Cubicle to CEO

Book an intro call with Theory Planning Partners at https://calendly.com/theoryplanningHear Kaitlyn's full investment portfolio that is setting her up for retirement in episode 193: https://cubicletoceo.co/wealth-building-strategy/Access the transcript of this episode HERE: https://otter.ai/u/HAEBrm9I-94X1DAS6s62HManDLs?utm_source=copy_url What's your signature CEO style? Take the quiz: ellenyin.com/quizIf you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo so we can repost you Follow (+) our show for new episodes every Monday & Wednesday Learn more about your ad choices. Visit megaphone.fm/adchoices

This is a free preview of ⁠Revenue Report Files⁠: an audio archive of five years of Cubicle to CEO’s quarterly revenue reports, from 2020 through 2024. Each episode breaks down our company’s profit and loss numbers, along with the context, decisions, and lessons from that quarter. Full episodes can be found at ⁠cubicletoceo.co/revenuereport⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Come join the discussion on Threads! https://www.threads.net/@missellenyinLinks mentioned in this episode: Teri Yu's case study on Vibely's acquisition by Kajabi: https://cubicletoceo.buzzsprout.com/820498/13264133-behind-the-buyout-the-numbers-negotiation-of-vibely-s-acquisition-by-kajabi Christina Scalera's YouTube series on selling your business: https://youtube.com/playlist?list=PLolGULcatbHAH6DPeUCPJDFs1G2ZYn6qB Christina's episode on Cubicle to CEO: https://cubicletoceo.buzzsprout.com/820498/6740431-how-to-build-a-7-figure-digital-downloads-templates-shop Sign up for a 30-day free trial + 50%  off your first year of Flodesk at https://ellenyin.com/flodesk Try Kajabi for 30 days for free when you go to https://ellenyin.com/kajabi Access the transcript of this episode HERE: https://otter.ai/u/b9VWm1Bn-3viez-cntpSiBSuFNo?utm_source=copy_urlWhat's your signature CEO style? Take the quiz: ellenyin.com/quizIf you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo so we can repost you Follow (+) our show for new episodes every Monday & Wednesday Learn more about your ad choices. Visit megaphone.fm/adchoices

Try Kajabi for 30 days completely FREE: https://ellenyin.com/kajabiWhat is it actually like to build a company that gets acquired? Sharing her first-hand experience today is tech founder Teri Yu, who sold her community-based software, Vibely, to the $2 billion online business platform Kajabi, where her product became Kajabi Communities.After raising $2.5 million in funding, Teri eventually scaled Vibely to a $6 million annual run rate and hundreds of thousands users served through the communities creators hosted on Vibely.Recognized by BlogHer as the Innovator of The Year, Teri’s path from cubicle to CEO and then back to employee as Kajabi’s now Director of Product is anything but conventional. Teri spills the beans on the key factors that made her company an attractive buy to interested parties like Google, Patreon, and of course Kajabi, the pivotal moments that shaped her decision to sell and why she chose Kajabi, and how she navigated the rollercoaster of post-exit emotions as a founder.View the transcript for this episode at: https://otter.ai/u/meYw2hYJ3GQvoXh_lDYxX7jexqE?utm_source=copy_urlThank you to our sponsors: Calling all creative entrepreneurs! Use code 'CEO' at checkout to join Tiffany Napper's coaching membership, Upleveler Society, for only $49/month when you go to https://www.tiffanynapper.com/upleveler-society Try the #1 all-in-one E-commerce platform: Shopify! Sign up for a one dollar per month trial period at shopify.com/cubicle  Connect with Teri:@teriyakichickenIconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo Learn more about your ad choices. Visit megaphone.fm/adchoices

Enter to win a free signed copy of Natalie's new book, Gutsy, over on Threads: https://www.threads.net/t/Cu4oa4mLgLS/?igshid=MzRlODBiNWFlZA==In this bonus episode, you’ll be privy to never-before-told stories and juicy disclosures in our Gutsy themed interview with Natalie Franke today, in celebration of Natalie’s second book, Gutsy, launching this August.You may know Natalie as the author of Built To Belong, host of The Independent Business Podcast, and Chief Evangelist of Honeybook, but you’ll get to know her in a whole new way when we put her in the hot seat to spill her guts on her gutsiest moments. We hope this honest conversation encourages you to be brave, too.And in tandem with this episode release, Natalie generously agreed to give away five signed copies of her new book to 5 of you lucky listeners. We’re hosting this giveaway on Threads, so click the first link in the show notes to go directly to my Threads profile @missellenyin where you’ll see our book giveaway thread and instructions to enter. Make sure you give @nataliefranke a follow on Threads too. You have until July 27th to enter, so don’t procrastinate, go enter while you’re listening to this. Good luck!View the transcript for this episode at: https://otter.ai/u/aVyHRmAXQ4dHyLdp5FRxtVKbqe0?utm_source=copy_urlLinks to Check Out: Buy 'Gutsy' from an independent bookstore:  https://www.parkbooksmd.com/item/a2ewiNE4ecuSGb8duZ6kww Buy 'Gutsy' from Amazon: https://amzn.to/3rxhHgP Natalie's vlog with Gary Vee (8:06) : https://youtu.be/_yr6gXtmgDg?t=486 Threads: @nataliefranke Threads: @cubicletoceo YouTube: https://www.youtube.com/c/CubicletoCEO If you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo Learn more about your ad choices. Visit megaphone.fm/adchoices

