Bacon Wrapped Business With Brad Costanzo | Sizzling Hot Business Advice Guaranteed To Make You Fat...PROFITS!

Matt Gallant is on the show so we could geek out about what's working now in the world of digital marketing. As a fanatical split-tester, he has tested well over 10,000 different marketing ideas.He currently has about 200-300 tests going on (opt-ins, sales letters, order pages, up-sells, etc.) and he has two businesses that have been around for more than a decade that are doing a healthy seven figures each. His most successful business last year was supplements – fundamental health products (enzymes, probiotics, vitamins, minerals, organic protein powder, etc.).Matt’s major focus now is on becoming a better entrepreneur, businessman, team builder, and process-builder. He shares his hiring process, how to use Facebook as a power tool, relying on harmonization for marketing, and so much more.Some Topics We Discussed Include:Hiring Employees (Copywriters)Facebook has the Power! Use these tools to tap into that power.Trick to increase your ROI from remarketingHarmonization – a foundational principle of marketing.MetricsAdditional InfoLearn more about Matt and get the full shownotes at https://baconwrappedbusiness.com/matt-gallant/Love the show? Subscribe, rate, review, and share!Here’s How To Rate and Review Us»Join the Bacon Wrapped Business Community today: Bacon Wrapped Business on FacebookBrad Costanzo on FacebookBrad Costanzo on LinkedInBrad Costanzo on YouTubeBrad Costanzo on Twitter

Have you ever wished that you could find someone who could just execute all of your ideas, run your team and make sure your company ran like a well-oiled machine? If so, you need an integrator on your team. When a visionary meets their integrator and vice versa, the combination is powerful.So powerful that today’s guest, Mark C. Winters, calls it Rocket Fuel which is the name of the book he co-authored with Gino Wickman, the author of Traction. Mark has over 25 years of entrepreneurial leadership experience with businesses from small startups to multi-billion dollar companies.In the book, Rocket Fuel, he describes the importance of having both a visionary and an integrator working together for optimal business success. So, are you a visionary or an integrator?Some Topics We Discussed Include:Beginning the search for each otherBeing a VisionaryIntegratorsFractional IntegratorsLearn more about Mark and get the full shownotes at https://baconwrappedbusiness.com/rocket-fuel/Love the show? Subscribe, rate, review, and share!Here’s How To Rate and Review Us»Join the Bacon Wrapped Business Community today: Bacon Wrapped Business on FacebookBrad Costanzo on FacebookBrad Costanzo on LinkedInBrad Costanzo on YouTubeBrad Costanzo on Twitter

Equity Crowdfunding is changing the game for many businesses and entrepreneurs. This is NOT Kickstarter of Indiegogo-style reward-based-crowdfunding. It's similar, but instead of giving away rewards and swag, you are giving equity in your company. It's much like doing an IPO (initial public offering) but without going public. This is all a result of brand new legislation that has been passed over the course of the past few years (and most recently some legislation that came into effect a few short weeks ago) that allow the minnows to swim with the sharks, leveling the playing field and allowing business owners of all sizes to raise large amounts of capital (up to $50 million) without going to VC's, banks, Angel investors OR most importantly, accredited investors. Because this is so new and I barely had a grasp on the developments myself, I asked my good friend David Metzler to sit down with me and let extract the essence of these new rules. What I discovered really surprised me and since it's recording I've met with several other experts in this field which continues to impress me with the possibilities of not only raising funds, but doing leveraged buy outs of companies. Today's Guest Expert is David Metzler David is the Managing Director of Serenity Venture Partners, helping incubate and accelerate seed and early stage companies with high growth potential. He has closed over $30MM over the last 8 years of both investment capital and business development deals for his last two companies and he is a former Investment Banker (with $626 million in transactions) and Venture Capitalist ($38 million invested). He's also one of the leading experts in the new field of equity crowdfunding with a very unique and exciting structure to his fund which is providing the financing for companies who are seeking to raise capital from this method. In this episode we'll discuss the differences between Regulation A, Reg A+, Title III and Title IV of the Jobs Act. And don't worry if those terms confuse you now, I had no idea what they were until after this episode and I did my best to keep it as clear as possible for you if this is new to you too. If you're anything like me, your eyes will be opened widely by the opportunities available to business owners now that have never been available before. You can contact David at davidm@serenityvp.com

