My Amazon Guy

Send us Fan MailMost Amazon sellers over-prioritize Black Friday and Cyber Monday without seeing real gains.This video breaks down what actually drives Q4 sales and how to get your timing and ad strategy right. Learn when buyers really convert, how to prep for panic shopping, and how to handle post-holiday returns.Read the full article here:  https://myamazonguy.com/fba-holiday-readiness/prepare-for-amazon-q4/Set up your Q4 game plan before it’s too late. Book your strategy call now and don’t miss the real sales window: https://bit.ly/4jMZtxu#Q4Sales #AmazonSellers #EcommerceTips #HolidaySelling #BlackFridayTruth-----------------------------------------------Stop relying only on Amazon, download the DTC GrowthStack and start scaling your brand your way: https://bit.ly/4p7TyqjStop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYXFix what’s burying your listings, download the SEO toolkit sellers rely on for rankings: https://bit.ly/3JyMDGoDon’t wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0Timestamps00:00 - Q4 Is Not What You Think  00:45 - Why October Doesn’t Always Matter  01:20 - Window Shopping Behavior Before Big Sales  02:10 - When Q4 Really Picks Up Sales  03:00 - Black Friday vs. Mid-December Sales  04:30 - What Triggers the Last-Minute Buying Spike  05:10 - How Shipping Deadlines Change Buyer Behavior  06:00 - Christmas Week Shopping Surge  07:00 - Gift Cards and Post-Holiday Sales Explained  08:00 - Returns in January and What to Expect  09:00 - Watch Ad Costs and Pricing Before Black Friday  10:10 - Final Tips for Holiday Selling----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us Fan MailThis compilation brings together the top 10 SEO videos that sellers found most valuable. From indexing strategies to strike zone keywords, each clip highlights powerful steps to improve product rankings. These videos show how to optimize copy, manage content, and use proven SEO methods to increase visibility and sales. Full videos are linked below.Turn SEO insights into results, book a call today and get a winning strategy built for your catalog: https://bit.ly/4jMZtxu#AmazonSEO #AmazonTips #EcommerceSEO #AmazonSelling #SEOHacksTop 10. How to Set Alt Text using AI (Rank with Amazon SEO): https://www.youtube.com/watch?v=5-IlTs6jkFsTop 9. Amazon SEO: How to Rank Higher and Get More Clicks with AI | SEO Phase 3 Strikezone Focus: https://www.youtube.com/watch?v=t4TJmLrU-eITop 8. Amazon SEO Tips: Why Custom URLs Matter for Your Listings: https://www.youtube.com/watch?v=hX0Z78z3P-cTop 7. 3 Tips to Improve SEO Traffic to Your Website - Search Engine Optimization: https://www.youtube.com/watch?v=_8zydN1p-G8Top 6. Amazon SEO Hack: Title Keyword Density Tutorial: https://www.youtube.com/watch?v=ZAymjRYbWIQTop 5. [SEO Update] Amazon Algorithm 2023 Patch Notes to Rank Your Product to the Top of Page 1: https://www.youtube.com/watch?v=A3zeoEO0tKETop 4. How Many Sales Do You Need to Index a Product on Amazon? [Amazon SEO Ranking Tutorial]: https://www.youtube.com/watch?v=sYGeIUfl2B4Top 3. [Advanced Amazon Strategy] My Best 4 Tips in PPC, SEO, Catalog, and Design to 3x Sales: https://www.youtube.com/watch?v=2ol0R1w-mIUTop 2. 5 SEO Tips to Grow Amazon Sales: https://www.youtube.com/watch?v=D3imvLFOV04Top 1. How to Rank #1 on Amazon with SEO (No PPC required): https://www.youtube.com/watch?v=vYbA6U65cUc-------------------------------------------------------------------------------Stay ahead of platform shifts, download the PPC guide sellers are using to adapt fast: https://bit.ly/4lF0OYXSelling across programs? The SEO toolkit helps you get found where it matters most: https://bit.ly/457zjSlDon't wait for customer drop-offs, download the Crisis Kit and protect your listings now: https://bit.ly/4maWHn0Stop chasing retail gimmicks, get serious about DTC and grow a brand you control: https://bit.ly/4kOz6rrTimestamps00:00 - Top 10 SEO Videos00:22 - AI Hack for Alt Text (Top 10)01:02 - Writing Copy with Strike Zone Keywords (Top 9)01:49 - Setting Your Amazon URL (Top 8)02:25 - Website SEO Action Items (Top 7)03:20 - Title Density Explained (Top 6)03:58 - Amazon Algorithm Update (Top 5)04:49 - Indexing and Page One Sales (Top 4)05:23 - Four Pillars of Traffic and Conversion (Top 3)06:00 - Five SEO Tips for Better Rankings (Top 2)06:41 - How to Rank Number One on Amazon (Top 1)-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us Fan MailMargins on Amazon are being squeezed as competition rises and ads dominate every listing. This video explains how ad saturation, FBA changes, and shifting strategies are shaping