My Amazon Guy

Send us Fan MailTransferring an Amazon seller account isn’t as easy as flipping a switch. If you’re buying or selling an Amazon account, knowing how to keep your listings active and avoid downtime is key. In this video, we break down three essential steps to protect your inventory, avoid marketplace verification issues, and make sure ads and shipping stay live during and after the transition.Learn how to check inventory health, switch over your deposit and advertising charge methods, and avoid costly errors with 3PL setup if you're doing FBM. From updating payment info to making sure your account isn't flagged for re-verification, this walkthrough is built for Amazon sellers handling an account change in 2026 and beyond.Need help with your account transition? Talk to the team at My Amazon Guy: https://bit.ly/4jMZtxu#AmazonAccount #SellerCentral #FBAHelp #AmazonTransfer #MyAmazonGuy--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon PPC Guide 2025: https://bit.ly/4lF0OYXAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 - What Happens to Listings During Account Transfer00:38 - Check Inventory and Restock Report01:49 - Transfer Must Include Brand, Products, and Patents01:52 - Ensure Marketplaces Are Still Active02:47 - Avoid Account Deactivation from Unverified Marketplaces03:00 - Update Store and Payment Info03:30 - Don’t Forget the Advertising Charge Method03:52 - FBM Sellers: Check Shipping Settings and 3PL04:30 - Final Checks Before Transfer is Complete________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us Fan MailDuring the holiday season, many sellers overlook a crucial tactic: raising prices. This often-underestimated strategy is one of the easiest ways to improve your online business. Learn how to succeed on Amazon by implementing smart pricing strategies, especially when conversion rates spike, to effectively raise your prices without deterring customers.Want to raise prices and protect your margins without risking your listings? Let’s build a pricing strategy that works. Book a strategy call now: https://bit.ly/4jMZtxu#AmazonPricing #Q4Sales #AmazonSellers #EcommerceProfit #HolidaySalesStrategy-------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon PPC Guide 2025: https://bit.ly/4lF0OYXAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 – Why most sellers forget to raise prices during Q400:21 – How higher conversion offsets price increases01:08 – A $125K case study from one price change01:33 – How to avoid losing the Buy Box02:20 – Why testing pricing is low risk in Q402:45 – Most sellers discount when they should raise03:38 – What Black Friday really means for profits04:00 – FBM as a backup if FBA runs out04:43 – Personal example: driving to UPS to keep selling________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us Fan MailIt's PPC campaign time for Christmas. This video explains the importance of setting up a dedicated PPC campaign for your Amazon brand during the Christmas season, guiding you through the campaign builder and demonstrating how to choose campaign types and set up targeting options. Learn how a strategic pay per click campaign and a solid christmas marketing strategy can boost your visibility and sales this holiday season. Before building your next amazon ppc strategy, get clarity on what’s missing, avoid wasted ad spend with expert help: https://bit.ly/4jMZtxu#AmazonPPC #AmazonAdvertising #AmazonSellers #HolidaySales #ecommercegrowth -------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon PPC Guide 2025: https://bit.ly/4lF0OYXAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 – Why Christmas PPC campaigns matter00:40 – Why Sponsored Products should get most budget01:41 – Manual targeting for holiday gift keywords02:48 – Finding gift keywords buyers actually search03:50 – Validating keywords directly on Amazon05:00 – Seasonal keyword strategy and end dates05:35 – Bidding higher on gift keywords06:38 – Campaign settings and bid adjustments08:04 – Budget planning for short holiday campaigns08:55 – Reviewing data and fast optimizations________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us Fan MailAmazon sellers saw nonstop changes in 2025. From product title rules and feedback updates to the complete removal of FBA prep services. This video covers the most critical Amazon updates of the year and how they will impact your listings, ads, variations, and seller feedback. Understand what’s changing before it costs you conversions or account health.You’ll also learn how Amazon is crawling brand websites for compliance, what Rufus AI is actually doing behind the scenes, and how their silent variation page update could affect your sales. The video also covers Amazon’s push for more discounts and ad spend, and how sellers should prepare their strategy heading into 2026.Don’t let Amazon's new rules ruin your 2026 plan, get a free custom strategy call now: https://bit.ly/4jMZtxu#AmazonUpdates #AmazonSellers #FBA2025 #EcommerceTips #amazonnews -------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon PPC Guide 2025: https://bit.ly/4lF0OYXAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 - Amazon Updates Weekly Now00:29 - New Title Requirements in 202502:28 - Search Query API: Big Data Change04:07 - Two-Part Titles Survey from Amazon06:06 - Impact of Short vs. Long Titles08:01 - Amazon Is Crawling Brand Websites10:40 - FBA Prep Service Ends in 202613:57 - Feedback Abuse Gets Easier in 202516:49 - Amazon Rufus Tracks Order History19:31 - Rufus AI: Real SEO Impact or Hype?21:00 - Subscribe & Save Now Costs Sellers More23:00 - New Variation Pages Launched25:57 - Limiting Variations to Improve Sales27:37 - Amazon Price History Feature May Hurt You31:00 - Final Thoughts on Rufus and Pricing Strategy________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Discover why the hype around Rufus is overrated and what truly matters for Amazon SEO in 2026. Organic sales and click-through rates remain the top ranking factors, while PPC can significantly boost organic rankings. Learn how to optimize your listings with effective titles, A+ content, and alt text. Explore how major brands often overlook basic SEO principles and the critical role of crawlable copy. Get practical tips and resources for your SEO strategy and understand what influences future trends.

