

Bacon Wrapped Business With Brad Costanzo | Sizzling Hot Business Advice Guaranteed To Make You Fat...PROFITS!
Brad Costanzo
"Sizzling Hot Business Advice Guaranteed To Make You Fat...PROFITS!"
How do you know if this show is right for you? You own a business or you're in charge of growing it. You're a startup or looking for an exit and improving your profits is priority #1.
You love hot new ideas, proven marketing campaigns, expert advice and out of the box thinking almost as much as you love a plate of hot bacon.
Brad Costanzo, entrepreneur, business owner, digital marketing consultant, bacon-lover and business growth geek shares his insights and invites other world-class business minds to share their best bacon-wrapped business strategies with you.
Send an email to AskBrad@BaconWrappedBusiness.com and give him your toughest business challenges... he and his guest hosts will wrap-em-in-bacon and deliver you a piping hot plate of profits
How do you know if this show is right for you? You own a business or you're in charge of growing it. You're a startup or looking for an exit and improving your profits is priority #1.
You love hot new ideas, proven marketing campaigns, expert advice and out of the box thinking almost as much as you love a plate of hot bacon.
Brad Costanzo, entrepreneur, business owner, digital marketing consultant, bacon-lover and business growth geek shares his insights and invites other world-class business minds to share their best bacon-wrapped business strategies with you.
Send an email to AskBrad@BaconWrappedBusiness.com and give him your toughest business challenges... he and his guest hosts will wrap-em-in-bacon and deliver you a piping hot plate of profits
Episodes
Mentioned books

Dec 6, 2016 • 60min
Consulting For Equity With Luke Havard
Today, I’m welcoming back a friend and former guest of the show, Luke Havard. He is the Managing Director at Disentis Group and has worked with clients from all over the world.This episode will be especially helpful if you are a business or marketing consultant or agency because Luke will show you how to keep from leaving potentially millions of dollars on the table over the course of your career, and his advice will potentially change the way you do business.Most business consultants simply charge fees for services. Yet many clients would happily trade equity and lucrative profit share in their business if you know how to position your value and structure your offer correctly.In this episode, you will learn Luke's innovative model of creating a win/win for his clients and himself by structuring a deal where he not only has a bigger incentive to work with this clients, but also the advantages his clients get by using one of his equity-based consulting frameworks.Some Topics We Discussed Include:How to ask for equity from a client without being laughed out of the room.How equity consulting works with real-world examples.How to give options to get the right deal for the right client.How Luke decides which clients he is willing to take.Learn more about Luke and get the full shownotes at https://baconwrappedbusiness.com/equityconsulting/Love the show? Subscribe, rate, review, and share!Here’s How To Rate and Review Us»Join the Bacon Wrapped Business Community today: Bacon Wrapped Business on FacebookBrad Costanzo on FacebookBrad Costanzo on LinkedInBrad Costanzo on YouTubeBrad Costanzo on Twitter

Dec 2, 2016 • 43min
Larry Benet Reveals How To Connect With Influential People
Larry Benet is the CEO of the Speakers and Authors Networking Group, SANG, a group of some of the most successful speakers and authors in the world. SANG Members and Participants include: Tony Robbins, Les Brown, Peter Guber, Jack Canfield, Mark Victor Hanse, Harvey Mackay, Keith Ferrazzi, Tony Hsieh of Zappos and Paula Abdul
Larry is known as a great connector of people
His goal is to raise a billion dollars over his lifetime through his connections, business ventures, and social influence. Larry is a strong advocate for many charity organizations. He believes that we CAN and WILL change the world, and solve the problems that plague so many of people here in our own country. He is the past Chairman of the Tsunami Disaster RElief Project, where he brought top business leaders together to raise money for the victims of the Indonesian Tsunami.
In this episode,
We discuss the importance of building relationships and access to influence.
Larry shares some pretty amazing stories about how his connections have propelled his success and how he got started.
You'll hear how "Connection" is truly about paying attention, thinking about what the other person wants and needs,
and then, more than anything, it's following that through.
Most people are focused on themselves, so what great connectors do is focus on others, on their agendas, and in a paradoxical way, they are able to achieve their own.
You can discover more from Larry by grabbing his free Ebook, The Art of Connection, available on his website www.larrybenet.com.
Follw Larry on Twitter.com/larrybenet