the seller experience. Sellers will learn what to expect as Amazon prioritizes paid ads, AI tools, and digital revenue streams.Stop letting ads drain your profits, book a call today to build a smarter Amazon ad strategy: https://bit.ly/4jMZtxu#AmazonAds #AmazonMargins #PayToPlay #AmazonSelling #ecommercetips Watch these videos on YouTube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5UwWhy Turning Off Ads Kills Sales and Rankings on Amazon: https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5Uw-----------------------------------------------Tired of marketplace limits? Let’s talk real growth with DTC strategy: https://bit.ly/4kOz6rrStop wasting ad spend. Grab the PPC guide that actually drives results: https://bit.ly/4lF0OYXRank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/3JyMDGoBe ready before problems hit, download the kit every brand should have: https://bit.ly/4maWHn0Timestamps00:00 - Margins Squeezed and Pay-to-Play on Amazon00:18 - Amazon’s Shift from AWS to Ads00:36 - Why FBA Prep Service Removal Matters01:07 - Ad Saturation: 1,032 Ads on a Single Listing01:37 - Competing for Visibility vs. DTC Websites02:54 - Why Sellers Must Maximize A+ Content03:56 - Remembering Cheap PPC Clicks from 10 Years Ago04:20 - Will Amazon PPC Costs Reach $40+ Per Click?04:39 - Why Walmart Isn’t Competing with Amazon05:38 - The Future Role of AI in Online Shopping06:43 - Why Consumers Don’t Trust AI Shopping Yet07:51 - Why AI Assistants Like Alexa Failed for Purchases08:13 - How AI Is Transforming Coding Instead08:22 - Why Regular Shoppers Won’t Adopt AI Shopping Fast----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us Fan MailA bold internal pitch turned into a powerful training platform that transformed team growth. This video shares how an employee identified gaps in onboarding and developed a full internal curriculum. Learn how internal feedback, collaboration, and company culture drove long-term success.Learn how real training creates real results. See what MAG School is all about: MAG-School.comGrow your brand outside Amazon. Book a strategy call and build lasting brand value: https://bit.ly/4kOz6rr#MAGSchool #AmazonTraining #EcommerceCourse #AmazonEducation #AmazonCourseWatch these videos on YouTube: From 0 to 100k a Month - Jeffrey I Valen Testimonial of My Amazon Guy: https://www.youtube.com/watch?v=2gNhMGzr6ZI&list=PLDkvNlz8yl_ZKCwqsFEaR0fm37L6yabg4&index=2$87 Spend $1000 Monthly Revenue with PPC Hack, Coaching Testimonial of My Amazon Guy: https://www.youtube.com/watch?v=atTQQqV9TeE&list=PLDkvNlz8yl_ZKCwqsFEaR0fm37L6yabg4&index=1-----------------------------------------------Stop relying only on Amazon, download the DTC Growth Stack and build a brand that’s truly yours: https://bit.ly/4p7TyqjStop wasting ad spend. Grab the PPC guide that actually drives results: https://bit.ly/4lF0OYXRank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/3JyMDGoBe ready before problems hit, download the kit every brand should have: https://bit.ly/4maWHn0Timestamps00:00 - A Bold Start: Pitching a New Idea  00:45 - Remote Culture That Doesn’t Feel Remote  01:30 - How She Got Started With No Training  02:25 - The Internal Problem That Sparked Change  03:35 - Facing Leadership With Honest Feedback  04:35 - Building Out the Training Program  05:45 - Where the Name “Mag School” Came From  06:45 - Is This an Agency or a School?  07:30 - The Role of Learning and Teaching  08:10 - How Mag School Aligns With Core Values  09:00 - Teaching Others to Strengthen Yourself  09:55 - Adapting Fast to Help Clients Succeed  10:35 - Why Being Eager Gets You Ahead  11:35 - Why You Should Join a Team Like This  12:35 - Final Thoughts From the Interview  ----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us Fan MailAmazon sellers based in Washington state now face extra costs with a new ad tax. This update impacts all sellers with WA addresses, regardless of where they advertise. Learn how it works, what it affects, and steps you can take to manage your ad spend.Want to lower your ad costs and build stronger customer relationships? Book a call and grow beyond Amazon: https://bit.ly/4kOz6rr#AmazonSellers #WashingtonTax #AmazonAdvertising #EcommercePolicy #AdCostsWatch these videos on YouTube:Improve Search Rank and Drive Growth: https://www.youtube.com/watch?v=wyeMk5p-oww&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=2The Easy Way to Find Amazon Keywords That Rank: https://www.youtube.com/watch?v=3kmBZPid_iA&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=3-----------------------------------------------Slash wasted ad spend before Amazon eats your margin, grab the PPC Guide now: https://bit.ly/4lF0OYXStop guessing with keywords, get the SEO Toolkit and own your rankings: https://bit.ly/3JyMDGoDon’t wait for the next fee hike to sink your brand, secure the Amazon Crisis Kit today: https://bit.ly/4maWHn0Timestamps:00:00 - Washington State Raises Amazon Ad Costs  00:29 - What the New Ad Tax Covers (And Doesn’t)  01:30 - Who Gets Affected by This Tax  02:15 - Is This a Government Overreach?  