Bacon Wrapped Business With Brad Costanzo | Sizzling Hot Business Advice Guaranteed To Make You Fat...PROFITS!

Looking for secrets to be successful with marketing funnels? Todd Brown has the answers. Todd is one of the foremost experts in creating highly profitable and online marketing funnels.He is a direct response marketing expert that has been in the trenches for years, working with some of the top entrepreneurs and business minds out there—from Rich Schefren and Jay Abraham to Clayton Makepeace, John Carlton and many more.Todd’s copy hacks and strategies have been used to create tens of millions of dollars not only for himself but also for his clients. He is on the show today to share his expertise in creating marketing funnels, front-end value, and what it takes to create a big idea.Todd reveals strategies, tactics, and copy hacks that have been used to generate millions for himself, his coaching students, and his clients.Some Topics We Discussed Include:Todd’s background and work alongside Rich SchefrenAn important lesson for all students of marketingThe Big Idea behind successful brands (example: The 4 Hour Work Week)The two major things million dollar and multimillion-dollar funnels have in commonTwo books every marketer should have in their library (and read multiple times per year)The five levels of marketplace sophistication and why it's critical you know which you're inWhy you need to be aware of the buyer's psychological stateWhat Todd typically finds lacking in sales funnels?What you should and shouldn't be testing in your marketing funnels?Todd breaks down front-end vs. back-end direct sales marketing and why it's critical to know the differenceTools for tracking life-time customer value and the numbers that matterThe three tools that Todd utilizes for creating funnelsThe shift that Todd is currently makingThe importance of having a premise and big ideaResources for getting your next big ideaLearn more about Todd and get the full shownotes at https://baconwrappedbusiness.com/todd-brown/Love the show? Subscribe, rate, review, and share!Here’s How To Rate and Review Us»Join the Bacon Wrapped Business Community today: Bacon Wrapped Business on FacebookBrad Costanzo on FacebookBrad Costanzo on LinkedInBrad Costanzo on YouTubeBrad Costanzo on Twitter

Today’s special guest is Steve Daar, a conversion consultant, profit hacker, and an expert when it comes to growing your profits. Steve actually transitioned from being a finance guy to a marketing junkie where he now leverages his expertise as he is set on a mission to help people with important messages to amplify their reach, impact, and profits and do some real good in the process. Today’s special guest is Steve Daar, a conversion consultant, profit hacker, and an expert when it comes to growing your profits. Steve actually transitioned from being a finance guy to a marketing junkie where he now leverages his website www.conversionforgood.com as he is set on a mission to help people with important messages to amplify their reach, impact, and profits. In addition, Steve has written an excellent book called Profit Hacking, where he has laid out real core principles when it comes to improving profits and conversion. I have invited Steve on the show so he can share with us his bacon wrapped strategies on how you can grow your profits significantly. Here’s what we discussed: 4:43 - From zero marketing experience to expert in record time 5:18 - The three core principles of what you need to grow your business and profits 5:42 - How Perry Marshall's book, 80/20 Sales and Marketing, inspired Steve 6:03 - Traffic, Conversion, and Economics 7:42 - Finding leverage 10:34 - The only 3 ways to grow a business 12:09 - The importance of knowing the “voice” of your customers 13:46 - Why you should start off answering support tickets yourself 14:57 - 2 powerful, quick questions in your simple survey 17:12 - The three main types of data: What, Why, How 18:38 - The PIE Framework: Potential, Importance, Ease and ways to use it 22:03 - Systematic Simplification Case study: Shopify 23:58 - The three questions through people's minds when they go to a website that you need to answer 26:02 - Steve's ideal clients 26:52 - Why Steve named his company Conversion For Good 29:14 - The fallacy of following your passion 32:44 - Steve's passion project: Helping K-12 school teachers across the country. 35:00 - Brad's conversation with Mike Koenigs from Traffic Geyser about leveraging your book 39:30 - Huge, game-changing books for Steve: Choose Yourself! by James Altucher, The Ultimate Sales Machine by Chet Holmes, and E-Myth by Michael Gerber 40:54 - Recommended heat mapping software: SessionCam 42:16 - The power of leveraging Google Analytics Resources For more information on Steve Daar and his incredible work, visit ConversionForGood.com 80/20 Sales & Marketing Choose Yourself The Ultimate Sales Machine The E-Myth Revisited If you have any questions or challenges or would like a second opinion on your business strategy, email askbrad@baconwrappedbusiness.com and let me know.

