

My Amazon Guy
Steven Pope
About My Amazon Guy: 1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR, Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube.Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guySubscribe on our YouTube Channel: https://youtube.com/@myamazonguy
Episodes
Mentioned books

Jun 19, 2024 • 2h 12min
Amazon FBA Guy AMA While I Play Overwatch
Send us Fan MailFinding a streamer talking about selling on Amazon at night is not easy. Figured I'd start streaming and answer any of your Amazon questions. Or if you're looking for a job I can give job advice. If you're an agency ask me agency questions. I own a 20-million dollar ARR agency called My Amazon Guy.→ Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:0:00 - Introduction and Stream Setup00:41 - Overview of the AMA Topics 01:10 - Viral Twitch Story and Its Impact 04:32 - Starting Overwatch Game 05:25 - Playing Junkrat and Stream Interaction 06:02 - Advice on Finding a Patent Attorney 07:02 - Overcoming Policy Violation Abuse on Amazon 08:24 - Managing Amazon Reviews and Account Setup 09:29 - Risks of Review Generation on Amazon 10:45 - Effective PPC Strategies 14:20 - Improving Amazon Listings 18:55 - Handling Negative Feedback 22:30 - Tips for Amazon Product Launch 26:10 - Utilizing Amazon Seller Central Tools 30:00 - Enhancing Product Images 34:15 - Understanding Amazon's A9 Algorithm 38:40 - Customer Service Best Practices 43:05 - Leveraging Amazon Advertising 47:30 - Competitor Analysis on Amazon 52:00 - Stream Recap and Key Takeaways 57:15 - Addressing Viewer Questions 1:01:50 - Scaling Your Amazon Business 1:06:20 - Common Amazon Seller Mistakes 1:10:40 - Advanced Amazon FBA Tactics 1:15:10 - Building a Brand on Amazon 1:19:45 - Effective Inventory Management 1:24:10 - Amazon Seller Account Health 1:28:30 - Utilizing Amazon Data and Analytics 1:32:50 - Responding to Live Chat Questions 1:37:15 - Trends in E-commerce 1:41:40 - Maximizing Profit Margins 1:46:10 - Final Q&A Session 1:50:45 - Closing Remarks and Stream EndSupport the show

Jun 19, 2024 • 3min
How to Turn a New Product into an Amazon Best Seller
Send us Fan MailIn this video, Steven Pope and Brand Manager, Aljo, look into the strategies for making a new client's patented knitting needles the top seller on Amazon. They discuss the challenges of launching a unique product, the importance of competitive pricing, and the steps needed to boost initial sales. Watch to learn how to overcome early hurdles in your Amazon selling journey.#AmazonSelling #AmazonTips #KnittingBusiness #AmazonBusiness -----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction and Goals00:15 - Discussing Client Challenges00:42 - Product Unique Selling Point01:00 - Sales Performance and Strategies01:23 - Pricing Strategy Discussion01:58 - Detailed Pricing Adjustment Plan02:48 - Implementing Temporary Price Cuts03:16 - Expected Timeline and OutcomesSupport the show

Jun 19, 2024 • 5min
Stop Amazon from Selling on Your Listing: A Complete Guide
Send us Fan MailFind out why Amazon might be selling on your listing and learn how to manage this with specific settings. This video covers everything from auto removal settings, product refurbishment, grading and reselling, to liquidation processes. Gain insight on how to handle unfulfillable inventory and prevent Amazon from selling on your listings. #AmazonSelling #AmazonTips #InventoryManagement → Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction to Amazon Selling on Your Listing00:15 - Understanding Auto Removal Settings00:36 - Refurbishment of Products by Amazon01:28 - Grading and Reselling Returned Products02:32 - Liquidation Process by Amazon03:32 - Options for Handling Unfulfillable Inventory04:30 - How to Disable Amazon from Selling on Your Listing05:01 - Concluding Tips and AdviceSupport the show

