Bacon Wrapped Business With Brad Costanzo | Sizzling Hot Business Advice Guaranteed To Make You Fat...PROFITS!

Today we're doing the first ever "doublecast" where my friend and marketing colleague, Sweeney Daniel and I interview each other. *This is a special VIDEO DOUBLECAST: You can watch the video by clicking here Sweeney is the host of the hit podcast Trigger Cast by Digital Triggers So we decided to do something special and create a podcast that simultaneous went out both on The TriggerCast and on Bacon Wrapped Business. It's a bit of a double interview where Brad and Sweeney go back and forth on different business related topics with no set-agenda except to share some of the coolest things we've learned recently. Here's a few of the highlights Brad and Sweeney shared in the interview: What we've learned from podcasting for the past year Getting great guests on your show Content Marketing: How to spread your blogposts leveraging BuzzSumo and Influencers Baking in the promotion into the content Our most successful podcasts and why they were so successful Trust Me I'm Lying for manipulating blogs and news stories Should you join a mastermind group? Paying the litmus fee. 'The most success I've ever had is through the relationships.  The best relationships I've had are through masterminds.  The best masterminds are typically paid.  The more you pay the better access you get.' 'If I had to do it again I probably would have joined the biggest mastermind I could find.' Find a success story, or testimonial, and follow up with them to see what they did. The 3 and half questions he asks himself or his clients to solve a majority of business problems.  Who else has what I need and who else needs what I have? Importance of Design and UX Running a Giveaway Hear [Sweeney on Trigger Cast here][2]  *This is a special VIDEO DOUBLECAST: You can watch the video by clicking here

How do you use LinkedIn? Do you think of it as a public place to post your resume and ignore it? Do you participate in groups? Do you send annoying an spammy messages to people hoping that they'll respond. GET THE TRANSCRIPT AND SHOW NOTES BY CLICKING HERE If you're like most marketers, professionals and business owners you either aren't using it at all, or you're not using it effectively. I'm guilty of under-utilizing it myself. That's why I invited Josh Turner on the show so I could systematically extract his best practices, juiciest strategies and step-by-step processes to marketing effectively on LinkedIn. What Josh told me surprised me and I'm excited to implement the strategies he shares. Josh Turner... Josh Turner specializes in fully outsourced LinkedIn lead generation campaigns. He is the founder of Webinarli.com, which specializes in webinar lead generations. Josh’s company represents clients like Neil Patel from Quick Sprout, Crazy Egg and various companies like that Neil owns. His client database spans from the US and Canada, to the UK and Australia. His company also operates LinkedUniversity.com, an online training program for LinkedIn marketing. He’s also been featured in the Huffington Post, Miami Herald and many more national publications. So, you can rest assure that I’ve got somebody who knows what they’re talking about. If you’ve ever wanted to learn how to properly leverage LinkedIn, now is your opportunity to learn from one of the best in the game. Here's What You'll Discover: 04:50 - Why you need to be leveraging Linkedin 07:00 - Utilizing Linkedin groups to get targeted prospects 13:40 - Growing your Linkedin group 18:30 - Ongoing engagement and content management 22:40 - How to use Buzzsumo 25:30 - How to capitalize on your Linkedin groups 27:20 - Promoting webinars 30:00 - Primeloop 31:50 - Targeting your Linkedin connections 33:00 - Snip.ly for content disruption throughout groups 39:20 - Announcements vs. traditional email vs. Linkedin inbox 43:00 - How Josh uses Linkedin Ads 50:00 - What is webinarly and how it works 1:01:33 - Unexplored opportunities 1:05:22 - A nut that Josh is trying to crack

