My Amazon Guy

Steven Pope
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Jun 23, 2024 • 18min

Steven Pope | Strategies for Your Amazon Business Success | SmallBizChat Podcast

Send us Fan MailSteven Pope | Strategies for Your Amazon Business SuccessSTEVEN POPESteven Pope is the founder of My Amazon Guy, a marketing agency managing 300+ active brands. Steven is a best-selling author with his book “Amazon Selling Tips,” which hit the top business books lists on all of Amazon. Steven started his career as a TV reporter in Idaho then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven then created My Amazon Guy, an agency with 300+ employees on growing traffic and sales on Amazon. Steven not only owns MAG but also My Refund Guy, My Warehouse Guy, 4 Amazon Brands. Steven has​ been viewed by millions of people on YouTube in thousands of videos where he shows how to handle ANY problem faced on Amazon.For more information: www.myamazonguy.comMELINDA EMERSON Melinda Emerson, the SmallBizLady, is America’s #1 Small Business Expert. She has been a thriving entrepreneur for nearly 20 years and is a internationally-known keynote speaker and expert on small business development and social media marketing. She publishes a resource blog, https://succeedasyourownboss.com/​Her small business advice is widely read reaching more than 3 million entrepreneurs each week online. A pioneer in social media marketing, she is the creator and host of #Smallbizchat​, the longest running live chat on Twitter for small business owners. Forbes magazine named her the #1 woman for entrepreneurs to follow on Twitter.The #SmallBizChat​ program airs LIVE monthly on the Melinda Emerson Facebook, YouTube and Twitter Channels.Broadcast and remotely-produced by Robert Hix with Hixvideo in Gaithersburg, MD.Support the show
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Jun 23, 2024 • 2min

MAG helps us ship really good conversations

Send us Fan MailIn this client testimonial, Chad, expresses gratitude towards his team at My Amazon Guy, highlighting their hard work and dedication. He explains the behind-the-scenes efforts that go into digital marketing, recent product launches, and how their work impacts real conversations. This video is a testament to the power of teamwork and the importance of meaningful work here at My Amazon Guy.→ Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Jun 22, 2024 • 3min

Is This The End of Amazon?

Send us Fan MailIn this insightful video, we discuss the current state of profit margins for Amazon sellers, the market maturity of Amazon, and the potential impact of future competitors like Temu and TikTok. We also explore the challenges faced by sellers and what the future might hold for Amazon's marketplace. Join us to get a detailed understanding of the Amazon seller landscape and how to navigate it successfully.#AmazonSelling #Ecommerce #MarketTrends→ Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAGJoin My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Jun 22, 2024 • 1min

How to Get Hired as a VA at an Agency or Amazon Brand

Send us Fan MailApply here: https://myamazonguy.com/jobs/Watch the full show with  @AmazeNation_ : https://www.youtube.com/watch?v=N8pc61VlL5oHow to get hired as a VA at an agency or Amazon brand:Lead with ValueDon't:Ask for a jobBeg for a jobDM for a jobDo:File an applicationComment on the company social mediaDM leaders at the company with thoughts on how you can level up the orgLead with valueAmazon is rigged. Sellers and agencies have to find a way to win despite the rigged game.Your job is to help them win.----------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Jun 21, 2024 • 18min

Prepare for Prime Day 2024: Amazon Sellers Guide to Discounts, Promotions, and Coupons

Send us Fan MailThis is the ultimate guide to promoting your products on Amazon! In this video, we dive deep into various promotional strategies, including lightning deals, prime exclusive discounts, social media promo codes, and more. Learn how to effectively use each type of promotion to boost your product's visibility and sales. Whether you're new to Amazon selling or looking to refine your strategies, this video has something for everyone.#AmazonSelling #AmazonTips #ProductPromotions #AmazonSeller #AmazonSellerGuide → Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction00:39 - Overview of Promotion Types01:02 - Lightning Deals Explained02:22 - Creating a New Deal03:22 - Prime Exclusive Discounts05:08 - General Promotions Overview06:08 - Social Media Promo Codes07:08 - Percentage Off Promotions09:22 - Creating Tiered Discounts10:57 - Brand Tailored Promotions12:21 - Coupons on Amazon13:22 - Creating Coupons14:59 - Subscribe and Save Coupons15:53 - Reorder Coupons16:52 - ConclusionSupport the show
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Jun 21, 2024 • 3min

How One Negative Review Can Impact Your Amazon Sales

Send us Fan MailIn this video, we tackle a common issue faced by Amazon sellers: managing the impact of negative reviews on sales performance. We discuss strategies to mitigate the effects of bad reviews, how to handle client anxiety, and the importance of focusing on proactive marketing activities to boost sales. Learn how to navigate these challenges and grow your Amazon business effectively.#AmazonFBA #AmazonSellerTips #AmazonReviews #NegativeReviewManagement → Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:0:00 - Introduction: Solving an Amazon Problem0:29 - Consistent Sales Growth and a Bad Review0:59 - Handling Client Anxiety and Focusing on Marketing1:49 - Proactive Marketing Activities for Sales GrowthSupport the show
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Jun 20, 2024 • 10min

