My Amazon Guy

Send us Fan MailManaging your Amazon business involves several options, each with its own pros and cons. In this video, Noah Wickham takes a detailed look at three common strategies: building your own in-house team, working with freelance consultants, or partnering with a full-service Amazon agency.Noah explains how hiring an in-house team offers greater control over daily operations but comes with higher costs and the need for specialized skills. Freelance consultants provide more flexibility and can be a cost-effective choice, but managing multiple consultants can sometimes lead to inconsistency. On the other hand, partnering with a full-service agency delivers expert support in areas like SEO, PPC, and design, often at a lower cost than hiring an in-house team.By breaking down the advantages and disadvantages of each approach, this video helps you decide which option may be best for growing your Amazon business.→ The Amazon Agency That Gets Results↳ https://myamazonguy.com/amazon-agency/---------------------------------------------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction to Managing Amazon Business00:13 - In-House Team: Pros and Cons01:41 - Freelance Consultants: Flexibility and Challenges03:02 - Full-Service Agencies: Comprehensive Solutions05:08 - Comparing Costs: In-House vs. Agencies06:00 - Final Thoughts on Choosing the Right ApproachSupport the show

Send us Fan MailIf you're struggling with your Amazon sales, this video will show you simple steps to improve your results.Steven Pope explains how using the right keywords can help your product gain more visibility in search results. Optimizing your product title, images, and description can also make a huge difference in helping you stand out from competitors.He also dives into why ads aren’t getting enough impressions and what tweaks are needed. By using more keywords and setting up broad and automatic ads, you can attract more customers and boost your sales.By the end of this video, you’ll have clear steps to improve your keyword strategy, optimize your listings, and fix common ad issues.#amazonppc #amazonlistingoptimization #amazonsales #amazonads → The Amazon Agency That Gets Results↳ https://myamazonguy.com/amazon-agency/-----------------------------------------------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Goals and Current Sales Performance01:00 - Identifying Challenges and Opportunities02:00 - German Market Strategy03:00 - Product Differentiation and Pricing04:00 - Improving Product Listings05:00 - Keyword and Ad Analysis06:00 - Campaign Performance and Impressions Issues07:00 - Broad and Auto Campaign SuggestionsSupport the show

Send us Fan MailIn this video, Steven Pope chats with Joshua Neumann, the founder of Kind Lips, about his journey on Amazon. Josh talks about the challenges he faced getting his product listed and how he launched it successfully.His story shows how taking action, making adjustments, and staying true to your mission can lead to both business success and making a positive impact.Watch the full story of how Kind Lips is fighting bullying on Amazon!→ Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG→ The Amazon Agency That Gets Results↳ https://myamazonguy.com/amazon-agency/-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction 00:30 - The Birth of Kind Lips and Its Mission01:20 - From Real Estate to Lip Balm02:15 - Inspiration Behind the Brand Name "Kind Lips"03:10 - The Challenges of Launching on Amazon04:10 - Overcoming Amazon Setbacks with My Amazon Guy05:00 - Importance of Taking Imperfect ActionSupport the show

Send us Fan MailSteven Pope, the CEO and Founder of My Amazon Guy, sits down for a deep conversation about his journey in building a successful Amazon digital marketing agency. He discusses how embracing his introverted nature led him to focus on digital strategies over traditional methods, proving that success doesn't always come from following the crowd. Steven also emphasizes the power of education, sharing how giving away valuable insights has strengthened the entire Amazon seller community.He offers smart, practical advice for navigating Amazon's rising fees, showing how to maintain profit margins and boost click-through rates on product listings. Steven’s leadership style, rooted in authenticity and shaped by his life experiences, is a reminder that staying true to yourself is key to long-term success.If you’re interested in Amazon selling, digital marketing, or simply want to hear from someone who has successfully built a business from scratch, this video is packed with valuable insights and real-world advice. → The Amazon Agency That Gets Results↳ https://myamazonguy.com/amazon-agency/Thinking of starting an Amazon agency? Head over to https://www.myguy.agency/-------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps: 00:00 - Introduction01:31 - Unconventional Strategies in Building My Amazon Guy03:10 - Embracing a Digital-First Approach and Home Office Beginnings05:32 - Competitors Mimicking Strategies and the Blue Ocean Approach07:13 - Importance of Education and Sharing Trade Secrets10:05 - Amazon Fee Structure Challenges and Advice for Sellers13:13 - Dealing with Amazon's Monopoly and Seller Frustrations15:13 - The Power of Click-Through Rate (CTR) Optimization on Amazon19:05 - Building a Systemized Agency with Strong SOPs23:00 - Steven's Authenticity and Public Persona27:00 - Reflecting on My Amazon Guy's Customer and Employee Experience32:00 - Closing Thoughts on Leadership and Long-Term VisionSupport the show

