.
Episodes
Mentioned books

Apr 19, 2023 • 20min
Bonus: 3 Life-Changing Lessons I Learned From My First Personal Wellness Retreat
Access the transcript of this episode HERE: https://otter.ai/u/CYs6U8bwEUXUAt-wscimUkYbZt4?utm_source=copy_url What's your signature CEO style? Take the quiz: ellenyin.com/quizConnect with Carmen + learn more about the Permission Slip Retreat I attended:
https://carmenohling.com/permissionslipretreat/
https://www.instagram.com/carmenohling/
https://www.instagram.com/permissionslipcommunity/
If you enjoyed today's episode, please:
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Apr 17, 2023 • 52min
190. Proof Biz Besties Grow Your Bottom Line: Their Collaboration Generated a Collective $25K
It’s a love story that rivals Taylor’s version of Romeo & Juliet. Follow the saga of two Cubicle to CEO mentees turned biz besties, from meet-cute to making $25K together by leaning on each other’s strengths. Mindi Trimble + Juliette Molina's case study is proof that biz besties not only better your life, but also grow your bottom line - and why relationships are key to your success in business. View the transcript for this episode at: https://otter.ai/u/CKEGIVVgxtvxH8faaE3hLodTWsQ?utm_source=copy_urlThank you to our sponsors:
Subscribe to Natasha Samuels' show, The Shine Online Podcast, and check out the rest of episode 71 HERE: https://link.chtbl.com/mhWiLtY8
Try your first 7 days of Honeybook free (no credit card required) + save 35% on your first year of ANY plan when you sign up with our link: http://share.honeybook.com/ellen
Fellow podcasters, this is for you! Save 30% discount on your annual Mic Check Society membership (monthly payment plans are available) by going to micchecksociety.com and entering the code CEO at checkout.
Connect with Mindi:
Book your Accepted Academy connection call: https://www.minditrimble.com/bookacall
https://www.minditrimble.com/mentoring
Instagram: @minditrimblementoring
Connect with Juliette:
https://www.beautybyjuliette.com/
Instagram: @julesbmakeupgirl
https://www.linkedin.com/in/juliette-m-89125aa/
https://www.facebook.com/Julesbmakeupartist/
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please:
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo so we can repost you.
Follow (+) our show for new episodes every Monday & Wednesday
Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 12, 2023 • 9min
Bonus: What's Your CEO Style? Take This 10 Question Quiz To Find Out!
Find out your unique CEO style here: https://ellenyin.com/quizAccess the transcript of this episode HERE: https://otter.ai/u/jE5I8jFFUpJAcwjlQhBaf6VESgw?utm_source=copy_url If you enjoyed today's episode, please:
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo so we can repost you.
Follow (+) our show for new episodes every Monday & Wednesday
Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 10, 2023 • 1h 7min
189. 3 Strategies That Made $3 Million Over 3 Years: The Business of Being an Influencer
We’re continuing our back to back conversations with entrepreneurs who monetize as content creators or influencers with this week’s guest, Mattie James. Mattie is a former Miss Liberia USA turned best-selling author of Everyday MAGIC, the CEO of the Mattie James Company, and founder of Bossfluence. In today’s case study, Mattie reveals 3 key strategies she implemented in her business over 3 years that made her $3 million dollars. To add to the synchronicities, Mattie is also a proud mom of 3, leaning into her role as a parent to inspire the content she creates. View the transcript for this episode at: https://otter.ai/u/Y14frpm1638l15kpMtbvB5kcSFA?utm_source=copy_urlThank you to our sponsors:
