My Amazon Guy

Send us Fan MailJoin us this Tuesday at 12 PM EST for an exclusive AMA session with Kevin Sanderson and Brandon LaBar, an Ecommerce Consultant at Pure Play Ecommerce Consulting LLC. Learn the latest Amazon strategies, ask your burning questions, and get real-time answers from the experts! See you there!#AmazonPPC #AmazonAdsCampaign #AmazonSellerTips Timestamps:00:00 - Countdown09:59 - Live Stream Begins10:18 - Technical Difficulties Discussion10:48 - Audience Interaction & Audio Check11:11 - Introducing Brandon Labar12:00 - Brandon's Background & Expertise13:10 - Shared Community and Connection Story14:00 - Audience Questions Introduction15:01 - Parent Listing & Search Results19:48 - Manipulating Variations Consequences22:01 - Turning Off PPC & Losing Rank24:46 - Seasonal Impact on Sales27:42 - Auto Campaigns Effectiveness32:22 - Strategy for Auto Campaigns38:22 - Reviving a Product Listing43:03 - PPC Impact on Overall Performance48:33 - Dealing with Copyrighted Images in Custom Listings51:18 - Using Negative Keywords55:27 - Sponsored Display Campaigns59:46 - Day Parting Strategy for PPC01:05:17 - Competitor Keywords in CampaignsSupport the show

Send us Fan MailIn this video, we go into the crucial aspects of Amazon product listings, focusing on effective image use, targeting specific customer avatars, and strategies to boost sales. Learn how to optimize your listings with eye-catching visuals and personalized approaches for different customer segments. If you are an Amazon seller looking to enhance your product's visibility and appeal, this is a helpful video for you.Brand Manager Takeaway:Yesterday I had a meeting with Steven Pope, we went through a listing of a client together and we noticed that we could be targeting better our customer avatar for this account. After doing research in some competitors and brainstorming we ended with great conclusion about how to improve lifestyle images to improve sales.I learned that we could be targeting an specific client for every variation of the same product which will bring different audiences to our listing based on the MBA.#AmazonSEO #AmazonProductImage #AmazonFBA2024 #AmazonTips → Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:0:00 - Evaluating Listing Images1:01 - Effective Use of Red Color in Listings1:48 - Tailoring Images for Target Customers2:35 - Understanding Customer Avatars3:00 - Customizing Listings for Multiple AvatarsSupport the show

Send us Fan Mailhttps://www.linkedin.com/posts/steven-pope_amazon-sellers-are-getting-crushed-by-jeff-activity-7214228894214705154-iBNK?utm_source=share&utm_medium=member_desktop Amazon fees increased again? Jeff Bezos must be laughing all the way to the bank!Here's a list of all new, or increased fees in the past year:Low Inventory FeesInbound Placement Service Amazon FeesFBA Fulfillment Fee IncreasesInbound Defect FeeShips in Product Packaging ProgramPrep Service FeesRemoval/Disposal FeesReturns Processing FeeStorage Utilization FeeHigh Return FeesPackage tier adjustments (more fees)Now, here's a compilation video to describe how we feel when there's a new fee increase!#AmazonFees #AmazonSeller #AmazonFBA #AmazonFBASeller #AmazonFees2024 #JeffBezos→ Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG----------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us Fan Mailhttps://www.linkedin.com/posts/jon-derkits_amazon-amazonfba-amazonsellers-activity-7213228548071772160-ZPgu?utm_source=share&utm_medium=member_androidhttps://www.google.com/amp/s/www.cnbc.com/amp/2024/06/14/jared-kushner-investments-included-bet-on-amazon-aggregator-unybrands.htmlGet your free ASIN review here: https://myamazonguy.com/asinAre you confused about Amazon's rules and TOS violations? Should you care about them? Watch Steven Pope, founder of My Amazon Guy, as he breaks down the importance of focusing on customer satisfaction over strict adherence to Amazon's TOS. Learn how to analyze main images, understand CTR, and leverage effective strategies from top household brands to boost your Amazon sales. → Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us Fan MailListen to the full The @Forbes  Books Podcast: https://books.forbes.com/author-podcasts/forbesbooks-podcast/steven-pope-demystifying-the-amazon-selling-experience/Watch on YouTube: https://youtu.be/PchZXJD242o?si=dGTxN-xyHJTEjhfTIn this episode, @JoePardavila  chats with Steven Pope, the founder of “My Amazon Guy,” as he shares his entrepreneurial journey and his agency. He reveals his secrets on how he was able to scale his multi-million dollar company. He also gave insights on the latest changes coming to Amazon Prime, including the introduction of ads during movies and shows. He looks into the strategic vision set by Jeff Bezos and his team that has led Amazon to become the all-encompassing marketplace it is today. → Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us Fan MailIn this insightful video, we explain the concept of customer avatars and how crucial they are for targeting the right audience. Learn how to identify your ideal customer profile, whether it's for a high-end pickleball paddle or a unique product like a unicorn toothbrush. This video has actionable tips to help you narrow down your target audience effectively.Brand Manager Takeaway:I just had my meeting with Steven Pope, that finished with building the best customer avatar for pickleball players: a 50+ year old woman with bad knees who plays every afternoon with all her ultra fit lady friends. Also gave me great insights about TikTok and TikTok Shop, great help for my pickleball paddle client, thanks! #CustomerAvatars #TargetAudience #AmazonTips #AmazonSelling #AmazonSeller #CustomerDemographics→ Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction and Customer Avatars00:30 - Defining the Target Audience01:00 - Detailed Target Audience Profile02:00 - Showcasing the Ideal Customer02:30 - Specific vs. Broad Customer Avatars03:00 - Practical Example and ConclusionSupport the show

