Best Seller Secrets

Eliminating Costs that Sabotage Business Growth– Publish. Promote. Profit. with Rob Kosberg Episode 120 Marc FreedmanMarc Freedman is a serial entrepreneur, CEO, and best-selling author of Expense To Profit: Eliminate the Costs that Sabotage Your Growth. who loves helping people. He has 40+ years of experience helping businesses free up cash so that it can be reinvested into helping employees, growing the business, and creating Social Impact!His first company, Expense To Profit, has saved companies over $1 billion and Marc has extended his vision with Evolved Profits, where he helps companies extend their positive impact on the world by taking 5% of his fees and donating it to an impact fund that companies can apply to a cause-driven project, community contribution, or donation to a charity partner.Listen to this informative Publish. Promote. Profit. episode with Marc Freedman about eliminating costs that sabotage business growth.Here are some of the beneficial topics covered on this week’s show:- Why it’s important for businesses to run a category expense report.- How Evolved Profits can help your business save a lot of money.- Why partnering with a business may be better than having the owner as a client.- How being able to negotiate is an important business tool.- How writing a book is a fantastic way to gain more clientele. Connect with Marc:Links Mentioned:https://expensetoprofit.comhttp://evolederc.comGuest Contact Info:Twitterhttps://twitter.com/expensetoprofitFacebookhttps://www.facebook.com/expensetoprofitLinkedInhttps://www.linkedin.com/in/freedmanmarc/Connect with Rob:Websitehttps://bestsellerpublishing.orgTwitterhttps://twitter.com/bspbooksInstagramhttps://www.instagram.com/bspbooks/?hl=enFacebookhttps://www.facebook.com/bestsellerpubYouTubehttps://www.youtube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

The Business Growth Checklist– Publish. Promote. Profit. with Rob Kosberg Episode 119 In this week’s episode, Rob helps you identify exactly which tasks will move the needle in your business. He also reviews how to simplify and prioritize those tasks, so business growth feels more manageable. These can be broken down into 5 methods which Rob refers to as the “5 D’s of Business Growth.” A common problem many business owners face is not feeling like they’re making enough progress in their business. This is why this system is so helpful. It allows you to identify what will make the progress, and how to prioritize those tasks so actual work gets done. In addition to the 5 D’s of Business Growth that are explained in this episode, Rob also speaks about:●     How to identify the three most important things that you should focus on now●     “Eating the frog” and how it makes for a more efficient expenditure of energy●     Why you should be violent in your business and what that violence looks like●     Exactly what needs to happen to reach the next income level of your businessConnect with Rob:Websitehttps://bestsellerpublishing.orgTwitterhttps://twitter.com/bspbooksInstagramhttps://www.instagram.com/bspbooks/?hl=enFacebookhttps://www.facebook.com/bestsellerpubYouTubehttps://www.youtube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

Simplifying Marketing with a Book– Publish. Promote. Profit. with Rob Kosberg Episode 118 Danny DeckerDanny Decker is a speaker, author, podcast host, direct-response copywriter, and marketing consultant for ambitious entrepreneurs. In 2018, he successfully sold his marketing agency which he built from zero to seven figures in just five years, despite operating in a highly competitive industry.Danny is the author of Marketing Simplified, available through Amazon and all major book retailers, and he is also the host of several popular podcasts, including Marketing Simplified Podcast. Danny is the co-author of a forthcoming book, The Automatic Marketing Machine, which he wrote to help ambitious business owners learn how to stop wasting money on marketing that doesn’t work and learn how to create simple, effective marketing systems that generate a profit. Listen to this informative Publish. Promote. Profit. episode with Danny Decker about simplifying marketing. Here are some of the beneficial topics covered on this week’s show:- How you need marketing in place that brings in new prospects and clients to claim entrepreneurial freedom.- How working in a specific niche doesn’t mean giving up business opportunities. - Why marketing isn’t as complicated as people make it out to be. - How there are four primary components to a marketing system and what they are.- Why you want your new clients to come from a referral.Connect with Danny:Links Mentioned:https://dannydeckermarketing.comGuest Contact Info:Twitterhttps://twitter.com/danieljdeckerInstagramhttps://www.instagram.com/dannydecker_nc/?hl=enFacebookhttps://www.facebook.com/DannyDeckerCoachingLinkedInhttps://www.linkedin.com/in/danieljdecker/Connect with Rob:Websitehttps://bestsellerpublishing.orgTwitterhttps://twitter.com/bspbooksInstagramhttps://www.instagram.com/bspbooks/?hl=enFacebookhttps://www.facebook.com/bestsellerpubYouTubehttps://www.youtube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

