

The Daily Sales Show
Sell Better
Everyday the Sell Better Team talks to sales pros at the top of their game to understand what’s working in sales right now. No fluff. Just tactical deep dives and actionable takeaways for you to immediately incorporate into your sales flow.
Episodes
Mentioned books

Nov 20, 2025 • 46min
How to Reframe Objections and Keep the Conversation Going
Most sellers see objections as rejection, but the best reps know they’re a sign of interest.Mafalda Johannsen broke down how to turn resistance into real conversation. Watch and learn how to ditch canned rebuttals and respond with curiosity, empathy, and control.Mafalda shared real call examples and live roleplays that show how a simple tone shift or reframe can flip “not interested” into a productive next step.This isn’t another “memorize your lines” session, it’s a modern playbook for objection handling.You'll Learn:How to reframe objections as valuable buying signalsPractical ways to replace scripts with curiosity-driven responsesReal examples of tone, phrasing, and timing that turn “no” into conversationThe Speakers:Will Aitken and Mafalda JohannsenIf you want to catch The Daily Sales Show live, join hereFollow Sell Better to get the latest actionable tactics from sales pros at the top of their gameExplore our YouTube ChannelThank you to our sponsors: ZoomInfo

Nov 19, 2025 • 38min
AI for Sales 101 Series: How to Write Prompts That Deliver Quality Outputs
Most sellers dabble with AI prompts, but the results often come back generic, off-brand, or flat-out wrong. That’s because effective prompts aren’t about luck , they follow a recipe.In Part 2 of our 3-part AI for Sales series, we took you beyond definitions and into practical frameworks.Learn how to structure prompts step by step, spot the difference between weak and strong instructions, and apply proven prompt patterns that generate reliable outputs every time.This is a hands-on and tactical session, with good vs. bad examples, a starter prompt library, and troubleshooting tips you can apply instantly. By the end, you’ll know how to turn everyday sales tasks into plug-and-play workflows anyone on your team can run.You'll Learn:The proven recipe for writing prompts that generate high-quality outputsGood vs. bad examples of prompts for emails, recaps, and researchA starter library of plug-and-play prompts sellers can use immediatelyThe Speaker:Jed MahrleIf you want to catch The Daily Sales Show live, join hereFollow Sell Better to get the latest actionable tactics from sales pros at the top of their gameExplore our YouTube ChannelThank you to our sponsors: Aligned and Winn.AI

Nov 17, 2025 • 29min
Multi-Channel End-of-Year Tactics That Deliver Real Conversations
Think December is dead for sales? Think again. While most sellers slow down, decision-makers are planning budgets, reviewing tools, and setting priorities for the new year.We shared creative strategies to turn the end of the year into a launchpad for a strong January. See practical plays for email, phone, LinkedIn, gifting, and even leveraging end-of-year events to get meetings on the calendar.We covered messaging that captures attention, frameworks for timely campaigns, and techniques to maintain momentum when your pipeline feels frozen.We also shared how to lean into budget resets, reflection prompts, and Q1 planning to drive early wins to set yourself up for January success, and start the new year ahead of your competition.You'll Learn:Creative end-of-year strategies to earn meetings and set up Q1How to combine channels like email, phone, LinkedIn, and gifting for maximum impactCampaign frameworks and messaging that leverage timing, budgets, and prioritiesThe Speakers:James Buckley and Shannon GreggIf you want to catch The Daily Sales Show live, join hereFollow Sell Better to get the latest actionable tactics from sales pros at the top of their gameExplore our YouTube ChannelThank you to our sponsors: Gong

Nov 14, 2025 • 30min
The Step-by-Step Playbook for Building Video into Your Sales Outreach
Most sellers agree video stands out but few actually use it.Chris Bogue broke down how to make video prospecting simple, repeatable, and effective.Learn how to script videos that feel human (not rehearsed), structure your message for maximum impact, and use the right tools to scale your outreach without losing the personal touch.Chris also shared how to craft subject lines that drive opens, choose the best platform for your outreach, and weave video into your multi-channel sequences naturally.You'll Learn:Cold call openers that create actual conversations with buyersHow to nail your value proposition every timeEffective ways to ask for the meetingThe Speakers:James Buckley and Chris BogueIf you want to catch The Daily Sales Show live, join hereFollow Sell Better to get the latest actionable tactics from sales pros at the top of their gameExplore our YouTube ChannelThank you to our sponsors: Aligned

Nov 13, 2025 • 46min
How to Identify and Engage Champions to Move Deals Forward
Struggling to get deals unstuck? The right people inside an account can help move things forward, but only if you identify and engage them correctly.Meg Misiak shared hands-on strategies for spotting champions early, empowering them to advocate for your solution, and leveraging their influence to keep deals progressing.See practical frameworks for mapping account roles, providing value without overloading, and building trust during discovery and demo conversations.We taught you how to unblock stalled deals, facilitate multi-threading, and keep your champions motivated throughout the sales cycle. Leave with a repeatable approach to turn key stakeholders into active advocates who drive deals forward.You'll Learn:How to identify genuine champions and map account influenceTechniques to engage and empower champions to advocate internallyStrategies to leverage champions to unblock deals and accelerate the sales cycleThe Speakers:Will Aitken and Meg MisiakIf you want to catch The Daily Sales Show live, join hereFollow Sell Better to get the latest actionable tactics from sales pros at the top of their gameExplore our YouTube ChannelThank you to our sponsors: ZoomInfo

