

My Amazon Guy
Steven Pope
About My Amazon Guy: 1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR, Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube.Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guySubscribe on our YouTube Channel: https://youtube.com/@myamazonguy
Episodes
Mentioned books

Jul 2, 2024 • 6min
Amazon Launches Virtual Reality Retail Stores?
Send us Fan MailThis is Amazon's latest innovation, the Beyond Program, which brings virtual reality to online shopping. Learn how Amazon's new beta program allows users to explore virtual stores like Star Wars and Lego, and find out the potential challenges and future implications for sellers.#Amazon #AmazonBeyondProgram #AmazonSeller #AmazonTips #AmazonVirtualStore #AmazonVirtualReality → Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction to Amazon's Beyond Program00:21 - Overview of Virtual Store Concept01:03 - Demonstration of Amazon Beyond with Star Wars and Lego Stores02:20 - Functionality and Features of the Virtual Store03:09 - Challenges and Potential Drawbacks04:00 - Discussion on Stock and Inventory Management04:45 - Speculation on Future Rollout and Impact on Sellers05:17 - Conclusion and Final ThoughtsSupport the show

Jul 2, 2024 • 1h 10min
Amazon PPC AMA Live with Zachary Useche and Cameron Scot
Send us Fan MailWe’ve got a new host for this week’s PPC AMA Live Q&A! Join Zachary Useche and special guest Cameron Scot, founder of Merch Jar and Amazon Ads Expert, for an exclusive AMA session. Gain practical strategies and improve your advertising game with expert insights. Don't miss this chance for real-time Q&A with PPC experts! See you there.#AmazonPPC #AmazonAdsCampaign #AmazonSellerTipsTimestamps:00:00 - Music Intro09:55 - Welcome and Introduction10:25 - Meet Cameron Scott from Merch Jar11:17 - Checking Audio and Viewer Locations12:11 - Cameron Scott's Background and Merch Jar Overview17:07 - Prime Day Strategies and Tips24:02 - Post-Prime Day Adjustments24:48 - Viewer Questions: PPC Experiences and Keywords30:06 - Preferred PPC Strategies for FBA Launches39:05 - Importance of Auto Campaigns57:27 - Managing Seasonal PPC Campaigns1:05:00 - Closing Remarks and Final TipsSupport the show

Jul 2, 2024 • 3min
Amazon PPC for New SEO Phases & Subscribe and Save Strategies
Send us Fan MailLearn how to leverage PPC campaigns to rank your products quickly and effectively. This video discusses strategies for launching PPC campaigns during new SEO phases, maximizing the benefits of Subscribe and Save, and using coupons and promotions to increase the lifetime value of your products.Brand Manager Takeaway:I had a call with Steven Pope last week, and it was very helpful to see how he helped me find new ways to drive more traffic and conversions for one of our products on the Sprinkler Magician account. This account sells 100% seasonal products and makes over 2 million a year in revenue, but the sales window is very short, starting from April until the end of July.The client was having some issues converting with some of their products. When they came to Amazon, they had the same creatives they started with. Steven Pope helped find a new approach with an image hack. He conducted a PickFu A/B test with some of our competitors to see which image would perform better, and the results were shocking: the competitor's image won 92 out of 100 votes. This led us to pitch new images and possibly new packaging in the near future.Thank you, Steven Pope, for your time and advice! #AmazonPPC #SEOTips #KeywordRanking #AmazonSubscribeAndSave → Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG ----------------------------------------------------------------------------------------- Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/ Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/ Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Timestamps: 0:00 - Launching PPC Campaigns for New SEO Phases0:35 - Winning Trio for Keyword Ranking1:00 - SEO Ranking Campaign Strategies1:20 - Increasing Lifetime Value with Subscribe and Save1:45 - Using Coupons and Promotions to Boost Subscribe and Save2:20 - Maximizing Subscribe and Save Benefits2:45 - Funding Discounts for Subscribe and Save3:10 - Cost Efficiency of Subscribe and Save vs PPCSupport the show

