VENDO - Amazon & Walmart Growth Experts

CONGRATULATIONS! 🎉 🎉 🎉 You just survived one of the most jam-packed weekends of the sales year. BUT WAIT! The grind doesn't stop after Black Friday or Cyber Monday. 💪‼️ Even if you’re thankful for KILLER performance these past 5 days, you need to develop a lead-out strategy. What happens in these next 3-4 weeks? After successful average increases, it’s time to solidify those gains and use ‘em as the new baseline going into 2021. From rankings to sales, it’s all about the LONG GAME, BABY! 🏃‍♂️🏋️‍♀️ Nicolas gives you tips on how to truly reap the benefits of a successful Black Friday/Cyber Monday. Wielding those levers ensure you do not back out of competition and maintain that edge! 🤜👜🥖 Topics include: • Lead-out promotions 🧾 • New customer engagement 👋 • Remarketing • Using BFCM data to revise your advertising strategy and budget 💸 • Inventory management 🗃 Featuring: - Nicolas Martinez, Senior Marketing Strategist, Vendo Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #protectyourbrand #sellmore #vendopodcast #amazon #amazonfba #walmartmarketplace #walmart #vendopodcast

First, there’s Thanksgiving... then the notorious Black Friday, and then... the oh-so-tempting Cyber Monday! 🤯🦃 FIVE DAYS (aka "Turkey 5") of holiday shopping that your brand can bank on for major sales. 71% of consumers shopped Amazon this time of year in 2019. As social distancing discourages in-person shopping, you can expect that number to GO THROUGH THE ROOF in 2020. 🚀 Amazon’s Turkey 5 is quickly approaching and we’ve got all the last minute tips to you need to be prepared. Even if you’re locked in for the season, tune in for things you may have missed! ☑️ Nicolas goes over how to make your deals more enticing, which last minute marketing & advertising strategies you can employ, and how to monitor your gains. It’s crunch time but Vendo is here to help these next five days generate more 🤑🤑 and less 😱😱. Topics include: • Discount Types 🧾 • Deal Structure • Amazon Advertising • Inventory Management & FBM Backup 📦📪 • Driving off-Amazon Traffic from Social, Email, & More! Featuring: - Nicolas Martinez, Senior Marketing Strategist

Amazon is allowing access to EYE-OPENING data that can give owners better insight as to the brand’s reach, consumer behavior, and discovery. 👁🔑 These are all aspects of your brand that should be watched carefully and can be used to develop new strategies and campaigns. 🗒🔍♟ Repeat purchasing, demographics, and item comparisons are just some of the vast analytics you are able to find on Amazon, all organized in helpful seller’s modules. Dig deeper into conversions and competition to MAXIMIZE your performance. 🚴‍♂️🚴‍♂️ Vinny and Russell guide you through all the widgets you need to understand your brand inside and out. Analyze those numbers and trends like a PRO. 💪🏋️‍♀️ Topics include: • Navigating tools: Where it is, what it is 🗺 • Archiving practices • Essential metrics: glance views, conversion rates, traffic diagnostics, and MORE! 📊 • Stocks, buy box, and real time data analytics 💸 • Search-term and categorical data ⌨️ 🔍

Facebook ads are one of the most powerful external traffic sources for Amazon sellers. 🤳📱A successful Facebook Ads campaign will benefit you by way of increased sales velocity, which leads to a higher BSR, better keyword rankings and more profit. The Facebook community continues to grow everyday with over 2 billion daily users. 👥With an average 35 minutes of use time per user, the platform is a hot spot for B2C and B2B advertising. Don’t let a single minute go to waste and get your brand on more screens! ⏱️💻 Dariya offers her top advice on mastering Facebook targeting. Hone in on your audience with one of the most popular platforms to-date. 🗣️🗣️🗣️ Topics include: • Targeting lookalike and custom audiences 🎯 • Nurturing leads and building loyalty with Facebook Custom Audiences 😄🤜🤛😄 • Getting super granular with Layered Targeting options Featuring: - Dariya Smailova, Digital Media Buyer, Vendo

Amazon’s new communication guidelines for buyer-seller messages into full effect on November 6th! ⏰ Get ready for these changes with an overview on seller requirements for indirect and direct communication with customers. Messaging is CRUCIAL for keeping correspondence with third-party buyers and improving customer experiences. 💳 From order status messages to product review requests, communication ensures you provide the BEST costumer service along with your products. 😊👍 Nicolas goes over all the updates you need to know to be a proactive seller and gain helpful feedback from reviews. Keep those customers HAPPY! 🙏🙏🙏 Topics include: • How to use permitted and proactive permitted messages to your advantage 💬 • New rules and things to avoid when talking to your buyers ⛔️ • Return/related messages • Non-permitted messages ❌ • Styling guidelines 📝 • Other mandates and recommendations for using Amazon’s messaging service 📨 Featuring: - Nicolas Martinez, Senior Marketing Strategist Official Updated Communication Guidelines from Amazon: https://m.media-amazon.com/images/G/01/rainier/help/legal/Communication_Guidelines_English_US_090820.pdf