Have you ever compared business strategy to surfing? Mike Michalowicz has. As author of the new book SURGE: Time the Marketplace, Ride the Wave of Consumer Demand, and Become Your Industry's Big Kahuna, Mike uses surfing as an analogy for business. So listen up and ride the waves with him on this episode of Bacon Wrapped Business. Be where people need you when they need you by identifying imminent trends. Surfers look at waves that are close, or imminent, and evaluate which one is the best. No one can surf the entire ocean all at once, so pick a cove (one segment of a trend) and decide which waves are best. SURGE stands for Separate, Unify, Rally cry, Gather and Expansion. Separate: Pick a “cove” to surf in. Zero in on one area to market and decide who you’re going to market to. Unify: Paddle in front of the “wave” so that it can help push you along and gain momentum. Rally cry: There’s a point when you’re riding a wave that the board lifts out of the water causing a transfer of energy from you paddling to the wave pushing you. In business, this is when the community starts carrying the wave, or market force, for you. Gather: Collect knowledge to constantly perfect your product. Expansion: When you first start surfing, you don’t do fancy tricks right off the bat. You have to start with the basics and expand from there. In business, once you get your product out in the general market, you can then target it to more specific markets like professional athletes, celebrities, or whatever high profile group is appropriate for your business, who can then promote your product even further for you. Tip Give your customers a short survey right after they buy your product. For example, ask where they heard about it and why they decided to purchase it at that moment. Brian Smith, the creator of UGG® boots, originally targeted his product at surfers (not teenage girls). When neoprene swimwear hit the market, it led to year-round surfing. That meant that surfers needed something to keep their feet warm when they got out of the water in colder weather. The interior material of the boots did not absorb bacteria or odor, and the above-ankle height kept beach sand from getting into the boots. The Rally Cry for UGG® was no more cold feet for surfers. The expansion began by targeting professional surfers who would increase popularity and demand for the product. Then other areas were targeted: hockey players, hunters, skiers, etc. which really expanded the market for these simple, cozy boots. Eventually, the trend reached teenage girls and now you can’t take two steps without seeing young women in UGG® boots. This change in demographic led to many people calling Brian Smith a sell-out, which begs an important, and mandatory, question: Are you willing to compromise the initial group/demographic that carried your product to success? The Cronut® is another widespread, high-demand product, but people often travel a long way to Dominique Ansel’s bakery in New York to get the true, original Cronut® and see its birthplace. Tip If starting and manufacturing a new product is too intimidating for you, you can start by improving an existing product and licensing it to a bigger company. When you are the first to target a new market, consumers will be more tolerant of any inferior elements of your business because you are their only option. Your marketing needs will start to decrease as everyone learns about you, but that is when you really need to improve and perfect your product so that you stay on top when others try to corner your market. Don’t let them steal your wave. If you know of any podcasts that need a guest, tell Mike Michalowicz. Get in touch with him and invite him on the show. Go to his site for information. Books mentioned: Surge by Mike Michalowicz Check out Mike’s other books Free: The Future of a Radical Price by Chris Anderson The 4-Hour Work Week by Timothy Ferriss The Big Idea by Donny Deutsch One Simple Idea by Stephen Key Do you have questions or comments? Need advice? Want to suggest more books on business? Contact Brad: askbrad@baconwrappedbusiness.com