Send us Fan MailThis week’s Friday MAG Podcast is all about what Amazon Sellers need to know—updating your LLC info, staying compliant with the INFORM Consumers Act, and using Helium 10 for keyword research. Benjamin Loya and Shane Keyes from My Amazon Guy explain how trademarking your brand and keeping your business details up-to-date can make a big difference. Watch now for simple tips to keep your Amazon business on track!→ Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Countdown00:04 - Introduction & Hosts Welcome00:16 - Updating LLC Information in Seller Central01:03 - Trademarking Your Company Name02:17 - Helium 10 vs. Jungle Scout03:13 - How to Qualify for Amazon DealsSupport the show

Send us Fan MailIf Amazon was listening to sellers they would simply fix Seller Support.Bad AI isn't on the top 100 needs of sellers.Amazon is listening to us, but are the AI developments going to move the needle?A few weeks ago, I predicted that Amazon would make AMC more user-friendly, and it looks like that prediction is coming true. This morning at hashtag#AmazonAccelerate2024, Amazon introduced some AI-powered tools to solve the problems I shared: 1. Project Amelia: An AI assistant that promises to revolutionize how sellers interact with Seller Central. Amazon says it can answer any seller question on inventory, demand, and more.You can ask Amelia your questions in your own words and get personalized guidance and support to help you run your business.It will be available in Beta today and rolled out to US sellers over the next few months. 2. Business Planner: This tool aims to simplify goal-setting and tracking with personalized plans to help you achieve your business objectives.It combines your sales traffic and product data with market intelligence and Amazon's performance modeling capabilities to create a personalized plan to reach your goals.Business Planner is available for use TODAY.3. Custom Analytics: This tool will allow you to create customized dashboards and reports without needing advanced SQL skills.It's the flipside to the Business Planner, offering more flexibility to dive deeper into your data and build customized dashboards for the exact views of your business that you want to see.Custom Analytics will be rolled out over the coming weeks. These developments are exactly what I had in mind when I talked about simplified data access and better data management solutions. And it's great to see Amazon taking steps to make AMC more accessible and valuable for all sellers!But will these tools be as useful as Amazon promises? Maybe. I'm looking forward to testing them myself. 🤔Amazon accelerate just announced image and video AI generationThis is HUGE because it makes engaging content free and accessible to ALL brands Especially SMBsIt’s good to see Amazon investing heavily into supporting both sellers and shoppersAnd providing them tools for creating a better shopping experience →  Upgrade your main product image at half the price!Visit https://myamazonguy.com/IMG and use promo code: CTR for a 50% discount.→ Need help managing your Amazon account? Access over 450+ Amazon SOPs at https://myamazonguy.com/SOP. Make your brand grow easily.→ Learn about PPC, SEO, Design, and Catalog at https://mag-school.com/. Boost your Amazon skills with our courses.→ Want to increase your Amazon sales or solve a problem? Visit https://myamazonguy.com for expert assistance.→ Show your support by buying our Swag at https://myamazonguy.com/Swag.→ Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG→ Get a trademark through My Amazon Guy for $825. Fast-track your brand registry on Amazon in less than 7 days. Order at https://myamazonguy.com/trademark-services/.→ Enhance your Amazon listing with A+ Content. Learn more at https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/.→ Check out our Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_.→ Book a quick coaching call today at https://myamazonguy.com/book-a-coaching-call/.→  Looking for a career opportunity? Apply at https://Support the show

Send us Fan MailCombining similar products into one parent listing on Amazon might seem smart, but it can hurt your search visibility. Amazon often shows only one product from a parent group in search results, meaning you could lose out on exposure for top-performing items with strong reviews.In this video, Steven Pope breaks down why grouping listings might not be the best idea, especially for products with lots of reviews. Learn how to keep your products visible and organized to boost sales and search performance.#amazonparentage #amazonlistingoptimization #amazontips → Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG→ The Amazon Agency That Gets Results↳ https://myamazonguy.com/amazon-agency/---------------------------------------------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Parentage Issues on Amazon01:37 - Benefits and Disadvantages of Parentage03:11 - Reasons to Avoid Parentage03:47 - When Parentage is Beneficial04:08 - ConclusionSupport the show

