

Cubicle to CEO
Ellen Yin
We ask founders the business questions you can't Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they've successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into millions in revenue.
Episodes
Mentioned books

May 24, 2023 • 8min
Bonus: Use This 2 Sentence Email Follow-Up When You’re Ghosted By A Potential Client
Tell us how this magic 2 sentence email has helped you get responses from potential clients on Instagram @missellenyin and @cubicletoceo!Listen to Bonus #9: STOP Ending Your Emails With This Conversation Killer: https://cubicletoceo.buzzsprout.com/820498/12347654-bonus-9-stop-ending-your-emails-with-this-conversation-killerAccess the transcript of this episode HERE: https://otter.ai/u/oHZ8EHW2N-tocKDEnTWLg1nujsQ?utm_source=copy_url What's your signature CEO style? Take the quiz: ellenyin.com/quizIf you enjoyed today's episode, please:
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo so we can repost you.
Follow (+) our show for new episodes every Monday & Wednesday
Learn more about your ad choices. Visit megaphone.fm/adchoices

May 22, 2023 • 1h 2min
195. Solopreneur to Thriving Team: How Hiring Interns Increased Business Revenue By 45% In 5 Months
All entrepreneurs eventually hit a ceiling in scaling their business alone that starts them down the path of exploring, when and how do I start hiring? Today’s guest brings a unique perspective to the hiring process, leveraging internships to build her team. Heather Brown is a full-time blogger, podcast host of Healthy with Heather Brown, ebook author, and educator behind the brand My Life Well Loved, reaching more than 1 million women a year through her content.Heather’s case study documents how she took her blogging business from solopreneurship to thriving team, resulting in a remarkable 45% increase in revenue within the first five months of hiring help; a net increase of $35,000 in profit from an initial $5,000 investment.Keep listening to hear Heather’s experience on why paying for support pays off.View the transcript for this episode at: https://otter.ai/u/r9q1fNsPqH4WT9e5e3omiY13iy8?utm_source=copy_urlThank you to our sponsors:
If you’re a writer or aspiring writer, visit www.burgeondesignandeditorial.com or follow Tiffany on Instagram @burgeondesignandeditorial to learn more about Tiffany’s services! Mention you were sent by Cubicle to CEO to save 20% on any editing or book coaching services, no code needed.
Swap out your ineffective questions that lead to close-ended responses with Dr. Kristine Medyanik's prompts and questions that build trust by downloading your digital copy of the Curiosity Based Leadership booklet for only $9: ellenyin.com/curiositybooklet. This booklet is a must-have for every CEO!
Try the #1 all-in-one E-commerce platform: Shopify! Sign up for a one dollar per month trial period at shopify.com/cubicle
Connect with Heather:
https://www.mylifewellloved.com/
Instagram: @mylifewellloved
Team Building Course: https://www.mylifewellloved.com/product/team-building-for-solopreneur-mamas-course-workbook/ **USE CODE 'CEO' for 15% OFF**
Daily Schedule freebie: https://www.mylifewellloved.com/product/daily-schedule-for-families/
Healthy with Heather Brown Podcast: https://www.mylifewellloved.com/podcast/
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please:
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag us
Learn more about your ad choices. Visit megaphone.fm/adchoices

May 17, 2023 • 22min
Bonus: 3 Strategies That Grew Our Podcast To 70K Monthly Downloads
Email podcast@ellenyin.com with the subject line "CASTBOX REFERRAL" for an introduction to our Castbox ad rep!3 Underrated Tips for Becoming a Paid Speaker Episode: https://cubicletoceo.buzzsprout.com/820498/12111286-bonus-4-how-do-i-become-a-paid-speaker-3-underrated-tipsSave 30% discount on your annual Mic Check Society membership (monthly payment plans are available) by going to micchecksociety.com and entering the code CEO at checkout.Access the transcript of this episode HERE: https://otter.ai/u/aHL14qOcMgJMmx7ZEPvtLttcsTY?utm_source=copy_url What's your signature CEO style? Take the quiz: ellenyin.com/quizIf you enjoyed today's episode, please:
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo so we can repost you.
Follow (+) our show for new episodes every Monday & Wednesday
Learn more about your ad choices. Visit megaphone.fm/adchoices