One of the best ways to set yourself apart in business, professional services, as an expert or thought leader is to write a book. Fortunately today’s technology makes it simpler, faster and easier than ever before. But just because anyone can write and now publish a book, doesn't mean that anyone will read it or take action upon it. There's both an art and a science to launching and profiting off a book. I've personally done this with almost a dozen clients and it's led to tremendous results for both them and myself. I've covered certain parts of the topic in previous episodes, but today I invited Chandler Bolt to share his experience and systems with you. For show notes and resources click here Meet Chandler Bolt... Chandler is a 2 time best selling author and the creator of Self Publishing School, which teaches other aspiring business and non-fiction authors how to launch and profit from their book in record time and ease. What's even more remarkable is that Chandler is a 2 time best selling author and entrepreneur at the age of 21. I asked Chandler to be on the show to share the how he wrote, launched and profited from his first book and several of the tricks he learned along the way. Here's What You'll Discover: The exact steps Chandler took to write and promote his first book to bestseller status in only 2 1/2 months. What video-based tactic he used to encourage and support book sharing and reviews Chandler's 3 Step Writing System anyone can use to get a quality book out quickly What method he used to generate leads from his book (and what he suggest avoiding) How to use your book as a marketing and business development tool How to get the job you want with the book you write How to quickly repurpose your existing content into a book and beyond How learning the process will allow you to do this for other business owners and experts and how Brad Costanzo used this as a foot-in-the-door service to get new consulting clients. And much more Self publishing is a quickly changing and exciting industry and there are a lot of ways to create lucrative cash flow and clients from knowing what to do. Resources & Contact Information Check Out Chandler Bolt's Self Publishing School Here

Click Here For Transcript and Bonus Material Meet Tommie Powers... Tommie Powers is one of the foremost experts on YouTube advertising. He is the author of In-Stream Traffic System and has worked with some of the biggest companies and names in the industry. If you haven’t noticed, YouTube is blowing up. And up until now, I haven’t been able to call upon an expert to deliver bacon wrapped advice for getting started with paid traffic and leveraging YouTube. Tommie Powers will be sharing some of the best strategies he’s using for his clients in his agency. Here's What You'll Discover: 7:30 - YouTube Advertising 101 8:45 - Breaking down "in-stream" and "in-display ads" 12:40 - What is "remarketing?" 14:50 - The main metric that you need to be measuring 20:32 - Combining unskippable ads with remarketing 22:45 - Why Tommie isn’t a fan of YouTube search 25:10 - Hosting VSL on YouTube & driving traffic to sales page 30:35 - Targeting competitors videos with placement 36:17 - The most effective content for videos 38:20 - Where to get started with YouTube Ads 47:00 - Loan officer leads with interest based targeting 49:30 - Video remarketing with list segmentation 52:30 - What Tommie sees as the next big thing! Resources & Contact Information Contact Tommie at: http://baconwrappedbusiness.com/ppcboutique/ http://baconwrappedbusiness.com/instreamtrafficsystem If you have any questions or challenges or would like a second opinion on your business strategy, email askbrad@baconwrappedbusiness.com and let me know. Click Here For Transcript and Bonus Material

Get The Transcript & More By Clicking Here I have a special place in my heart for Joint Ventures and Strategic Alliances. They're one of the most powerful tools for creating exponential business growth. I personally built an entire company (and sold it) off the back of joint ventures alone and continue to use them in my consulting practice (as should you). They say that "big doors swing on little hinges" and this is demonstrated in strategic JV's. However, many marketers (especially many internet marketers) believe that a joint venture is simply getting another company to send and endorsed mailing to their email list. In fact, JV's are much more diverse and powerful than that. So today I invited a very experienced expert, best selling author and JV consultant to discuss how he uses joint ventures in his business so that you can see the art of the possible. Meet Sohail Khan... Sohail is the founder of The Joint Venture Group. Prior to starting The Joint Venture Group he built a multi-million dollar Internet training business with only $1,000 that he eventually went on to sell the majority stake in to $150 million dollar IT company. After the IT company went bust in 2008, Sohail lost everything but retained his knowledge and expertise that he’d gained from building a business with over $10 million dollars in sales using joint ventures. Without a product, business or capital he closed his biggest JV to date and went from zero to 4 million customers just 30 days. In 2014, Sohail published his #1 International best-selling book with the late great Jay Conrad Levinson title “Guerilla Marketing and Joint Ventures”. Get The Transcript & More By Clicking Here Here's What You'll Discover: 06:30 - How Sohail went from zero to 4.2 million customers in 18 months. 18:25 - The power of "Reframing deals" to work in your favor 21:00 - What makes a good creative deal maker? 29:28 - How to identify joint venture partners quickly and easily 33:47 - What it takes to land a $50 million dollar client 43:22 - How Sohail helps others learn the art of the joint venture 51:30 - Sohail's upcoming Vegas event Resources & Contact Information Contact Sohail at: http://www.ultimatebusinessconsultant.com/ Guerrilla Marketing and Joint Ventures Book If you have any questions or challenges or would like a second opinion on your business strategy, email askbrad@baconwrappedbusiness.com and let me know.

