Bacon Wrapped Business With Brad Costanzo | Sizzling Hot Business Advice Guaranteed To Make You Fat...PROFITS!

Most entrepreneurs are more left-brained, while the right-brained people stick more with creatives. In this episode, Stephen Key shares how you can use both groups of people and turn your ideas into licensing goldmines. Stephen is an inventor, entrepreneur, and educator who has licensed and patented multiple products in three decades. He wrote the book One Simple Idea as a tell-all of how you can rent out an idea and create cash flow. If the worst ideas can roll in that income, imagine what a great idea would generate.Some Topics We Discussed Include:How to “Rent” your ideas vs selling themYou can license anythingWhy you shouldn’t have the ideaHow to use “The Multiplying Effect” for exponential resultsWhat Stephen would have done differently if he were starting todayFeeding the Idea MonsterHow to use “Design Schools” as Gold MinesHow to make the first approach to licenseesHow to create easy leverage points to win over both sides of a dealWhy you don’t need to have an eye for opportunityWhy you don’t have to do much (or any) real workShould you have a standard licensing agreement?Other opportunities for licensingPotential profit as licensing agentMinimum guarantees and performance clausesShould you ask for money upfrontLicensing the same idea to different industriesLicensing to Coca-ColaCapitalizing off unmanufactured productsUsing the Ad agency as side doorHow to introduce yourself to ad agenciesHow to introduce yourself directly to a companyTapping the right departments and guiding your contactsWhere to start when there’s too many companies to contactTaking advantage of Google product searchWhy the dumbest ideas in the world can still get licensedWhat markets and industries are hotWhere to find product designersWhere to start building key relationshipsInvention vs. innovationIs publishing really licensing?Reverse ghostwritingCreating for the marketplacePutting the pieces together, connecting to dots, and creating leverage pointsHow Stephen become a Disney licenseeLeveraging the name of bigger brandsWhat is inventRight? What makes it different?Stephen’s thoughts on invention submission companiesHow to become an idea agentFinding a home for your ideaStephen’s upcoming projectsLearn more about Stephen and get the full shownotes at https://baconwrappedbusiness.com/stephen-key/Love the show? Subscribe, rate, review, and share!Here’s How To Rate and Review Us»Join the Bacon Wrapped Business Community today: Bacon Wrapped Business on FacebookBrad Costanzo on FacebookBrad Costanzo on LinkedInBrad Costanzo on YouTubeBrad Costanzo on Twitter

When it comes to high-level selling, there’s one guy that comes to mind - Kevin Donahue. From selling software to top level government security agencies and membership for an A-list mastermind group to skin care products, there probably is nothing that Kevin couldn’t sell. As he puts it, it’s not about the product but it’s about sticking to a system. I met Kevin four years ago in Costa Rica during an event for personal development and entrepreneurship. He seemed to be your typical surfer dude, but I quickly found out that he is one of the most brilliant minds I’ve ever met, especially when it comes to selling at higher levels and higher prices. With Kevin’s unmatched ability to network and create relationships, as well as his ability to get deals going and become a major resource for many people, he was able to dominate in every niche that he chose to build a business in. I’ve invited Kevin on the show to share some bacon wrapped strategies for finding and owning your niche as well as using language creatively and powerfully in order to dominate in your niche. Here’s what we discussed on this episode: 06:50 - Working with government agencies (CIA, FBI, The White House, and the likes) in business development and search engine software 07:35 - Carving out his niche of investigative agencies selling an investigative forensic search engine software 08:44 - Becoming the go-to-guy by dominating his niche 09:09 - Other international organizations Kevin has worked 10:00 - Yogi the Pug: The power of the Internet and Youtube when you have a killer story 11:51 - Kevin’s mini-retirement and reinventing his life 13:03 - “Destroy anything in your life that isn’t excellent.” - Dan Sullivan 14:06 - Working with Joe Polish to grow the Genius Network Mastermind 16:58 - Getting into the skin care and diet supplement business 17:11 - Finding and recognizing powerful systems 19:03 - An “on-demand done for you” business model 20:08 - Why predictable business systems work 20:30 - Profit sharing and responsibilities 22:20 - The ideal profit partner for Kevin’s business 25:19 - Bacon wrapped strategy: How to sell things by understanding your environment 27:13 - The key strategies for effective selling: Psychology, sociology, and assume rapport 28:00 - Touch, move, and inspire 29:30 - Being convincing vs. being compelling 30:15 - Why everyone is looking for superhero in their lives 32:42 - Knowing your niche: Understanding who you can be a hero to 36:38 - Narrowing down your niche 38:10 - Why Kevin choose the skin care business 39:00 - Other projects that Kevin is working on 40:25 - Does equity mean anything? 40:55 - Raising your prices: Putting a powerful wrapper of __________. 43:45 - The power of language: Honda vs. Ferrari 48:07 - Why it takes focus, practice, and action 50:40 - When is the right time to launch a podcast For more information on Kevin and his business endeavors, visit: The Executive Sales Source - http://www.executivesalessource.com Brand Ingenuity Group - http://www.brandingenuitygroup.com Linkedin - http://www.linkedin.com/in/globalconnector If you have any questions or challenges or would like a second opinion on your business strategy, email askbrad@baconwrappedbusiness.com and let me know.

