My Amazon Guy

Why Amazon FBA Remains The TOP Choice For Thousands Of Sellers Worldwide

Sep 23, 2025
Explore why Amazon FBA remains a top choice for sellers despite rising costs. Customers love the convenience of fast shipping and easy returns, expectations shaped by Amazon's logistics. Many smaller sellers can’t afford warehousing, making FBA a practical solution. Larger brands have a better chance of self-fulfilling orders but still struggle to match Amazon's delivery speed. Finally, sellers are encouraged to deepen their product knowledge and focus on perfecting a standout product strategy.
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INSIGHT

Customers Demand Fast, Cheap, Reliable Delivery

  • Consumers prioritize low price, fast shipping, and easy returns when shopping on Amazon.
  • Steven Pope argues these expectations make FBA indispensable despite rising fees.
INSIGHT

Warehousing Scales Too Costly For Most Sellers

  • Warehousing costs are extremely high and scale into millions, making in-house fulfillment infeasible for most sellers.
  • Pope explains only very large brands (multi-million dollars in revenue) can justify owning warehouses.
INSIGHT

Few Sellers Reach Scale To Ditch FBA

  • Only a small fraction of Amazon sellers hit $1M+ or $10M+ in revenue, limiting who can leave FBA.
  • Pope cites data estimating ~75k–100k US sellers reach $1M, but only 5k–10k reach $10M.
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