Jul 1, 2024 • 14min
Understanding Demand Forecasting on Amazon
Send us Fan MailThis is the importance of demand forecasting for your Amazon inventory. Whether you're a current seller with historical data or a new seller navigating market research, this video provides actionable insights on managing inventory effectively. Learn to utilize Amazon's forecasting tools, adjust for seasonal variations, and optimize your stock levels to avoid costly fees and maximize sales.#Amazon #AmazonFBA #DemandForecasting #InventoryManagement #AmazonInventory #AmazonTips → Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction to Demand Forecasting01:02 - Current Sellers: Utilizing Historical Data05:00 - Inventory Management Tools07:00 - Seasonal Products and Forecast Adjustments10:00 - New Sellers: Market Research and Forecasting12:00 - Conclusion and Best PracticesSupport the show

Jul 1, 2024 • 4min
How to Increase Sales by Optimizing Your Amazon Product Listings
Send us Fan MailIn this video, we discuss the importance of optimizing your Amazon listings. Learn how to effectively manage product parentage, the importance of adding accessories to high-end products, and strategies to enhance product presentation with the right keywords. Discover tips on selecting and utilizing powerful keywords for SEO and how to dramatically increase your sales.#AmazonSEO #Ecommerce #AmazonSelling #AmazonTips #ProductParentage #ListingOptimization → Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction to Brand's Accessories00:18 - Discussion on Product Parentage00:58 - Importance of Accessories for High-End Products01:16 - Consumer Expectations and Product Pricing01:27 - Competitor Price Comparison02:00 - Stock and Product Push Strategy02:11 - Enhancing Product Presentation with Keywords02:53 - Choosing the Right Keywords for SEO03:46 - Keyword Size and Placement in Images04:01 - Projected Sales Increase with SEO EnhancementsSupport the show

Jun 30, 2024 • 52sec
Steven Pope Redefining Success: Building a Legacy Beyond Wealth
Send us Fan MailWatch the "The Amazon Genius & Controversy Of Steven Pope (My Amazon Guy)" @AdamHeist full interview: https://youtu.be/PS9vCMQI75c?si=djWN0O-uuKc0DNqhSteven Pope, CEO of My Amazon Guy, reveals his personal motivations and aspirations, exploring the deeper meaning of prosperity beyond mere financial gain. He discusses the importance of creating long-term wealth, protecting the future, and generating meaningful careers. #AmazonAgency #AmazonTips #AmazonSeller → Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Jun 30, 2024 • 3min
Influencer Marketing for Amazon Sellers: Is It Worth It?
Send us Fan MailLearn how to tackle common Amazon selling challenges in this detailed session. We cover high ACOS, low sales, and the impact of influencer marketing. Gain insights into improving your Amazon listing and maintaining a strong social media presence. #AmazonFBA #AmazonSelling #InfluencerMarketing #AmazonOptimization → Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Struggling Account Overview and Listing Review01:02 - Main Challenge: High ACOS and Low Sales01:20 - Influencer Marketing Impact and Client's YouTube Presence01:52 - Discussing Social Presence and Business Owner's Challenges02:22 - Addressing Business Owner's Needs and MAG ResourcesSupport the show

Jun 29, 2024 • 4min
I Simplified Amazon Parentage Variations to Increase Sales
Send us Fan MailIn this video, we look into the advanced strategies for managing large variation setups on Amazon, specifically focusing on a client selling Mil-spec Paracord. Learn how to optimize parentage structures for better conversion rates and discover the impact of previous agency decisions on product performance. #AmazonSEO #AmazonTips #AmazonSelling #ProductOptimization→ Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction and Strategy Question00:30 - Client's Product Overview: Mil-spec Paracord01:00 - Variation Setup Discussion: Tensile Strength and Color01:50 - Parentage Setup: Size vs. Color02:20 - Conversion Rate Analysis and Recommendations03:00 - Sales Data and Previous Agency IssuesSupport the show