As one of the most innovative marketers and entrepreneurs today, Russell Brunson is always on the cutting edge of new methods and technology to sell products and services online. As the CEO of DotComSecrets.com, Russell is a true student of direct response marketing, he collected junk mail as a kid to create a multi-million dollar swipe file at the age of 12. Russell built a very successful business teaching other people how to make money using the internet, whether creating information products, driving traffic or consulting business owners on how to do the same. I have personally stolen, swiped and borrowed his brilliant ideas for my own business and follow what he does very closely. He recently released a book called 108 proven split tests which has become somewhat of a marketing bible for me and many marketers I know. I’ve invited Russell on the show to share his bacon wrapped strategy for creating successful sales funnels and marketing strategies simply by taking advantage of a proven systems. Here’s what we discussed on this episode: 04:42 - How to use his book 108 Proven Split Tests as a marketing bible 06:29 - Two things about Brad that impressed Russell (Brad's favorite segment of the show) 07:38 - A secret reason to buy 108 Proven Split Tests book 08:34 - How to get an additional bump in revenue off your offers 15:05 - How a "potato gun" created on online empire 18:05 - How 12 year old Russell became addicted to direct response marketing 21:19 - What people can learn from studying newsletters and junk mail 23:11 - The art of “borrowing brilliance” 26:17- Russell's copywriting process 27:57 - Russell’s self-described business superpower 29:51 - Growing the business, expanding the team, and shrinking it down 31:35 - Big teams vs. small teams 35:45 - ClickFunnels 38:10 - Proven template marketing funnels 42:00 - WordPress and custom coding vs. ClickFunnels easy process 45:22 - How fast and easy is ClickFunnels and who should use it? 47:14 - Creating funnels for multiple clients 50:23 - Russell’s favorite marketing funnels 55:21 - The beauty of surveys and quizzes 58:06 - How _______ can revolutionize your business 60:30 - Why you should check out Russell Brunson For more information on Russell and his work, visit: Main Site: www.dotcomsecrets.com 108 Proven Split Tests: www.dotcomsecretslabs.com Click Funnels www.clickfunnels.com Marketing In Your Car Podcast www.marketinginyourcar.com If you have any questions or challenges or would like a second opinion on your business strategy, email askbrad@baconwrappedbusiness.com and let me know.

