Technology is almost analogous with improvement, and that means that what’s effective yesterday can still make an impact today. Dubbed as a unique creative force in the marketing space, Founder of Big Baby Agency, Ron Lynch, takes growing businesses through TV infomercials to the next level.
Ron has worked with household brands in the industry and has sold over $3 billion worth of products with infomercials. This episode covers detailed strategies and technicalities to making an effective infomercial for today’s consumers.
Some Topics We Discussed Include:
- How Ron Lynch got into the business
- The difference of infomercials and short forms
- What makes an effective infomercial
- Writing a show from scratch
- Benefits of testimonials
- Techniques for getting the most effective testimonials
- The difference of selling to men and women
- The changes that the internet brought to sales
- BigBaby’s client profile
Learn more about Ron and get the full shownotes at https://baconwrappedbusiness.com/ron-lynch/
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