VENDO - Amazon & Walmart Growth Experts
VENDO
VENDO is a 360° digital growth agency specializing in online marketplaces Amazon and Walmart.com. We grow your sales, protect your brand, and drive success through innovative advertising, marketing, content creation, SEO, & more -- all of which are covered weekly on the VENDO Podcast.
Episodes
Mentioned books

Sep 22, 2020 • 28min
Nail Your Last Minute Prime Day Prep - Vendo Ep 21
Prime Day is right around the corner even if the official dates have not been confirmed yet (ahh, you gotta love Amazon 🙄).
SO, are YOU ready?!
If you're like a lot of Amazon sellers out there, you have probably been confused by the constantly changing deadlines to submit deals, dates for the event, etc. But that's okay, that's why you have Vendo! 🤓
In this podcast we go over how you can nail the last minute prep for the biggest event of the year on Amazon (did you know 25% of U.S. households made a purchase on Prime Day last year?!).
Topics include:
• Promotional Structure: Pre-Prime, Main Event, Post-Prime
• Goals & Discounts
• Deal Types (🚨 Prime Exclusive Discounts are due this Friday, 9/25!)
• Boosting Sessions & Conversion Rate
• Inventory Management
• Amazon Ads
• External Marketing & Ads (i.e. social media, paid search, email, influencers, & more!)

Sep 15, 2020 • 23min
Boost Sales + Target Competitors with Amazon Posts - Vendo Podcast Ep 20
Learn about Amazon Posts, a relatively new beta program that enables sellers to post content on a social media like platform in order to grow brand awareness, target competitors, drive traffic, and of course - drive sales! And to top it off, it's FREE to use.
We go over:
• Why You Should Participate
• Where Amazon Posts Show Up
• How You Setup & Create Amazon Posts
• Types of Posts
• Tracking/Data Analytics
Featuring:
- Nicolas Martinez, Senior Marketing Strategist
Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses!
Contact Us:
hello@vendocommerce.com
www.vendocommerce.com/contact
Subscribe to our Newsletter :
www.vendocommerce.com/subscribe-to-newsletter
Protect Your Brand & SELL MORE!™

Sep 8, 2020 • 11min
Best Facebook Ad Types for Amazon - Vendo Podcast Ep 19
Learn about a very important topic that a vast majority of Amazon sellers do not utilize: how to best leverage Facebook ad types in order to drive quality traffic to Amazon. We discuss the different ad types that will help boost sales velocity, leading to an increased Best Seller Rating (BSR) and higher search rankings. We also go over the 3 main objectives of Facebook ad campaigns: awareness, consideration, and conversions. So why wait?! Listen to this podcast and start growing your Amazon business today!
Featuring:
- Dariya Smailova, Digital Media Buyer
Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses!
Contact Us:
hello@vendocommerce.com
www.vendocommerce.com/contact
Subscribe to our Newsletter :
www.vendocommerce.com/subscribe-to-newsletter
Protect Your Brand & SELL MORE!™

Sep 1, 2020 • 17min
6 Strategies for Efficient Advertising During the Pandemic - Vendo Podcast Ep 18
COVID-19 is having a significant impact on daily business and consumer behavior, and as a result, these are times when small business owners and advertisers need to find opportunities that will help them build personalized and lasting relationships with their audiences from a safe distance. Unprecedented times call for adjustments to your online advertising, and we can help.
We’ve compiled 6 strategies for running Facebook and Instagram ads effectively during the pandemic:
(1) Stay consistent and extend your high-performing ads
(2) Build brand awareness with your online audience
(3) Find new leads and build your email marketing list with lead ads
(4) Focus on remarketing campaigns
(5) Test new ad creative and audiences
(6) Try Facebook and Instagram Live
Featuring:
- Dariya Smailova, Digital Media Buyer
- Nicolas Martinez, Senior Marketing Strategist
Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses!
Contact Us:
hello@vendocommerce.com
www.vendocommerce.com/contact
Subscribe to our Newsletter :
www.vendocommerce.com/subscribe-to-newsletter
Protect Your Brand & SELL MORE!™

Aug 25, 2020 • 24min
An In Depth Look at Walmart Marketplace - Vendo Podcast Ep 17
In this podcast, we take an in-depth look at how to get setup as a new brand/seller on the Walmart Marketplace, as well as discuss some of the changes that have made headlines in the last few weeks.
Topics include: best practices to launch on the platform, logistics recommendations, omni-channel restructuring of the Walmart dot com team (laying off of hundreds of category specialists), the transition from a 1P business model to a more self-service 3P model, and more!
Featuring:
- Mark Jordan, Strategic Account Manager, Vendo
- Darren Saul - CEO, Vendo
Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses!
Contact Us:
hello@vendocommerce.com
www.vendocommerce.com/contact
Subscribe to our Newsletter :
www.vendocommerce.com/subscribe-to-newsletter
Protect Your Brand & SELL MORE!™
Disclaimer: Vendo has no affiliation with Walmart

