VENDO - Amazon & Walmart Growth Experts

Ever wonder where you’re getting your customers on Amazon? It is currently challenging for business owners to measure the success of external traffic sources from social media to email-based discovery. 📩📱 That is where Amazon Attribution comes into play! Amazon Attribution is an advertising and analytics measurement solution that gives marketers insight into how their non-Amazon marketing channels across search, social, video, display, and email impact shopping activity and sales performance on Amazon. Learn and optimize how you target your key audiences! 🧐⚡️ Topics include: • Amazon Attribution metrics 🔍 • Creating an attribution tag #️⃣ • Limitations of this feature • Cross-channel digital marketing 🌎 • Driving sales Featuring: - Dariya Smailova, Digital Media Buyer Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #protectyourbrand #sellmore #vendopodcast #amazon #amazonfba #walmartmarketplace #walmart

Your success on Amazon rides on how you work your way up the ranks — especially when it comes to BSR. The Best Seller Rank is filtered into its own page that highlights the best of small and large listing categories. 📖 That seemingly little number is a BIG marker that is essential in standing out in the multi-million product catalog that you are up against. 👀🥊 It is a really good indicator for the longevity and reception of your brand on the platform. 🌱 From inventory to portfolio drivers, here at Vendo we analyze the best of what your brand has to offer and make sure that’s captured on Amazon. 👍 Its holistic ranking system can be hard to crack but that’s why we’re here! Topics include: • Historical sales 📈 • Product pricing and inventory • Promotions 🤑 • How categories work • BSR vs Keyword ranking • Sales ranking in the long-run Featuring: - Vinny Alvarez, Senior Strategic Account Manager, Vendo - Russell Hsu, Strategic Associate, Vendo Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #protectyourbrand #sellmore #vendopodcast #amazon #amazonfba #walmartmarketplace #walmart

Reviews & The Impact for Ecommerce (ft. Stephen George, CEO, Surkus) - Vendo Podcast Ep 40 We’ve done plenty of videos on how to garner more customer reviews, but now it’s time to delve deeper into the "why?". ❓🤝 What does former co-founder of Groupon, Stephen George, have to share about the importance of customer feedback? A marketing pioneer in his own right, George has gone on to found two innovative apps, Amaze and Surkus, both global experiential marketing platforms used by local SME’s to Fortune 500 companies. 💵👩‍💻 Join Nicolas and Stephen as they discuss the power of the consumer and how their reception can move e-commerce markets. Hear more about the Surkus app and how it is uniquely designed to convert more potential consumers at a much lower cost that traditional digital advertising. 💫💻 Topics include: • The Importance of Connecting Brands with Real Customers • The Past, Present, and Future of Customer reviews on Amazon & Walmart.com • The Customer Connection: Brand Engagement, Loyalty, & Retention • Marketplace Sponsored Review Programs (i.e., Amazon Vine, Walmart Spark) vs. 3rd-Parties • Repurposing Reviews (i.e., UGC/User-Generated Content) Featuring: - Stephen George, Founder & CEO, Surkus (www.surkus.com/) - Nicolas Martinez, Senior Marketing Strategist, Vendo Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #protectyourbrand #sellmore #vendopodcast #amazon #amazonfba #walmartmarketplace #walmart #vendopodcast

It is vital for Amazon sellers to utilize various external media strategies to drive traffic. Without Snapchat or Facebook pixels, landing pages are the best bet for tracking attributions. 👩‍💻🔍 See all your views and watch your ad performance! Landing pages are used to promote Amazon products and offer stellar customer service. Making the most out of this will showcase your product or store in a new light! 💡🤩 Dariya gives us all the quick tips for creating your own landing pages, whether it be DIY or using a generator. Beautiful, optimized pages can lead to more conversions and be a major sales funnel. You can also collect more data with coupon promotions and calls-to-action. Make something that shows off the value of your product! 🎨⚡️ Topics include: • Scarcity tactics • FOMO strategies • Optimizing buttons and calls-to-action • Ratings and reviews • Keyword and design optimization Featuring: - Dariya Smailova, Digital Media Buyer, Vendo Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #protectyourbrand #sellmore #vendopodcast #amazon #amazonfba #walmartmarketplace #walmart #vendopodcast

2021 Updates on Walmart Performance Ads - Vendo Podcast Ep 38 As we ring in a new year, it’s important that we get a refresher on what Walmart Performance Ads are. 🧠🏋️‍♀️ There have been plenty of updates to Walmart.com since our last episode on placement bidding, product sponsorships, and brand amplifiers. We are seeing many resemblances to the Amazon ad platform, so it sounds like Walmart is starting to realize how MAJOR ad space is for profit. 💰🖼 Gefen and Michelle discuss how Walmart has transformed in the past couple of months, and what we can expect in Q2 and Q3. ⏳Referring back to what we know about Pacvue and optimizing your ad strategy, we’re giving you all the essentials for making this a MONEY-MAKER of a year. 🤓💵 Topics include: • Pick-up and delivery services • Brand amplifiers and sponsored products • Search terms and attributions • Negative targeting Featuring: - Gefen Laredo, Amazon Advertising Manager, Vendo - Michelle Long, Walmart Marketing Strategist, Vendo Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #protectyourbrand #sellmore #vendopodcast #amazon #amazonfba #walmartmarketplace #walmart #vendopodcast

