Best Seller Secrets

Coaching Startups for Success– Publish. Promote. Profit. with Rob Kosberg Episode 110 Alisa CohnNamed the Top Startup Coach in the World at the Thinkers50/Marshall Goldsmith Global Coaches Awards in London, Alisa Cohn has been coaching startup founders to grow into world-class CEOs for nearly 20 years. She is the author of From Start-Up to Grown-Up, published by Kogan Page. A onetime startup CFO, strategy consultant, and current angel investor and advisor, she was named the number one “Global Guru” of startups in 2021, and has worked with startup companies such as Venmo, Etsy, DraftKings, The Wirecutter, Mack Weldon, and Tory Burch. She has also coached CEOs and C-Suite executives at enterprise clients such as Dell, Hitachi, Sony, IBM, Google, Microsoft, Bloomberg, The New York Times, and Calvin Klein.Marshall Goldsmith selected Alisa as one of his Marshall Goldsmith 100 Coaches – a gathering of the top coaches in the world – and Inc named Alisa one of the top 100 leadership speakers, and also been named one of the top voices of thought leadership by PeopleHum for 2021.Listen to this informative Publish. Promote. Profit. episode with Alisa Cohn about coaching startups for success.Here are some of the beneficial topics covered on this week’s show:- How startups have a lot of structure that gets built just in time.- Why managing your psychology and emotions is an important for entrepreneurs. - How your job as a leader is to coordinate and conduct your employees.- How many startup founders love their product but aren’t in tune with marketing skills.- Why getting great results for your clients leads to natural word of mouth referrals. Connect with Alisa:Links Mentioned:https://www.alisacohn.comGuest Contact Info:Twitterhttps://twitter.com/AlisaCohnLinkedInhttps://www.linkedin.com/in/alisacohn/Connect with Rob:Websitehttps://bestsellerpublishing.orgTwitterhttps://twitter.com/bspbooksInstagramhttps://www.instagram.com/bspbooks/?hl=enFacebookhttps://www.facebook.com/bestsellerpubYouTubehttps://www.youtube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

Publish. Promote. Profit. Episode 109 - Grow Your Platform Using A Best-Selling Book!Writing your best-selling book is only the first step to growing your business.When done correctly, you can leverage your book to get on other peoples’ platforms, which ultimately helps you expand your reach. Businesses in all industries can use their best-selling book in incredible ways to get referrals, speaking engagements, and land clients.Today, we are going to discuss how YOU can use your best-selling book to continue to grow your platform.Share RecognitionPost any recognition or awards you get related to your book on social media and your website. Post it on all of your social media channels with a link back to your book and website. This is an absolutely free and very simple way to keep your audience attached to the results and recognition from your book. Connect with People on LinkedInEveryone who is in business must have an up-to-date LinkedIn. If you don’t yet, now is the time to get it up and running! Connect with people on LinkedIn and start organically building your profile on a regular basis. Once your LinkedIn is big enough, people will begin organically coming to you. If they aren’t yet, then you must start reaching out. Reach out to anyone who could be a referral source to you and offer them a free copy of your book. This is a small investment that could open the door to a ton of business for you if it is the right referral source, speaking engagement, trade journal, or print magazine.If you are trying to build a referral-based business, you must think in terms of who are the right people that can refer you and you must position yourself as an authority in front of them. When you can be the authority and credible expert in their eyes, then they will refer their best clients to you. Send a Copy of Your Book Before any upcoming appointment you have with a potential client, speaking engagement, or referral source, get a copy of your book in their hands. Your book gives you a human element and provides status and authority above your competition. Get your book in as many hands as possible to establish authority and credibility. Our top clients have used the strategies above to get keynote speaking engagements, editorial journal positions, and referrals that ultimately grew their platforms and businesses. Your best-selling book is one of the most effective tools for expanding your platform and obtaining more clients. For help creating or leveraging your best-selling book, contact Best Seller Publishing.Grab a FREE copy of my Best-Selling Book, Publish. Promote. Profit.™https://www.publishpromoteprofit.com/Follow us on our Social Media! Twitter:https://twitter.com/BSPBooksInstagram: https://www.instagram.com/bspbooks/Facebook: https://www.facebook.com/bestsellerpub/Linkedin: https://www.linkedin.com/in/robkosberghttp://www.BestSellerPublishing.orgIf you would like to speak to one of our author coaches, contact us at...Office Phone: 1 (626) 765-9750Learn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

