

Bacon Wrapped Business With Brad Costanzo | Sizzling Hot Business Advice Guaranteed To Make You Fat...PROFITS!
Brad Costanzo
"Sizzling Hot Business Advice Guaranteed To Make You Fat...PROFITS!"
How do you know if this show is right for you? You own a business or you're in charge of growing it. You're a startup or looking for an exit and improving your profits is priority #1.
You love hot new ideas, proven marketing campaigns, expert advice and out of the box thinking almost as much as you love a plate of hot bacon.
Brad Costanzo, entrepreneur, business owner, digital marketing consultant, bacon-lover and business growth geek shares his insights and invites other world-class business minds to share their best bacon-wrapped business strategies with you.
Send an email to AskBrad@BaconWrappedBusiness.com and give him your toughest business challenges... he and his guest hosts will wrap-em-in-bacon and deliver you a piping hot plate of profits
How do you know if this show is right for you? You own a business or you're in charge of growing it. You're a startup or looking for an exit and improving your profits is priority #1.
You love hot new ideas, proven marketing campaigns, expert advice and out of the box thinking almost as much as you love a plate of hot bacon.
Brad Costanzo, entrepreneur, business owner, digital marketing consultant, bacon-lover and business growth geek shares his insights and invites other world-class business minds to share their best bacon-wrapped business strategies with you.
Send an email to AskBrad@BaconWrappedBusiness.com and give him your toughest business challenges... he and his guest hosts will wrap-em-in-bacon and deliver you a piping hot plate of profits
Episodes
Mentioned books

Sep 6, 2016 • 32min
How To Increase Sales By Using Psychological Triggers With Growth Hacker Justin Mares
Justin Mares is the founder of Kettle & Fire, a bone broth company, and co-author - with Gabriel Weinberg - of the book Traction: How Any Startup Can Achieve Explosive Customer Growth. Justin turned Kettle & Fire into a multi 7-figure business in just one year by using influencers and content marketing.
You can contact Justin on Twitter or at Justin@usefomo.com. Also, check out Brad's previous episode with Justin Mares.
Brad wants to know what the biggest nut you're trying to crack is. Send him an email at askbrad@baconwrappedbusiness.com

Aug 31, 2016 • 57min
TUCKER MAX Wants To Pull Your Book Out Of Your Head And Help You Build Your Business
Books have the power to teach, transform, entertain, sell and spread ideas, and to build credibility and celebrity for its author. Today's guest is one of the most criticized and controversial authors in modern times and one of the most disruptive, inventive, and successful authors on the planet.Tucker Max is a three-time #1 New York Times best-selling author that has sold over 3 million books worldwide. He is only the third writer (after Malcolm Gladwell and Michael Lewis) to ever have three books on the New York Times Nonfiction Best Seller List at the same time! He singlehandedly created a new genre of books called “fratire” with titles such as “I Hope They Serve Beer In Hell,” “Assholes Finish First,” and “Hilarity Ensues.”Those who have followed his path have witnessed a remarkable reinvention of his personal brand from a slinger of hilarious and misogynistic tales of debauchery to disrupting the book publishing industry and tripled his royalties to becoming the Founder and CEO of a multi-million dollar business helping people to write best-selling books, without ever typing a word. Tucker's company, Book in a Box, has created an ingenious way for people to write books fast, without ever writing a word.On our call today we discuss the process of that and discuss unique effective strategies to market your book and build your brand on the back of it. We also discuss some of the growing pains that Tucker experienced as a CEO and how he found his own executive coach who became a partner in this business from reading dozens of books by other coaches and settling on Cameron Herold, the author of Double Double and a future guest of Bacon Wrapped Business.Some Topics We Discussed Include:The Book In A Box process of turning your ideas into a bookReasonable expectations and return on investment of writing a bookUnique and effective ways to use your book as a marketing toolHow to properly target your audience before the book gets writtenBrad's unique strategy of using Amazon to gift your book to highly influential peopleThe importance of finding quality CEO/COO for your business and how Tucker did it.Love the show? Subscribe, rate, review, and share!Here’s How To Rate and Review Us»Join the Bacon Wrapped Business Community today: Bacon Wrapped Business on FacebookBrad Costanzo on FacebookBrad Costanzo on LinkedInBrad Costanzo on YouTubeBrad Costanzo on Twitter

