Best Seller Secrets

Closing the Deal with a Book– Publish. Promote. Profit. with Rob Kosberg Episode 130 Ben Gay IIIBen Gay III has been called a living legend in the sales world. In his 40+ years of professional selling and sales training, he has been the #1 salesperson in every organization in which he has ever worked . . . and he's a powerful speaker/sales trainer/author to boot!Having started his first business at 14, by age 25 he was the president/CEO of what was then the world’s largest Direct Sales/MLM/Network Marketing company. And he was personally trained by fellow sales legends J. Douglas Edwards, Dr. Napoleon Hill, Earl Nightingale, William Penn Patrick, Zig Ziglar, Merle Fraser, Fred Herman, James H. Rucker Jr. and many many other sales giants.Listen to this informative Publish. Promote. Profit. episode with Ben Gay III about teaching people to close the deal with his book.Here are some of the beneficial topics covered on this week’s show:- How the speed at which we do things is the only thing that has changed in sales.- How you must learn the kicks, blocks, and punches of selling first.- How the same sales techniques are used in different industries.- Why salespeople should write their own books. - How success doesn’t usually come from one big event, but an accumulation of small steps.Connect with Ben:Links Mentioned:https://bfg3.comstores.ebay.com/ronzonebooksConnect with Rob:Websitehttps://bestsellerpublishing.orgTwitterhttps://twitter.com/bspbooksInstagramhttps://www.instagram.com/bspbooks/?hl=enFacebookhttps://www.facebook.com/bestsellerpubYouTubehttps://www.youtube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

How To Sell Goods & Services Using Your Book– Publish. Promote. Profit. with Rob Kosberg Episode 129In today’s episode, Rob explains the most important thing to focus on as a business: lead generation. No budget for ad spend? No problem. Rob gives multiple examples about how to organically create lead generation for free if you don’t yet have the money to invest in paid advertising.He also talks in-depth about the two parts of framing your offer so that you will successfully convert the leads that you get. He explains how to position yourself as an expert. That is key. The second part of success is to position your offer in relation to your client’s problems and goals. Rob even gives you the exact questions to ask your prospect. These questions show that your offer is a necessary investment. not an unnecessary cost. Tune in to snag these easy-to-follow golden tips that are sure to get you some quick wins and tangible results.Connect with Rob:Websitehttps://bestsellerpublishing.orgTwitterhttps://twitter.com/bspbooksInstagramhttps://www.instagram.com/bspbooks/?hl=enFacebookhttps://www.facebook.com/bestsellerpubYouTubehttps://www.youtube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

Using a Book to Help Law Firms Become Profitable – Publish. Promote. Profit. with Rob Kosberg Episode 128 Chris MullinsChris Mullins is a sales and marketing expert and the founder of The Intake Academy™. For more than 25 years, through her proprietary and guided training and programs, Chris, along with her team, have helped hundreds of law firms around the country convert more prospects into profitable clients. In her work, she covers every aspect of what any lawyer needs to do to ensure that phone calls - the first touchpoint with clients - convert to become profitable clients. Chris delivers the information with energy and passion along with a "no holds barred" approach. Listen to this informative Publish. Promote. Profit. episode with Chris Mullins about using a book to help law firms become profitable. Here are some of the beneficial topics covered on this week’s show:- Why giving your book to new and perspective clients can help your business.- How you shouldn’t hold anything back when showing your clients what the problem is and how to fix it. - Why it’s important to find your niche and then cater to it. - How you don’t have to make your book perfect if you include the right content.- Why you should have a book and use it to land new clients.Connect with Chris:Links Mentioned:https://intakeacademy.com/Guest Contact Info:LinkedInLinkedin.com/in/chrisullingsphonesalesdoctorConnect with Rob:Websitehttps://bestsellerpublishing.orgTwitterhttps://twitter.com/bspbooksInstagramhttps://www.instagram.com/bspbooks/?hl=enFacebookhttps://www.facebook.com/bestsellerpubYouTubehttps://www.youtube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