Subscribe to Natasha Samuels' show, The Shine Online Podcast, and check out the rest of episode 71 HERE: https://link.chtbl.com/mhWiLtY8
Try your first 7 days of Honeybook free (no credit card required) + save 35% on your first year of ANY plan when you sign up with our link: http://share.honeybook.com/ellen
Fellow podcasters, this is for you! Save 30% discount on your annual Mic Check Society membership (monthly payment plans are available) by going to micchecksociety.com and entering the code CEO at checkout.
Connect with Mattie:
https://www.mattiejames.com
https://www.bossfluence.com
Instagram: @themattiejames
Influencers, Creators & UGC - What's The Difference? Listen to Ellen's perspective in bonus episode #14 here: https://cubicletoceo.buzzsprout.com/820498/12588783-bonus-14-influencers-creators-ugc-what-s-the-differenceIconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please:
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo so we can repost you.
Follow (+) our show for new episodes every Monday & Wednesday
Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 5, 2023 • 20min
Bonus: Influencers, Creators & UGC - What's The Difference?
Listen to our previous case study with Tiffany Yu who made $100K last year with her content creation side hustle: https://cubicletoceo.buzzsprout.com/820498/12558624-the-side-hustle-for-ceos-make-100k-year-as-a-content-creator-outside-of-your-businessAccess the transcript of this episode HERE: https://otter.ai/u/PkijjJK6VjDZ6YC_3qZmD6pIpcI?utm_source=copy_url Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please:
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo so we can repost you.
Follow (+) our show for new episodes every Monday & Wednesday
Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 3, 2023 • 1h 18min
188. The Side Hustle for CEOs: Make $100K/Year As A Content Creator Outside of Your Business
For all the links mentioned in this episode, go to our blog post: https://cubicletoceo.co/disability-advocate/Most entrepreneurs look at content as a means to an end, or a necessary marketing strategy to drive sales to the actual service or product their business provides - but what if you also monetized the content itself? Tiffany Yu made $100K last year with her side hustle as a content creator, a completely separate income stream from her primary role as the CEO/Founder of Diversability, an award-winning, entirely disabled-run and led social enterprise to elevate disability pride. Her case study today exemplifies how entrepreneurs can double as creators too, outside of their role as CEO. An accomplished 3X TEDx speaker with more than 180K followers now across platforms, Tiffany may surprise you with how she got her first brand deal for $5,000 with only 5,000 followers on Instagram and why this is realistic for a business owner of any size audience to achieve. Brand deals however, aren’t the only way to monetize as a content creator, which Tiffany reveals in her breakdown today of the various income sources that contributed to her $100K side hustle. View the transcript for this episode at: https://otter.ai/u/KHUt7Ba1XLWJzo8lf3Fl17P4SXE?utm_source=copy_urlConnect with Tiffany:
http://tiffanyyu.com
http://mydiversability.com
Twitter: @imtiffanyyu
Instagram: @imtiffanyyu
TikTok: @imtiffanyyu
If you enjoyed today's episode, please:
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.
Follow for new episodes every Monday + Wednesday.
Learn more about your ad choices. Visit megaphone.fm/adchoices