Brand analytics offers great insight into how your business is doing recently and can be especially helpful for predicting the long run. We highlight 5 key points for using your data to plan ahead and optimize your strategies. Forecasting and historical data depends on attributions that help monitor your sales and spending. See the numbers and get into action! 📊🦾 Join us for the 3rd and final installment to Vinny and Russell’s Data Analytics series! Today’s news: FORECASTING! Looks like high sales velocity with a chance of new customers. 😁☀️ Topics include: • P1 and P70s • Inventory and cataloging 📦 • Understanding performance trends 📈 • Quarterly growth 🌱 • Creating a motile business strategy 🏃‍♂️

It can be tricky to garner reviews and obtain that longstanding customer loyalty. 🙌 🤝 How can I drive customer contact acquisition in order to boost reviews & sales? 🤔 PRODUCT INSERT CARDS are a cost-effective and efficient solution. They are low cost as you're already shipping out items with them. Kill two birds with one stone! 🐦 Nicolas does an overview of both the traditional and more innovative uses for these customizable cards. ✏️ Tailor your insert cards to express gratitude, encourage reviews, and promote your brand to customers who you have already hooked so they keep coming back for more! 🤩 Topics include: • Driving Reviews • Acquiring Customer Contact Info (i.e. emails & phone #'s) • Remarketing Ideas ♟ • Customer Service / Open Communication Channel 🗣🗣 • Cross-Catalog Exposure • Repeat purchasing ⏳ • Stylizing your insert cards ✨ Featuring: - Nicolas Martinez, Senior Marketing Strategist, Vendo Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #protectyourbrand #sellmore #amazon #amazonfba #walmartmarketplace #walmart #vendopodcast

Apple has announced changes with iOS 14 that will impact how we receive and process conversion events from tools like the Facebook pixel. 📲 Businesses that advertise mobile apps, as well as those that optimize, target, and report on web conversion events from any of our business tools will be affected! Get a preview to these incoming changes before it complicates your successful ad campaigns. 🧐📈 Facebook’s Aggregated Events Measurement allows for measurement of web events from iOS 14 devices. Dariya demonstrates what you can do to prepare so that you can continue to deliver and measure the performance of your campaigns. 🏋️‍♂️💵 Topics include: • The AppTrackingTransparency framework 🎯 • Updates for Facebook SDK • App Events API 📳 • Reporting limitations 📑 • Targeting limitations 🎯 • Dynamic Ad limitations Featuring: - Dariya Smailova, Digital Media Buyer, Vendo Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #protectyourbrand #sellmore #vendopodcast #amazon #amazonfba #walmartmarketplace #walmart #vendopodcast

Your advertising strategy reinforces the legitimacy of your brand and its expansion. 🌍 We break it down between the defensive and offensive tactics. Would you rather highlight only the best your brand has to offer and allow for more organic growth? 🔒👥 Or would you rather invest more into getting your brand out against the market competition? 💥🥊 We personally recommend a hybrid approach, but every brand is different! 👕🧼🎮🍜 For some, the most sales come from new customers; others, a regular customer pool. In this podcast, we go over how you can tailor your ads based on your budget, revenue from ads, and natural reach. Gefen and Michelle share the best practices for using branded or non-branded approaches to your advantage. 🔑 They also compare the landscape of Amazon and Walmart.com, as well as how the platforms affect the need for certain ads. 🅰️🆚🅱️ Topics include: • Branded vs non-branded ads 🎯 • Allocating your ad revenue and A-costs 🏷 • Driving growth and retaining profitability • Conversion rates and sales velocity 💰📈 Featuring: - Gefen Laredo, Amazon Media Buying Manager, Vendo - Michelle Long, Walmart Marketing Strategist, Vendo Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #protectyourbrand #sellmore #vendopodcast #amazon #amazonfba #walmartmarketplace #walmart #vendopodcast

Data from your Amazon brand store can be a GOLD MINE of insight into your performance and audience traction. 🔑✨ Media buys such as brand sponsorships lead the customer to your store, generating stats that can be EYE-OPENING. 👁⚡️ After TURKEY 5 (Thanksgiving to Black Friday to Cyber Monday), we can see a change in numbers for different categories. 🦃 We’ll find out how the amount of page visits, purchases, and ad clicks pan out for the rest of the year. 🗓 Vinny and Russell put two brands side-by-side to compare their tactics and resulting analytics. 🅰️🅱️ Looking into the numbers, they’re able to point out the hits and misses, and show you how your brand can adapt. 🏹 Topics include: • Call-to-actions with brand stores ✅ • Page views and visitors 👀📱 • Traffic and sponsored brands 🏃‍♂️ • Organic placements Featuring: - Vinny Alvarez, Senior Strategic Account Manager, Vendo - Russell Hsu, Strategic Associate, Vendo Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #protectyourbrand #sellmore #vendopodcast #amazon #amazonfba #walmartmarketplace #walmart #vendopodcast