Nov 15, 2016 • 43min
Capitalism.com Founder Ryan Moran On How To Live In The Freedom Fast Lane
Today's episode was recorded on the day we got the results of the Presidential election.It seems fitting that the topic is all about freedom and capitalism with Ryan Moran, the Founder of FreedomFastLane.com, host of FreedomFastLaneLive.com (in December) and the Founder of Capitalism.com.Ryan Moran is an expert in building companies and brands and is teaching people to change the world and make money in the process by building a business and investing the profits.Some Topics We Discussed Include:Why Ryan believes capitalism was NOT represented in this episodeThe difference between free-market capitalism and crony-capitalismWhy capitalism is the single biggest force for good and abundance in the worldWhy government-sponsored social-safety-nets usually have the opposite effect and how to do it better locallyWhy minimum wage actually hurts more people than it helpsRyan's mission to own the Cleveland IndiansHow and Why he stepped out of his comfort zone and into a new level to get him closer to his goal of buying the Indians.Starting a 400 person first-event with massively influential names in business because he didn't think he could do itWhat to expect this year at FreedomFastLaneLive.comTo learn more about Ryan and get the full shownotes at https://baconwrappedbusiness.com/ryanmoran/Love the show? Subscribe, rate, review, and share!Here’s How To Rate and Review Us»Join the Bacon Wrapped Business Community today:Bacon Wrapped Business on FacebookBrad Costanzo on FacebookBrad Costanzo on LinkedInBrad Costanzo on YouTubeBrad Costanzo on Twitter

Nov 1, 2016 • 42min
Dan Kuschell: Masterminding Growth, Impact And Freedom
Dan Kuschell is a Dad, Thought Leader, Humanitarian, Angel Investor, and Business Growth Specialist. Dan started his first company at 22 years old, has owned multiple companies, and has over 22 years of experience helping business grow exponentially.
Dan is the founder of Growth to Freedom Podcast, CEO of Joe Polish's Genius Network and a bestselling author and business coach.
In 2007, 2 weeks after his son was born, Dan woke up with sharp pains in his chest, drove furiously to the hospital, and after rigorous testing, tubes, and scans, ended up on a operating table told by the Doctor that he had a 1 in 500 chance of dying going through with the procedure.
Dan calls this the "false alarm" that transformed his life and since that time he has dedicated his time and energy working on worthwhile, fun projects, living on his terms - as he spends his time with industry leaders, entrepreneurs, parents, and organizations that are making a positive impact.
Dan's clients include executives, entrepreneurs, parents, and leaders from over 38 countries in diverse industries. He consults with some of the leading companies in the world today with his transformational processes and tools that drive more business, sales and profits.
On this episode you'll also hear
The problem with chasing shiny objects
Realizing what's really important in life after near death health experience
The 3 Questions Dan asked himself to get clear on his life.
How systematizing his business led to him being able to get out of overwhelm and eventually selling it
How he and Joe Polish carefully curate and create and amazing mastermind experience.
and much more.
To get more from Dan, visit his website DanKuschell.com, listen to his podcast or attend one of the Genius Network events.

Oct 26, 2016 • 42min
Cameron Herold Has Grown 3 Companies To Over $100 Million Using ADD As A Superpower
Cameron Herold is one of the top COO’s (Chief Operating Officers) in the world and he’s the mastermind behind hundreds of companies’ exponential growth. (Several of them are household names like 1-800-Got-Junk). No longer a COO for a single compaHave you ever looked at big companies who've experienced explosive growth and wondered how they got so big? Do you have a big vision for your own company but wonder if you have the expertise to personally engineer and manage this type of explosive growth yourself or if you need to bring in someone who can help bring your visions to life?Meet Cameron Herold. Cameron is one of the top COO's in the world and he's the mastermind behind hundreds of companies’ exponential growth. No longer a COO for a single company, Cameron has built a dynamic consultancy, and his current clients include a “Big 4” wireless carrier and a monarchy.In this episode, he offers amazing insights on how to operate on a very high level and how to work with your second in command to get things done. He discusses the tendency for many high-performance entrepreneurs to have ADD/ADHD, mild forms of Tourette’s, Bi-Polar, and OCD. If you suspect you have any or all of these traits, learn from Cameron how to capitalize on what makes you different.Episode Highlights:How Cameron uses his ADD as a superpowerWhy you absolutely need to get an executive assistant (virtual assistant or part-time)Focus on increasing revenue and gross margins to solve problems and stop focusing on new websites, better system, not a better productWhy hiring fractional (part time, commission, freelance) helps grow your businessThinking with the end in mind and build to that, and having a plan for what your business will look like in three yearsny, Cameron’s built a dynamic consultancy — his current clients include a ‘Big 4’ wireless carrier and a monarchy.Learn more about Cameron and get the full shownotes at https://baconwrappedbusiness.com/cameronherold/Love the show? Subscribe, rate, review, and share!Here’s How To Rate and Review Us»Join the Bacon Wrapped Business Community today: Bacon Wrapped Business on FacebookBrad Costanzo on FacebookBrad Costanzo on LinkedInBrad Costanzo on YouTubeBrad Costanzo on Twitter

