My Amazon Guy

Steven Pope
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Oct 1, 2024 • 3min

Use Amazon Competitor Strategies to Outsell Rivals

Send us Fan MailStruggling to boost your Amazon sales while competitors seem to thrive? In this video, Steven Pope and Julio Carrillo share how to use competitor strategies to your advantage. Learn how to run ads on your competitors' listings, block theirs from yours, and use the right keywords to make your products stand out.Want to stop losing sales to your competition? Watch the full video to learn how to get ahead.#amazoncompetitoranalysis #amazonfbacompetitor #amazonsellertips -------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction00:30 - Competitor Research & Ad Strategies01:00 - Pricing & Keyword Targeting01:30 - Cross-Brand Knowledge Sharing02:00 - Advertising, SEO, and Growing SalesSupport the show
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Oct 1, 2024 • 3min

How to Take Down Black Hat Sellers Sabotaging Your Amazon Listings

Send us Fan MailWatch the full video here: https://youtu.be/A7AAXZMnyp4Dealing with black hat sellers from China who are undercutting prices, delaying shipping, and ruining your customer experience is frustrating, but there’s a way to fight back.In this video, Steven Pope with Guillermo, will teach you how to build a rock-solid case against these rogue Amazon sellers. You’ll learn how to track their shady tactics, file complaints that get Amazon’s attention, and remove these scammers from your listings for good!It’s not an easy fix, and we won’t pretend it is! But if you’re serious about protecting your business, this is the game plan you need.If you enjoy watching your listings get hijacked and your profits drained, feel free to skip this video!#amazonseller #amazon #myamazonguy #stevenpope #amazonfbasellers → Want to increase your Amazon sales or solve a problem? Visit https://myamazonguy.com for expert assistance.-------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Black Hat Seller Attacks Overview00:33 - Listing Hijacking and Price Undercutting01:11 - How to Document and Build a Strong Case01:57 - Filing Cases with Amazon and Using Previous Case IDs02:32 - Importance of Persistence in Fighting BackSupport the show
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Sep 30, 2024 • 5min

Amazon Releases New Audience Targeting Groups on Brand Tailored Promotions

Send us Fan MailWatch it on YouTube: https://youtu.be/4zsLVOdPGLsAmazon has introduced new features in Brand Tailored Promotions, including new customer acquisition strategies and audience targeting! In this video, Noah Wickham from My Amazon Guy breaks down the new audience targeting types and how to use them effectively to grow your brand. Learn how to re-engage customers, cross-sell, and improve retention with Amazon's updated tools. Make sure your next promotion is perfectly targeted!#AmazonSellerTips #AmazonMarketing #AmazonPromotions #AmazonFBA #AmazonSalesGrowth #CustomerRetention #AmazonAudienceTargeting #AmazonAdvertising #BoostAmazonSalesGet help from My Amazon Guy to grow your Amazon sales.https://myamazonguy.com/Watch More Amazon Tips: https://myamazonguy.com/videosTimestamp:00:00 - New Brand Tailored Promotions00:17 - New Audience Goals and Customer Acquisition 00:36 - Cart Remarketing and View Remarketing 01:30 - Customer Retention: New Audience Types 02:30 - Re-engagement Strategies and Cross-sell 03:20 - Cross-Sell Targeting with Complimentary Products 04:20 - Importance of Audience Segmentation 04:45 - Final Thoughts and Key Takeaways  -----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Sep 30, 2024 • 4min

The Latest Amazon Changes Could Hurt Sellers – Are You Ready?

Send us Fan MailWatch it on YouTube: https://youtu.be/sDTESrhDL-YAmazon is raising the bar for sellers, making it tougher to list products and maintain seller privileges. Stephen Pope from My Amazon Guy explains two major updates: new compliance documentation requirements and stricter on-time delivery (OTDR) standards for FBM sellers. Learn how these changes impact sellers and how to stay compliant on Amazon.#AmazonSellerUpdates #EcommerceTips #AmazonFBA #FBMChallenges #AmazonComplianceGet help from My Amazon Guy to grow your Amazon sales. https://myamazonguy.com/Timestamp:00:00 - New Amazon Compliance Document Rule00:19 - Impact on Sellers in Categories Like Toys and Beauty00:50 - How to Get Compliance Documents and Recommendations01:18 - Changes to Amazon's On-Time Delivery (OTDR) Policy01:46 - Increase in On-Time Delivery Requirements for FBM02:24 - Amazon Raising Standards for Sellers02:45 - The Struggles of FBM Sellers with Shipping Issues03:00 - Why Amazon Is Squeezing Out Smaller Sellers03:36 - The Increasing Competition from Chinese Sellers04:00 - Insights from Managing Over 2,300 Amazon Seller Accounts04:29 - Where to Get Help: My Amazon Guy's Services-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Sep 30, 2024 • 4min

The Latest Amazon Changes Could Hurt Sellers – Are You Ready?