Watch the VIDEO at BaconWrappedBusiness.com/SeanStephenson Dr. Sean Stephenson is one of the most widely sought after keynote speakers in the world. He has worked in the White House under President Clinton, shared the stage with the Dalai Lama, Richard Branson and many other world leaders, entrepreneurs and visionaries. But all of these accomplishments pale in comparison to Sean becoming a guest on Bacon Wrapped Business With Brad Costanzo. Kidding aside, Sean is a friend, a mentor and someone I am fortunate to have in my life. "Sean Stephenson tells you how to bring home the bacon as a public speaker" Click To Tweet Sean was born with a rare bone disorder that stunted his growth and caused my bones to be extremely fragile. Despite these challenges, he has taken a stand for a quality of life that has reached millions of people around the world. I personally invested $4,000 in May 2013 to become one of Sean's speaking apprentices. And the training changed my life and my business. Sean's Mission in life is to Rid The World Of Insecurity If you've seen him speak, it's safe to say you've likely been moved to tears and given a standing ovation. And although Sean's personal story is touching, his mastery of delivering a speech is second to none. Sean has received so many requests to learn how to master the speaking business, he created an event he is hosting in November that is still open to registering as of today (October 31, 2014) by visiting SeanStephenson.com/10k Here's what you'll get out of this episode *What if you could get paid to speak? Sean shares some never-before revealed techniques for making a six-figure income as a speaker *Are you nervous (or petrified) to speak in public, Sean gives you a simple “mental shift” for transforming fear into confidence. *Sean reveals his “MDMA” formula strategy that is critical for success as a speaker *You'll hear the 3 biggest mistakes amateur speakers make that keeps them from landing high-paying speeches…and…what pros do to land $10,000, $20,000, even $30,000 speeches *And you'll hear Sean take me, Brad Costanzo, and pull out a piece of pain in my life and create an opening for any keynote speech (This is worth thousands of dollars to me personally) *How http://seanstephenson.com/10k helps you skip the hassles other speakers go through and go straight to having the fame, fortune, and impact of being a public speaker... whether that's your primary business or only a component of it Sean Stephenson impacts lives around the planet. He's impacted mine and I invite you to allow him to impact yours. You'll hear a very special bonus that Sean reveals near the end of the episode where he offers 3 people a $500 discount to attend his Speaker Training in Scottsdale, this November 13-16, 2014 Visit http://seanstephenson.com/10k to grab your seat now If you enjoyed this episode, please share it on social media, subscribe on iTunes and sign up for my free newsletter for VIP access to Bacon Wrapped Bonuses and more. I'll be at Sean's event, I hope to see you there too!

Want to eavesdrop while I coach a coach on how to grow his business? Meet Jason Treu. Jason is a highly successful life coach and author of the book "Social Wealth: How to Build Extraordinary Relationships By Transforming the Way We Live, Love, Lead and Network" available on Amazon Jason has a strong business, message and practice, but he wants to get his message out, grow his client base and help more people transform their lives. In this "Hot Seat" episode, you'll hear me give Jason very valuable (aka "bacon-wrapped") strategies that you won't find other experts talking about and show Jason how to find real leverage points to get his message out to more people using my "Who Else" formula. You may be surprised the route I take Jason, he was, and if you're in the business of helping others, creating and monetizing content and IP, then you'll love this episode. If you like the "hot seat" and would like to be a potential hot seat guest, send an email to askbrad@baconwrappedbusiness.com with the subject line: Hot Seat and let me know who you are, what you're doing and why you'd like to be considered as a hot-seat guest and maybe that will happen. Resources from this episode For more information on Jason Treu please visit: -Jason's Site: BeExtraordinary.tv -Jason's Book - Social Wealth: How to Build Extraordinary Relationships Other Resources Mentioned Sean Stephenson's Live Speaker Training Bootcamp Nov 13, 2014 Mike Koenigs On How To Use Your Book To Contact VIP's: If you have any questions or challenges or would like a second opinion on your business strategy, email askbrad@baconwrappedbusiness.com and let me know.