Ace Chapman is a micro private equity investor who has acquired 15 offline businesses (he has sold 13 of them) and 31 online businesses. He is also the author of The Ace Formula, a book on how to buy a profitable business, starting with no money, and live life on your terms like a boss.Ace bought his first business, CoolWallStreet.com, in the late ’90s at the age of 19. He started as a member of the site which allowed users to invest virtual money in the stock market. When he sold the business in 2001, he was getting seven-figure offers.He talks about his favorite business deal which was a tanning salon that he sold only six months later for more than double profit, and shares the three key things he looked for before purchasing it.Some Topics We Discussed Include:Starting an offline businessBuying an offline businessSelling businessesManaging and marketing a businessFinding potential businesses to sellPlaces to find the best dealsLove the show? Subscribe, rate, review, and share!Here’s How »Join the Bacon Wrapped Business Community today:Bacon Wrapped Business on FacebookBrad Costanzo on FacebookBrad Costanzo on LinkedInBrad Costanzo on YouTubeBrad Costanzo on Twitter

What can you learn from a man who has sold over $3 billion dollars of product over the past 2 decades as one the top direct response TV (aka Infomercial) creative directors in the business? Today you're about to find out. CLICK HERE TO GET THE TRANSCRIPT FREE at http://baconwrappedbusiness.com/ron-lynch Meet Ron Lynch... His combined background as a retail operations expert and a filmmaker made direct response marketing the obvious landing pad for his passions. He has experienced the joy, pain and reward of generating over three billion dollars in retail revenue for his clients and partners. The experience he has in building real brands through direct response marketing venues is far reaching and robust. Ron specializes in the launch of innovative products including housewares, skincare, natural medicine, pharma, hardware, pain relief, technology, entertainment IP and personal growth IP. In addition to giving the late, great Billy Mays his start on TV with Orange Glo, Ron has created and worked on the following informercials... Go Pro Camera, Silk'n Beauty, Robin McGraw's Revelation, Z-quiet, Darex Worksharp Tool Sharpener Eagle One Car Products for Valvoline, Fix Me Stick, Sleep Squares, Argenus Air Sterilizer, Healthy Trim, Harley Pasternack's 5 Factor Snore Guard, Rug Doctor, Backjoy, Light Relief, Total Trolley, FlavorWave Deluxe Oven, Nuvo H2o Water Softener Citra Charge, Ultimate Chopper SmartWare, Yubisaki Pilllow SoftLu4x Pillow, AeroGarden, Premier Bath Ron's Specialties? Creating the "crystallizing" TV moment that iconically locks the products Unique Selling Proposition in the mind of the consumer giving the product a connected identity to the end user through a visual and powerful demonstration. What we laughingly call- that infomercial "moment". Contact Ron at BigBabyAgency.com

Generating leads is the lifeblood of any business, especially for salespeople, experts, consultants, and coaches. That's why I sought out one of the world's leading lead generation experts and advanced Facebook ad specialist, Nick Kusmich.Nick has built an empire out of what he’s most passionate about–marketing.  He is one of the top industry authorities on Facebook advertising and is relied upon by industry leaders from multiple markets.This episode covers high-level strategies for rolling out successful Facebook funnels and ad campaigns, including how to lower your lead costs.Nick goes much deeper into a lead funnel than most simple media buyers, helping his clients architect the entire framework of a highly effective lead generation strategy.Some Topics We Discussed Include:How Nicholas Kusmich got into FacebookContextual congruenceThe Triage CallTargeting and scaling strategiesUnderstanding social psychologyLead adsThe problem with micro-targetingReverse funnel strategyCreating a lead magnet campaignLearn more about Nicholas and get the full shownotes at https://baconwrappedbusiness.com/nicholas-kusmich/Love the show? Subscribe, rate, review, and share!Here’s How To Rate and Review Us»Join the Bacon Wrapped Business Community today: Bacon Wrapped Business on FacebookBrad Costanzo on FacebookBrad Costanzo on LinkedInBrad Costanzo on YouTubeBrad Costanzo on Twitter

