My Amazon Guy

Send us Fan MailAmazon has launched a new profit analytics dashboard inside seller economics. It gives sellers detailed reporting on fulfillment costs, fees, advertising spend, and storage. While the data looks helpful, the dashboard also pushes sellers to upload sensitive information such as manufacturing costs, shipping, and off-Amazon advertising. Many brands are concerned about how Amazon could use this information to control sellers and influence competition.Do you want a much safer way to track profitability without giving Amazon your private data? Here are some trusted tools we recommend:Sellerboard: https://sellerboard.comMerchantSpring: https://merchantspring.ioWant to scale beyond Amazon? Download the DTC Growth Stack and start building direct-to-consumer sales today: https://bit.ly/4m3JkVfProtect your profits before Amazon takes control, book a strategy call today: https://bit.ly/4jMZtxuWatch these videos on YouTube:Improve Search Rank and Drive Growth: https://www.youtube.com/watch?v=wyeMk5p-oww&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=2The Easy Way to Find Amazon Keywords That Rank: https://www.youtube.com/watch?v=3kmBZPid_iA&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=3-----------------------------------------------Stop wasting ad spend. Download the PPC Guide and start running profitable Amazon ads: https://bit.ly/4lF0OYXStruggling to rank products? Grab the SEO Toolkit and fix your product visibility fast: https://bit.ly/3JyMDGoDon’t wait for the next policy change. Get the Amazon Crisis Kit before issues strike: https://bit.ly/4maWHn0Want to reduce dependency on Amazon? Book a DTC call and grow your brand outside the platform: https://bit.ly/4kOz6rrTimestamps:00:00 - Amazon’s New Profit Dashboard Released00:36 - Breaking Down Seller Economics Reporting01:44 - Adding Cost of Goods and Advertising Data02:55 - Why Amazon Wants Off-Platform Ad Spend04:15 - Seller Trust Issues with Amazon Data Collection05:46 - How Amazon Could Use Your Uploaded Data06:36 - Why Sellers Should Be Careful With This Dashboard07:46 - Better Tools for Tracking Profitability----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Dive into a raw discussion about the challenges of running an agency in today's fast-paced world. Hear about the journey from CEO burnout to breakthroughs, including struggles with mental health and the impact of personal issues. Explore the art of delegation, why a non-salesperson was thrust into a sales role, and the 'Jenga' strategy for product management. There's also insight into hiring missteps, tech blunders, and effective company culture initiatives that promote wellness and expansion. Plus, motivation tips to keep you moving forward!

Send us Fan MailAmazon quietly rolled out higher subscribe and save discount options that impact sellers’ margins. These changes push sellers to fund deeper discounts while already dealing with rising ad costs. Many brands will see their customer lifetime value shrink as discounts and fees cut into profits.Protect your margins before discounts drain them, book a call today to build a smarter strategy: https://bit.ly/4jMZtxuStop letting Amazon own your entire business. Take control of your customers and profits and download the DTC Growthstack: https://bit.ly/4p7Tyqj#AmazonFees #AmazonDiscounts #AmazonSellers #EcommerceTips #AmazonUpdatesWatch these videos on Youtube:Improve Search Rank and Drive Growth: https://www.youtube.com/watch?v=wyeMk5p-oww&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=2The Easy Way to Find Amazon Keywords That Rank: https://www.youtube.com/watch?v=3kmBZPid_iA&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=3-----------------------------------------------Slash wasted ad spend before Amazon eats your margin, grab the PPC Guide now: https://bit.ly/4lF0OYXStop guessing with keywords, get the SEO Toolkit and own your rankings: https://bit.ly/3JyMDGoDon’t wait for the next fee hike to sink your brand, secure the Amazon Crisis Kit today: https://bit.ly/4maWHn0Timestamps:00:00 - Amazon’s Push for Higher Spending  00:24 - New 15% and 20% Subscribe & Save Discounts  01:12 - Why Sellers Can’t Afford These Discounts  02:01 - The Impact on Customer Lifetime Value  02:37 - Who