Nov 12, 2025 • 44min
How to Keep Deals Moving and Close More
Too many deals stall in the gray zone between “proof of value” and “proposal.” In this part-two session, Eric Finch shared a step-by-step framework for controlling your deal cycle, from kickoff to close, without losing momentum or margin.Learn how to run a tightly scoped POV that keeps both sides aligned, transition cleanly into commercial conversations, and protect deal value all the way through negotiation.Eric walked through real examples of how top sellers lead their buyers confidently, instead of reacting to delays, scope creep, or last-minute price pressure.You'll Learn:How to run a focused POV that builds shared accountability and eliminates driftSmart transitions from validation to proposal that keep deals on trackProven negotiation tactics that help you hold your frame and protect deal valueThe Speakers:Nikki Lang and Eric FinchIf you want to catch The Daily Sales Show live, join hereFollow Sell Better to get the latest actionable tactics from sales pros at the top of their gameExplore our YouTube ChannelThank you to our sponsors: Gong

Nov 10, 2025 • 30min
Post-Event Follow-Up That Books Meetings
Attending events is only half the battle. Without the right follow-up, even the hottest leads can go cold.Laura Erdem shared strategies to turn post-event conversations into real pipeline. Learn how to segment leads, spot buyer signals, and document key insights that make follow-up personalized and impactful.We covered crafting sequences that stand out in crowded inboxes, timing outreach for maximum response, and using multi-channel touchpoints like email, LinkedIn, and even voice or video messages.Also see how to leverage event content and shared takeaways to move prospects from “nice to meet you” to booked meetings.You'll Learn:How to identify real buyer signals and prioritize leads from eventsTechniques for multi-channel follow-up sequences that get repliesWays to leverage event content to accelerate meetings and pipelineThe Speakers:James Buckley and Laura ErdemIf you want to catch The Daily Sales Show live, join hereFollow Sell Better to get the latest actionable tactics from sales pros at the top of their gameExplore our YouTube ChannelThank you to our sponsors: Gong

Nov 5, 2025 • 44min
How to Turn Cold Emails Into Conversations
Your subject line is the gatekeeper, get it wrong, and your email dies unopened. In this show, Jérémy Grandillon and Lauren Goodell broke down what actually makes cold emails get read and replied to.See live, real-time rewrites of audience-submitted cold emails, from subject line to first line, and learn exactly how to fix the mistakes that kill your open and reply rates.Expect frameworks that are easy to use right away, like how to balance curiosity with clarity, personalize without overdoing it, and keep your message short, sharp, and human.Walk away knowing how to write subject lines that earn opens, intros that hook attention, and messages that actually get replies.You'll Learn:Cold call openers that create actual conversations with buyersHow to nail your value proposition every timeEffective ways to ask for the meetingThe Speakers:Leslie Douglas, Lauren Goodell and Jeremy GrandillionIf you want to catch The Daily Sales Show live, join hereFollow Sell Better to get the latest actionable tactics from sales pros at the top of their gameExplore our YouTube ChannelThank you to our sponsors: ZoomInfo

Nov 4, 2025 • 44min
Cold Call Strategies That Boost Your Connect Rates
Are your cold calls getting hung up on before you even get to the pitch? Breaking through in the first 10 seconds is harder than ever, but the right opener can earn you the time you need.Lauren Bailey shared modern cold calling tactics that get reps talking to decision-makers. Get examples of openers that capture attention and learn how to pivot quickly when objections arise.We covered actionable strategies for handling objections in 10 seconds or less, crafting calls that balance personalization and curiosity, and prepping mentally to keep every call dynamic and engaging.By the end of the show, you’ll leave ready to make your cold calls count, improve your objection-handling skills, and increase your conversations with prospects.You'll Learn:How to craft openers that earn 10+ seconds of prospect attentionWays to handle objections quickly using tactical, repeatable frameworksHow to prepare mentally and maintain energy, tone, and pace for engaging callsThe Speakers:James Buckley and Lauren BaileyIf you want to catch The Daily Sales Show live, join hereFollow Sell Better to get the latest actionable tactics from sales pros at the top of their gameExplore our YouTube ChannelThank you to our sponsors: ZoomInfo

Nov 3, 2025 • 28min
5 Real-Time Tactics to Improve Sales Execution
Frontline sales teams are moving fast, but too often, critical steps get missed, coaching comes too late, and admin work eats into selling time.Eldad Postan-Koren and the WINN team revealed five live tactics that help reps stay sharp in the moment.We broke down how to reinforce processes without slowing people down, surface the right info at the right time, and use AI to eliminate productivity-killing admin tasks. Also see how to coach in real-time and track execution so nothing slips through the cracks.This is a tactical session designed for sales pros who want instant visibility, better performance, and a team that actually follows through.You'll Learn:How to reinforce sales processes in real timeWays to eliminate admin work with AIHow to track execution to improve performanceThe Speakers:James Buckley and Eldad Postan-KorenIf you want to catch The Daily Sales Show live, join hereFollow Sell Better to get the latest actionable tactics from sales pros at the top of their gameExplore our YouTube ChannelThank you to our sponsors: Winn.AI