03:00 - How to Legally Avoid the New WA Ad Tax  04:00 - Setting Up a Virtual Address or LLC  05:00 - Changing Your Amazon Legal Entity  06:00 - Could Other States Copy This Law?  07:00 - Why This Hurts New Amazon Sellers  08:30 - What Comes Next and How to Prepare----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us Fan MailQ4 on Amazon can make or break your year. Planning inventory shipments early is the most important step to avoid stockouts and missed sales. This video walks through FBA deadlines, mid-December shopping trends, and how to manage rising fulfillment fees while keeping your listings competitive.Make sure your Q4 sales don’t stall, book a strategy call to get your FBA strategy locked in: https://bit.ly/4jMZtxu#Q4AmazonTips #AmazonInventory #HolidaySalesStrategy #EcommercePrep #FBASellingWatch these videos on YouTube:Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11-----------------------------------------------Stop relying only on Amazon, download the DTC GrowthStack and start scaling your brand your way: https://bit.ly/4p7TyqjStop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYXFix what’s burying your listings, download the SEO toolkit sellers rely on for rankings: https://bit.ly/3JyMDGoDon’t wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0Timestamps00:00 - Why Q4 Is Different on Amazon00:40 - How Holiday Shopping Has Shifted Online01:25 - Be Ready: Inventory Timing Tips01:59 - Amazon's Holiday Deal Events Breakdown02:33 - The Real Q4 Sales Surge Isn't on Black Friday03:06 - Understanding Shopping Behavior Before Mid-December03:56 - Deal Strategy vs. Profit Margins04:46 - Key Amazon Inventory Dates & Deadlines05:30 - Sending Late? What to Know About Shipments06:39 - Rising FBA Fees and Holding Costs in Q407:23 - Why Q4 Still Delivers High ROI on PPC07:41 - Final Tips for Q4 Inventory & Managing Amazon Chaos----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Explore why Amazon FBA remains a top choice for sellers despite rising costs. Customers love the convenience of fast shipping and easy returns, expectations shaped by Amazon's logistics. Many smaller sellers can’t afford warehousing, making FBA a practical solution. Larger brands have a better chance of self-fulfilling orders but still struggle to match Amazon's delivery speed. Finally, sellers are encouraged to deepen their product knowledge and focus on perfecting a standout product strategy.

Send us Fan MailAmazon Accelerate revealed major updates sellers should prepare for, from AI-driven tools to logistics changes. The event highlighted new programs like regional FBA launches, updated MCF dashboards, and the removal of co-mingling. Global logistics, AI-powered insights, and new seller support show where Amazon is heading next.Grow beyond Amazon, schedule a DTC call and start building direct customer sales: #AmazonAccelerate #AmazonUpdates #EcommerceTips #AmazonSelling #AIforSellersWatch these videos on YouTube:Improve Search Rank and Drive Growth: https://www.youtube.com/watch?v=wyeMk5p-oww&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=2The Easy Way to Find Amazon Keywords That Rank: https://www.youtube.com/watch?v=3kmBZPid_iA&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=3-----------------------------------------------Download our PPC guide to run smarter campaigns without burning cash: https://bit.ly/4lF0OYXGet the SEO toolkit that helps listings rank higher and sell faster: https://bit.ly/4lF0OYXGrab the Amazon Crisis Kit so you’re protected before issues hit: https://bit.ly/4maWHn0Timestamps:00:00 – Amazon Accelerate Highlights Recap00:30 – Amazon’s Push Into AI Tools for Sellers02:00 – Creative Studio and Generative AI Updates04:00 – Product Opportunity Explorer and Niche Insights06:00 – Seller Assistant AI Limitations08:20 – Amazon Global Logistics and Easier Customs09:50 – MCF Dashboard and Multi-Platform Orders11:20 – Amazon Ends Co-Mingling for Resellers13:30 – Regional FBA Launch Program14:30 – AWD Discounts for Palletized Shipments16:00 – Why Amazon Is Focused on AI and Global Growth17:30 – Final Takeaways From