In today's episode, we're going to talk about how to build your business using referrals. Although it's a commonly used strategy, a lot of people are still doing it wrong. In a lot of ways, sales is sales no matter how you do it. The hottest type of prospect is an endorsed referral, somebody who comes in because they have heard of you coming from a friend, a trusted expert, or they've simply read about you because of the authority you've built in the market. Sadly, a lot of folks do it wrong and there is always a right way to do it. Meet Frank Klesitz Frank Klesitz is an authority when it comes to referrals. Through his company Vyral Marketing, Frank has built an entire system designed to utilize database, content, and all other things necessary and this has definitely changed the way a lot of professionals are generating new business through referrals. Based in Omaha, Nebraska, Vyral Marketing has become a marketing choice for experts, professional services, and consultants throughout the country. So I have invited Frank on the show to share with you his bacon-wrapped referral process which he has perfected over the years. Regardless of what type of business you’re in, learning how Frank has systematized the referral process will certainly help you build new leads efficiently and cost-effectively. Here’s what we discussed: 3:53 - How Frank became an expert in the referral process 4:13 - Enjoying acquiring customers and selling workout training to people in homes 5:20 - Using different strategies to advertise his business 6:21 - Spending $10 to acquire customers to only make $1 7:58 - Attending a real estate training and learning a concept that changed his life 8:47 - The two kinds of people in the world 9:16 - The importance of touching your database regularly 10:58 - Only thinking of the "now" business and not staying in touch of customers 11:53 - Do not be a secret agent! 12:45 - What to do with your email contacts 14:01 - Bacon-wrapped strategy: Build a database and stay in touch 14:30 - The three main elements of your system 15:57 - The right kind of content you send to your customers 16:46 - Brad's strategy: aggregation, creation, and curation 17:44 - Thinking of marketing from a publisher perspective 18:52 - Education-based marketing 20:01 - The golden answer to what you send your customers 20:17 - The common mistake in creating educational content 22:26 - What your first email should look like to avoid getting spammed 23:54 - How to start off your content without being intrusive 26:18 - Putting yourself in your client's shoe 28:32 - Other essential things your content should have 29:12 - Sending short educational, Q&A videos to your email list 30:38 - Social media is fueled by ___________ 33:45 - Using technologies and marketing automation software to track response 35:15 - A golden nugget of getting business: the rejection-proof networking strategy 38:12 - How to end every conversation and get their email address 41:16 - The best type of videos you can create 42:38 - Reaching out to subscribers and coming from a place of giving 44:28 - The Talent Genius - prospecting talented people for their clients 46:05 - Your video blog as the bait and your site as the trap 47:52 - "Be the invited guest, not the annoying pest." 49:01 - How to generate leads on your own 50:23 - How Frank helps people create their own content through videos 52:07 - How Vyral Marketing does the marketing for you 54:52 - The two ends of the customer spectrum 55:53 - The Vyral Marketing system in the middle of the spectrum 57:16 - The cool things you can see from their website 57:58 - Finding what questions are important to people 58:13 - Going after CEOs and the Fortune companies Resources For more information on Frank Klesitz and his amazing Vyral Marketing plan and process, visit http://www.getvyral.com. If you have any questions or challenges or would like a second opinion on your business strategy, email askbrad@baconwrappedbusiness.com and let me know.