Jun 18, 2024 • 4min
My First Client as an Agency, How I Launched a Brand on Amazon to 40-Million in Sales in 6.5 years
Send us Fan MailSelling on Amazon is rough, being an agency is even harder.Here's how my journey beganThe first client I signed 6.5 years ago is still with me todayI got them off a LinkedIn post and within 48 hours they signedThey were stuck at 4k a month in salesWithin 90 days I got them to 83k a month in salesYears later, they are doing 1-mil a month in salesHere's how I did it:A lot of catalog workI loaded about 100 template files to Amazon in under 90 days for one brand.Why? Because they had UPC issues, and 84 products to launch.I cleared every single UPC issue (hijacked by the Chinese)I registered 5 of their brands, build brand stores, and setup the SEOI was almost in tears trying to fix the template issues and hired an assistant by week 2. I really doubt I made money on this client in the first 90 days. But I gave it my heart and soul.It's become a rallying cry for me. And this client has become a loyal part of my 400 brand portfolio.Today I manage 800+ million on GMV on Amazon.P.S. I had 0 design skills and made a brand store then shot a YouTube clip about how I made a brand store and it got 250,000 views on YT generating me more clients than any other activity I've ever done. If I can do it, so can you! (Make content)#AmazonSales #EcommerceGrowth #AmazonSEO #PPCStrategies #MyAmazonGuy → Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction to My Amazon Guy00:17 - Challenges Faced by Initial Client00:43 - Strategies Implemented for Growth01:16 - Client Success Story and Methodologies01:49 - Offering Free Amazon Brand Audits02:12 - Main Image Optimization and CTR Hack02:41 - Importance of Traffic and Conversion03:16 - Understanding Customer Avatar03:30 - The Power of Specific Marketing03:50 - Success of My Amazon Guy Agency04:04 - OutroSupport the show

Jun 17, 2024 • 5min
Breaking Seller News: Amazon Adds Subscribe & Save to FBM!
Send us Fan Mailhttps://sellercentral.amazon.com/gp/headlines.html?ref_=xx_news_favb_xxhttps://sellercentral.amazon.com/sns/manage?ref=nslp_all_GEM23NGMH8M8S2UJ_en-US_nslnk_1Stay updated with the latest Amazon seller news! In this video, Steven Pope, founder of My Amazon Guy, discusses the major update that allows Subscribe and Save for FBM (Fulfilled by Merchant) sellers. Learn how this can boost your conversions, drive repeat purchases, and grow your brand. This video also walks through setting up default discounts and managing pending orders.#AmazonSellerNews #AmazonBreakingNews #AmazonNews #SubscribeAndSave #FBM → Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Breaking Seller News00:30 - Subscribe and Save Program Overview01:00 - Benefits of Subscribe and Save01:45 - Default Discount Settings02:30 - Managing Pending Orders03:00 - Setting Default Enrollment Discounts03:50 - Impact of Increased Discounts04:40 - Revenue Management and Inventory Control05:20 - OutroSupport the show

Jun 16, 2024 • 4min
How to Set Alt Text using AI (Rank with Amazon SEO)
Send us Fan MailHere's a powerful AI hack to optimize your Amazon listings with effective alt text for keywords. Join Steven Pope, founder of My Amazon Guy, as he demonstrates how to create a master keyword list, use AI tools for keyword generation, and apply these keywords in your Amazon A+ content. This strategy can significantly boost your keyword indexing and improve your product visibility on Amazon.#AmazonSEO #AIHacks #KeywordOptimization #AmazonAI #AmazonAIHack→ Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:0:00 - AI Hack Introduction0:15 - Creating a Master Keyword List0:50 - Using AI Tools for Keyword Generation1:45 - Implementing Keywords in Amazon Alt Text2:22 - Using Image Alt Text Viewer2:45 - Applying Alt Text in Brand Story and A+ Content3:20 - Demo in Seller Central3:45 - Conclusion and BenefitsSupport the show

Jun 15, 2024 • 3min
Amazon PPC: When to Increase, Lower, or Negate Bids
Send us Fan MailIn this video, we go into the strategies for managing your Amazon PPC campaigns effectively. Learn how to determine when to increase or lower your bids, the significance of cautious negation, and how to evaluate sales performance to optimize your advertising costs. Perfect for Amazon sellers looking to improve their ACoS and maximize their sales potential. #AmazonPPC #AmazonAdvertising #EcommerceTips→ Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:0:00 - Introduction1:04 - Adjusting Bids for High ACoS1:55 - Evaluating Sales Performance2:38 - Importance of Cautious Negation3:16 - ConclusionSupport the show

