Cubicle to CEO

Entrepreneurs Michelle Pualani, Laura Camancho, Nicola Moors, Mindi Trimble, Madison Sanford, Michelle Guo, Angel Filer, Dijon Bowden, and Juliette Molina participate in a Q+A session for the 200th episode celebration. They discuss topics such as the key difference in growth among creators, understanding context and goals for effective actions, improving a podcast show, transitioning to a media business, challenges of hiring and firing, evaluating opportunities, and overcoming fear.

Celebrating the 200th episode of the podcast, the host does a listener Q&A and discusses topics such as successful ads, refreshing content, increasing visibility, nurturing leads, risk-taking in entrepreneurship, pricing services, and handling advice.

What kind of value do you want from these bonus episodes? Let us know at @missellenyin or @cubicletoceo !Access the transcript of this episode HERE: https://otter.ai/u/qKuvEnjNiQpVFvxxBvOS4mBdx1w?utm_source=copy_url What's your signature CEO style? Take the quiz: ellenyin.com/quizIf you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo so we can repost you Follow (+) our show for new episodes every Monday & Wednesday Learn more about your ad choices. Visit megaphone.fm/adchoices

We are joined on the show today by a dynamic duo who we're lucky to also call friends, Annette Grant and Sarah Karakaian. These talented hosts are the voices behind the premier podcast in the short-term rental space, Thanks For Visiting, as well as the masterminds behind the Hosting Business Mastery Method.In their case study, Annette and Sarah reveal two specific incentives they implemented to build urgency into their free workshop funnel, which led to a staggering 50% improvement in their conversion rate and 90% of their students opting to pay in full for their $2500 signature program.Beyond the element of added urgency, Annette and Sarah also candidly share the other strategies they’ve tested to optimize their free workshop - both the flops and phenomenal successes you’ll want to steal. Tune in to hear what style of testimonials most resonated with viewers on both the live and evergreen versions of their workshop and the winning bonuses that proved to be powerful motivators for people to buy before the workshop even ended.View the transcript for this episode at: https://otter.ai/u/YGzhHoT8piwCiPPyc7BskNnMzqI?utm_source=copy_url Thank you to our sponsors: Successful Ads Club brings their A-Team to power your business's growth! Try your first month today for just $37 at www.ellenyin.com/sac Create a swoon-worthy brand with the WorkPlay method! Book an inquiry call at www.workplaybranding.com + mention Cubicle to CEO sent you to receive a fast action bonus worth $1,500. Try the #1 all-in-one E-commerce platform: Shopify! Sign up for a one dollar per month trial period at shopify.com/cubicle  Connect with Thanks For Visiting: www.thanksforvisiting.me/workshop Instagram: @thanksforvisiting_ Try Deadline Funnel: https://deadlinefunnel.com/?via=95801-annette-grant  Links mentioned in the epsiode: Linda Sidhu's episode on audience behavior segmentation: https://open.spotify.com/episode/3YObOJpZTMkm9XgK36NE5c?si=bf8b7af678fe4f78 Amanda Walker's episode on repurposing customer testimonials: https://open.spotify.com/episode/3wXoz1nuwKykE7gXN8FhzH?si=32ce6e99e9604517 Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag us Learn more about your ad choices. Visit megaphone.fm/adchoices

Let us know your favorite affiliate tip by DMing us @missellenyin and @cubicletoceo!Access the transcript of this episode HERE: https://otter.ai/u/ZtinxQicMrBidtlK_66JOsDMxeY?utm_source=copy_url What's your signature CEO style? Take the quiz: ellenyin.com/quizIf you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo so we can repost you. Follow (+) our show for new episodes every Monday & Wednesday Learn more about your ad choices. Visit megaphone.fm/adchoices

This affiliate marketing focused episode with Molly Keyser rounds out the final installment in our word-of-mouth and referral marketing mini series.After spending years building a successful photography business, Molly packaged her knowledge into a digital course educating other photographers, and scaled that one course to $2M/year. 10% of total sales were driven by her own students who became affiliates for the course, an impressive feat uncovered in today’s case study where Molly walks us through her process for equipping and motivating her student affiliates - 50 in total - to promote the course on her behalf. Keep listening if you want to tap into the power of word-of-mouth marketing at scale through affiliates!View the transcript for this episode at: https://otter.ai/u/ALK_sdGxw2G670C4u5KukCStAKo?utm_source=copy_urlThank you to our sponsors: Successful Ads Club brings their A-Team to power your business's growth! Try your first month today for just $37 at www.ellenyin.com/sac Create a swoon-worthy brand with the WorkPlay method! Book an inquiry call at www.workplaybranding.com + mention Cubicle to CEO sent you to receive a fast action bonus worth $1,500. Connect with Molly: www.freedomcreator.co Instagram: @mollymkeyser TikTok: @mollykeyser https://www.youtube.com/mollykeyser Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo Learn more about your ad choices. Visit megaphone.fm/adchoices