Send us Fan MailThe days after Christmas aren’t downtime, they’re a secret sales window most sellers ignore. In this video, the Q5 strategy is explained step-by-step to help Amazon brands capture late buyers still shopping with gift cards. From timing New Year deal promos to retargeting cart abandoners, this guide shows how to turn post-holiday demand into end-of-year revenue.Understand how Amazon's “New Year, New You” deal type works, how to set dates to maximize exposure, and why brand cart campaigns are critical right now. You’ll also learn how to adjust ads for lower traffic, when to raise bids or lower budgets, and how AMC’s audience targeting can reach customers who didn’t get your product as a gift.Want a quick strategy review on your post-Christmas setup? Get a free ASIN audit here: https://bit.ly/43Kst2KNot sure how to set this up for your own brand? Book a 1-on-1 call with our team and get a strategy tailored to your account: https://bit.ly/4jMZtxu#AmazonSales #EcommerceTips #Q5Sales #GiftCardShoppers #MyAmazonGuy--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon PPC Guide 2025: https://bit.ly/4lF0OYXAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 – Why Q5 Is Overlooked by Sellers00:42 – What Is Q5 and Why It Works01:10 – New Year, New You Deal Window01:47 – Deal Fees and Worth Testing02:23 – Using Brand Cart Abandoners03:13 – Buying What They Didn’t Get03:50 – Final Push for Year-End Orders04:05 – Adjusting Ads: Bids vs Budget04:12 – AMC Audience Retargeting Strategy04:38 – Category + Branded Campaign Setup05:00 – Closing Thoughts and Final Tip________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us Fan MailAmazon’s 2026 fee changes aren’t just minor increases—they could eat into your margins fast. In this video, the latest FBA, referral, inbound, and storage fees are broken down in plain terms to help Amazon sellers understand what’s changing and how it affects different product tiers. From low inventory level penalties to aged storage hikes, every fee that could impact your business in 2026 is clearly explained, including how these changes might lead to tough decisions on fulfillment strategies.Understand how products priced under $10 will be affected versus those over $50. Learn why AWD may become essential, how Buy with Prime changes affect costs, and why even your coupon fees might increase. This guide helps Amazon sellers plan and protect profit margins against incoming costs most haven’t even seen yet.Want to know how these changes impact YOUR product margin? Book a strategy call now: https://bit.ly/4jMZtxu#AmazonFBA #AmazonSellerTips #Amazon2026Fees #MyAmazonGuy--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon PPC Guide 2025: https://bit.ly/4lF0OYXAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 - Amazon Fee Increases Are Coming  00:50 - Fulfillment Fee Changes by Price Tier  02:27 - Misleading Discount Language Explained  04:14 - High-Priced Product Fee Changes  05:02 - Low Inventory Fee Adjustments  06:22 - Inbound Placement Fee Increase  08:00 - New Inbound Defect Fee: 60¢ Per Unit  08:45 - Aged Inventory Fee Hike Explained  10:05 - Bulky Product Fee Hits in 2026  11:00 - New Coupon Fee Cap  11:37 - AWD Storage and Transport Fees  12:29 - MCF and Buy with Prime Fee Changes  13:08 - Why “On Average” Fee Language Is Dangerous  14:19 - Final Thoughts and Where to Get the Full Spreadsheet________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us Fan MailSteven Pope, founder of My Amazon Guy, opens up about burnout, motivation, and what it’s like stepping away from daily content creation after years of building a YouTube channel that helped thousands of Amazon sellers. This raw, honest video talks about why he stopped making videos, what it took to return, and the personal challenges that come with success, including managing a large agency, downsizing, divorce, and the pressure to always perform.Steven talks through his journey, how he built the agency from scratch, and how he’s trying to reignite the drive that helped him create 7 years of daily content. You’ll also learn about how My Amazon Guy scaled through consistency, his past failures, career pivots, and how even top-performing Amazon sellers and CEOs struggle to stay focused.This video isn’t just about business, it’s about the mindset behind it. If you’ve ever felt stuck or lost direction, Steven’s story might help you find your next step.Need help growing your Amazon brand? Book a 1-on-1 coaching call with a My Amazon Guy expert today: https://bit.ly/4jMZtxu#AmazonSeller #AgencyOwnerLife #EcommerceStruggles #ContentMotivation #StevenPopeMAG --------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon PPC Guide 2025: https://bit.ly/4lF0OYXAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 - Losing the Drive to Make Content01:36 - Why I Handed Off the YouTube Reins03:16 - Getting Laid Off and Betting on Myself04:53 - Starting My Amazon Guy With No Plan06:44 - Talking With My Son About Losing08:46 - Struggles of Being an Agency Owner10:23 - SEO, PPC, and My YouTube Strategy13:02 - What AI Says About My Amazon Guy15:21 - Mina, Motivation, and Health17:22 - MBA and Career Shifts After Setbacks19:43 - How Asperger’s Shaped My Career Path22:16 - From TV Reporting to Amazon