Send us Fan MailWatch and hear from our Brand Managers about what it's like to work at My Amazon Guy through firsthand employee experiences. From initial challenges to personal growth, our team members share insights on the supportive culture, structured organization, and dynamic environment. Learn how we prioritize continuous learning, remote work flexibility, and a family-friendly atmosphere. Whether you're looking for a new opportunity or want to understand our company better, this video provides a comprehensive overview of life at My Amazon Guy.#MyAmazonGuy #MAG #Amazon #Hiring #MyAmazonGuyJobs Apply for a job at My Amazon Guy↳ https://myamazonguy.com/jobs/→ Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Employee Experiences at My Amazon Guy00:33 - Initial Impressions and Overcoming Challenges01:12 - Long-term Employee Insights02:30 - Culture and Learning Environment03:39 - Personal Growth and Leadership Opportunities05:05 - Flexibility and Remote Work Benefits06:02 - Structured Organization and Sops07:08 - Dynamic and Fast-paced Environment09:00 - Supportive and Collaborative Team10:52 - Onboarding and Training Experiences12:00 - Organizational Structure and Client Interactions14:08 - Continuous Learning and Knowledge Sharing17:00 - Work-Life Balance and Flexibility19:00 - Outro: Gratitude and Final ThoughtsSupport the show

Send us Fan MailFeeling like Amazon is a puzzle missing pieces? Steven Pope, founder of My Amazon Guy, shares how to solve it with PPC, SEO, design, and catalog work. Learn from client success stories and discover how to boost your click-through rate (CTR) for higher sales. Get a free 5-minute audit and expert advice to improve your Amazon listings. #AmazonSuccess #EcommerceTips #AmazonSEO #PPCStrategies #MyAmazonGuy → Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction and Amazon Challenges00:16 - Basics of Amazon Success: PPC and SEO00:39 - Increasing Difficulty in Amazon Selling01:07 - Client Success Story01:15 - Importance of Click-Through Rate (CTR)01:52 - Focus on Core Issues for Sales Improvement02:33 - Long-Term vs Short-Term Strategies02:37 - Building Credibility Through Success03:04 - Free Audit Offer and OutroSupport the show

Send us Fan MailLearn how to effectively run ads on Walmart and increase your marketplace sales. This video covers the types of Walmart ads, how to set up and manage campaigns, budgeting, and targeting strategies. Perfect for Amazon sellers looking to expand their reach. #WalmartAds #Ecommerce #Walmart #WalmartSellers→ Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction to Walmart Ads01:00 - Types of Walmart Ads: Sponsored Brands and Product Carousels02:30 - Sponsored Products: Search in Grid03:45 - Sponsored Videos and Their Placements05:00 - Creating a Campaign: Initial Steps06:00 - Scheduling and Budget for Walmart Ads08:30 - Understanding Daily Limits and Budget Rollovers09:30 - Bid Multipliers Explained10:30 - Types of Ad Placements: Buy Box, Search in Grid, Homepage12:00 - Platform Selection: Desktop vs. Mobile vs. App13:00 - Creating Ad Groups and Setting Bids14:00 - Sponsored Brand and Video Ads: Manual Targeting16:00 - Setting Up Sponsored Video Campaigns17:00 - Monitoring Campaign Performance: ROAS and Attribution19:00 - Using Walmart's Reports and Bulk Upload Features20:00 - Importance of Advertising on WalmartSupport the show

Send us Fan MailLearn the key differences between Helium 10 and Jungle Scout, two of the strongest SEO keyword tools for Amazon sellers. In this video, Steven Pope, the founder of My Amazon Guy, explains why he prefers Helium 10 and demonstrates its powerful Cerebro tool. Learn how to analyze keyword distribution, understand historical trends, and optimize your Amazon listings. Get an in-depth comparison with Jungle Scout and learn what features are missing. This video is a must-watch for Amazon sellers looking to improve their keyword strategy and increase sales.→ Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!↳ https://bit.ly/3RTm5id→ Already have Helium 10? Get a special discount for upgrading your account!↳ https://myamazonguy.com/h10upgrade→ More reason to invest in Helium 10!↳ https://myamazonguy.com/helium-10-service/Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:0:00 - H10 vs JS1:00 - Helium 10's Cerebro Tool Overview1:26 - Keyword Distribution Analysis in Cerebro2:18 - Historical Trend Analysis in Cerebro2:59 - I speak to Jungle Scout3:50 - Live Demo with Jungle Scout4:40 - The Importance of Indexing Ratio5:48 - Historical Advertising Trends6:22 - Constructive Criticism for Helium 107:20 - OutroSupport the show