How To Consistently Create Compelling Content– Publish. Promote. Profit. with Rob Kosberg Episode 127In this episode, Rob discusses how to never run out of ideas so you can always create compelling content. Maybe it’s your book. Maybe it’s a blog post or even coming up with podcast ideas. It’s not unusual for you to feel stuck during the writing process. So, how do you come up with ideas? Of course, if you write a book and have a coach, they will help you to get past your writer’s block. However, if you need to create content regularly, you’ll need some tools to help. The secret is to create a workable framework that can get to new content all the time. Learn Rob’s method to create fresh content. You can apply this method to your own platform so that you never run out of creative subject matter again!  Connect with Rob:Websitehttps://bestsellerpublishing.orgTwitterhttps://twitter.com/bspbooksInstagramhttps://www.instagram.com/bspbooks/?hl=enFacebookhttps://www.facebook.com/bestsellerpubYouTubehttps://www.youtube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

Using a Book to Sell More Than 250 Homes a Year – Publish. Promote. Profit. with Rob Kosberg Episode 126 Jon Lahey Jonathan Lahey (Team Leader of the Fine Living Group) is a best-selling author and an award-winning realtor in the DC metro area. Since choosing to focus on real estate, Jonathan has consistently finished in the top 1% in the nation as a realtor selling over 250 homes per year. He’s been the featured speaker at national real estate conferences and has been interviewed on many coaching groups and marketing panels.  Listen to this informative Publish. Promote. Profit. episode with Jon Lahey about using a book to sell more than 250 homes a year. Here are some of the beneficial topics covered on this week’s show:- How you can use your book as an effective business card.- Why having a good mentor can help lead you to success in your business.- How it’s important to remember you should listen to your mentor.- Why being an award-winning author gives you immediate credibility.- How you need to have the right team to build your business. Connect with Jon:Links Mentioned:thefinelivinggroup.comGuest Contact Info:Twitter@FoodieRealtorInstagram@foodierealtorFacebookfacebook.com/TheLaheyGroupREMAXFineLivingConnect with Rob:Websitebestsellerpublishing.orgTwitter@bspbooksInstagram@bspbooksFacebookfacebook.com/bestsellerpubYouTubeyoutube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

How To Upsell Potential Clients Using Your Book – Publish. Promote. Profit. with Rob Kosberg Episode 125In this episode, Rob speaks on how to multiply customer value by using your book as the first point of contact and stepping stone to other offers. You’ll get a peek inside the model Rob currently uses at Best Seller Publishing. It’s called the “Free Plus Shipping” strategy.  This strategy is a way to bring in leads that are 16 times more likely to purchase because the first point of entry requires a small investment. This model is especially recommended if you have a high-ticket offer. It’s designed to attract an audience right off the bat that’s willing to invest in your information. Rob delves into why relying on book sales alone to make the majority of your income is a dead end. He also discusses how to better structure your sales funnel to make upsells and one-time offers. These don’t require a lot of extra work. They simply give your customers the option to get more help from you. A lot of times they choose the help, which results in more income for you and more help for them without a whole lot more effort on your part. That’s what’s called a win-win!Connect with Rob:Websitehttps://bestsellerpublishing.orgTwitterhttps://twitter.com/bspbooksInstagramhttps://www.instagram.com/bspbooks/?hl=enFacebookhttps://www.facebook.com/bestsellerpubYouTubehttps://www.youtube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

Helping People Grow Profitable Online Businesses with a Book Funnel– Publish. Promote. Profit. with Rob Kosberg Episode 124 Dean HollandA serial entrepreneur, Dean Holland began buying and selling sweets to other kids in school, before trying, succeeding, and often failing to start numerous ventures in his teenage years. In 2004 Dean discovered Internet Marketing and quickly became fascinated by the industry, with an eye for opportunity he learned all he could and began to sell digital based products online. By 2011, Dean had successfully sold over half a million dollars of digital products online and has since shared his unique marketing and sales concepts with thousands of entrepreneurs, in dozens of countries around the world. Now a renowned Author, Public Speaker, Coach and Consultant, there's nothing Dean loves more than helping others implement better systems and processes that generate more leads, customers, and high paying clients into a business. Listen to this informative Publish. Promote. Profit. episode with Dean Holland about helping people grow profitable online businesses with a book funnel.Here are some of the beneficial topics covered on this week’s show:- Why having the same price for international and domestic shipping is smart.- How offering an audio version of your book can be an added benefit to your customer.- Why having a physical book is much better than only having a PDF of your ideas.- How your next product should be congruent with your book and should answer new questions.- Why it’s important for business owners to understand how affiliate marketing works.Connect with Dean:Links Mentioned:deanholland.comGuest Contact Info:Facebookfacebook.com/groups/internetprofitshqConnect with Rob:Websitehttps://bestsellerpublishing.orgTwitterhttps://twitter.com/bspbooksInstagramhttps://www.instagram.com/bspbooks/?hl=enFacebookhttps://www.facebook.com/bestsellerpubYouTubehttps://www.youtube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