4 Tools To Help Land Speaking Engagements– Publish. Promote. Profit. with Rob Kosberg Episode 117In today’s episode, Rob gives you a step-by-step breakdown of the list of tools you need to create before you can start pitching yourself for paid speaking opportunities.Speaking engagements are not only a great place to sell your book, but assuming you’re using your book in a funnel, it can also be one of the most effective ways to upsell people into your high-ticket programs. That’s why the first item that Rob suggests you have before lining up speaking engagements, is your best-selling book. If you don’t have a book yet, schedule a call with us and we’ll help get you published so you can start your profitable career in public speaking. Here are the main points Rob discusses in this week’s episode: ●     The 4 tools you need to create before landing paid speaking gigs●     A list of things to include on your website to position yourself as an industry leader●     How to create a speaker’s “one-sheet” and what’s the most important thing to include●     How to create photos for your website even if you haven’t had a speaking engagement yet Connect with Rob:Websitehttps://bestsellerpublishing.orgTwitterhttps://twitter.com/bspbooksInstagramhttps://www.instagram.com/bspbooks/?hl=enFacebookhttps://www.facebook.com/bestsellerpubYouTubehttps://www.youtube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

Using a Book to Launch New Ventures– Publish. Promote. Profit. with Rob Kosberg Episode 116 Mark HerschbergMark Herschberg is the author of The Career Toolkit, Essential Skills for Success That No One Taught You. From tracking criminals and terrorists on the dark web to creating marketplaces and new authentication systems, Mark has spent his career launching and developing new ventures at startups and Fortune 500s and in academia. At MIT, he received a B.S. in physics, a B.S. in electrical engineering & computer science, and a M.Eng. in electrical engineering & computer science, focusing on cryptography. At Harvard Business School, Mark helped create a platform used to teach finance at prominent business schools. Listen to this informative Publish. Promote. Profit. episode with Mark Herschberg about using a book to launch new ventures.Here are some of the beneficial topics covered on this week’s show:- How networking, leading, negotiation, and communication are skills all businesspeople need.- Why it’s important to create a plan, no matter how far off the goal may be.- How you want to be a positional leader not an authoritative leader. - Why you need to focus on building real relationships when you are out networking.- How we all have a story to tell, we just need to figure out a way to tell it. Connect with Mark:Links Mentioned:https://www.thecareertoolkitbook.comhttps://www.cognoscomedia.comGuest Contact Info:Twitterhttps://twitter.com/careertoolkitbkInstagramhttps://www.instagram.com/thecareertoolkit/?hl=enFacebookhttps://www.facebook.com/TheCareerToolkitBookLinkedInhttps://www.linkedin.com/in/hershey/Connect with Rob:Websitehttps://bestsellerpublishing.orgTwitterhttps://twitter.com/bspbooksInstagramhttps://www.instagram.com/bspbooks/?hl=enFacebookhttps://www.facebook.com/bestsellerpubYouTubehttps://www.youtube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