Mike Koenigsknows how to get people noticed. The bestselling author of You Everywhere Now and the Founder/CEO of TrafficGeyser.com and InstantCustomer.com, Mike is on the cutting edge of technology and education when it comes to helping business owners build their platform and distribute their message.He has worked with several global brands like 20th Century Fox, Sony Entertainment, and BMW, as well as notable celebrities including Tony Robbins, Paula Abdul, and Brian Tracy.Mike is a three-time #1 bestselling author and is also a speaker, a filmmaker, and a philanthropist – simply cutting edge in everything he does!He joins the show today to discuss the power of having a platform like a podcast, a book, or another medium to build thought leadership as well as the concept of “You, Everywhere, Now.”Learn more about Mike and get the full shownotes at https://baconwrappedbusiness.com/mikek/In this episode of Bacon Wrapped Business, you'll discover:Today’s digital trends people can take advantage of quickly and easilyHow to get any audience in the world and connect with them for freeWhat’s coming - Apple TV disrupting cableHow Mike met and positioned himself to work with Richard DreyfussThe next most powerful thing - starting a podcastWays to move the needle and grow your businessGetting your book published on AmazonWhy every business person should have a book and a podcast showMike’s radical life transformation - kicking cancer’s butt and the lessons he learnedMike’s key to happinessLove the show? Subscribe, rate, review, and share!Here’s How To Rate and Review Us»Join the Bacon Wrapped Business Community today: Bacon Wrapped Business on FacebookBrad Costanzo on FacebookBrad Costanzo on LinkedInBrad Costanzo on YouTubeBrad Costanzo on Twitter

Jordan Harbinger is a charmer. That's part of what he does for a living. A lawyer turned social dynamics expert, he’s is the owner and co-founder of The Art of Charm (AOC), where ordinary guys become extraordinary men. Jordan is also the host of The Art of Charm Podcast which can often be found raking at the top of iTunes or by clicking http://theartofcharmpodcast.com Jordan began teaching men to become better with women and transitioned to teaching men to become better men. In fact, former soldiers, intelligence agents, and ultra successful entrepreneurs can be found on the roster on any given day at The Art of Charm Academy. I’ve invited Jordan on the show to reveal why The Art of Charm goes beyond dating and his seven year journey to podcasting success. 03:30 - Mastering emotional intelligence 05:25 - Helping soldiers with PTSD readjust through his methods 08:00 - Why all champions have a coach 11:55 - The parallel between dating and business 15:00 - Podcasting vs satellite radio 17:15 - Apple CarPlay and the future of podcasting 19:37 - Bacon wrapped strategy: The Art of Charm Model 24:30 - Why you should value your time 28:45 - Should you pay for coaching? 32:20 - The power of having your own podcast 35:13 - Bacon wrapped strategy: How to land bigger interviews 38:25 - How one interview netted 1,200 new subscribers in 48 hours for a single guest 41:12 - Why you should be creating a platform You can contact Jordan for more info at Jordanh@theartofcharm.com You can check out The Art of Charm at http://theartofcharm.com If you have any questions or challenges or would like a second opinion on your business strategy, email askbrad@baconwrappedbusiness.com and let me know.

Adam Lyons went from being voted “Least likely to ever get a girlfriend” in high school by his classmates to being voted the world’s #1 dating coach. Adam's success comes from his incredible understanding of human psychology, social dynamics, personal decision making processes and his ability to read and understand motivation at levels that even clinical psychologists would be impressed. Adam has been featured on major news shows for his ability to detect liars on the witness stand and has worked with governmental agencies to help train their people on some of the more advanced uses of persuasion and behavioral analysis. Recently Adam began sharing his insights with corporations and businesses to help them increase their profits and productivity. His results have been amazing and the demand for his expertise is increasing. I’ve invited Adam on the show to share his bacon wrapped strategy for using dating tactics in the business world and he shares his thoughts on "Positivity, Productivity and Profits" In this interview with Adam, 06:40 - Getting voted #1 dating coach in the world 08:10 - Bringing Positivity, Productivity and Profits to an options-trading floor 13:00 - How dating psychology relates to business 13:41 - Does luck exist? Does positivity matter? 17:34 - How trading losses effect future behavior 20:06 - A lesson in risk taking 24:00 - The problem with guarantees 26:30 - On paying for advice 34:06 - Bacon wrapped strategy: Lyons’ method of accepting opportunities 40:00 - Taking failures off the wall and shifting your focus 44:17 - The importance of being open to new opportunities 47:56 - How and why to tell people what else you can do 51:00 - Solving big problems and making big profits 55:39 - Bacon wrapped recipe: Smoked bacon wrapped onion rings You can contact Adam for more info at Adam@afcpictures.com If you have any questions or challenges or would like a second opinion on your business strategy, email askbrad@baconwrappedbusiness.com and let me know.