Send us Fan MailWatch this on YouTube: https://youtu.be/sDTESrhDL-YAmazon is raising the bar for sellers, making it tougher to list products and maintain seller privileges. Stephen Pope from My Amazon Guy explains two major updates: new compliance documentation requirements and stricter on-time delivery (OTDR) standards for FBM sellers. Learn how these changes impact sellers and how to stay compliant on Amazon.#AmazonSellerUpdates #EcommerceTips #AmazonFBA #FBMChallenges #AmazonComplianceGet help from My Amazon Guy to grow your Amazon sales. https://myamazonguy.com/Timestamp:00:00 - New Amazon Compliance Document Rule00:19 - Impact on Sellers in Categories Like Toys and Beauty00:50 - How to Get Compliance Documents and Recommendations01:18 - Changes to Amazon's On-Time Delivery (OTDR) Policy01:46 - Increase in On-Time Delivery Requirements for FBM02:24 - Amazon Raising Standards for Sellers02:45 - The Struggles of FBM Sellers with Shipping Issues03:00 - Why Amazon Is Squeezing Out Smaller Sellers03:36 - The Increasing Competition from Chinese Sellers04:00 - Insights from Managing Over 2,300 Amazon Seller Accounts04:29 - Where to Get Help: My Amazon Guy's Services-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Sep 30, 2024 • 3min

Why Breaking Vendor Central Parentage is So Hard

Send us Fan MailBreaking Amazon Vendor Central Parentage is one of the biggest challenges for Amazon sellers. It’s harder than changing your brand name or even swapping UPC codes! In this video, Steven Pope shows you exactly how to get Amazon to remove those child ASINs from the parent listing and finally take back control from Vendor Central’s hold.Amazon selling can be difficult, but Steven Pope always knows how to make things better. Simple, tried-and-true strategies that works every time! #amazonvendorcentral #amazonparentlisting #amazonproduct #amazonfbatips → Want to increase your Amazon sales or solve a problem? Visit https://myamazonguy.com for expert assistance.-------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Why Breaking Vendor Central Parentage is So Hard00:40 - Understanding the Difficulty of Parentage Changes01:14 - Identifying Vendor Central Parentage01:45 - Steps to Break Vendor Central Parentage02:20 - Handling Listing Control Tiers02:45 - Final Tips on Variation PairingSupport the show
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Sep 28, 2024 • 40min

Amazon Selling Isn’t for Everyone But Here's How to Make It Work

Send us Fan MailSelling on Amazon can make a big difference for your business, but it’s also full of challenges that many sellers don’t see coming. Steven Pope, founder of My Amazon Guy, joins  @Jason_Greenwood   break down the tricky parts of the Amazon marketplace. From why Amazon hides order details to dealing with strict seller policies, this podcast is packed with valuable advice for anyone selling online.Steven also explains why using FBA is crucial for increasing sales and shares how Amazon’s advertising platform has grown into one of its biggest profit-makers, now earning more than AWS. His insights into the future of Amazon ads, including better targeting, will give you a real advantage.Selling on Amazon isn’t easy, but hey, it’s never boring. You might just pick up a few tips from this podcast to make it less of a headache – Enjoy!→ The Amazon Agency That Gets Results↳ https://myamazonguy.com/amazon-agency/-------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps00:00 - Introduction01:03 - Steven Pope’s Journey and Founding My Amazon Guy02:17 - Amazon’s Logistics: How It Shaped the Marketplace03:01 - Seller Struggles: Competition, Policies, and Challenges05:00 - The Importance of Using FBA for Amazon Sellers08:32 - The Power of Amazon Prime in Boosting Sales09:19 - Amazon Advertising: Surpassing AWS and Future Growth12:03 - The Impact of Amazon’s Monopoly on Sellers14:47 - Global Logistics and Addressing Challenges in Mexico16:10 - Seller-Customer Communication Limits on Amazon18:03 - The Missing Content and Video Gap on Amazon21:00 - Why Amazon Hides Order Information in Emails22:29 - Overcoming International Market Delivery Issues24:27 - Real-Life Stories: Frustrations and Successes with Returns25:48 - Who Should Be Selling on Amazon? Steven’s Ideal Client29:06 - The Differences Between DTC and Amazon Selling31:12 - How Amazon Ads Drive Organic Sales34:00 - Optimizing Listings and Content for Maximum Impact37:00 - How to Succeed and Grow on AmazonSupport the show
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Sep 27, 2024 • 7min