How do you maximize revenue and list growth from an unpaid speaking engagement? When copywriter and brand strategist Zafira Rajan was asked to speak at Amy Porterfield’s virtual event, she leveraged the opportunity to beta test a freebie that led to an $11 tripwire product through a series of subsequent upsells, iterations, and strategic collaborations, this tripwire funnel resulted in more than $45,000 and 600 new customers added to her business - far more than the upfront speaking fee she would have fetched for her first keynote.In today’s case study, Zafira shares her secrets on how she tied her speaking topic directly to a carefully aligned tripwire offer, achieving a remarkable 52% conversion rate from freebie opt-in to immediate purchase. She’ll also reveal the conclusion she drew from selling this product through open/close cart launches versus evergreen, how to leverage a digital product like this to get in front of other people’s audiences, and her hot take on accepting exposure as payment.If you know you could be doing more with the visibility opportunities you get, this candid conversation is your crash course.View the transcript for this episode at: https://otter.ai/u/_l53xU4N089w56OfcAsrX8kykqs?utm_source=copy_urlThank you to our sponsors: Calling all creative entrepreneurs! Use code 'CEO' at checkout to join Tiffany Napper's coaching membership, Upleveler Society, for only $49/month when you go to https://www.tiffanynapper.com/upleveler-society Head to https://zafirarajan.lpages.co/spk-ceo/ to get Zafira's Sales Page Personality Kit!  Connect with Zafira: www.zafirarajan.com https://zafirarajan.substack.com/ Instagram: @zafira.rajan What’s Your Brand’s Core Essence? Take this 2-minute quiz to learn how to stand out powerfully and consistently: bit.ly/zafira-rajan-quiz Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo Learn more about your ad choices. Visit megaphone.fm/adchoices

Share your launch flop story with us on Threads! Join the conversation at @missellenyin + @cubicletoceo  Interested in participating in our next Paid to Create Challenge in October? Add your name to the waitlist at https://ellenyin.com/paidtocreateAccess the transcript of this episode HERE: https://otter.ai/u/XIoDtQcC2Ns1CBYWyUi3Ks3HayA?utm_source=copy_urlWhat's your signature CEO style? Take the quiz: ellenyin.com/quizIf you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo so we can repost you Follow (+) our show for new episodes every Monday & Wednesday Learn more about your ad choices. Visit megaphone.fm/adchoices

Today’s case study on flipping a flopping launch features Anita Siek, a lawyer turned brand and copy strategist and the founder of Wordfetti.In late 2022, Anita experienced the slowest launch she had ever seen, with little intake on the waitlist and sluggish sales during the first five days of open cart. Rather than giving up, Anita made a bold decision to completely switch her launch messaging and strategy in the final 48 hours, the details of which we’ll uncover in this interview. The result? Over 65% of students joined in that final 48 hours, completely changing the original outcome.For ideas on how to turbocharge your trajectory when things are slow. Keep listening for the key things that turned this failing launch around in crunch time. View the transcript for this episode at: https://otter.ai/u/pDil9PL0HGJe2X9Usbk3IgrJTWA?utm_source=copy_urlThank you to our sponsors:Calling all creative entrepreneurs! Use code 'CEO' at checkout to join Tiffany Napper's coaching membership, Upleveler Society, for only $49/month when you go to https://www.tiffanynapper.com/upleveler-society Connect with Anita: https://wordfettigroup.com/freebie https://anitasiek.com @anitasiek @wordfetti Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo Learn more about your ad choices. Visit megaphone.fm/adchoices

What is your most important goal for 2023? Let us know after listening to this episode by DMing @missellenyin and/or @cubicletoceo!Links mentioned in this episode: Bonus #3: Our Company's Big 3 Goals For 2023: https://open.spotify.com/episode/3RxKcZ3ykrWJkZib1se8aP?si=94e91b5a818c45e4 Bonus #10: 2023 Visioncast: https://open.spotify.com/episode/4NqS7OEQINDARMrUyBolDB?si=153f68d3e8d2428e Bonus #20: 3 Strategies That Grew Our Podcast To 70K Monthly Downloads: https://open.spotify.com/episode/78b6mp0cgz7MkhmIyNShTx?si=1b96324c10a0410d Sign up for our weekly newsletter at https://cubicletoceo.co! Access the transcript of this episode HERE: https://otter.ai/u/_09Z38EICO1Bdjkzkziqqtsuajk?utm_source=copy_url What's your signature CEO style? Take the quiz: ellenyin.com/quizIf you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo so we can repost you Follow (+) our show for new episodes every Monday & Wednesday Learn more about your ad choices. Visit megaphone.fm/adchoices

Stuck at six figures? Today’s case study examines the key strategy differences between a six and seven figure business through the lens of Pauleanna Reid, the founder of WritersBlok, a full-service celebrity ghostwriting agency working with high-profile leaders to turn their personal stories into powerful brand assets. Sharing her personal roadmap from six to seven figure agency owner, Pauleanna highlights crucial improvements she made in the areas of team, client, project, and brand management to scale her company.Pauleanna doesn’t hold back in revealing exactly what it means to provide white glove service, how she prevents burnout for herself and her team while operating in a high-demand industry, what it looks like to have a long-term perspective on relationships, and the secret to being persistent with prospects without being annoying.What’s the missing piece that can help your business move beyond your current revenue level? Press play to find out. View the transcript for this episode at: https://otter.ai/u/96k4DrZrPR8FRDnOwYkOxoXXacg?utm_source=copy_url Thank you to our sponsors: Calling all creative entrepreneurs! Use code 'CEO' at checkout to join Tiffany Napper's coaching membership, Upleveler Society, for only $49/month when you go to https://www.tiffanynapper.com/upleveler-society Successful Ads Club brings their A-Team to power your business's growth! Try your first month today for just $37 at www.ellenyin.com/sac Connect with Pauleanna: thewritersblok.com pauleannareid.com  Instagram: @pauleannareid  Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo Learn more about your ad choices. Visit megaphone.fm/adchoices