Get the Transcript For Free By Clicking Here What do most successful entrepreneurs and business owners all have in common? A business and/or life coach. Someone to teach them how to accelerate their success. But who coaches the coaches? Who teaches them how to better serve their clients and at the same time, market their own practice as a coach? Meet Shannon Graham... Shannon is a highly sought after and experienced mentor to business coaches . He teaches coaches how to achieve peak performance and where to use it in your coaching business. You'll want to listen to his episode if you'd like answers to questions like this: How do I attract people to work with me? Who do I have to be in order to be successful? What tools and tactics are right for my style of coaching and personality? Here's What You'll Discover and When: 04:25 - Who is The Mentor Coach? 09:05 - The type of clients that Shannon works with and how he helps them 12:40 - Shannon's business model and why he does it 16:14 - Maximizing word of mouth marketing 18:58 - The illusion of entrepreneurial success 21:05 - How to easily get client referrals 24:40 - What Shannon refers to as "The Shelf Life of Internet Marketing" and why it matters 27:20 - The right and wrong way to be an expert 30:00 - What's WRONG with automation 35:40 - Shannon's ideal clients Resources & Contact Information Contact Shannon at: TheMentorCoach.com And Get the Transcript For Free By Clicking Here

Technology is almost analogous with improvement, and that means that what’s effective yesterday can still make an impact today. Dubbed as a unique creative force in the marketing space, Founder of Big Baby Agency, Ron Lynch, takes growing businesses through TV infomercials to the next level.Ron has worked with household brands in the industry and has sold over $3 billion worth of products with infomercials. This episode covers detailed strategies and technicalities to making an effective infomercial for today’s consumers.Some Topics We Discussed Include:How Ron Lynch got into the businessThe difference of infomercials and short formsWhat makes an effective infomercialWriting a show from scratchBenefits of testimonialsTechniques for getting the most effective testimonialsThe difference of selling to men and womenThe changes that the internet brought to salesBigBaby’s client profileLearn more about Ron and get the full shownotes at https://baconwrappedbusiness.com/ron-lynch/Love the show? Subscribe, rate, review, and share!Here’s How »Join the Bacon Wrapped Business Community today:Bacon Wrapped Business on FacebookBrad Costanzo on FacebookBrad Costanzo on LinkedInBrad Costanzo on YouTubeBrad Costanzo on Twitter

For Show Notes, Transcript and More Click Here Meet Robert Coorey Robert Coorey is a number one best-selling author and a wildly successful marketer. He is currently the Director of Global Business, which happens to be Australia’s top marketing online agency. Robert is obsessed with helping others achieve unheard of results through innovative strategies to feed starving crowds’ buyers. He is the also the author of a brand new book called Feed a Starving Crowd. Robert and I are going to share some different marketing strategies, business and profit building strategies that can you can apply to anybody’s business. So, get ready for the bacon! Here’s What You’ll Discover: 4:38 – How Robert break the World record for the most people on a webinar 8:33 – The importance of having a starving crowd 14:14 – Bacon Wrapped Strategy: Finding a starving crowd with Amazon 19:43 – How to launch a product fast and cheap (without a product) 22:43 – The shift to native advertising and storytelling 27:00 – Remarketing: The Ads that follow you around internet 28:14 – Bacon Wrapped Strategy: shorten links and retarget with Primeloop 32:00 – Robert’s book strategy for getting a ___ conversion rate 35:05 – Bacon Wrapped Strategy: Upselling to Kindle book after free book giveaway 37:00 – Bacon Wrapped Strategy: Sending your book as a gift with a hat 44:21 – Robert’s new online course and mastermind group Resources & Contact Information Contact Robert at: http://www.feedastarvingcrowd.com For Show Notes, Transcript and More Click Here