Dan Martell is Canada's TOP Angel Investor, has started 3 tech companies which were each acquired for millions. EXCLUSIVE BONUS: Visit IdeaToExit here to watch 3 videos of Dan Martell explaining exactly how to take and idea, get it to market and get it acquired. There's few people more qualified to teach this than Dan Martell and his first video is how to do "No Cost Product Development and True Customer Validation" Watch at IdeaToExit A tiny sample of what you’ll discover: How Dan rebuilt his life, started and sold multiple companies (and failed at several along the way) Why he got bored of the beach after selling Clarity and what he’s doing about it How a simple quote about goals from John Assaraf changed Dan’s life forever (and could change yours) Dan’s Daily habits that he credits for his success above all else Why hiring people who “Play” at things you consider “Work” is one of the key strategies Dan uses to leverage his time, strengths and passions How Dan delegates everything unless it creates value or time with his family Where Dan’s “puck is going” now that he’s sold Clarity (Canadian hockey reference that I couldn’t resist) Dan’s #1 piece of advice that he’s spent thousands of hours and dollars to learn that will help anyone who sells advice, expertise or information. (I had to pull this one out of him reluctantly and if you pay close attention to Dan’s material you’ll see it everywhere. This is bacon-wrapped-GOLD) EXCLUSIVE BONUS: Visit IdeaToExit here to watch 3 videos of Dan Martell explaining exactly how to take and idea, get it to market and get it acquired. There's few people more qualified to teach this than Dan Martell and his first video is how to do "No Cost Product Development and True Customer Validation" Watch at IdeaToExit

Before you meet today's guest, email me your favorite business book (or 3 of them). Send an e-mail right now to askbrad@baconwrappedbusiness.com SUBJECT: Books BODY: Then the name of the book(s). That's it! NOW, Meet Keith Yackey. After the loss of his mother when she was only 56 years old, Keith decided right then and there to live his life with no regrets. With that “No Regrets” mantra he started the business he was always wanting to start but was too afraid, which was investing in Real Estate. After building an 8 figure investing firm in the first two years he went on to teach thousands of other investors on the biggest stages in the country how to do the same. He then started an online education company teaching people how to raise money for their real estate deals. With a huge learning curve to overcome as he was new to the online space he was able to figure the ins and outs and help thousands of investors with his tools. Seeing how freeing the internet was and how much impact and reach you could have online he created the Amplify Live Experience, which is a unique LIVE four day experience that teaches people how to find their mission, message, passion and purpose and how to make profits with that passion. The top business thinkers, practitioners and executors continually speak on stage with Keith at the Amplify Live Experience a few times a year in Las Vegas. Keith prides himself on helping others learn from A to Z on how to make money online and have joy doing it! Success without Joy is failure in Keith’s eyes, so with that end he shares and serves others to truly bring the joy in their personal and professional lives. And he's turned his focus to helping soon to be and current entrepreneurs create what he calls The Amplify Experience. In July 2016 he is hosting a live 500 person event in Las Vegas, featuring Sean Stephenson, Gary Vaynerchuk and Dan Martell as VIP guest speakers (maybe you recognize those names from my episode list?) You can get more information on the Amplify Experience by going here Lastly, do you feel stuck or feel like you need help with your business? Maybe I can help Click here to tell me more.

What is the difference and does it matter? Being an entrepreneur is not for everybody and it's rarely easy. Being "entrepreneurial" however is extremely easy, it should be for everybody and it's the first step out of the rat race. Today's short episode, which I call a "bacon bit" will explore the nuances of this topic and why it's important you understand it. A small shift in your thinking here may make a tremendous difference on the course of your life. Questions? Email askbrad@baconwrappedbusiness.com And get free access to the Bacon Wrapped Business TOOLKIT with 7-+ marketing and business tools that I use at http://baconwrappedbusiness.com/