Download The TRANSCRIPT to this episode by clicking here Nothing really happens until someone sells something. Persuasive copywriting is as much an art as it is a skill. Learning how to sell your own product or service effectively is arguably the most important skill any entrepreneur can possess. Copywriting is the skill of selling one-to-many. Fortunes are made and lost by the skill of the copywriter, especially in direct response marketing. In this world, few copywriters are as legendary and influential as the late, great Gary Halbert who is not only responsible for some of the best selling direct response ads in history but is also responsible for training some of today's top copywriters. In fact, there's likely not a copywriter alive who has not been influenced in one form or another by Gary Halbert. That's why today I'm very proud to bring you Gary's son and protege, Bond Halbert as my guest on Bacon Wrapped Business. Meet Bond Halbert Carrying the Halbert name in this industry could be a blessing or a curse. To be raised by the "Prince of Print" and not walk away with a world class skill would be a tragedy. Fortunately, Bond Halbert paid attention to his Pop and soaked in an incredible marketing education, proving that his father's legacy will live on through Bond and the work that he and his brother Kevin Halbert are doing in their father's name. I'm very honored to have Bond join me on today's episode where he not only gives us a peak at some of the insights his father shared with him, but how to use these concepts in today's marketing environment. He'll also present his recent project, "The Gary Halbert Letter All Star Audio Series" which is a MUST for anyone serious about business. In today's interview, Bond will share his secrets to solid copywriting, marketing tips and the importance of using “ The Big Idea “ strategy. In This Episode We Discuss 02:30 - Growing up with Gary Halbert as a father 05:00 - The World Famous full page girlfriend Ad 06:25 - The Gary Halbert All-Star Audio Series 10:15 - Getting 13 of the world’s top copywriters to join in on the program 19:00 - The Importance of The Big Idea? 26:14 - Bacon wrapped strategy: How your subconscious finds The Big Idea 28:00 - How to borrow ideas from other industries 30:31 - The two types of masterminds that you need to be in 32:41 - Borrowing Brilliance 36:00 - How to write a modern day sales page 36:20 - The Jingle Experiment 39:00 - Your only goal should be _______. 41:32 - Digging into the story and answering the right questions 43:15 - Borrowing good offers from the news 47:20 - What really gets people’s attention 53:13 - Why people really buy Rolex watches 56:40 - Creating excuses so the prospect can defend their purchases 1:00:09 - Understanding what makes people tick 1:02:30 - How Bond writes salescopy 1:06:22 - The importance of having a writing routine 1:11:12 - Copywriter productivity hacks 1:16:30 - Who Bond works with and what he’s working on now Resources For more information on Bond Halbert and his incredible work, visit: The Gary Halbert All-Star Audio Series - http://thegaryhalbertletter.com/stars The Gary Halbert All-Star Audio Series (Android) - http://halbertising.com/ Bond's Site - http://bondhalbert.com Download The TRANSCRIPT to this episode by clicking here If you have any questions or challenges or would like a second opinion on your business strategy, email askbrad@baconwrappedbusiness.com and let me know.

What is success without happiness? How do you define happiness? Does the definition of happiness change depending on where you're at in your life and how you view it? Today we cover a topic that applies to everyone. Joining me on this show is R. Michael Anderson, international speaker, radio-show host, and author who specialize in leading competitive, driven people through the same transformation that he’s been through, bringing joy and happiness into their lives. Here’s what we discussed: 04:23 - Defining happiness 08:30 - Michael’s book “The Experiment” 12:04 - External motivation vs. Internal motivation 15:40 - The fear of having a positive mindset and losing the your edge 16:45 - How to become 4x more creative and 300% more engaged 18:06 - The concept of "Uncomfortable Happiness" 25:50 - Bringing spirituality into everyday life 26:45 - The power of a gratitude and impact journal 28:30 - Finding good fortune 31:20 - Michael’s upcoming projects 32:25 - Bacon wrapped strategy: Leveraging association 33:45 - Bacon wrapped strategy: speaking a company’s language RESOURCES For more information on R. Michael Anderson and his incredible work, visit: Michael's Site - http://executivejoy.com Michael's Book - http://baconwrappedbusiness.com/experimenttoday If you have any questions or challenges or would like a second opinion on your business strategy, email askbrad@baconwrappedbusiness.com and let me know.