Send us Fan MailClear product images and customer-focused content are essential for increasing sales on Amazon. When Steven Pope and Fernando Narvaez, a Brand Manager from MAG, worked with a brand that relied heavily on swimsuit models, they realized that just showing off the product wasn’t enough. What really works are the details: before-and-after shots, targeted customer avatars, and using data to guide decisions. Steven and Fernando broke down customer demographics and used strategic images to make all the difference. They also point out why transformation photos (yes, even involving cleavage) can lead to real sales.This isn’t just about sex appeal, it’s about showing results and understanding your audience. By focusing on what customers actually want to see and using data to back up decisions, Steven and Fernando helped the client rethink their approach and improve their listings.Ready to upgrade your main image? Visit https://myamazonguy.com/services/design/amazon-main-image-ctr-upgrade/ and use code "CTR" for 50% off your main image upgrade!#amazontips #amazonsales #viralvideo #amazonseller → Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps00:00 - Introduction00:30 - Challenges with Client’s Branding Strategy01:00 - Using Customer Avatars to Differentiate Products01:30 - Importance of Data and Transformation Shots02:00 - Suggesting Targeted Avatars to the Client02:30 - Competitor’s Use of Before-and-After Shots03:00 - Final Thoughts on Differentiation and StrategySupport the show

Send us Fan MailMost Amazon sellers are getting Amazon PPC wrong, and it’s directly affecting their sales.  You’ve probably heard that you should start with an auto campaign, find a good keyword, then negate it to move it into an exact match campaign.But remember,  auto and broad match campaigns often give you a lower ACoS and better performance than exact match.In this video, Steven Pope explains why negating good keywords is a big mistake. He walks you through how auto and broad match campaigns work better in many cases, and why blindly moving everything to exact match isn’t the best approach.If you're still putting most of your budget into exact match campaigns, your wasting your money for a strategy that doesn't work at all. Steven Pope will help you make smarter PPC decisions and save money along the way.Need more help? Head over to https://myamazonguy.com/ and book a free consultation. Let’s get the most out of your Amazon ads.#amazonppc #amazonppcoptimization #amazonppctips ---------------------------------------------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction 01:03 - Example: Success of the “Gifts for Mom” Product Using Broad Match02:07 - Why Broad Match and Auto Campaigns Often Beat Exact Match03:12 - The Risks of Negating Good Keywords04:13 - The Problem with Moving Keywords from Auto to Exact Match05:15 - Exact Match Overbidding06:20 - Auto and Broad Match Campaigns07:25 - Why You Should Keep Auto and Broad Match Campaigns Running08:29 - Smart PPC Strategy for Lower Costs and Higher Performance09:30 - Closing TipsSupport the show

Send us Fan MailAdding a lot of new products to your Amazon store doesn’t guarantee more sales.More SKUs can confuse your customers and steal attention from your best-selling items. Sometimes, keeping it simple is the way to go.In this video, Steven Pope breaks down the right way to sell on Amazon. It’s about understanding the balance between selling new and old products to both new and loyal customers.If you’re not using Subscribe & Save yet, you’re missing out on some easy money. It’s way cheaper to keep a loyal customer coming back than it is to run expensive ads for new ones. So if your catalog is getting out of hand and your sales are going nowhere, this video will help you figure out why. Let’s keep it simple and sell smarter, not harder.→ The Amazon Agency That Gets Results↳ https://myamazonguy.com/amazon-agency/---------------------------------------------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction: Overview of SKU Strategy00:14 - New vs. Old Products and Customers: The Four Quadrants Explained01:30 - Zulle Kitchen Example: How Too Many Variations Can Hurt Sales03:20 - Cannibalization: Why Launching More Colors Can Decrease Sales05:00 - New to Brand (NTB) Metrics in Seller Central07:00 - Cost Breakdown: Selling New vs. Old Products to New and Old Customers09:00 - Strategies for Selling Old Products to Old Customers10:30 - Subscribe & Save: How to Maximize Repeat Customers11:45 - Conclusion: Key Takeaways for SKU ManagementSupport the show