Mar 29, 2023 • 21min
Bonus: Closing My Coworking Space (Is Quitting Bad?)
Hear how Ellen opened the Clubhouse on a $7K budget: https://cubicletoceo.buzzsprout.com/820498/11250852-behind-the-business-opening-my-oregon-coworking-space-7-months-ago-on-a-7-000-budgetGet the book mentioned in this episode 'Start More Than You Can Finish: A Creative Permission Slip to Unleash Your Best Ideas': https://amzn.to/3zbL6hg Access the transcript of this episode HERE: https://otter.ai/u/5PKFO2B1YFnu_-jqfnpoS19f87E?utm_source=copy_url If you enjoyed today's episode, please:
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo so we can repost you.
Follow (+) our show for new episodes every Monday & Wednesday
Learn more about your ad choices. Visit megaphone.fm/adchoices

12 snips
Mar 27, 2023 • 57min
187. 3 Practical Ways To Use AI To Create Content: How Jasmine Garnsworthy Runs A Media Company As The Only Full Time Employee
AI has entered the chat in a BIG way this year, but what’s just tech hype and what’s actually useful to you as a business owner? Jasmine Garnsworthy, creator of Female Founder World, debriefs her personal use case of how 3 of her favorite AI tools - including Chat GPT - make it possible for her scrappy team of two to sustainably publish large volumes of content AND plan in-person events all over the U.S. - all while retaining their brand originality and content quality. Having previously led editorial for mega media brands like POPSUGAR and Stylecaster, I loved Jasmine’s honest hot takes on how AI is impacting the future of content - and why more women - especially entrepreneurs - need to participate. This conversation is equal parts thought-provoking as it is practical, with Jasmine sharing very specific examples of how you can apply these 3 tools to accelerate your content game, without a steep tech learning curve. Whether you sell services, digital offers, or physical products, this episode is a must-listen. View the transcript for this episode at: https://otter.ai/u/8LkHYruvVg3aJtMwDjVHLOo2s0c?utm_source=copy_url Connect with Jasmine:
www.femalefounderworld.com
Instagram: https://www.instagram.com/jasminegarnsworthy/ + https://www.instagram.com/femalefounderworld/
TikTok: https://www.tiktok.com/@jasgarnsworthy + https://www.tiktok.com/@femalefounderworld
For all the links to the AI tools + podcast episodes mentioned in this episode, go to our blog post: https://cubicletoceo.co/ai-tools/If you enjoyed today's episode, please:
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.
Follow for new episodes every Monday + Wednesday.
Learn more about your ad choices. Visit megaphone.fm/adchoices

11 snips
Mar 22, 2023 • 20min
Bonus: 10 Video Marketing Hot Takes With Natasha Pierre of The Shine Online Podcast (Part 1)
Go listen to part 2 of @shinewithnatasha's Video Marketing Hot Takes on The Shine Online Podcast: https://link.chtbl.com/shineonlineApple: https://podcasts.apple.com/us/podcast/the-shine-online-podcast/id1491553314?i=1000605298712Spotify: https://open.spotify.com/episode/2CWSnbs4fgX5K8eJXNgpWK?si=L6oViko8SomgSXIOnegELAAccess the transcript of this episode HERE: https://otter.ai/u/ofFABEKf-g0mHsnKVZLL_uE31ts?utm_source=copy_urlIf you enjoyed today's episode, please:
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo so we can repost you.
Follow (+) our show for new episodes every Monday & Wednesday
Learn more about your ad choices. Visit megaphone.fm/adchoices

Mar 20, 2023 • 58min
186. How She Made $500K From ONE Email With This Know, Like, Trust Newsletter Formula
Imagine making $500,000 dollars from one email. Today’s guest actually did this, and she’s giving you a word for word copy of said email in a doc to peruse AND participate in conversation with her later in this episode. Meet Merel Kriegsman, a former cleaning lady turned self-made millionaire specializing in high-end offers, and dedicated to helping you become the wealthiest woman in your lineage. While we love a good success story, we also recognize that overnight success is rarely a reality. The same is true of course with the $500K email, so Merel sets you up for success by first breaking down the exact long-term email newsletter formula that nurtured her audience to make a mammoth win like that possible. It’ll come in the familiar phrase of “know, like, trust”, but I promise you Merel’s specific approach to incorporating each element in your emails is so much more than a common cliche.View the transcript for this episode at: https://otter.ai/u/gbBkL_kTvq8fo7Jc_0cjcFrumQY?utm_source=copy_urlConnect with Merel:
Get access to the 6 emails that sold millions of dollars in high-end offers: https://merelkriegsman.com/milliondollaremails
https://merelkriegsman.com
Instagram: https://www.instagram.com/merelkriegsman/
Facebook: https://www.facebook.com/merelkriegsman
LinkedIn: https://ca.linkedin.com/in/merelkriegsman
If you enjoyed today's episode, please:
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.
Follow for new episodes every Monday + Wednesday.
Learn more about your ad choices. Visit megaphone.fm/adchoices