Amazon Accelerate----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us Fan MailGet insight into what other sellers are actually watching the most when it comes to growing on Amazon. These topics cover product listings, SEO, seller setup, A+ content, storefronts, and conversion rates. All original videos featured in this list are linked below so you can watch them in full for more details.Struggling to move your brand forward? Book a call and see what’s really working for sellers like you: https://bit.ly/43N1bZDTop 10. How to Design Enhanced Brand Content A+ for Amazon Seller Central with Photoshop & Keyword Research: https://www.youtube.com/watch?v=m45Cn7s2BZ0Top 9. Amazon Seller Identity Verification - Now with Live Video: https://www.youtube.com/watch?v=qOQALWbVh_ETop 8. How to Rank #1 on Amazon with SEO (No PPC required): https://www.youtube.com/watch?v=vYbA6U65cUc&t=29sTop 7. Amazon Brand Registry in 2022 - How to Get Brand Registry on Amazon [Full Guide of Benefits]: https://www.youtube.com/watch?v=bxxKUFjibywTop 6. How to Change Your Amazon Seller Central Seller Name - YES You Can Change Your Seller Central Name!: https://www.youtube.com/watch?v=Kh8a3NHlxLoTop 5. Amazon PPC [Master Class] - ACOS Hacks: https://www.youtube.com/watch?v=gudIjpDMLtoTop 4. I Dry Fasted for 3 Days - How it Helps Me Become a Better Leader: https://www.youtube.com/watch?v=FSEtlM6RXB0Top 3. Amazon - How to Build Enhanced Content using Brand Registry on Amazon: https://www.youtube.com/watch?v=9wzxxUdu5sgTop 2. How to Grow Amazon FBA Sales: Traffic & Conversion: https://www.youtube.com/watch?v=0VNxWOThrUc&t=10sTop 1. How to Create an Amazon Store Brand Storefront: https://www.youtube.com/watch?v=3BBiOaMehpc&t=22s-------------------------------------------------------------------------------Stay ahead of platform shifts, download the PPC guide sellers are using to adapt fast: https://bit.ly/4lF0OYXSelling across programs? The SEO toolkit helps you get found where it matters most: https://bit.ly/457zjSlDon't wait for customer drop-offs, download the Crisis Kit and protect your listings now: https://bit.ly/4maWHn0Stop chasing retail gimmicks, get serious about DTC and grow a brand you control: https://bit.ly/4kOz6rrTimestamps00:17 - #10: Designing A+ Content from Scratch00:41 - #9: New Seller Identity Verification Changes01:19 - #8: Steps to Rank #1 on Amazon01:56 - #7: Full Walkthrough of Brand Registry02:33 - #6: How to Change Seller Central Name03:14 - #5: Honest Amazon PPC Masterclass03:38 - #4: 74-Hour Fast & Seller Health Tips04:17 - #3: Beginner Enhanced Content Tips04:51 - #2: 2 Simple Ways to Grow Sales05:19 - #1: How to Use Amazon Storefronts-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us Fan MailMany sellers overspend on exact match ads without realizing the wasted potential. This breakdown shows why broad, phrase, and auto campaigns often uncover better keywords. Real examples reveal how sellers can miss valuable sales opportunities by chasing volume only.Turn wasted ad spend into real profit, book a strategy call to fix your PPC targeting today: https://bit.ly/3ZlHh6G Take control of your ad strategy before Amazon does it for you, book your PPC call today: https://bit.ly/4jMZtxu#AmazonAds #PPCstrategy #AmazonAutomation #KeywordTargeting #AdSpendOptimizationWatch these videos on YouTube:Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11-----------------------------------------------Stop relying only on Amazon, download the DTC GrowthStack and start scaling your brand your way: https://bit.ly/4p7TyqjStop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYXFix what’s burying your listings, download the SEO toolkit sellers rely on for rankings: https://bit.ly/3JyMDGoDon’t wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0Timestamps00:00 - Why Exact Match Ads Waste Seller Budgets  00:26 - Experience Running PPC for Almost 10 Years  01:01 - Seller Mindset Around Relevancy and Search Volume  01:37 - Data From 400 Brands on Match Type Spend  02:16 - Why Exact Match Misses Keyword Opportunities  02:39 - Sellers Chasing High Search Volume Mistakes  02:53 - Keyword Example: Markers vs Dry Erase Markers  04:36 - Long-Tail Keyword Phrases Sellers Overlook  05:24 - Niche Phrases Like Green Dry Erase Markers  06:10 - Competitor Targeting and Missed Brand Phrases  07:28 - The Problem With Closing Yourself Off With Exact  08:15 - When Exact Is Useful but Limited  08:45 - Relevance in Niche Keywords vs Broad Terms  09:13 - Final PPC Tips and Match Type Strategy  ----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show