Easy 10% TACoS Strategy Using Customer Segmentation and Brand Tailored Promotions on Amazon

Send us Fan MailLearn how to harness the power of Amazon Brand Analytics to boost your sales! This video covers everything from understanding customer segmentation to effectively using brand tailored promotions. Know the strategies to target new customers, reduce at-risk segments, and turn cart abandoners into loyal buyers. → Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction to Brand Analytics00:31 - Understanding Customer Segmentation01:30 - Evaluating Top Tier and Promising Customers02:45 - Importance of Reducing At-Risk and Hibernating Customers04:00 - Targeting New and Potential Customers05:00 - Leveraging Cart Abandoners06:00 - Promoting to Repeat Customers07:00 - Creating Brand Tailored Promotions08:10 - Implementing Promotions for At-Risk and Cart Abandoners09:15 - Setting Up Effective Brand Tailored Promotions10:00 - Monitoring and Adjusting Promotion StrategiesSupport the show
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Jun 20, 2024 • 2min

Moving Your UK Brand to Amazon US? Or USA to EU? Beware 2 Brand Registry & Product Transfer Issues!

Send us Fan MailLearn how to navigate brand registry, trademarks, and transferring products from your UK store to your new US Amazon store.#AmazonFBA #AmazonBrandRegistry #AmazonSeller #BrandRegistry → Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Intro00:40 - Brand Registry for US Store01:13 - US Trademark Recommendation01:36 - Transferring Products to US StoreSupport the show
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Jun 19, 2024 • 6min

The Best Kept PPC Campaign Hack For Easy Growth on Amazon

Send us Fan MailLearn about a little-known Amazon campaign strategy that can benefit both small and large product catalogs. This video discusses the Auto Catch-all Campaign, explaining its purpose, setup process, and strategies for low-cost bidding to capture incremental sales. Learn how to add all your products, configure bids, and maximize your budget efficiency.#PPCHack #AmazonPPC #AmazonAdvertising #AmazonTips → Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction to Auto Catch-all Campaigns00:21 - Benefits of the Auto Catch-all Campaign00:44 - Setting Up the Campaign01:00 - Adding Products to the Campaign01:39 - Configuring Default Bids02:30 - Purpose and Strategy of Low Bids03:50 - Negative Keyword Targeting04:50 - Dynamic Bids Strategy05:20 - Naming the Campaign and Budgeting05:40 - Summary and Additional TipsSupport the show
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Jun 19, 2024 • 2h 12min

Amazon FBA Guy AMA While I Play Overwatch

Send us Fan MailFinding a streamer talking about selling on Amazon at night is not easy. Figured I'd start streaming and answer any of your Amazon questions. Or if you're looking for a job I can give job advice. If you're an agency ask me agency questions. I own a 20-million dollar ARR agency called My Amazon Guy.→ Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:0:00 - Introduction and Stream Setup00:41 - Overview of the AMA Topics 01:10 - Viral Twitch Story and Its Impact 04:32 - Starting Overwatch Game 05:25 - Playing Junkrat and Stream Interaction 06:02 - Advice on Finding a Patent Attorney 07:02 - Overcoming Policy Violation Abuse on Amazon 08:24 - Managing Amazon Reviews and Account Setup 09:29 - Risks of Review Generation on Amazon 10:45 - Effective PPC Strategies 14:20 - Improving Amazon Listings 18:55 - Handling Negative Feedback 22:30 - Tips for Amazon Product Launch 26:10 - Utilizing Amazon Seller Central Tools 30:00 - Enhancing Product Images 34:15 - Understanding Amazon's A9 Algorithm 38:40 - Customer Service Best Practices 43:05 - Leveraging Amazon Advertising 47:30 - Competitor Analysis on Amazon 52:00 - Stream Recap and Key Takeaways 57:15 - Addressing Viewer Questions 1:01:50 - Scaling Your Amazon Business 1:06:20 - Common Amazon Seller Mistakes 1:10:40 - Advanced Amazon FBA Tactics 1:15:10 - Building a Brand on Amazon 1:19:45 - Effective Inventory Management 1:24:10 - Amazon Seller Account Health 1:28:30 - Utilizing Amazon Data and Analytics 1:32:50 - Responding to Live Chat Questions 1:37:15 - Trends in E-commerce 1:41:40 - Maximizing Profit Margins 1:46:10 - Final Q&A Session 1:50:45 - Closing Remarks and Stream EndSupport the show

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