Jun 14, 2024 • 1h 29min
Are Your Products Too Niche? - Overcoming Amazon Suspensions, Return Issues, and Hijackers
Send us Fan MailWho says you can't succeed on Amazon? Join us for the Friday Live Q&A with Amazon expert Noah Wickham!This isn't your typical Q&A - it's packed with valuable Amazon insights delivered straight to you.Cut through the noise and improve your sales:→ Live expert advice from Noah Wickham himself→ Real-time solutions to your toughest Amazon challenges→ Weekly sessions to help grow your Amazon businessEvery Friday is your chance to level up:Learn from the best, connect with the community, and take your game to the next level.Don't just watch, take action!Be there or be square. Let's conquer Amazon together!#AmazonFridayLiveQA #AskNoahLive #AmazonPodcast Timestamps:00:00 - Countdown04:58 - Pre-Live Announcements10:00 - Introduction10:26 - Pricing Strategy and Reviews Discussion14:05 - Handling Violation Issues16:42 - Utilizing FBA Inventory for FBM Orders19:17 - Managing Return Settings20:13 - Prime Day Advertising Strategies22:09 - Listing Creation and GS1 Barcodes24:07 - Competitor Ranking and SEO Strategies25:06 - Strategies for Failed Products27:10 - Coupon Clipping and Seller Conduct29:30 - Product Hunting and Brand Registry32:12 - Fixing Stranded Inventory33:37 - Advertising Tools for Prime Day35:52 - Error Code Issues37:22 - Automated Performance Graphs39:17 - Subject Character Fields39:53 - Removing Variation Swatches41:46 - Handling Lost Inventory43:08 - European Tax and Document Issues44:22 - Annual Certification Updates46:02 - Best Practices for Backend Keywords47:01 - PPC Campaign Budgets48:11 - Promoting Restricted Products49:23 - Creating Variations vs. Standalone Listings50:10 - Transparency Codes51:13 - Attracting New-to-Brand Customers52:06 - Timing for Q4 Inventory53:01 - Using Linktree for QR Codes54:19 - Influencer Marketing vs. PPC55:08 - Recovering Rank After Stockouts56:12 - Using Auto Campaigns57:01 - Sponsored Display Ads58:03 - Amazon FC Mixing Inventory59:06 - Creating FN SKUs1:00:08 - Linktree for Business1:01:15 - Selling Globally Settings1:02:20 - Updating Listings with Annual Certifications1:03:13 - Rank and Indexing for Keywords1:04:12 - Managing PPC Budget1:05:09 - Hijackers Editing Listings1:06:01 - Combining Listings and Reviews1:07:08 - Preparing for Q4 Shipping1:08:03 - Managing Returns and Reimbursements1:09:01 - Using Brand Tailored Promotions1:10:03 - Running Broad Campaigns1:11:01 - Utilizing ChatGPT for PPC1:12:10 - Asking for Reviews1:13:06 - Brand Registry and Selling Internationally1:14:01 - QR Code Platforms1:14:52 - Using Transparency1:15:43 - Creating Effective Product Listings1:16:35 - Using Social Media for Promotion1:17:29 - Optimizing Amazon Advertising1:18:22 - Handling Complex Listings1:19:20 - Best Practices for Product LaunchesSupport the show

Jun 14, 2024 • 5min
Where to Start with Brand Registry Revoked - Permanently Affixed Logo Branding
Send us Fan MailJoin us as we go into the complexities of Amazon Brand Registry, focusing on a real-life case of trademark infringement and packaging issues. Learn the importance of branded packaging and how to handle brand registry appeals. Perfect for Amazon sellers looking to navigate brand registry challenges.#AmazonSellers #BrandRegistry #EcommerceTips→ Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction and Initial Brand Issues00:45 - Brand Registry Revocation Case02:00 - Importance of Branded Packaging03:00 - Permanently Affixed Branding Explanation04:00 - Strategies for Brand Registry AppealSupport the show

Jun 13, 2024 • 8min
I Lost $2 Million Trying to Build an Amazon SAAS Tool
Send us Fan MailWatch the full show here @amzoptimized : https://www.youtube.com/watch?v=g3AnHcvDWQgWatch it on Linkedin: https://www.linkedin.com/posts/steven-pope_tune-in-to-episode-15-of-the-agency-operators-activity-7194364675440926721-WvQ5?utm_source=share&utm_medium=member_desktopIn this insightful video, Steven Pope, CEO of My Amazon Guy, looks back into the realities of starting a SAAS Tool for Amazon sellers, sharing personal experiences and lessons learned. Discover why some tech tools thrive while others fail, and get practical advice on balancing investment, development, and profitability in the competitive Amazon marketplace. Whether you're an agency owner or a tech enthusiast, this video offers valuable insights into the dynamic world of Amazon tools and services. → Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction00:55 - Starting a SAS Product and Initial Challenges01:36 - The Reality of Amazon Tech Tools02:19 - Calculating Costs for Amazon Tools03:02 - The Importance of Tools with High ROI04:03 - Struggles with Building a SAS Tool04:48 - Potential for Niche SAS Solutions05:44 - Differences Between Agency and SAS Profitability06:39 - Advice on Seeking Investment and Managing FinancesSupport the show