Publish. Promote. Profit. Episode 115 - Discipline Techniques For Internet WritersWriting discipline is something that can be achieved at any time in life. Many of us want to succeed in so many areas of discipline in life. Still, if you’re a small business owner who has decided to get disciplined in content creation for marketing or want to create a daily writing habit in your life, then you’re at the right place.Book publishing can be a real struggle, even for the best-selling publisher. Everybody has their unique content style, which needs to be discovered at the right time.Here are the few marketing strategies and tips.The Strategy Of 30 For 3030 for 30 is a large group of great training and accountability. The idea of 30 for 30 is to write 250 words every day. This isn’t about writing books. The strategy includes internet writing only and ghostwriting.Set a DeadlineTo improve your discipline in content writing and if you’re struggling to maintain your writing habit, ask yourself a question:How did you do your long-form research paper when you were in high school? Let me guess; you used to wait until last night and approach the task until it’s done, just like a Cheetah. All you need is a deadline to get things completed. It would help if you had pressure and consequences before you acted. There’s a pain in not doing anything for an extended period of time. Build around your tendencies instead of fighting against them to create your content.And if you’re interested in building this core tendency or using it to create effective content, you need to realize what you’re really attempting to do. Set your goals and follow the three steps given below:1. Recognize and accept your true natureYou don’t need to go against your entire nature to improve your writing. If you embrace your nature after discovering it, you’ll be more productive and effective. For example, you may be thinking about how to discover it. Ask yourself some questions to discover your nature. For example, what were the circumstances around my success? What were the circumstances around my failure? And then, instead of fighting against them, embrace them and find a way to build around them.2. Stop fighting your nature and start embracing itTo use your nature in order to get tasks done, all you need to think about is its consequences afterwards. It can either be a public shame, humiliation, or a way to get your money. In other words, set a deadline and think about the consequences of not doing it. Ask yourself some questions about it, and then apply the answers to your life.3. Establish consistencyPutting financial consequences into your business builds consistency and is proven a good lead generation strategy. Set your goals and pay yourself in full. You will feel the power of transferring your money and putting your energy into it. And you only need three things: pressure, a deadline, and consequences.These three factors will let you build around your natural instincts to create something consistent.Connect with Rob:Websitehttps://bestsellerpublishing.orgTwitterhttps://twitter.com/bspbooksInstagramhttps://www.instagram.com/bspbooks/?hl=enFacebookhttps://www.facebook.com/bestsellerpubYouTubehttps://www.youtube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

Helping Business Owners Communicate Better and Sell More– Publish. Promote. Profit. with Rob Kosberg Episode 114 Jim RoweJim Rowe, a marketing veteran of 45 years with clients and agency positions with: Coke, Cutty Shark and InterMark. He is the best-selling author of, Get Your Ducks in a Rowe - Business Writing & Communication which teaches the 10-step formula to Think, Write, Present and Sell more effectively. His second book, Get Your ducks in a Rowe - Learn The A-D-A-P-T-E-R Method of Strategic Business Communication, teaches the holistic approach to critical thinking, communication, and execution. Listen to this informative Publish. Promote. Profit. episode with Jim Rowe about helping business owners communicate better and sell more.Here are some of the beneficial topics covered on this week’s show:- How many mid-sized businesses need help with marketing expertise.- Why writing and critical thinking are critical skills for business owners.- How trademarking your work is a critical step in marketing.- Why effective communication is vital for the success of any business.Connect with Jim:Links Mentioned:https://www.jimrowemarketing.comGuest Contact Info:LinkedInhttps://www.linkedin.com/in/jim-rowe-8751166/Connect with Rob:Websitehttps://bestsellerpublishing.orgTwitterhttps://twitter.com/bspbooksInstagramhttps://www.instagram.com/bspbooks/?hl=enFacebookhttps://www.facebook.com/bestsellerpubYouTubehttps://www.youtube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

All of us get stuck in life.Writing a book, growing a business, investing, weight loss, you name it. It’s easy to eventually get stuck in any personal or business goal you have.One of the most overlooked areas that will facilitate growth is “thinking time”. There needs to be time to think outside of the daily tasks of your business and to instead, think about what it means to grow your business and why certain aspects may not be working.Read on to learn more about maximizing your thinking time. Just Think About ItPeople make mistakes and face obstacles. Great business owners ask “what could I have done differently?” and are able to learn from difficult times in their business, which makes them more prepared in the future.But many times, we can avoid the depth of pain from business difficulties by just spending more time really thinking about the challenges, obstacles, difficulties, and marketplace in the moment. In reflection, our vision is always 20/20, and better choices are obvious. However, with a bit more thought we can make better decisions now.To be effective, thinking time must be done regularly. While there is a place in the world of business for collaboration, thinking time is a solitary activity. Put away your materials, phone, and social media so you can just think. It doesn’t need to be excessively long, a few 45 minute to one-hour thinking sessions a week is really all you need to create a lot of progress in your life and business. 5 Steps to Craft Your Thinking Time Find the Unasked Question Oftentimes, it is not the solution that is as important as making sure you are asking the right questions in your life and in your business.You need to re-frame questions in a way that you can come up with a solution that is viable.Instead of asking “Why is my book not selling?” ask, “how might I sell more copies of my book so that I can achieve greater client attraction?”Separate the Problem from the Symptom People often think about the symptom of the problem they are actually facing. Your book not selling, Facebook ads not working, your business not growing, those are all symptoms of a larger issue. Take a step back and dive down to discover the problem that is actually causing the symptom. Check AssumptionsWe tend to make assumptions that only hurt us in the end. For example, if your book is not selling you may assume that Amazon or your publisher isn’t promoting it. That relies on the assumption that it is their role to do all this. See the bigger picture and take full responsibility for the problem you face so you can come to the right answer for it. Consider Second-Order ConsequencesIf you do discover a solution to the problem, you must carefully analyze it. Is there a downside to the solution you’ve come up with? If the solution requires an ongoing cost, you must decide if you can live with the additional cost and if the upside of the solution is worth it. Create the MachineOnce you have come to a solution, you must create a machine that will continue the solution. It is not just about solving the problem once, it about solving it on an ongoing basis. You must do something different so the result you are looking for is constantly happening. Connect with Rob:Websitehttps://bestsellerpublishing.orgTwitterhttps://twitter.com/bspbooksInstagramhttps://www.instagram.com/bspbooks/?hl=enFacebookhttps://www.facebook.com/bestsellerpubYouTubehttps://www.youtube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