Relaunch Your Amazon Product with PPC, Pricing, and Image Optimization

Send us Fan MailGot a product that’s not moving on Amazon? If your listings are stuck and need a fresh start, these tips will help you get back on track fast.Start with a low pricing strategy to drive immediate sales, then gradually raise the price as momentum builds. It’s a proven way to bring your product back to life.Steven Pope breaks down the importance of A+ content and how telling a compelling brand story can set your product apart from the competition. Simple tweaks can make your listing look more professional and trustworthy.Whether you’re in the luxury market or selling everyday products, these strategies will help you relaunch with confidence and start seeing real results.#amazonppc #amazonlistingoptimization #amazonfbalisting #amazonproductimage #amazonfba → Want to increase your Amazon sales or solve a problem? Visit https://myamazonguy.com for expert assistance.→  Upgrade your main product image at half the price!Visit https://myamazonguy.com/IMG and use promo code: CTR for a 50% discount.→ Learn about PPC, SEO, Design, and Catalog at https://mag-school.com/. Boost your Amazon skills with our courses.→ Enhance your Amazon listing with A+ Content. Learn more at https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/.-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:0:00 - Introduction: Relaunching Your Amazon Product0:08 - Pricing Strategy: Boost Sales with Lower Prices1:10 - Optimizing Product Images for Better Results2:26 - A+ Content and Brand Story Tips3:15 - Using PPC to Drive Traffic4:23 - Managing Stock and VariationsSupport the show
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Sep 26, 2024 • 3min

Become a Brand Manager in 90 Days at My Amazon Guy - Apply Today!

Send us Fan MailWatch it on YouTube: https://youtu.be/y8QOSkmPQikBuilding a successful career as a Brand Manager is about more than just managing clients, it's about growing, learning, and leading. At My Amazon Guy, Steven Pope believes in the power of learning by teaching and the importance of strong support systems.From starting as a Junior Brand Manager to being promoted as a Senior Brand Director, every step matters. Success means managing multiple clients, hitting key revenue goals, and mentoring others along the way. Our unique structure ensures you have the resources you need to excel, with hands-on experience and strong support from the MAG community.We guide you to grow, lead, and excel in a fast-paced environment where learning and teaching are two of our core values.If you're ready to take that next step and become the best Brand Manager within 90 days, apply today at https://myamazonguy.com/jobs and become part of the MAG team.#amazonjobs #amazonhiring #myamazonguy #myamazonguyjobs #remotejobshiringnow Be part of the 334th fastest growing company in the USA!Apply at https://myamazonguy.com/jobs/Read our Glass Door Reviews: https://rb.gy/1jmx60Employee Testimonials https://myamazonguy.com/employee-reviews-of-my-amazon-guy/Internships: https://myamazonguy.com/internships/Brand Manager jobs: https://myamazonguy.com/brand-manager-account-manager-amazon-agency/Amazon PPC jobs: https://myamazonguy.com/apply-for-ppc-job-at-my-amazon-guy/PH Jobs https://myamazonguy.com/phjobs/Graphic Designer Jobs: https://myamazonguy.com/apply-for-a-design-job-at-my-amazon-guy/Sales Jobs (Account Executive) https://myamazonguy.com/sales-jobs-my-amazon-guy-remote/BDR PH based Job: https://myamazonguy.com/bdr-business-development-representative-job-at-my-amazon-guy-remote/Cold Call Specialist PH Job: https://myamazonguy.com/phjobs/Timestamps:0:00 - Introduction1:25 - Transition from Junior BM to regular BM2:45 - Transition to Brand Director3:25 - ConclusionSupport the show
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Sep 25, 2024 • 5min

Who’s Really Competing with Amazon: TikTok Shop or Temu?

Send us Fan MailThere’s a lot of buzz about TikTok Shop, Temu, and even Target competing with Amazon. But are they really a threat? Steven Pope and  @PaulTheLegend13   break it all down.Amazon’s big advantage is its logistics. With Amazon FBA, they can deliver almost anywhere in the U.S. within two days—sometimes even the same day! TikTok and Temu? They’re great for viral videos, but when it comes to fast, reliable shipping, they just can’t compete.Then there’s Target, quietly growing its marketplace and using its solid infrastructure. They might just be the dark horse no one sees coming.So, should Amazon sellers be worried? Maybe. But right now, your time is better spent improving your PPC, SEO, and product listings on Amazon. Rather than chasing every new trend, it’s smarter to double down on what’s already working.You don’t need to be everywhere to win. Focus on what works, and you’ll stay ahead of the game.Check out the full breakdown from Steven Pope and Paul Häberlein to learn more!#Amazon #TikTok #Temu #Ecommerce #StevenPope #PaulHäberlein #DigitalMarketing #AmazonFBA → The Amazon Agency That Gets Results↳ https://myamazonguy.com/amazon-agency/-------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - TikTok, Temu, and Target: Are They a Threat to Amazon?00:30 - Why Walmart and Jet.com Failed to Compete01:00 - Amazon's Strength: FBA and Logistics02:00 - Challenges for U.S. Sellers on TikTok and Temu03:00 - Target: The Dark Horse in eCommerce04:00 - Focus on What Works for Amazon SellersSupport the show

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