May 15, 2023 • 56min
194. 70K to 350K Monthly Downloads In 1 Year: 3 Strategies For Explosive Podcast Growth
Today’s case study is a masterclass in audience growth and retention for any content creator, but pay extra attention if you’re a fellow podcaster. Les Alfred, podcast host & founder of Balanced Black Girl, joins us on the mic to divulge the juicy details behind her podcast’s meteoric rise from 70,000 to now 350,000 monthly downloads - an impressive 5X growth in one year. Balanced Black Girl is an online wellness community and podcast focused on mind-body health, habits, spacious productivity, financial wellness, and self-care. Amassing more than 7 million downloads and 1,500 5-star reviews since the show’s launch in 2018, Les is a podcasting powerhouse who prefers sustainable strategies for listener growth over quick hacks. She'll be sharing how she keeps listeners coming back week after week, her weekly content plan for creating highly shareable social media posts to promote each episode, and how she activates listeners to put into practice what they hear on her show. View the transcript for this episode at: https://otter.ai/u/dEpaq7T30WBWdPPWrkMW3G1zY9w?utm_source=copy_urlThank you to our sponsors:
If you’re a writer or aspiring writer, visit www.burgeondesignandeditorial.com or follow Tiffany on Instagram @burgeondesignandeditorial to learn more about Tiffany’s services! Mention you were sent by Cubicle to CEO to save 20% on any editing or book coaching services, no code needed.
Swap out your ineffective questions that lead to close-ended responses with Dr. Kristine Medyanik's prompts and questions that build trust by downloading your digital copy of the Curiosity Based Leadership booklet for only $9: ellenyin.com/curiositybooklet. This booklet is a must-have for every CEO!
Connect with Les:
https://www.balancedblackgirl.com
Intimacy In Friendships Episode: https://bit.ly/3VTfsQ4
Start the 'Reframing The Reset' Series: https://bit.ly/3MiynjW
Instagram: @balancedblackgirlpodcast
Instagram: @balancedles
Youtube: https://www.youtube.com/@BalancedBlackGirl/
Hear more about SEO from our friend Elise Armitage in this episode: https://bit.ly/3VV6i5rIconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please:
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at
Learn more about your ad choices. Visit megaphone.fm/adchoices

May 10, 2023 • 21min
Bonus: Evaluating Two Investment Opportunities - The Pros, Risks, and Which One I Chose
For more insight on investment strategies, listen to episode 193 with my personal wealth advisor, Kaitlyn Carlson: https://cubicletoceo.co/wealth-building-strategy/Access the transcript of this episode HERE: https://otter.ai/u/RtRE1RCmcc7XDSEpB2Xt6L1zC5c?utm_source=copy_url What's your signature CEO style? Take the quiz: ellenyin.com/quizIf you enjoyed today's episode, please:
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo so we can repost you.
Follow (+) our show for new episodes every Monday & Wednesday
Learn more about your ad choices. Visit megaphone.fm/adchoices

May 8, 2023 • 1h 8min
193. Retirement For Entrepreneurs Series: This Wealth Advisor’s Investment Strategy To Grow A $15M Portfolio And Retire On $360K/Year
Last week, we explored real estate investing as a retirement vehicle and this week, our guest’s chosen retirement strategy is investing in a stock portfolio that will allow her to retire at age 60 with a $15 million portfolio that she can withdraw an annual income of $360,000/year from. Kaitlyn Carlson is the founder & CEO of Theory Planning Partners, a boutique wealth creation firm for the top female entrepreneurs in the United States. Before launching Theory Planning Partners, Kaitlyn spent the majority of her career at UBS Financial Services, Inc., where she developed more than 300 financial plans for clients with assets ranging from $500,000 to $1 Billion. I feel so lucky to be one of Kaitlyn’s Theory clients, where she is helping plan my own path to financial independence, with the goal to become work-optional by my early to mid-40s. Today, Kaitlyn is getting vulnerable and walking us step by step through her and her husband’s personal investment strategy, laying out the exact dollar amounts for everything. Outside of our quarterly income reports we publish on the podcast, this is the most financially transparent + detailed episode we’ve ever recorded on the show. I highly recommend you break out your pen + paper or open a Google doc to take notes as you listen so you can fully process the insights Kaitlyn shares with us today.View the transcript for this episode at: https://otter.ai/u/BOzQ_WrZI-DDJkbaf-jv7xyUVqg?utm_source=copy_urlThank you to our sponsors:
Subscribe to Natasha Samuels' show, The Shine Online Podcast, and check out the rest of episode 71 HERE: https://link.chtbl.com/mhWiLtY8
Try your first 7 days of Honeybook free (no credit card required) + save 35% on your first year of ANY plan when you sign up with our link: http://share.honeybook.com/ellen
Connect with Kaitlyn:
https://theoryplanning.com
Instagram: @theoryplanningpartners
Schedule to meet with Kaitlyn! https://calendly.com/theoryplanning
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please:
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo so we can repost you.
Follow (+) our show for new episodes every Monday & Wednesday
Learn more about your ad choices. Visit megaphone.fm/adchoices