Aug 23, 2016 • 1h 9min
The Entrepreneurial Personality Type With Alex Charfen
Alex Charfen, the author of Entrepreneurial Personality Type, wants you to know that you are not alone. Entrepreneurs are known for being “different,” for standing on the outside of normalcy. Alex always felt like he was different from everyone else and just didn't belong. Over time, this led him to identify common personality traits of entrepreneurs.If you think about history, how many significant historical figures would you consider to be “normal”? Not many. It is the people who stand out, who think outside the box, who march to the beat of a different drum, that make the biggest impacts in the world. Does this sound like you? Have you been diagnosed with (or do you suspect that you might have) ADD, ADHD, Asperger's, Autism, dyslexia, or other similar conditions?Do you focus more on action than emotion? Do you feel that you need more help than other people, even if you aren't willing to ask for it? Do you feel isolated? Do you struggle with being “busy” instead of being productive? If any, or all, of these, apply to you, you're not alone and you are not broken. You're probably just an entrepreneur. Listen as Alex explains the Entrepreneurial Personality Type to help you better understand yourself.Episode Highlights Include:Building a daily infrastructure to help you reach your full potential.Struggling with constraint.Realizing there's nothing wrong with you.Learn more about Alex and get the full shownotes at https://baconwrappedbusiness.com/alex-charfen/Love the show? Subscribe, rate, review, and share!Here’s How To Rate and Review Us»Join the Bacon Wrapped Business Community today: Bacon Wrapped Business on FacebookBrad Costanzo on FacebookBrad Costanzo on LinkedInBrad Costanzo on YouTubeBrad Costanzo on Twitter

Aug 15, 2016 • 1h 14min
How Dale Hensel Turns Struggling Entrepreneurs Into CEO's To Run His Businesses
In recent episodes we discussed finding a COO for your business so you could be a more effective CEO. Today, our topic is about how to create and groom CEOs for your business so they run your entire operation for you while you oversee them as an “investor-owner” instead of a managing-owner. Meet today's guest, Dale Hensel.I met Dale in 2005 and we became business partners on a software company in 2008. He is a true “opportuneur” and a very big and strategic thinker. Dale has launched over a dozen companies in industries as diverse as real estate, software, online marketing and supplements. His strengths include finding new business opportunities and new human capital, and providing strategic direction. He mentors internal staff and the executive team to improve personal and professional skills that directly impact the bottom line.What impressed me when I was catching up with him is that he said these days he “makes CEOs.” He went on to explain how he finds and turns “distressed entrepreneurs” into high performing CEOs of his own companies. I've always respected Dale's insights and creativity on business and marketing. I instantly knew that you would, too, that's why I invited him on the call today to share what he's learned with you.Some Topics We Discussed Include:How to make a CEOWhy he looks for "distressed entrepreneurs"What exactly a "Level 5 Commitment" isWhat qualities to look for when forming your team.Recruiting and structuring employment agreements.Learn more about Dale and get the full shownotes at https://baconwrappedbusiness.com/dalehensel/Love the show? Subscribe, rate, review, and share!Here’s How To Rate and Review Us»Join the Bacon Wrapped Business Community today: Bacon Wrapped Business on FacebookBrad Costanzo on FacebookBrad Costanzo on LinkedInBrad Costanzo on YouTubeBrad Costanzo on Twitter