Oct 18, 2016 • 37min
Publicity Secrets and Shopfunding with MSNBC Host JJ Ramberg
JJ Ramberg is the host of MSNBC's "Your Business" and co-founder of Goodshop.com.
One of the biggest highlights for me was when she told me exactly how to pitch your story to journalists and big media hosts like herself with a higher chance of getting accepted (and what not to do). Pay close attention to this tip as it's worth millions in the right hands.
You'll hear how JJ started Goodshop in 2005 and has raised over $12 million for charities by allowing people to simply shop online. They work with thousands of stores including Apple, Hotels.com, Staples, Kohls, Target, and Toms Shoes
She'll discuss how Goodshop Give is the world's first-ever shopfunding site. Tell them who you want to support, or create a new cause of your own. Thousands of stores with 500,000 coupons. They donate for free when you shop, like magic.

Oct 11, 2016 • 58min
Inside Neil Patel's Marketing Mind
Neil Patel is one of the most prolific and expert content marketers in the business. His blog posts are legendary in their length, frequency, and depth, and he knows how to build and scale a business very quickly.A master of digital marketing and an analytics junkie, his website, CrazyEgg.com, is an analytics software that uses “heatmaps” to track what people are clicking on when they visit your website – even if they aren't clicking on actual links. This information helps business owners find the best ways to improve their websites and grow more revenue.In addition to Crazy Egg, Neil is the co-author of the new bestselling book, Hustle: The Power to Charge Your Life with Money, Meaning, and Momentum. With an overall focus on marketing, Neil ties his top strategies into a framework that applies to everybody. Whether you’re just starting out or are established and want to build your brand, his expertise can help you get to the next level of growth.Episode Highlights:The one goal that companies, big and small, need help to achieve. (Hint: it’s less complicated than you might think, and it earns him big consulting dollars that he reinvests in his business.)The investment strategy that will earn you the biggest possible return. You don’t need a ton of capital to implement it, and it will pay off for the rest of your life – because it’s always growing.The reason that improving his focus is his number one goal – and how he believes that doing so will help him in every area of his business.Why Neil swears by guest posting, and thinks that in many ways, it’s the best way to build your brand online – better than having your own blog. (He also shares some specific strategies that can help you build relationships and get guest posting gigs, and manage your expectations in the first year you do it. You won’t want to miss it!)How he uses video advertising to grow his company – including who he targets and how he targets them.Why he thinks it’s preferable to buy an existing company and grow it rather than starting your own – and wishes he had done that from the start.How people who are just starting out can use a process of trial and error to discover their passion. It’s normal to have difficulty pinning down what you want to do, but Neil breaks it down using meas an example. This method is one of the topics covered in his new book, Hustle, which is available on Amazon.The simple, common-sense method he uses to build his brand on Instagram and Snapchat without paying the platforms’ high advertising prices. (It cuts the price he pays per Like down to practically nothing and allows him get a ton of exposure – and you can do it too.)If you haven’t already checked out Crazy Egg, Neil’s killer product, click here to see what you’re missing.Learn more about Neil and get the full shownotes at https://baconwrappedbusiness.com/neilpatel/Love the show? Subscribe, rate, review, and share!Here’s How To Rate and Review Us»Join the Bacon Wrapped Business Community today: Bacon Wrapped Business on FacebookBrad Costanzo on FacebookBrad Costanzo on LinkedInBrad Costanzo on YouTubeBrad Costanzo on Twitter