Mark Anthony Bates has been called a “Jack of all trades” with good reason. Not only is he one of the most connected people I know, he has essentially done every type of deal under the sun - Advertising, coaching, distribution, you name it. His pursuit for businesses the stimulate his curiosity is unmatched, and makes for a diverse palette of knowledge and expertise. If not anything else, an intriguing conversation. I invited Mark on the show to share his bacon wrapped strategy for organic relationship building, and creating “hidden gem” business opportunities. In this interview with Mark 02:40 - What does he do? 04:15 - Why you should listen more than you talk 05:20 - The law of attention vs. the law of attraction 07:00 - How to build relationships organically? 11:00 - THE Mark Anthony Bates: A Jack of all trades 12:12 - Delivering presentations with passion 14:28 - Think, feel, do 16:14 - Coaching income vs. agency income 19:17 - Is there really a lack of opportunity in the world? 20:15 - In-person SEO 22:16 - Shifting your focus from the outcome to the process 23:36 - Contributing to the success of others 27:20 - Why you need to surround yourself around people who execute and implement 30:55 - The problem with leaving a legacy 34:18 - Bacon wrapped strategy: Creating precieved value for hotel key cards 41:51 - Bacon wrapped strategy: Why not, who do I know, and what can I do now? 49:40 - Mark’s PFM model 51:11 - How much money is enough? 54:21 - Knowing your exit strategy 56:00 - Bacon wrapped strategy: Branding your company vs. branding yourself 1:02:05 - How to reach influencers via Facebook? 1:03:26 - The importance of making people laugh and remember you 1:05:30 - Why bacon wrapped business is wrapped in bacon If you have any questions or challenges or would like a second opinion on your business strategy, email askbrad@baconwrappedbusiness.com and let me know.

Luke Jaten is a direct response marketing veteran with 26 years in the business. We met a few years back when when I went through his PostCard Profits course. I invited Luke on the show to share his bacon wrapped strategy for launching a physical product business, and to share how the disciplines he acquired in direct response translated into his new venture. For more information on Luke Basic Greens product visit http://basicgreens.com/ In this interview with Luke Jaten 03:25 - It’s Brad Costanzo, not Brad Costanza 05:58 - Luke’s 26 year career in direct response marketing 07:50 - Understanding customer psychology before copy writing 09:30 - 75% failure rate from following the proven plan 10:34 - Contrarian marketing 12:45 - Is niche marketing constrained? 15:15 - Watch what they do, not what they say 16:16 - Luke’s Basic Greens product 18:00 - Facing launch fears head-on 18:30 - The downside of info marketing 20:43 - Finding the right product without making false claims 22:33 - Is there a market for protein powder? 24:55 - The juice blues and outsourcing to Whole Foods 26:30 - Discovering a market and testing the formula 28:21 - Bacon wrapped strategy: Fusing direct response and design 30:55 - The capital intensive process of physical products 33:55 - Get big fast and do more good 36:40 - The difference between hard work vs lots of work 39:00 - Should you take your customer service calls? 43:17 - Bacon wrapped strategy: Outsourcing vs keeping things in house 46:19 - The importance of copy writing (even if you’re outsourcing) 49:12 - The ready, fire, aim mentality 50:57 - Getting the packaging right 54:09 - Launch budget for physical products 57:47 - Getting started with private labeling For more information on Luke Basic Greens product visit http://basicgreens.com/ If you have any questions or challenges or would like a second opinion on your business strategy, email askbrad@baconwrappedbusiness.com and let me know.