Benefits and Who Loses From This Change  03:02 - Final Thoughts on Amazon’s Discount Push  ----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us Fan MailPhrase match keywords often sit between exact control and broad flexibility in Amazon ads. This video explains how to use them, when to separate them from exact matches, and how to avoid overlapping data. Keyword setup and match type choice can directly affect your ad budget and targeting accuracy.Get clarity on when to choose phrase match and stop wasting ad spend. Book a strategy call with us: https://bit.ly/4jMZtxu#AmazonAdvertising #PhraseMatch #AmazonPPC #KeywordStrategy #EcommerceAdsWatch these videos on YouTube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Grab the PPC guide smart sellers are using to stop wasting ad spend and start making profit: https://bit.ly/4lF0OYXWant more clicks? Check out our CTR service to make your listings stand out: https://bit.ly/4m8ObFYDownload the Crisis Kit now, because waiting until it’s too late isn’t a strategy: https://bit.ly/4maWHn0Timestamps00:00 - What Phrase Match Actually Means00:26 - Comparing Phrase, Broad, and Exact Match01:19 - Real Keyword Example: Blue Balloons02:27 - When Phrase Match Outperforms Broad03:00 - Should You Run Phrase and Exact Together?04:45 - Keyword Count for Launch Campaigns05:50 - Keyword Placement in Listings for SEO06:35 - How to Adjust Bids Based on Keyword Rank07:15 - Competitor Keywords: What to Use and Why08:12 - When to Avoid Branded Terms in Listings----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us Fan MailAmazon recently added changes to campaign setup that can raise ad costs automatically. Sellers need to be aware of new ad placements like TV streaming and segment targeting that could impact results. These shifts in PPC settings affect spend, visibility, and how your campaigns perform overall.Worried your ad budget is slipping away? Lock in a call now to protect your margins: https://bit.ly/4jMZtxu#AmazonAds #AmazonPPC #AdBudget #amazonppcupdate #AmazonSellingTipsWatch these videos on YouTube:Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11-----------------------------------------------Stop relying only on Amazon, download the DTC GrowthStack and start scaling your brand your way: https://bit.ly/4p7TyqjStop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYXFix what’s burying your listings, download the SEO toolkit sellers rely on for rankings: https://bit.ly/3JyMDGoDon’t wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0Timestamps00:00 - 3 Big Changes in Amazon Ads You Must Know  00:12 - Auto-Bid Increase Feature Hidden in Campaign Settings  01:22 - Why Prime Day Isn’t Worth a 50% Bid Boost  02:44 - TV Ads on Amazon: New Opportunity or Waste of Budget?  04:01 - When Should You Test TV Ads as a Brand?  05:02 - Budget Allocation Guide by Brand Size  06:12 - Amazon Ad Spec Requirements for Video Campaigns  07:30 - Common Mistake in Video Ads That Hurts Results  08:32 - CPM Bidding Risks Explained  10:04 - Lack of Ad Placement Control in Seller Central  10:33 - New B2B Targeting Feature: Worth Testing?  12:22 - Final Thoughts + Where to Get More PPC Help ----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us Fan MailAmazon Prime still leads the way in subscription benefits, with Walmart Plus catching up slightly. Target Circle 360 lacks clear value for online shoppers and sellers. These differences affect seller reach and customer loyalty across major platforms.Not sure how these buyer programs affect your sales? Talk to us before it cuts into your margins: https://bit.ly/4jMZtxuReady to own your customer and build real brand value? Download the DTC Growth Stack today: https://bit.ly/4p7Tyqj#AmazonPrime #WalmartPlus #TargetCircle #EcommerceStrategy #onlineselling Watch these videos on YouTube:You’re Losing DTC Sales Over These Simple Mistakes! https://www.youtube.com/watch?v=NRUl0QIPuj8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=8Amazon Is Spying on Your DTC Site Right Now! https://www.youtube.com/watch?v=wiw06RkO6no&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=13-------------------------------------------------Stay ahead of platform shifts — download the PPC guide sellers are using to adapt fast: https://bit.ly/4lF0OYXSelling across programs? The SEO toolkit helps you get found where it matters most: https://bit.ly/457zjSlDon't wait for customer drop-offs, download the Crisis Kit and protect your listings now: https://bit.ly/4maWHn0Stop chasing retail gimmicks, get serious about DTC and grow a brand you control: https://bit.ly/4kOz6rrTimestamps00:00 - Comparing Amazon Prime, Walmart Plus, and Target 36000:44 - What each membership program costs01:10 - Main shipping perks and usage differences02:23 - Grocery delivery and in-store comparisons03:05 - Extra benefits like Prime Video and Paramount+04:20 - Target 360 pricing and value analysis05:00 - Demographics and shopping behavior by platform05:45 - Cross-platform membership overlap stats06:20 - Summary: Why Prime still dominates07:15 - Subscriber counts for Prime, Walmart Plus, and Target 36008:02 - Final verdict and seller insights-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us Fan MailAmazon Vine gives early reviews, but most items in the program are low-value, niche, or not appealing. Reviewers are taxed on items and split into Silver and Gold tiers, with quality products disappearing fast. If your Vine units aren't claimed in 24 hours, the product might be too niche or low quality. While 2025 updates allow pre-launch reviews and reseller access, the risks still outweigh the rewards for most sellers.#AmazonVine #AmazonReviews #FBAlaunch #AmazonSellingTips #productlaunch Get a strategy call to review if your product is even right for Amazon Vine before it’s too late: https://bit.ly/4jMZtxuWatch these videos on YouTube: From 0 to 100k a Month - Jeffrey I Valen Testimonial of My Amazon Guy: https://www.youtube.com/watch?v=2gNhMGzr6ZI&list=PLDkvNlz8yl_ZKCwqsFEaR0fm37L6yabg4&index=2$87 Spend $1000 Monthly Revenue with PPC Hack, Coaching Testimonial of My Amazon Guy: https://www.youtube.com/watch?v=atTQQqV9TeE&list=PLDkvNlz8yl_ZKCwqsFEaR0fm37L6yabg4&index=1-----------------------------------------------Tired of marketplace limits? Download our DTC Growth Stack: https://bit.ly/4p7TyqjStop wasting ad spend. Grab the PPC guide that actually drives results: https://bit.ly/4lF0OYXRank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/3JyMDGoBe ready before problems hit, download the kit every brand should have: https://bit.ly/4maWHn0Timestamps00:00 - Inside the Amazon Vine Program00:26 - What Vine Reviewers See in Their Dashboard01:35 - Tax Rules for Amazon Vine Reviewers02:27 - Why Vine Reviews Often Have Lower Ratings03:10 - Risks of Using Vine for Supplements and Complex Products03:56 - Real Examples of Vine Review Feedback04:50 - When Vine Reviews Hurt Your Image Quality05:56 - Who’s Using Vine Most (And Why)06:27 - The Two Types of Vine Reviewers: Gold vs. Silver06:55 - Collecting Reviews Before Product Launch07:35 - 50% Off Launch Strategy vs. Using Vine08:34 - New Rules for Authorized Resellers in Vine09:16 - Vine Review Fees Explained10:00 - Why the Vine Program Isn’t Free Anymore10:57 - Vine Review Limits and New Parentage Rules11:19 - Focus on Click-Through Rate Instead of Reviews----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us Fan MailShipping container losses and Amazon warehouse damage are hurting sellers more than ever.Many aren’t being paid the full value of their products and are left fighting Amazon’s logistics.Inventory loss, delayed deliveries, and low refunds are squeezing ecommerce brands hard.Sick of losing money every time Amazon messes up your inventory? Get help from real pros with zero fees! Contact us at myrefundguy.com#LostInventoryAmazon #AmazonRefundIssues #FBAReimbursement #DamagedGoodsAmazonWatch these videos on YouTube:Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11-----------------------------------------------Stop relying only on Amazon, download the DTC GrowthStack and start scaling your brand your way: https://bit.ly/4p7TyqjStop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYXFix what’s burying your listings, download the SEO toolkit sellers rely on for rankings: https://bit.ly/3JyMDGoDon’t wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0Timestamps00:00 - Massive Shipping Disaster at Long Beach00:19 - Products Worth Millions Lost at Sea00:40 - Brands Like Data Dive Affected by