Transforming Management Through a Book– Publish. Promote. Profit. with Rob Kosberg Episode 108 Jason LauritsenJason Lauritsen is transforming management as a keynote speaker, trainer, and author. He liberates managers from outdated and inhumane practices so they can cultivate human potential at work and improve people’s lives.Jason is the author of two books, Unlocking High Performance: How to use performance management to engage and empower employees to reach their full potential and Social Gravity: Harnessing the Natural Laws of Relationships. Listen to this informative Publish. Promote. Profit. episode with Jason Lauritsen about transforming management through a book.Here are some of the beneficial topics covered on this week’s show:- How most managers are incorrectly taught how to get people to produce their best work. - Why it’s important to foster better relationships in the workplace.- How managers need to treat their employees as unique and talented humans.- How many people aren’t being paid enough to care about the work they do.- Why you don’t have to write a book with the objective to sell it.Connect with Jason:Links Mentioned:cultivayo.comConnect with Rob:Websitebestsellerpublishing.orgTwitter@bspbooksInstagram@bspbooksFacebookfacebook.com/bestsellerpubYouTubeyoutube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

Writing a best-selling book is an incredible feat!But it’s just the beginning. You can now expand your business by getting PR and media with your best-selling book.So how can you do that?In this post, we detail three simple steps to getting PR and media with your book.Why Do You Want Media and PR?Before digging into the steps for getting PR and media, it’s important you understand why this is something you want.Momentum.PR and media are crucial strategies for growing your business. The content of your book is likely well suited for mass media. Leverage your book to get on media, and you will reach more potential clients. You can use PR and media to get your book into the hands of your target audience and to start the conversation it takes to gain clients.3 Steps to Use Your Book to Get You on MediaHook the Producer by Hooking His/Her AudienceMass media producers are interested in what his or her audience is interested in. Show the producer your value by demonstrating that the audience will eat up the topic. Often times, you must broaden your message to do this.Get the Book in Your Producer’s HandsThere’s a couple of ways to do this. Firstly, you can send a digital version or PDF of your book. Ideally, send the actual physical version of the book. The higher profile the media, the more important it is to get the physical book into the hands of the decision-maker. You can start by sending the PDF version and offering to send the physical copy if they provide an email address. (by the way, that’s a very effective way to get someone to respond). This is absolutely critical for mass media.But guess what?If you want speaking engagements, you must find a way to get your book in the hands of the person making the decision.Schedule a Phone CallUse the credibility and authority from your book and the hook you created to get on a call. Focus on closing the phone call. Once you get on the phone, it will be much easier to close the deal for the media appearance.So that’s it!Hook the producer, send your book, and schedule a call.But wait, what if you don’t get any response?Try leading with a giving hand and offer to ship the book. If you still don’t hear back, send more pieces of authority like TV clips you were in, magazine features, etc.Not everyone will respond, and that’s okay. All you need is some percentage of media to respond to you. This will create a momentum where people start coming to you for features, and it all starts with you building credibility, hooking your audience, and forming relationships. Learn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