Oct 4, 2016 • 1h 12min
Justin Ross Lee: Hacking His Way To Platinum Status And Bending Rules ‘Til They Break
When I first announced I’d be interviewing today’s guest, half the people I spoke to asked me “WHY would you interview HIM?” The other half typically responded “I can’t wait to hear THIS one.”
The NY Post calls him “The Ego That Attacked NYC” and much like Howard Stern, he relishes his status of being nearly equally loved and hated by basically everyone and he doesn’t really care as long as you don’t forget him (which would be hard to do).
Justin Ross Lee is an “asshole.” But that’s not MY opinion, he states it clearly in the title of his first major book: “Don’t You Know Who I Think I Am?: Confessions of a First-Class Asshole“
He often goes by his initials “JRL” but he’s also (in)famous for coining the term “Jew Jetter” to describe his very unique brand of travel hacking and manipulating his way to access an amazingly luxurious lifestyle. (He’s been referred to as an aristo-brat… though he may have given himself this name as well).
He's also the founder of the luxurious pocket square company: Pretentious Pocket
So Why Would I Invite Such A Person Onto My Show And Give Hime Even More Attention?
Well it wouldn’t be the first time I invited a self-confessed asshole on the show. Listeners who’ve heard my interview with 3 time NY Times Bestselling Author Tucker Max who wrote “I hope the serve beer in hell” and “Assholes Finish First” will understand why.
I believe you can learn something from (almost) anyone.
So I hope you enjoy my interview with JRL as much as I did having the conversation.
And if you want more, I highly suggest you grab his book was just released on Amazon…
“Don’t You Know Who I Think I Am?: Confessions of a First-Class Asshole“
http://justinrosslee.com
http://facebook.com/justinrosslee
http://twitter.com/justinrosslee
http://instagram.com/justinrosslee
Buy the book on Amazon

Sep 27, 2016 • 1h 26min
Direct Marketing Titan Brian Kurtz: Lessons From Sending 1.3 Billion Mail Pieces and Over $80 Million Of Media Buying
Brian Kurtz is a true TITAN of direct response marketing.With a career spanning nearly four decades, he has sent over 1.3 billion pieces of direct mail, mastered the marketing of newsletters and books via direct response television (infomercials), and using e-mail and the Internet in huge numbers.At the height of his infomercial success, Brian was responsible for buying media in excess of $80 million and sold over three million books via direct response television over a three year period while at the Boardroom.It doesn't matter if you're just getting started or trying to scale your business to a billion in revenue, Brian Kurtz reveals some time-tested, hard-won lessons that will help you on your journey.This interview is a real treat because Brian is extremely generous in sharing his wisdom and letting us borrow his brilliance to use in our business.Some Topics We Discussed Include:Why a product/promotion is not a business and how to make certain you don't get stuck on an endless loopDetermining lifetime value, low/medium/high scenarios, customer loyaltyUnderstanding the consumer's “barrier to switch”, the hassle factor and commodities vs. specialty productsThe 40/40/20 rule and how to use it in your businessRFM – Recency, Frequency, Monetary… the 3 most important letters to any direct response marketerRegression modeling and how it relates to FacebookHow to cater to your VIPsThe difference between the “Intrepreneur” vs. EntrepreneurHow to hire the right creatives and copywriters – what to look for and red flagsBrian’s Online to Offline to Online methodLearn more about Brian and get the full shownotes at https://baconwrappedbusiness.com/briankurtz/Love the show? Subscribe, rate, review, and share!Here’s How To Rate and Review Us»Join the Bacon Wrapped Business Community today: Bacon Wrapped Business on FacebookBrad Costanzo on FacebookBrad Costanzo on LinkedInBrad Costanzo on YouTubeBrad Costanzo on Twitter

Sep 13, 2016 • 50min
Fitness Tycoon Cory Gregory Uses Extreme Authenticity To Build A Multi-Million Dollar Brand
Cory Gregory is the co-founder of Sports Nutrition powerhouse MusclePharm®. He is a dietary and nutrition industry leader and top training expert. As a way to save for college, Cory worked as an underground coal miner until he opened a gym at the age of 20. He quickly earned the reputation as an industry expert in personal training and nutrition.
Cory is well rounded in training and nutrition knowledge and is willing to help everyone. With his social media following of combined almost 1 million followers he has helped educate people not just on fitness but with a lifestyle of success & disciplined mindset. Cory built his business reputation & following because of his true passion which is helping people inside & outside the gym.
To contact Cory or learn more about him and his business, check out CoryGFitness.com.
If you have any questions or just need some advice, contact Brad at askbrad@baconwrappedbusiness.com