The Real Reason That You Need to Have a Book  – Publish. Promote. Profit. with Rob Kosberg Episode 123 What could a book do for your business? In this episode, Rob shares a behind-the-scenes look at what a book does for you and your business. It can be summed up in a single word—status. First, of course, you need to write your book. It must be a book that speaks truth to your ideal audience. It needs to address their problems, difficulties, and challenges. It needs to give them solutions and hope. Then you must market your book and get it in the hands of your ideal audience. Think about it. Your message is delivered to your ideal audience in the form of a book. You have their undivided attention. They get the chance to know you, like you, and trust you. They see that you have the answers to their problems. You see, most business owners are the hunters·      Struggling to find new clients·      Constantly pursuing them·      Chasing income opportunities But with a well-targeted, well-written, and well-marketed book, you become the hunted·      New clients start looking for you·      You are being asked to work with them·      You attract income In a word, you have status. If you are a coach, a consultant, a financial advisor, a doctor, a brick-and-mortar business owner, or an expert of some kind, a book can raise your status. You have the option to invest your time to figure it all out and do it yourself. Alternatively, you can invest your resources with a professional who does it for you. Either way, if you do this, your status grows. And so does your desirability, income, and impact.Connect with Rob:Websitehttps://bestsellerpublishing.orgTwitterhttps://twitter.com/bspbooksInstagramhttps://www.instagram.com/bspbooks/?hl=enFacebookhttps://www.facebook.com/bestsellerpubYouTubehttps://www.youtube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

Building a Potty Training Empire with a Book– Publish. Promote. Profit. with Rob Kosberg Episode 122 Andrea OlsonAndrea Olson started teaching infant potty training or elimination communication (EC for short) in 2011 and wrote her book that same year: Go Diaper Free (for 0-18 month babies). In 2015 she released her second book on a totally different subject: non-coercive potty training. This one is called The Tiny Potty Training Book and is for toddlers over 18 months in age.Listen to this informative Publish. Promote. Profit. episode with Andrea Olson about building a potty training empire with a book.Here are some of the beneficial topics covered on this week’s show:- Why it’s important to test different price points when you write a book.- How introducing funnels into your sales process can lead to lucrative success.- Why you should ask your customers what they want, so you can sell them more.- How a book helps you build long term relationships with your clients.- Why writing a book is a great beginning to an effective sales funnel. Connect with Andrea:Links Mentioned:https://tinyundies.comhttps://godiaperfree.comhttps://mamaworx.comConnect with Rob:Websitehttps://bestsellerpublishing.orgTwitterhttps://twitter.com/bspbooksInstagramhttps://www.instagram.com/bspbooks/?hl=enFacebookhttps://www.facebook.com/bestsellerpubYouTubehttps://www.youtube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

How to Create Irresistible Offers Using Your Book – Publish. Promote. Profit. with Rob Kosberg Episode 121 Do you want to make your offers irresistible to potential customers? In this episode, Rob Kosberg teaches his listeners how to create irresistible offers using their own best-selling book, and also how to repurpose the content of your book, so that it can be consumed by people in a myriad of different ways. People that are interested in your topic want to consume your content in different ways. Some of them may be willing to pay significantly more to consume your content in a video course. Others will certainly be willing to pay more to listen to your audiobook. And some will pay more for the paperback than for a digital version of your book. Even after you’ve put your heart and soul into your book, sometimes you just need more. Start thinking beyond the book and consider what great offers you can make. Make the offer irresistible to get someone through your virtual door. Here’s one—a free best-selling book. Even if they have to pay for shipping and handling it’s irresistible. What else could you do? How about if you take the content in your book and repurpose it? Some ideas are ·      A workbook to go with your original book·      An audiobook·      A video course based on the book Depending on what you offer, you could add as little as $24 to their purchase, or as much as $200! Take the time to sit down and think about some irresistible offers you could make to your potential clients. Start with the book and consider bundles that add value for them and dollars to your bank account. There are always people who want more of what you have to offer. Don’t cheat them out of the opportunity to get it!Connect with Rob:Websitehttps://bestsellerpublishing.orgTwitterhttps://twitter.com/bspbooksInstagramhttps://www.instagram.com/bspbooks/?hl=enFacebookhttps://www.facebook.com/bestsellerpubYouTubehttps://www.youtube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750