Matt Stone and his alter ego, Buck Flogging, is the author of more than 15 books, one of which was a #1 Amazon bestseller in it’s category for 17 straight months, and the co-founder of Archangel Ink - an audio book publishing company created by authors, for authors. I invited Matt (or was it Buck Flogging) on the show after stumbling upon his book, “Kill Your Blog: 12 Reasons Why You Should Stop F#$ing Blogging”, but got more than I had bargained for. Matt shared his bacon wrapped strategy for publishing audio books with little to no capital, and how he was able to get a dozen audio books to rank in Kindle’s Top 30 & Top 100. For more information on Matt visit http://archangelink.com/ In this interview with Matt Stone 01:28 - Bacon wrapped welcome 02:00 - Amazon publishing, Matt Stone’s new book & more 03:00 - Kill Your Blog: 12 Reasons Why You Should Stop F#$ing Blogging by Buck Flogging 04:44 - What content marketers are doing wrong 05:32 - Using your blog to build your list and leverage Amazon 06:11 - Blogging vs. building a subscriber list 09:32 - 3 ways to drive traffic to your blog 12:00 - Identifying your most desired response from customers 12:40 - How to leverage Amazon to boost your blog 13:13 - The ultimate tool for Amazon 15:00 - Why you need 1,000 downloads in the first 24 to 48 hours 15:58 - Life time value of customer’s who buy your book vs. your blog 18:34 - Bacon wrapped strategy: Relationship building with “untouchables” 26:00 - Bacon wrapped strategy: Audio book publishing from scratch 28:46 - Audio books as a marketing channel 30:22 - Banking with Audible’s affiliate program 34:30 - Audio book production costs 36:36 - Why short non-fiction books are profitable in the audio book market 37:10 - Narrating your own book vs. hiring a professional narrator 40:10 - Is there a market for fiction books? 42:41 - The self-publisher’s call-to-action or lack there of 44:58 - Buck Flogging’s book publishing platform 48:00 - How to get in Kindle’s Top 100 53:27 - How to get in Kindle’s Top 30 55:32 - Getting the attention of influencers for JV partnerships 1:00:07 - Publishing with Archangel Ink 1:04:46 - Preferred genres for publishing 1:07:10 - Ghost writing 1:12:54 - How to get your bacon wrapped strategy on the show For more information on Matt visit http://archangelink.com/ And Get his book, "Kill Your Blog" on Amazon here: http://bit.ly/killyourblog If you have any questions or challenges or would like a second opinion on your business strategy, email askbrad@baconwrappedbusiness.com and let me know.

Tom Collins is one of the most experienced and sought out experts in direct response revenue optimization. He's really into "big back ends" ...of your business that is. With nearly 2 decades of experience running the most successful direct response campaigns and back end product management for the biggest gurus and marketers in the industry, Tom steps out from behind the curtains to reveal how serious businesses can easily scale their business and increase the amount of money and frequency of orders so that you can outspend and outmarket your competition. Tom reveals a Magic Question every business owner should be asking their customers and explains why you should view yourself as being in the Re-Order business. What you’ll learn: Tom’s 15+ year remarkable career working with professionals like Steven Covey The power of talking to past customers to predict future buying patterns Why you need to avoid abuse in the acquisition funnel Why business owners need to be authentic and transparent on the front end The “magic trick” and the “magic phrase” to increasing your revenue The need for customer service reps to be your sales force Resources mentioned: The 3x2x system Prograde Nutrition People mentioned in this episode: Tom Collins Steven Covey Jeremy Frandsen Paul Mitchell Jim Labadie For more information on Tom visit https://www.facebook.com/TomCollins8FigureBusiness If you have any questions or challenges or would like a second opinion on your business strategy, email askbrad@baconwrappedbusiness.com and let me know.