Aug 17, 2020 • 18min
Boost Reviews & Own Customer Data: Product Insert Cards for Amazon/Walmart.com - Vendo Podcast Ep 16
Learn what the top 1% of Amazon sellers are doing to crush the competition. From the more traditional objectives of product inserts such as providing customer service and product information, to more complex objectives such as acquiring reviews and customer contact information, we go over why product inserts cards have never been so powerful for driving growth on Amazon and Walmart.com. Be sure to listen until the end, as that is where you will get the biggest golden nuggets.
Featuring:
- Nicolas Martinez, Senior Marketing Strategist, Vendo
Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses!
Contact Us:
hello@vendocommerce.com
www.vendocommerce.com/contact
Subscribe to our Newsletter :
www.vendocommerce.com/subscribe-to-newsletter
Protect Your Brand & SELL MORE!™

Aug 11, 2020 • 19min
Amazon International Pt II: Japan - Vendo Podcast Ep 15
In this podcast, we conduct an overview of the the 3rd largest Amazon Marketplace: Japan. After speaking with Amazon and launching brands internationally, we have some key highlights we are excited to share with you. For example: lower referral fees, a growing customer base, a points reward system, unique marketing events, and more!
So sit back, turn up the volume, and listen as we demystify Amazon Japan!
Check out this full Amazon Calendar of Japanese Holidays!
https://drive.google.com/file/d/1xOYUioYkKr1qKYgYlB5ZW1Hcg9XFM2OD/view?usp=sharing
Featuring:
- Vinny "Mr. Worldwide" Alvarez - Senior Strategic Account Manager, Vendo
- Darren Saul - CEO, Vendo
Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses!
Contact Us:
hello@vendocommerce.com
www.vendocommerce.com/contact
Subscribe to our Newsletter :
www.vendocommerce.com/subscribe-to-newsletter
Protect Your Brand & SELL MORE!™

Aug 4, 2020 • 20min
Walmart.com Updates & Best Practices - Vendo Podcast Ep 14
In this podcast, Vendo's newest teammate and former Walmart dot com category specialist and account manager, Mark Jordan, discusses the latest Walmart marketplace updates and best practices with Vendo CEO, Darren Saul.
From the emergence of Walmart+ (a competitor to Amazon Prime), to the integration with Shopify, it is an exciting time for the Walmart marketplace.
Featuring:
- Darren Saul, CEO, Vendo
- Mark Jordan, Strategic Account Manager, Vendo
Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses!
Contact Us:
hello@vendocommerce.com
www.vendocommerce.com/contact
Subscribe to our Newsletter :
www.vendocommerce.com/subscribe-to-newsletter
Protect Your Brand & SELL MORE!™
Disclaimer: Vendo has no affiliation with Walmart.

Jul 27, 2020 • 39min
Amazon Advertising Hot Topics (ft. Jeff Cohen of SellerLabs)- Vendo Podcast Ep 13
🔥AMAZON ADVERTISING HOT TOPICS FT. JEFF COHEN OF SELLERLABS 🔥
What happens when two Amazon advertising leaders get together to talk Amazon? Golden nuggets are dropped! 🔑 You don't want to miss out on this one.
Topics include:
➡️ Sponsored display advertising pros/cons
➡️ New sponsored display product targeting feature
➡️ Sponsored brands + Video (video in search) and rising CPC’s
➡️ Dynamic bidding efficacy and high CPC
➡️ & More!
Featuring:
- Jeff Cohen, VP of Marketing, SellerLabs (https://www.sellerlabs.com/)
- Gefen Laredo, Advertising Manager, Vendo
Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses!
Contact Us:
hello@vendocommerce.com
www.vendocommerce.com/contact
Subscribe to our Newsletter :
www.vendocommerce.com/subscribe-to-newsletter
Protect Your Brand & SELL MORE!™

Jul 20, 2020 • 33min
Maximize Your Amazon Brand Store - Vendo Podcast Ep 12
HOW TO MAXIMIZE YOUR AMAZON BRAND STORE
Did you know you can create your own mini-website/store on Amazon? And you can even give it your own branded URL?
In this episode we talk about the plethora of ways you can go about leveraging Amazon Brand Stores.
Topics include:
- What brand stores are
- Best practices: creating brand awareness, boosting social proof, leveraging seasonality, incorporating video content, cross-promoting your catalog, and boosting the performance of on-Amazon sales promotions
- On-Amazon ads to brand stores
- Off-Amazon ads to brand stores
- Off-Amazon marketing (i.e. organic media & email marketing)
- Tracking sales attribution when driving to brand stores
- New Features: shoppable images, bulk product uploads, hiding out of stocks, and more!
Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses!
Contact Us:
hello@vendocommerce.com
www.vendocommerce.com/contact
Subscribe to our Newsletter :
www.vendocommerce.com/subscribe-to-newsletter/
Featuring:
- Vinicio Alvarez, Senior Strategic Analyst - Vendo
- Nicolas Martinez, Senior Marketing Strategist - Vendo
Protect Your Brand & SELL MORE!™


