Matt Stone: Killing Your Blog And Then "Killing It" On Amazon

Matt Stone and his alter ego, Buck Flogging, is the author of more than 15 books, one of which was a #1 Amazon bestseller in it’s category for 17 straight months, and the co-founder of Archangel Ink - an audio book publishing company created by authors, for authors.

I invited Matt (or was it Buck Flogging) on the show after stumbling upon his book, “Kill Your Blog: 12 Reasons Why You Should Stop F#$ing Blogging”, but got more than I had bargained for.

Matt shared his bacon wrapped strategy for publishing audio books with little to no capital, and how he was able to get a dozen audio books to rank in Kindle’s Top 30 & Top 100.

For more information on Matt visit http://archangelink.com/

In this interview with Matt Stone

• 01:28 - Bacon wrapped welcome
• 02:00 - Amazon publishing, Matt Stone’s new book & more
• 03:00 - Kill Your Blog: 12 Reasons Why You Should Stop F#$ing Blogging by Buck Flogging
• 04:44 - What content marketers are doing wrong
• 05:32 - Using your blog to build your list and leverage Amazon
• 06:11 - Blogging vs. building a subscriber list
• 09:32 - 3 ways to drive traffic to your blog
• 12:00 - Identifying your most desired response from customers
• 12:40 - How to leverage Amazon to boost your blog
• 13:13 - The ultimate tool for Amazon
• 15:00 - Why you need 1,000 downloads in the first 24 to 48 hours
• 15:58 - Life time value of customer’s who buy your book vs. your blog
• 18:34 - Bacon wrapped strategy: Relationship building with “untouchables”
• 26:00 - Bacon wrapped strategy: Audio book publishing from scratch
• 28:46 - Audio books as a marketing channel
• 30:22 - Banking with Audible’s affiliate program
• 34:30 - Audio book production costs
• 36:36 - Why short non-fiction books are profitable in the audio book market
• 37:10 - Narrating your own book vs. hiring a professional narrator
• 40:10 - Is there a market for fiction books?
• 42:41 - The self-publisher’s call-to-action or lack there of
• 44:58 - Buck Flogging’s book publishing platform
• 48:00 - How to get in Kindle’s Top 100
• 53:27 - How to get in Kindle’s Top 30
• 55:32 - Getting the attention of influencers for JV partnerships
• 1:00:07 - Publishing with Archangel Ink
• 1:04:46 - Preferred genres for publishing
• 1:07:10 - Ghost writing
• 1:12:54 - How to get your bacon wrapped strategy on the show

For more information on Matt visit http://archangelink.com/

And Get his book, "Kill Your Blog" on Amazon here:
http://bit.ly/killyourblog

If you have any questions or challenges or would like a second opinion on your business strategy, email askbrad@baconwrappedbusiness.com and let me know.