Aug 9, 2016 • 56min
Profiting From Print On Demand with Gearbubble CEO Don Wilson
The customized T-shirt and print on demand business is a very big industry and has put money in the pockets of many smart marketers. I've personally been using this in some of my own marketing campaigns and decided to reach out to the number one expert in this field, Don Wilson.
Don Wilson is the extremely successful founder of GearBubble, which allows marketers, artists, celebrities, and charities to crowdfund online by selling the most popular products with the best marketing tools available. They make print on demand items - mugs, jewelry, apparel, phone covers, etc. that you can use to boost your business. Tell them what you need and let them do all the hard work while you send the traffic and cash the checks.
Prior to founding Gearbubble, Don was (still is) one of the most successful Facebook marketers and instructors in the world. He has generated millions of dollars in his own campaigns and now that he owns a company that fulfills other marketer's campaigns, he is privy to what's really working and what's not.
That's why I invited him on the show to not only explain some of the big opportunities still out there, but to give me the skinny on how to do it even better.
How to capitalize on consumers' impulse buying habits
Realistic expectations (it's not get rich quick)
How to minimize fail-points
How to pick the right product to sell.
Legal Concerns in the industry
IDEAS - Who to sell to, general designs, Facebook advertising strategies
Building your team effectively.
Sales funnel, flex ad, and matching-item upsells.
Taking your sales to Amazon
Product life-cycle, scaling, narrowing/broadening your target audience.
Check out GearBubble.com now. It's another profit center for your business, it's brain-dead simple, and you can integrate it into your own upsells. They have a live chat (during daytime hours) and lightning-fast support.
Don't forget to leave us a review on iTunes.

Aug 2, 2016 • 58min
Protect Your Business As You Expand It with Peter Hoppenfeld
Peter Hoppenfeld is a lawyer who really understands marketing and a marketer who happens to be a lawyer. His uses more of a holistic approach to representing clients that aims to bring peace of mind and direction to the business and legal issues that successful, dynamic entrepreneurs face on a daily basis. As a lawyer, adviser, counselor and friend, he tries to integrate himself into his clients' inner circles and provide a caring, yet dynamic, contribution to their lives and businesses. Listen as Peter shares some of the knowledge and insight he has gained in his 35 years of experience.
HIGHLIGHTS
How to protect yourself and your business (no matter how big or small)
The importance of quality legal documents (Terms and Conditions, Privacy Policies, etc.).
Monitoring social media posts from customers about your product/services.
Why Unresolved complaints are a major issue.
How to pick the right business partner
Trademarks and owning your content
You can contact Peter at phoppenfeld@gmail.com, on his website or on his Facebook page.
Be sure to share this episode and don't forget to leave a review on iTunes.
If you have any questions or need help with your business, contact Brad at askbrad@baconwrappedbusiness.com.

Jul 26, 2016 • 60min
Crowdfunding Secrets To Kickstart Your Business with Will Ford of LaunchBoom
Will Ford is a highly successful entrepreneur and Crowdfunding Expert. He is the president and co-founder (with Tom Dadourian) of LaunchBoom.com, a full service marketing agency that manages the entire crowdfunding process from start to finish. They partner with companies that are looking to launch new, innovative products on platforms such as Kickstarter and Indiegogo. They have a 100% funding success rate because they only accept clients when they know they con control the outcome of the launch.
For Full Show Notes & Highlights Visit http://baconwrappedbusiness.com/launchboom/
To contact Will, go to LaunchBoom.com and click on the Apply button at the top. There are a few basic fields to fill out and you will get a response within 24 hours.
Share this episode of Bacon Wrapped Business on Facebook, Twitter or wherever you like to spread the word. Don't forget to leave us a review on iTunes.
For questions, comments, help with your business or to offer book recommendations, contact me at askbrad@baconwrappedbusiness.com.