May 3, 2023 • 45min
Bonus: Poll The People - Paid vs. Free, Peer-Led Masterminds
Thank you to our contributors who we quoted in this episode:
@shinewithnatasha
@thetiffanycoyle
@ericapowellandco
@thelistcoach
@joyymichelle
@hayleyluckadoo
@erinhurleymd
@sigruncom
@kc_creativellc
@MizDailey
Check out these previous podcast episodes:
Meet My Biz Besties w/ Tessabella Jelten+ Laura Markz
3 Practical Ways To Use AI To Create Content: How Jasmine Garnsworthy Runs A Media Company As The Only Full Time Employee
This NON-WEBINAR “Open House” Funnel Generates 25% Application Rates For A High Ticket Program w/ Veronica Romney
3 Life-Changing Lessons I Learned From My First Personal Wellness Retreat
Our Company's Big 3 Goals For 2023
Subscribe to our channel on YouTube! https://www.youtube.com/c/CubicletoCEOAccess the transcript of this episode HERE: https://otter.ai/u/Vd4q1_8r8ea03ZzmG-r4yMAqpz8?utm_source=copy_urlIf you enjoyed today's episode, please:
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo so we can repost...
Learn more about your ad choices. Visit megaphone.fm/adchoices

May 1, 2023 • 58min
192. Retirement For Entrepreneurs Series: Investing In Real Estate To Retire By 40 With $300K/Year
As entrepreneurs, we have the rare privilege of deciding when and how we retire. For many of us, retirement isn’t necessarily an age, but rather a milestone of financial independence where the income from assets outside of our business fully cover our lifestyle expenses, thus rendering work optional. “Desirement”, not “retirement” as today’s guest would call it. In this first installment of our retirement series, we’re talking to Erinn Bridgman, a money management and mindset coach who helps female entrepreneurs not only design a profitable business, but generate personal wealth. Erinn reveals how she used $22,700 from her then-photography business to invest in her first real estate property, which she then snowballed to pay off $100K of student debt + build a real estate portfolio worth $7 million. Her current strategy puts her on a path to retire by 40 with an income of $300K/year, fully funded by her real estate empire.We’re running through all the numbers, profit margins, and real estate investing tactics involved - get ready to take copious notes!View the transcript for this episode at: https://otter.ai/u/H4dxDZXo5_UOXU13cddSDzLDVDM?utm_source=copy_urlThank you to our sponsors:
Subscribe to Natasha Samuels' show, The Shine Online Podcast, and check out the rest of episode 71 HERE: https://link.chtbl.com/mhWiLtY8
Try your first 7 days of Honeybook free (no credit card required) + save 35% on your first year of ANY plan when you sign up with our link: http://share.honeybook.com/ellen
Join Erinn's 8-Week VIP Money Coaching Intensive: https://www.erinnbridgman.com/money-makeover-transformation
Connect with Erinn:
Get started with Erinn's Real Estate Investing Guide: https://www.erinnbridgman.com/real-estate-investing-guide
Listen to the Wealthy Woman Podcast: https://www.erinnbridgman.com/podcasts/the-wealthy-woman-podcast
Instagram: @erinn_bridgman
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please:
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo so we can repost you.
Follow (+) our show for new episodes every Monday & Wednesday
Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 26, 2023 • 13min
Bonus: I Made $676,000+ From This $55 Skill... I Want You To Learn It Too!
Join us for our next Paid to Create cohort at https://ellenyin.com/paidtocreateWant to hear from our previous Paid to Create students? Check out these podcast episodes:
[$10K Launch Case Study] How She Sold Out A Course That Wasn't Created Yet
How This Business Newbie Spent $0 of Her Own Money To Create & Launch Her First Online Course
How to Get Paid for a Product You Haven’t Even Created Yet
How This Neurodivergent Artist Increased Her Income From $250 to $10K/Month With An Online Course About Cooking Chinese Food
Access the transcript of this episode HERE: https://otter.ai/u/cmusSFUQGSq8WXmsvCQI8YnOWeY?utm_source=copy_url What's your signature CEO style? Take the quiz: ellenyin.com/quizIf you enjoyed today's episode, please:
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo so we can repost you.
Follow (+) our show for new episodes every Monday & Wednesday
Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 24, 2023 • 8min
191. [Q1 2023 Income Report] $194K In Cash + Our Highest Profit Margin In Years
This is a free preview of Revenue Report Files: an audio archive of five years of Cubicle to CEO’s quarterly revenue reports, from 2020 through 2024.
Each episode breaks down our company’s profit and loss numbers, along with the context, decisions, and lessons from that quarter. Full episodes can be found at cubicletoceo.co/revenuereport Learn more about your ad choices. Visit megaphone.fm/adchoices


