My Amazon Guy

Send us Fan MailAmazon has rolled out a new "brand store quality rating" metric for 2026, indicating a shift in focus for the platform. This new system measures brand store dwell time and sales, providing key performance indicators for sellers.Understanding these metrics is crucial for optimizing your amazon store and boosting sales performance. Learn how to leverage this new rating to improve your online business and master selling online.Take control of wasted ad spend, book a strategy call to structure your campaigns right: https://bit.ly/4jMZtxu#AmazonPPC #AmazonAds #EcommerceMarketing #PPCStrategy #ProductVariations--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon PPC Guide 2025: https://bit.ly/4lF0OYXAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 - Should You Advertise Every Variation?00:19 - ASINs and Parentage Setup Example01:01 - Why Targeting Strategy Matters01:24 - Campaign Setup Using Similar Products02:11 - High Relevancy Keyword Examples02:49 - Why Multiple ASINs May Show at Once03:49 - When to Segment by Keyword Specificity04:09 - Keyword Example: Black T-Shirt Campaign05:01 - Relevancy and Variation-Specific Targeting06:06 - Control Your Targeting for Better Results________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Join Stephen Wilson, the founder of UltraPoi and a passionate product designer in the flow arts niche. He shares his journey from garage prototypes to a thriving e-commerce brand, highlighting the importance of authenticity and knowing your customer. The discussion explores the pandemic's impact on hobby culture and how resilience is key in overcoming e-commerce challenges. Wilson emphasizes designing from passion rather than trends, and the crucial role of a strong mindset in entrepreneurship. Learn how to turn passion into a successful brand!

Discover why international reviews often don’t transfer on Amazon, leading to inconsistent ratings. Learn how AI can help sellers cross-check missing reviews and whether using the Vine program is truly worth it. The discussion highlights potential issues with Vine, including low-quality reviews and data trustworthiness. Understand the strict time limits for review removals and how star ratings can impact your growth. Tune in for insights that could save your brand from review-related pitfalls.

Recent changes in Amazon Ads have frustrated sellers by removing simple country filtering, complicating campaign management across regions. The host provides a step-by-step guide on using the search bar to reinstate country-specific filters for effective ad strategies. Practical examples demonstrate search syntax for accessing marketplace-specific campaigns. Listeners gain insights on preventing reporting errors and minimizing ad spend waste. This informative discussion arms Amazon sellers with tools to optimize their operations amidst evolving platform dynamics.

Discover the secrets behind Amazon ad bidding and how it influences your product's visibility. Learn why raising your bid can boost impressions, while lowering it might drop your ranking. Get step-by-step guidance to fix the dreaded 'image not available' issue. Understand the importance of consistent packaging from multiple suppliers and how barcodes matter. Finally, uncover when it's time to seek help from seller support. This is essential listening for any Amazon seller looking to navigate PPC and FBA challenges!

Discover how Amazon PPC transformed in 2025, with changes in bidding rules and targeting options. Learn about the bold move of Sponsored Products ads appearing on other retailers' sites. Tune in for insights on automated rules, audience adjustments, and new TV ad placements on platforms like Netflix. Explore the impact of state taxes on ad costs and the newest features in Amazon Marketing Cloud. Don't miss discussions on video formats and B2B targeting, as well as AI integration shaping campaign strategies!