Jun 28, 2024 • 17min
FBA Analytics Overview: Amazon Actually Gives Data Now?
Send us Fan MailLearn about the evolution of Amazon selling tools with a focus on the FBA Analytics Tab. We will show you how to leverage new features like FBA sales insights, inventory age tracking, and SKU economics to optimize your Amazon business. This is how Amazon's tools can help you manage inventory, understand sales trends, and reduce excess inventory charges. #AmazonTips #AmazonSelling #FBAAnalytics #AmazonAnalytics #AmazonFBAAnalytics → Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:0:00 - Introduction to Early Amazon Selling Challenges1:00 - Introduction to FBA Analytics Tab1:35 - Overview of FBA Sales Section2:25 - Importance of Inventory Age and Excess3:45 - Insights from Inventory Age Trends5:30 - Understanding Inventory Seasonality and Replenishment6:30 - Amazon's Recommendations for Excess Inventory7:20 - Aged Inventory Surcharge and Financial Impact8:30 - Detailed Breakdown of Inventory Trends10:00 - SKUs and Inventory Management Techniques11:30 - Introduction to SKU Economics13:00 - Detailed SKU Economics Breakdown14:45 - FBA Grade and Resell: New Features and Benefits15:45 - Conclusion: Amazon's Efforts to Improve Data TransparencySupport the show

Jun 28, 2024 • 1h 24min
Helium 10 Best Uses, Managing Returns, and Learning Everything on Amazon
Send us Fan MailGet ready for another Friday Live Q&A with Amazon expert Noah Wickham! Join us to get live advice, real-time solutions to your toughest Amazon challenges, and weekly insights to improve your Amazon business. Don't miss this chance to learn, connect, and thrive in the Amazon space. Set your reminders now!#AmazonFridayLiveQA #AskNoahLive #amazonpodcast Timestamps:00:00 - Countdown09:54 - Introduction and Welcome10:43 - Overview of My Amazon Guy Services11:08 - Best Tool for A/B Testing: Pik Fu11:53 - Parent-Child ASINs in Search Results14:31 - Example of Well-Organized Parentage15:06 - Launch Listing Date Issues16:08 - Amazon Accelerate: Worth It?17:05 - Dealing with Counterfeit Sellers18:02 - Using Helium 10 for Seller Accounts21:06 - Delete and Relist Strategy for Non-Selling Listings22:54 - Importance of Requesting Reviews25:05 - QR Code for Review Requests26:08 - Offering Free Products without Bundles28:26 - Fixing Incorrect Variation Info28:36 - Hazmat Reviews and Certifications30:03 - FBM Stock for Subscribe and Save Orders32:22 - Launching PPC During Honeymoon Phase33:45 - Creating and Fixing Parent Variations36:07 - Brand Registry Issues37:02 - Advertising on Google for Amazon Products38:09 - Variating Products in Vine Program39:01 - Creating Bullet Points from Scratch41:05 - In-House Specialist vs. Agency42:01 - Deleting Listings and Hijackers43:27 - Removing Reviews Violating Policies44:11 - Amazon Career Connections Access46:06 - Checking Returns for a Product47:55 - Breaking Down Overcrowded Campaigns51:36 - Why Some Listings Show Units Sold53:45 - Main Image for Customizable Products56:02 - Brand Name in Bold Above Title57:11 - Release Dates Explained59:18 - Creating and Using Skus1:01:25 - Using an Agency vs. In-House Specialist1:03:06 - Handling High ACoS and Tacos1:04:02 - Optimizing for Prime Day1:05:41 - Courses and SOPs on My Amazon Guy1:06:29 - Brand Registry Protection Across Classes1:07:08 - Hijackers Taking Listings1:09:46 - Keeping ACoS Down and Optimizing PPC1:12:00 - Contacting My Amazon Guy for ReinstatementsSupport the show