Turning Introverts into Leaders– Publish. Promote. Profit. with Rob Kosberg Episode 112 Terrance LeeTerrance Lee AKA The Introvert Leader is the best-selling author of Quiet Voice Fearless Leader: 10 Principles for Introverts to Awaken the Leader Inside. Terrance has taken on many leadership and management roles as an introvert at several Fortune 500 companies in the defense industry, with proven results. He utilizes his platform to empower introverts to tap into their own inner leadership potential.Listen to this informative Publish. Promote. Profit. episode with Terrance Lee about turning introverts into leaders.Here are some of the beneficial topics covered on this week’s show:- How you can use your book as the foundation of your business.- Why being an introvert isn’t a bad thing to be.- How introverts may have a wall or hurdle to jump over to become a leader.- Why it’s important for people to know their triggers so they can move past them.- How many introverted people feel invisible and how to change that.Connect with Terrance:Links Mentioned:https://www.quietvoicefearlessleader.comGuest Contact Info:Instagram@theintrovertedleaderFacebookhttps://www.facebook.com/TheIntrovertLeaderConnect with Rob:Websitehttps://bestsellerpublishing.orgTwitterhttps://twitter.com/bspbooksInstagramhttps://www.instagram.com/bspbooks/?hl=enFacebookhttps://www.facebook.com/bestsellerpubYouTubehttps://www.youtube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

Your dream 100 is your ideal clients, corporations, and speaking engagements. When you connect with your dream 100, you can quickly and powerfully advance your business. But, it’s all about doing things the right way. In this post, we will share the top things you need to do to reach your dream 100. Frame Your Conversations With Your Best-Selling Book Most people believe that cold-calling is ineffective. In reality, it still works. You can cold call influencers or others in your dream 100 to get your name on their radar. The cold call is just the first step. To move forward, you need to frame the conversation properly. One of the best tools you can have for these conversations is your best-selling book. Build connections and enhance your business with a best-selling book that demonstrates your knowledge and industry authority. Send a Copy Of Your Book A beautifully-crafted, well-written book will do the heavy lifting for you. Instead of directly cold-calling, start the conversation by sending a copy of your book. Include a short note directing the person to the chapter or pages that will be most relevant to them, and ask to hop on a short call. The book will position you as an expert, which will help you establish credibility before the call. Schedule the Call After you have framed the conversation by sending your book, it is time to actually get on the call. Follow up about scheduling a call. Use this call to take it from the initial impression all the way to earning a new client or speaking engagement. Follow Up With Potential Clients Who Were Not ReadyTake a client from maybe to yes with your book. For just a few dollars, you can get a copy of your best-selling book in their hands. Add a personalized note that points them to the most relevant content in your book so it can do all of the heavy lifting for you. Your best-selling book will get you in front of the right people in your dream 100. You still need to take clients over the finish line, but you do not have to do as much of the heavy lifting when you have a well-written book. Use your book to position yourself as an authority figure and to gain the attention of your dream 100. Get started on your best-selling book today with Best Seller Publishing. Contact us at (626) 765-9750 or info@bestsellerpublishing.org. Connect with Rob:Websitehttps://bestsellerpublishing.orgTwitterhttps://twitter.com/bspbooksInstagramhttps://www.instagram.com/bspbooks/?hl=enFacebookhttps://www.facebook.com/bestsellerpubYouTubehttps://www.youtube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750