SEO25:00 - Early Amazon Days and FBA Beta27:01 - The Rise and Fall of Aggregators28:16 - Motivation, Doubt, and Restarting Content30:01 - The Real Work Behind Selling on Amazon31:01 - Teaching, Scaling, and Finding Purpose Again32:44 - Consistency Over Everything33:59 - Final Thoughts and Commitment to Return________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us Fan MailBuilding a successful brand on Amazon requires more than just a great product, it’s about overcoming challenges and making the right moves at every step. In this video, Jason and Heather from Cologio Pet Products share their journey from starting with flipping products to building their own brand in the pet industry. They discuss the hurdles they faced, the lessons learned, and how they eventually found their niche with Cologio shampoo, offering insights into what it takes to launch and grow a business on Amazon.Starting with a deep understanding of your market is key, and Jason and Heather show how they invested in themselves and their passion for pets to create a brand that’s truly unique. Learn about their experience navigating Amazon’s complexities and how persistence, creativity, and the willingness to adapt has helped them overcome roadblocks and scale their business.What You’ll Learn:- How Jason and Heather transitioned from flipping products to launching a private label brand on Amazon- The importance of investing in what you know and solving real customer pain points- The challenges of navigating Amazon’s platform and how to overcome them- Why building a brand with a strong identity can set you apart in a crowded marketplace- The power of leveraging content and brand awareness to drive growthIf you’re looking to start or grow your own Amazon brand, or if you’re facing struggles in your Amazon journey, this video will provide actionable insights to help you move forward and build a lasting business.Ready to scale your brand and need expert advice? Schedule a call and learn how to grow your Amazon business: https://bit.ly/4jMZtxu#AmazonBranding #PetProducts #AmazonSellers #BrandGrowth #EcommerceSuccess--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon PPC Guide 2025: https://bit.ly/4lF0OYXAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 - Cologio's Beginnings01:10 - How Jason and Heather Got Started with Amazon02:40 - The Transition to Private Label Products04:10 - Overcoming the Challenges of Selling on Amazon06:50 - The Pain Points in the Pet Industry08:15 - The Importance of Execution and Action10:30 - Favorite Aspects of Building a Brand12:20 - The Creative Process Behind Cologio14:00 - The Road to Building a Successful Pet Brand16:10 - The Future of Cologio and Upcoming Products________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us Fan MailProper ad account structure is crucial for Amazon sellers looking to maximize their ad performance, but most ad accounts are disorganized and inefficient. In this video, Noah Wickham dive deep into how a messy Amazon ad account can hinder your ability to optimize campaigns, and how structuring your ad account with clear portfolios and ad groups can significantly improve your results.A cluttered ad account leads to confusion, wasted budget, and missed opportunities. With the right setup, you can easily identify key areas for improvement, track performance more effectively, and drive better sales results. From understanding Amazon portfolios to managing targets within ad groups, I’ll guide you step by step on how to structure your ads for long-term success.What You’ll Learn:- How to structure your Amazon ad account for better organization and clarity- Why Amazon portfolios are key for efficient ad management- The best practices for creating and naming campaigns and ad groups- How to optimize your targeting strategy to avoid wasting ad spend- How bulk file operations can make optimizations quicker and easierIf you’re struggling with messy Amazon ads, or if your campaigns aren’t performing like they should, this video will provide actionable insights to help you streamline your account and see measurable improvements. Stop getting lost in disorganized ad accounts, learn how to structure them like a pro!Ready to take control of your Amazon ads? Let’s chat and optimize your strategy for success: https://bit.ly/4jMZtxu#AmazonAdStructure #PPCOptimization #AmazonCampaigns #AdAccountManagement #amazonppc --------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon PPC Guide 2025: https://bit.ly/4lF0OYXAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 - Introduction: Common Issues with Amazon Ads00:14 - Why Proper Ad Account Structure Matters00:34 - Understanding Amazon Portfolios and Their Importance01:13 - Organizing Ads by Business Line and Product Categories02:01 - Filtering by Portfolio and Optimizing for Specific Products03:13 - The One Ad Group per Campaign Strategy03:47 - Naming Campaigns Clearly for Better Management04:08 - Managing Targets within Ad Groups05:02 - How Amazon's Algorithm Affects Your Ad Performance06:05 - How to Fine-Tune and Optimize Targets Over Time07:09 - Using Bulk Files for Easier Optimization08:12 - Final Tips for Streamlining Your Amazon Ad Account Structure________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show