Jul 19, 2016 • 1h 1min
Reverse Engineering Success With Kent Clothier
If you want to watch someone build a legacy in real time, simply pay attention to what Kent Clothier is doing in his life and with his business. Kent is the founder and CEO of Real Estate Worldwide (REWW), where he leads an amazing team of individuals that are focused on building disruptive systems, software and techniques that help real estate investors and professionals achieve astounding success in less time. In 2015, Kent became the only family to have FOUR businesses on the Inc 5000 List of Fastest Growing Companies.
And for the past 2.5 years I was proud to be a part of that growth, helping to direct the marketing strategies, campaigns and operations during a very high-growth period in his company.
Kent started off as a client of mine, became a friend, and then a business partner, but most importantly a valuable mentor in my life as well. I think of him as a "Friend-tor."
So in this episode, which has been 2 years too late, I wanted to dig in deeper and ask Kent questions that I might not already know the answer to and help pull out the advice he has for entrepreneurs, whether they are in real estate or any industry.
You'll hear how Kent started off in business in his early 20's trading groceries for a profit and built that business, and the business that acquired it, into a $2 billion a year industry-leader. This put millions of dollars into his pocket before he was 30 years old. And you'll hear how a bold but stupid move caused him to lose everything he had within a year only to rebuild his fortune bigger and better in the real estate industry, systematically dominating every market he entered using a principle called "Reverse Wholesaling" that he learned in the grocery business.
Most importantly, you'll hear Kent's unwavering focus on what's important in his life, maximizing every moment with his family and friends, very consciously designing his life the way he wants it and encouraging others to do to the same with his message that "The Time Is Now"
Here are some of the highlights from this episode:
What is Real Estate wholesaling and how does it work?
What is holding people back from success?
The importance of mindset.
Facing the reality of time. It is reckless and irresponsible to act like you have all the time in the world. You don’t.
Fighting for your dream.
Paying for your time. Mundane things, in business and in your personal life, need to be done. Paying someone for an hour of work is paying for an hour of your time to do whatever you need to do – spend time with family, exercising, relaxing, etc.
Is it worth it to spend a large amount of money on something like a business coach or consultant?
The benefits of a Visionary/Integrator relationship.
Kent benefited from having a lot of mentors over the years. Do you have a mentor?
Opportunities in Wholesaling and Real Estate.
You can contact Kent on Facebook, www.KentClothier.com or www.REWW.com.
Kent is also starting a podcast soon, so keep an eye out for it.
Did you enjoy the show? Do you have any book recommendations? Do you have a business and need some help? Contact Brad at askbrad@baconwrappedbusiness.com.

Jul 12, 2016 • 51min
Ambitious Adventures With Greg Rollett
Greg Rollett is a cofounder of Ambitious.com, a best-Selling Author and Marketing Expert who works with experts, authors and entrepreneurs all over the world using new media, direct response and personality-driven marketing to attract more clients and to create more freedom in the businesses and lives of his clients. He is also the CEO of Celebrity Expert Marketing.
See Greg's NEW Reality Show: Ambitious Adventures on Kickstarter here
Greg started his business career when he chose to start a hip-hop record label as his senior project in high school and now he's the cofounder of www.celebritybrandingagency.com.
They brand people and help them become a celebrity in their marketplace. Right now they bring some of the world's top experts into their studios in Orlando, FL where they teach free live classes centered around starting a business, growing a business, and using that business to live a more ambitious life. Using a “Freemium” education model. They are trying to break down the walls and get more people to see the good content. It's free if you watch it live, and then people can purchase access if they want to own the course.

Jul 8, 2016 • 55min
Is This The Perfect Marketing Funnel? I ASK Ryan Levesque
Ryan Levesque didn't invent the survey funnel, but he did perfect it.
BONUS: CLICK HERE TO WATCH RYAN'S VIDEO ON THE ASK METHOD HERE FOR FREE
If you sell anything online and you aren't using some form of interactive survey funnel, you could be missing out on a giant opportunity. In this episode you'll hear how Ryan builds high converting sales funnels that create a real conversation with your prospects.