the Incident01:09 - What Amazon Does With Damaged Inventory01:47 - Why Amazon Sellers Are Left With Less02:17 - How Sellers Can Recover From Logistics Failures----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us Fan MailAmazon is testing an AI-powered shopping feature that reads product details in a podcast format. It’s currently mobile-only and surfaces product highlights that customers usually miss. This shift could change how buyers interact with listings and how sellers optimize content.If you're not optimizing your listings for mobile AI features, you're already behind, let's fix that: https://bit.ly/4jMZtxu#AmazonAI #EcommerceTools #MobileShopping #ProductListingTips #AmazonFeaturesWatch these videos on Youtube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5UwWhy Turning Off Ads Kills Sales and Rankings on Amazon: https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5Uw-----------------------------------------------Tired of marketplace limits? Let’s talk real growth with DTC strategy: https://bit.ly/4kOz6rrStop wasting ad spend. Grab the PPC guide that actually drives results: https://bit.ly/4lF0OYXRank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/3JyMDGoBe ready before problems hit, download the kit every brand should have: https://bit.ly/4maWHn0Timestamps00:00 - Amazon Rolls Out AI Podcast Feature for Listings00:27 - Real-Time Test of the New AI Audio Summary01:37 - Why the AI Audio Matches Real User Experience02:40 - Comparing Product Pages: Above vs. Below the Fold03:55 - Which Categories Are Getting This AI Feature?05:20 - Speaker Selection and Target Demographics in AI06:12 - How AI Might Be Choosing Talking Points07:14 - Amazon Reviews, AI, and the Missing Social Push08:26 - Why Amazon Removed Social Posts and What It Means09:22 - AI Shopping Highlights That Actually Work10:20 - Amazon's Jenga Problem: Too Many Features, Not Enough Space11:15 - Desktop vs. Mobile: What Users See and Miss12:01 - Where AI Pulls Info From on the Product Page13:30 - Final Thoughts on Amazon's AI Shopping Experience----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us Fan MailWalmart is increasing its ad share, showing more ads in search results compared to Amazon and Target. Ad placement data now suggests nearly one in four listings on major marketplaces is sponsored. Sellers are now questioning whether Walmart is worth the effort given the low return and higher complexity.Feeling stretched thin between platforms? Book a call and get clarity before your margins disappear: https://bit.ly/4jMZtxuTired of marketplace limits? Download the DTC Growth Stack and start building a brand you own: https://bit.ly/4p7Tyqj#AmazonSellers #WalmartAds #MarketplaceStrategy #EcommerceTips #digitalretail Watch these videos on YouTube:Improve Search Rank and Drive Growth: https://www.youtube.com/watch?v=wyeMk5p-oww&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=2The Easy Way to Find Amazon Keywords That Rank: https://www.youtube.com/watch?v=3kmBZPid_iA&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=3-----------------------------------------------Get our comprehensive guide to help you optimize your pay-per-click campaigns on Amazon: https://bit.ly/4lF0OYXBoost your visibility with our Amazon SEO toolkit. Start ranking higher today! https://bit.ly/3JyMDGoBe prepared before problems arise with our Amazon Crisis Kit, designed for proactive sellers: https://bit.ly/4maWHn0Grow Your Brand with DTC: Book a DTC strategy call with us today and start scaling your direct-to-consumer brand! https://bit.ly/4kOz6rrTimestamps:00:00 - Amazon sellers hoping Walmart can help00:19 - Ad percentage breakdown on Walmart, Amazon, and Target00:51 - How ads are displayed differently by each platform01:46 - Walmart and Amazon revenue growth compared03:25 - Why Walmart search results are unfair04:47 - Walmart increases ad spots to help smaller brands05:50 - Amazon’s shift away from logistics to focus on ads06:44 - How Amazon ads out-earn AWS07:59 - Should sellers invest in Walmart or stay with Amazon?08:46 - Why side-hustling too many platforms is risky09:31 - Walmart takes more effort for less return10:06 - Honest take: Amazon vs Walmart results----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show