Listen to the details of our bundle launch in "My Q4 2021 Income Report, Breakdown of Our 7 Revenue Streams & Launch Numbers": https://cubicletoceo.buzzsprout.com/820498/9887908-my-q4-2021-income-report-breakdown-of-our-7-revenue-streams-launch-numbers Access the transcript of this episode HERE: https://otter.ai/u/TCrjgTcqwOY-p6OV0aPsDA8fMm8?utm_source=copy_url What's your signature CEO style? Take the quiz: ellenyin.com/quizIf you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo so we can repost you. Follow (+) our show for new episodes every Monday & Wednesday Learn more about your ad choices. Visit megaphone.fm/adchoices

Today’s episode is the second installment in our word-of-mouth and referral marketing podcast series, this time featuring guest Sara McCabe. As a leadership and operations consultant who helps her clients build better leaders, stronger teams, and more efficient businesses, Sara put her own advice to the test by choosing to walk away from her TikTok account she had built up to 17K followers, and focus instead on generating referrals through past and current clients.This strategic decision resulted in a remarkable 40% increase in revenue, referrals now driving 90% of her sales, and an extra $46,550 in her pocket over the course of last year. What may surprise you most is why she doesn’t incentivize referrals from her clients with monetary kickbacks, and what she has found to work better instead.This hot take and more are uncovered in today’s case study on leveraging the power of word of mouth referrals from your existing clients.View the transcript for this episode at: https://otter.ai/u/XSHeOuNlCIFL_hqsbsc-yM7ShwU?utm_source=copy_urlThank you to our sponsors: If you’re a writer or aspiring writer, visit www.burgeondesignandeditorial.com or follow Tiffany on Instagram @burgeondesignandeditorial to learn more about Tiffany’s services! Mention you were sent by Cubicle to CEO to save 20% on any editing or book coaching services, no code needed. Create a swoon-worthy brand with the WorkPlay method! Book an inquiry call at www.workplaybranding.com + mention Cubicle to CEO sent you to receive a fast action bonus worth $1,500. Connect with Sara: https://www.saracmccabe.com  @saramccabeconsulting  @dobusinesscasual Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo Learn more about your ad choices. Visit megaphone.fm/adchoices

To enter our giveaway celebrating our upcoming 200th episode:  1) Leave a positive rating or review for our show at https://ratethispodcast.com/cubicletoceo2) Submit a screenshot of that rating (+ a voice memo question for our 200th episode Q+A) at https://ellenyin.com/200Access the transcript of this episode HERE: https://otter.ai/u/VpmKxS28ea0KcIZ8iwG2xFWIPSM?utm_source=copy_url What's your signature CEO style? Take the quiz: ellenyin.com/quizIf you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo so we can repost you. Follow (+) our show for new episodes every Monday & Wednesday Learn more about your ad choices. Visit megaphone.fm/adchoices

Enter to win a $200 shopping spree with your small business of choice + submit a question to be featured in our upcoming 200th episode of the podcast: ellenyin.com/200This interview kicks off a 3 episode series centered on growing your revenue through referral and word of mouth marketing. Our first guest is Amanda Walker, host of the Best Damn Coach podcast and a master performance coach, who went from making $623 paychecks as a high school teacher to building a million dollar coaching business helping service-based entrepreneurs 10X their client results so they can grow their impact and profit. Research shows that the #1 way qualified leads make decisions is based on word-of-mouth referrals and customer references, yet many service providers are drowning so much in client delivery that they often miss the opportunity to capture and “sprinkle client results like confetti in everything you do,” as Amanda would say.Her case study examines the 3 specific ways she started leveraging and repurposing client results to attract more than $1 million in coaching contracts, with no audience, website, or even social media to begin with. Amanda also explains the difference between informal and formal testimonials and why shifting toward informal testimonials will help you build greater trust with your audience. Keep listening to hear how you can make the most of this underutilized, low-cost marketing strategy.View the transcript for this episode at: https://otter.ai/u/_ng3vvI3UPmcZYGmOg8kDkPXrzU?utm_source=copy_urlThank you to our sponsors: If you’re a writer or aspiring writer, visit www.burgeondesignandeditorial.com or follow Tiffany on Instagram @burgeondesignandeditorial to learn more about Tiffany’s services! Mention you were sent by Cubicle to CEO to save 20% on any editing or book coaching services, no code needed. Swap out your ineffective questions that lead to close-ended responses with Dr. Kristine Medyanik's prompts and questions that build trust by downloading your digital copy of the Curiosity Based Leadership booklet for only $9: ellenyin.com/curiositybooklet. This booklet is a must-have for every CEO! Stand out from other coaches without spending $1 on marketing in Amanda Walker's FREE masterclass: www.amanda-walker.com/masterclass Connect with Amanda: www.amanda-walker.com Instagram: @awalkmyway Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot &... Learn more about your ad choices. Visit megaphone.fm/adchoices