Google is still the TOP place shoppers go when searching online for product information before making a purchase. 📲 63.2% of online searches in the US took place on Google, and 93% of mobile searches in the US used Google! Dariya teaches you how Google and Google ads can amplify your reach and get your products in front of more eyes. If you’re on Google AND Amazon, they’ll most likely want to buy from you. 👀 👀 👀= 💰💰💰 Even if you are not on Amazon, you can most definitely get views on Google! 🤳 Topics include: • Driving traffic and data collection from target audiences 🎯 • Google Ads with Zapier • Keyword strategies 🔠📨 • Campaign organization 📫 • Landing pages and calls-to-action • Video ads to connect with potential customers 🎬 Featuring: - Dariya Smailova, Digital Media Buyer, Vendo

Business owners should get into the habit of “buttoning-up,” 👔 which means getting filled in on all platform updates and revising your strategies accordingly. And you can expect PLENTY of updates with Walmart.com and their latest efforts to enhance the merchant experience. Mark and Darren perform their routine CHECK-IN with what’s happening on the platform and how you can get ahead of the game. 🏀💯 Stay informed to stay ON TOP. They share their opinions and predictions for what these changes may entail for sellers in the future. Find out what you now can and cannot do, and never miss a beat on business essentials. ☑️ Topics include: • Omni merchant updates • Item 360 tool rollout and how to use it 🛠 • New strategies for item optimization • Leveraging reviews ⭐️ • Reviewing product presentation (copy and visuals) 🖼🎨 • Importance of understanding a Walmart.com content quality score 🔢 • How to smoothly transition into new system changes 🧘‍♂️📆 Featuring - Mark Jordan, Walmart Account Strategist, Vendo - Darren Saul, CEO, Vendo

A lot of you might be thinking—MORE software?! 🙀⁉️ Why do I need more than what’s already provided to me as a Walmart.com seller?! Well, what if we told you Pacvue allows you for better, more EFFICIENT advertising than the platform itself? Gefen and Michelle show you how to track where your ad dollars are going and get more fulfilling consumer data using PACVUE. 🏈🏆 Pacvue is an algorithm optimizing software designed to improve eCommerce ad campaigns with holistic performance data and automation. 🤖💰 Save money AND TIME! ⏱ Topics include: • What is Pacvue and how to navigate it 💻 • Building brand awareness 👁‼️ • Gaining a competitive advantage by dominating shelves • How to leverage your performance data 📊 • Optimizing your ad frequency with your investments 💳💸 • Integrating everything into the WPA platform Featuring: - Gefen Laredo, Amazon Media Buying Manager, Vendo - Michelle Long, Walmart Marketing Strategist, Vendo

Content is KING! 👑 Amazon Launchpad offers various modules enhance your brand’s presence in the market, through optimized advertising, user experience, and of course—creative content. 🎨👨‍🎨 Vinny and Nicolas will give you an in-depth tour of the program and show you ways that this will be a GAME-CHANGER for your brand. 🏈🏆 From Premium A+ content to product placement that’s a cut above the rest, Vendo is here to help you shape your catalog for success. 🌟🌟🌟🌟🌟 Topics include: • How to navigate Launchpad 💻 • Eligibility requirements for the program • Taking advantage of your creative real estate • Using Premium A+ content to stand out ✨ • The new Launch Merchandising Package (LMP) 🚀 • How to make the front page of Amazon marketing initiatives • Being a part of Amazon’s Ad Network 🤝

When it comes to organic reach, not a lot has changed over the past few years. The average number of people who see posts on social media that aren’t backed by ad dollars is still low. 📉 But with these 8 tips, watch your insights SOAR on Facebook, Instagram, and Twitter. Find your audience and establish an attention-grabbing presence on social media. 👀👀 Behind every successful ad campaign is a consistent and creative social media presence that strengthens brand, relationships, and trust. 👥📈 In this podcast we go over how you can stay on top and get your creative juices flowing. 🧠⚡️ Topics include: • Best practices for each social media platform • Post optimization (i.e. demographic analysis, caption-writing, stories, filters) 😻📲 • How to build a social media strategy 🤝 • Giving your content value • Consistent media presence • Navigating your analytics 🔢📊