Watch The VIDEO of this episode by clicking here (Transcript also available at the link above) Online marketing has never been easier to do... but more difficult to do effectively. Tools and software make getting started easy (much easier than when I began in 2008). But it's become crowded and hard to stand out in a noisy marketplace. That's why I invited my friend Mike Filsaime to join me on the show today and discuss what's working for him and his company right now AND where he sees the opportunities in the very near future. Meet Mike Filsaime Watch The VIDEO of this episode by clicking here Mike began his career in the car industry and began earning a full time income by marketing products and software online in 2002. Since then he's become a leading expert in how to get traffic and how to convert that traffic profitably. He's also built many software tools along the way that make it easier for business owners to get online and make money quickly. He and his partner, Andy Jenkins are the owners of a software that competes with GotoWebinar (called WebinarJam) and the Genesis-line of training products. In addition he has created a multi-million dollar marketplace for experts to publish information products called DealGuardian. Mike has had tremendous success and has proven to be an open book full of strategies that give entrepreneurs the edge to navigate a confusing marketplace. That's why I'm excited to have him as a guest on Bacon Wrapped Business. Here's What You'll Discover In This Episode How to use Pre-Framing in your marketing to increase conversions Why "getting traffic" is EASY and the mindshift you must make One simple trick on an order form that made 20% more people buy Mike's upsells A secret Paypal strategy almost nobody is using that increased Mike's conversions by 33% How to use the 10/80/10 rule of writing salescopy -What Mike says is the biggest unexploited advertising method and how to use it... -...to ethically steal your competitor's traffic Where Mike sees the #1 opportunity for next year in digital marketing And MUCH MORE! Here's a few of the sites and services mentioned Webinar Jam Traffic Genesis Video Genesis DealGuardian Also Watch The VIDEO of this episode by clicking here And receive the TRANSCRIPT for free

Meet AJ Roberts...Fitpreneur, Marketing Icon, Iron-clad Teddy Bear Download the transcript by clicking here You're about to witness some real Marketing Muscle in today's episode with AJ Roberts. If it's true that "How you do one thing is how you do everything," then it's no surprise that the man who conquered the world of powerlifting has made such a big splash in the marketing world... AJ Roberts is a fitness hall of famer with a world record squat and he's the bestselling co-author of the book Change Agents. He's a two time world record holder in powerlifting and rumor has it, he once made Chuck Norris do his dishes. (That's unsubstantiated, but since you're reading it on the internet, it must be true) AJ is also the world's premiere fitness marketing consultant, pursued by gyms, supplement companies, trainers and anyone looking to take their revenue, business, and ultimately life to the highest levels. He's also one the most sincere, genuine and gentle souls you could meet and has a gift for showing others how to dream bigger than they thought was possible while he helps them plan the steps necessary to achieve even the loftiest goals. I invited AJ to the show so he can share with us his bacon wrapped strategies for getting guaranteed results, running a powerful referral system, and helping people get that mindset that anything is possible as long as you think huge. Here’s what we discussed: 7:09 - AJ’s back story growing up in England and moving to America 9:54 - How to set higher goals 10:21 - Greaking the all time world powerflifting record 13:22 - Deciding to get his health back, losing weight and stepping on the bodybuilding stage 14:13 - The power of delayed gratification and how to master it 16:23 - How AJ chooses his coaches and his advice for you 23:48 - Building a vision around Growth, Experience, and Contribution 25:42 - Living in a limited reality: Why people can’t think beyond their current situation 27:41 - The importance of getting help from a mentor 33:35 - Running The Fitness Profit Workshop and mastermind groups 35:45 - People AJ is working with now 43:22 - Implementing perfect referral systems 48:54 - How to raise your fees and create the ripple effect 54:14 - Selling what you do vs. selling the results 59:34 - Outsourcing personal vs. business tasks, which should you delegate first? 62:43 - Decision fatigue and how to avoid it Resources AJRoberts.com The Fitpreneurs Podcast If you have any questions or challenges or would like a second opinion on your business strategy, email askbrad@baconwrappedbusiness.com and let me know. Or simply register for my newsletter and reply to the email you get.