Visit http://baconwrappedbusiness.com/fedoraschool for the full episode Information marketing comes in many shapes and sizes. From home study courses to online membership sites. It's a mature industry but it's still growing like crazy because technology is making it easier and easier to self publish, build sites, and find niche markets to buy your information products. Today's episode features a great new technology that's easy to use, looks stunning and very affordable. The software is called Fedora check it out here. Fedora allows you to create your own stunning online school with no tech skills necessary and none of the hassles of dealing with merchant accounts and payments. Here's what it has to do with Amazon and Clickbank having a love child One of the numerous benefits of Amazon is that it's a marketplace that's easy to navigate, with a proven conversion process that gives users a wonderful experience. No matter what you are buying, the checkout process is the same. Consumers love that. Clickbank.com is platform where experts can create and sell information products and even recruit and army of affiliates without worrying about setting up their own ecommerce platform or shopping cart. You do however have to set up your own sales process, funnels, membership sites, etc... and no two sites are the same. (By the way, Clickbank should be paying close attention to this episode.) Years ago a new site popped up called Lynda.com as an online school to learn basically anything. They have thousands of online courses for $25 a month and you can create your own content and sell it on Lynda. They do approximately $100 million in revenue and there's no signs of slowing. Then a few years back Udemy.com sprang up using the same general business model and have seen tremendous success as well. They each created a place to go for online education that put the USER EXPERIENCE first in mind. But, as an information marketer, you lose a lot of control, flexibility and revenue generating potential if you only sell through these sites. Enter Ankur Nagpal and Fedora Fedora is a very affordable software as a service that allows you to create stunning online schools with no tech headaches at all. They handle payments, affiliates, and everything else, but they give you control over your own school, instructors and brand. You get the seamless user experience and continuity of Amazon with the easy marketplace features of Clickbank. If you're anything like me and hate getting bogged down with technology and building sales pages and wasting time making things look pretty yourself when you just want to create great content and make money from it, then you're going to love today's show. I interview Ankur Nagpal about why he started Fedora, how you can use it and why you should be thinking about online schools like this for your own information marketing business. In a future episode I'll interview Chris Luck who has not only made millions with this model in multiple niches and is now teaching HOW to do this in his Membership Method. Now enjoy my talk with Ankur and learn how to use Fedora to build your own online school.

Download The Transcript at http://baconwrappedbusiness.com/kelly-fidel/ Want to tap into much bigger clients and generate game-changing revenue, no matter where you're starting? This show is for you. Small clients are fine, but big clients are often easier to work with and much more lucrative. Enter Kelly Fidel, the woman who helps women (and men) not only "break" the glass ceiling, she removes it completely. Kelly Fidel is a Premier Sales Expert, Business Strategist and Entrepreneur Mentor and owner of "No Glass Ceiling" training and events. Kelly's superpower is to be able to unlock anywhere business and client opportunities from 6 figures to over $560,000 in a business that people don’t even see. You’re probably stepping over money and leaving it all over the table and floor. I’m really excited for you guys to be able to learn from her so that you can take these strategies that she’s going to share with you, and implement them into your business. So, that you can go out and start with the right kind of clients that you want, right now, today. This week, and not have to wait any longer. I’m going to share with you just a little bit about Kelly and some of the cool stuff that she’s doing. She has an amazing background. She came out of corporate America, worked with some of the biggest Fortune 100 companies in the world, where she sat and competed in the boardroom for the WIN. Later, she left corporate to have her family. She got bored being a stay at home mom (EVEN though she loves her boys) and built a couple of business to 7 figure and sold them. Now, what’s really unique is that she watched the struggle of a lot of entrepreneurs, just like a lot of us on the line. She just decided that instead of going back to the big bucks companies, to really help entrepreneurs grow six and seven figure businesses. Known as “The Dealmaker” … Today, she helps entrepreneurs UP LEVEL their own game by working with high paying affluent entrepreneurs, landing lucrative small to mid sized companies as well as big corporations. Her clients include MGM, Zappos, Warner Brothers, Mercedes Benz and a host of about 200 small and mid sized companies. Kelly's Gift To Bacon Wrapped Business Listeners Only The No Glass Ceiling Live event in Las Vegas on October 9-11 is normally $1,495 and rising. However when you go to http://noglassceiling.com/private Kelly will take off $1,000 off the price of registration. (That price is only promised til Sept 5, 2014 however) Visit her in Vegas, you'll be glad you did. Here’s what we discussed: 3:51 - Helping female entrepreneurs 4:26 - Gender discrimination 6:13 - Starting her sales career at the age of 9 selling 7:16 - From ejecting from college to competing in Fortune 100 boardrooms 7:55 - How Kelly found her Mission 9:01 - The mission and vision of No Glass Ceiling 9:17 - What Kelly will give before she dies: ____________ and ___________ 10:26 - Who are the types six-figure clients Kelly serves 13:06 - Stories of success 19:17 - How to raise your rates 21:43 - Identifying pricing with your own value vs. the result you get for your client 26:04 - Breaking through the barriers and understanding where the value comes from 27:26 - An actionable strategy that people can land a piece of business: Associations 28:18 - How to tap into associations and become their “_” 30:47 - How to do a Client Appreciation Day for massive leads 35:35 - The fatal mistake entrepreneurs and salespeople make in selling 36:01 - Why some people can’t close a deal 37:03 - What Kelly and her clients are doing more effective than others are 38:26 - How Kelly closed the MGM Resorts in three-call close in one week 40:51 - How leaving a simple voicemail turned into a massive deal 48:15 - Time and value are __________ when it comes to working with anybody. 49:13 - Using Jim Camp’s Start With No strategy 50:43 - How to deal with a demanding client 51:16 - Managing expectations 53:09 - The biggest challenge a lot of people have 57:06 - About the No Glass Ceiling Women’s Conference in October 59:11 - Getting results in advance through the pre-event training 58:31 - The great things to expect from attending the conference 60:34 - An ecosystem within the event and other things Kelly is involved in 1:03:20 - A special surprise for the Bacon Wrapped Business podcast audience! 1:07:07 - Sign up for free membership at No Glass Ceiling and get free full access to training, interviews, & more. 1:07:56 - Kelly’s mentors: people who have made the biggest impact on her life and career 1:09:10 - What Kelly digs about Brad Costanzo (aka Brad's Favorite part of the show obviously) 1:10:00 - Dan Sullivan’s book, Unique Ability: Asking other people how they see you RESOURCES For more information on Kelly Fidel and her incredible work, visit: -No Glass Ceiling event - www.noglassceiling.com FULL PRICE LINK FOR OTHER PEOPLE -No Glass Ceiling Women’s Conference (PRIVATE $1000 DISCOUNT LINK FOR BACON WRAPPED LISTENERS!)- www.noglassceiling.com/private -Kelly Fidel's website - www.kellyfidel.com Download The Transcript at http://baconwrappedbusiness.com/kelly-fidel/ If you have any questions or challenges or would like a second opinion on your business strategy, email AskBrad@baconwrappedbusiness.com and let me know.

Ryan is the founder of the Survey Funnel Formula. He has authored three books and has created over 30 information and software products including the RocketMemory course system and the Best-Selling SurveyFunnel Software. Ryan is also a marketing and business coach and has generated more than $37 million in revenue for his private clients in the last 6 years. Download the Survey Funnel Formula Flowchart for FREE, here: http://baconwrappedbusiness.com/surveyfunnelformulachart If you’re already selling a products or is thinking of launching one, then you should definitely listen to this episode. I’ve invited Ryan on the show today to share his bacon wrapped strategies for effectively converting your online visitors into paying customers through the power of the survey funnel formula. Here’s what we discussed: 03:33  - What is a survey funnel and how is it superior? 07:52 - The two models of how consumers buy 08:45 - The flaws of eCommerce and Direct Response 09:02 - How to fix these flaws through the midpoint 10:07 - How the survey funnel formula replicates the offline experience 10:59 - How a service funnel gets you better buyers 12:10 - The service funnel vs. traditional squeeze page 13:00 - The problem with doing a typical squeeze page 16:53 - The biggest mistake you can make when creating a survey funnel 17:31 - The deep dive survey as an essential step 19:49 - Pulling out the gold 21:20 - Two schools of thought when doing a deep dive survey 22:09 - Focusing on the 20% 22:38 - Why you need to be careful of when working with small numbers 23:23 - The value of asking for people's phone numbers 24:11 - Starting from scratch, where to start: Facebook, Adwords, or Bing? 25:25 - The bull's eye prospect 26:52 - Where to START your paid ads (this will surprise you) 29:11 - Ryan's roll out schedule 31:11 - Micro-commitment engagement 31:59 - The big threatening step 33:44 - The value of a "softball question" 34:45 - An example of asking non-threatening questions: Wiring The Mind 38:10 - How to use data-piping 43:34 - How to use deep dive survey results 43:47 - The micro commitment bucket survey 44:33 - Referencing the previous question in each subsequent question 46:19 - The key: the pot of gold at the end of the rainbow 52:08 - Is Ryan accepting new clients? Resources Mentioned Download the Survey Funnel Formula Flowchart for FREE, here: http://baconwrappedbusiness.com/surveyfunnelformulachart To get in touch with Ryan, send him an email at contact@rlassociatesllc.com. If you have any questions or challenges or would like a second opinion on your business strategy, email askbrad@baconwrappedbusiness.com and let me know.