Send us Fan MailAmazon A+ content plays a major role in product visibility, click behavior, and conversion rate. This video explains how premium A+ modules, videos, product grids, and starbursts influence buyer decisions directly on the search and detail pages.Viewers will see how layout choices, image sizing, keyword placement, and module selection impact engagement and average order value. The video also explains why pushing competitor ads lower on the page can protect sales and improve shopper focus.This breakdown covers design structure, technical rules, and common mistakes sellers make when using enhanced content. It also explains why secondary images and proper formatting often matter more than adding new modules too early.Want to watch the videos? Here are the list:Top 10: https://www.youtube.com/watch?v=JF_0GIf9PA0&t=8sTop 9: https://www.youtube.com/watch?v=CRar6bsCzlw&t=1sTop 8: https://www.youtube.com/watch?v=PPwSNOPmVoE&t=3sTop 7: https://www.youtube.com/watch?v=Jz5nF-WL4-sTop 6: https://www.youtube.com/watch?v=OVBG9Lx0aok&t=1sTop 5: https://www.youtube.com/watch?v=k4l9drBvQFw&t=27sTop 4: https://www.youtube.com/watch?v=92DpEN5U1Ew&t=6sTop 3: https://www.youtube.com/watch?v=JBc4MGBO--Q&t=9sTop 2: https://www.youtube.com/watch?v=m45Cn7s2BZ0&t=1sTop 1: https://www.youtube.com/watch?v=9wzxxUdu5sg&t=99sIf your listing gets traffic but not orders, it’s time to fix what shoppers actually see, get expert eyes on your pages now: https://bit.ly/4jMZtxu#AmazonAPlusContent #AmazonListingOptimization #AmazonConversionRate #AmazonSellerTips #AmazonBrandGrowth--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon PPC Guide 2025: https://bit.ly/4lF0OYXAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:05 – What premium A+ content adds to listings00:34 – Starbursts that pull clicks on search pages01:03 – Style name text vs product color variations01:35 – Why video inside A+ content changes buying behavior02:11 – Product modules that increase average order value02:42 – Design choices vs technical rules in A+ content03:07 – Image size mistakes that cause content suppression03:27 – Using large grids to push competitor ads lower04:01 – Why keywords must be added behind A+ images04:26 – Fixing secondary images before building A+ content________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Discover why simply focusing on competitor campaigns isn't enough. Learn how general keywords can mistakenly trigger your own brand name, and why proper keyword negation is crucial. Explore the benefits of creating separate portfolios for branded and unbranded campaigns, and how to find valuable non-branded targets. Utilize broad match strategies on competitor keywords for greater reach, and evaluate the effectiveness of your ad spend. Plus, gain insights on retargeting high-value audiences to drive growth and new customer acquisition.

In 2025, Amazon sellers faced major challenges like account hijacking, highlighted by a staggering $78M case. Tariff chaos loomed large, with advice to hold off key decisions during uncertainty. Insights on manufacturing decisions and the push for reshoring sparked debate, while Amazon's $1.1B refund scandal stirred concerns among vendors. The abrupt exit from Google Shopping raised eyebrows, and changes in tax reporting for China-based sellers could reshape the marketplace. Unraveling these issues provides crucial guidance for navigating the shifting ecommerce landscape.

Send us Fan MailNew Amazon sellers often wonder if they should trust Amazon’s restock recommendations. In this video, Noah Wickham walks through when it's okay to follow Amazon’s suggested inventory numbers and when you should start using your own forecasting method. He also covers the pros and cons of using FBM alongside FBA to avoid stockouts, how to handle regional FBA restrictions, and how to export inventory globally from the UK, UAE, and Australia.You’ll also learn how to monitor inventory between AWD and FBA, what to do when inventory is available in some regions but not others, and how long it actually takes for Amazon to check in your products after arrival, especially during Q4. These tips will help you avoid downtime, improve fulfillment planning, and stay in stock longer without losing sales.Struggling to manage restocks or plan inventory strategy? Book a call with us now: https://bit.ly/4jMZtxu#AmazonRestock #AmazonInventoryTips #FBAvsFBM #GlobalAmazonSelling #MyAmazonGuy -------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon PPC Guide 2025: https://bit.ly/4lF0OYXAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 - Should You Follow Amazon’s Restock Quantity?  00:13 - When It’s Okay to Use Amazon’s Forecast  00:35 - Why It’s Not Always Accurate  01:06 - Setting Lead and Shipping Time Correctly  01:42 - FBA vs FBM: Which to Use During Stockouts  02:31 - Should You Create an FBM Variation?  03:01 - How to View AWD vs FBA Inventory Levels  03:04 - Why Products Are Unavailable in Certain Zip Codes  03:48 - Regional FBA and Distribution Issues  04:12 - Can You Use UK Inventory to Sell in UAE or Australia?  05:10 - Why FBA Export Program Isn't Enough  05:36 - Setting Up Inventory in International Marketplaces  06:05 - How Long Does FBA Take to Check In Stock?________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show