Tools to Transform Leadership and Business– Publish. Promote. Profit. with Rob Kosberg Episode 106 Krister Ungerbök#1 Wall Street Journal Bestselling Author, Krister Ungerböck, is the former CEO of a global tech company and a leadership language expert. His insights have appeared in numerous national and international publications, including NPR, Forbes, Inc., Chief Executive and Entrepreneur. Prior to exiting corporate life at age 42, Krister was CEO of a $200M global software company.Krister is the author of the groundbreaking, viral bestseller titled 22 TALK SHIFTs: TOOLS TO TRANSFORM LEADERSHIP in Business, in Partnership and in Life.Listen to this informative Publish. Promote. Profit. episode with Krister Ungerbök about using the right tools to transform leadership and business.Here are some of the beneficial topics covered on this week’s show:- Why it’s important to build strong relationships with people working with your business.- How you want to write a book you will be proud of not one you will be embarrassed by.- Why investing in your book early on can help you earn passive income over time.- How leaders with a higher emotional IQ are better at leading their teams and businesses.- How there are underlying dynamics in personal and professional relationships.Connect with Krister:Links Mentioned:Krister.comGuest Contact Info:Twitter@meetkristerInstagram@iamkristerFacebookfacebook.com/meetkristerLinkedInlinkedin.com/in/kristeruConnect with Rob:Websitebestsellerpublishing.orgTwitter@bspbooksInstagram@bspbooksFacebookfacebook.com/bestsellerpubYouTubeyoutube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

3 Things You Can Do To Massively Scale Your Business – Publish. Promote. Profit. with Rob Kosberg Episode 105 How would you like to massively scale your impact and income at the same time?This podcast was live streamed March 13, 2018 to our BSP University clients.On this call you will learn three things you can do to totally turn YOUR business around. In 1992 Dave Ramsey was just coming out of bankruptcy. He was selling his first book out of the trunk of his car and got an opportunity to be on a radio show in Nashville. What Dave didn’t know at the time was that the radio station was failing and going through massive layoffs. After his appearance on this radio show, Dave pitched the idea that he could do a daily financial show during one of the time slots that would become vacant as the station began laying off their higher paid DJs. This show would later be known as the Dave Ramsey Show, a nationally syndicated radio show that is still airing today, 25 years later. Dave’s success started modestly and grew little by little. As the economy got better people became more and more interested in his show and products. Today, he is a multi-millionaire. How did he do it?Connect with Rob:Websitebestsellerpublishing.orgTwitter@bspbooksInstagram@bspbooksFacebookfacebook.com/bestsellerpubYouTubeyoutube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

Building a National Brand Using a Book– Publish. Promote. Profit. with Rob Kosberg Episode 104 Bew WhiteIn 2013 Bew White was named Entrepreneur of the Year by the Society of International Business Fellows and in 2021 he received a Lifetime Achievement Award from the International Casual Furnishings Association. He is also the subject of the well-received biography A Summer Classic: The Bew White Story by Christopher Taunton. Bew graduated from Auburn University in 1972 with a degree in textile engineering. The phrase “outdoor living” had hardly been coined, as outdoor furniture was simply known as a table and chairs you would find on a basic patio deck. At just 28 years old, Mr. White left his job at his family-owned business, Avondale Mills, and started a sales representative company in 1978 called Vista Corporation, specializing in selling outdoor furniture. In 1987, Bew started multiple companies in an effort to expand from selling on the road to building a national brand. One of those companies was Summer Classics, which was created around Bew’s thought of designing and manufacturing products that he would want for his own backyard. With a business model based on creating products that were consumer driven, would stand the test of time, and would not go out of style, Summer Classics officially took off in 1987.Listen to this informative Publish. Promote. Profit. episode with Bew White about building a national brand using a book.Here are some of the beneficial topics covered on this week’s show:- How writing a book is hard work and takes time but is worth it in the end.- How entrepreneurs have six traits and what those traits are.- Why business owners should continue to push through when they make a mistake. - How liking a company and its culture persuades people into becoming your clients.- Why many business owners are stuck in a box that prohibits them from growing.Connect with Bew:Links Mentioned:summerclassicshome.combewwhite.comGuest Contact Info:Facebookfacebook.com/SummerClassicsHomeConnect with Rob:Websitebestsellerpublishing.orgTwitter@bspbooksInstagram@bspbooksFacebookfacebook.com/bestsellerpubYouTubeyoutube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

The 3 Essential Elements of a Successful Business Model– Publish. Promote. Profit. with Rob Kosberg Episode 103In this episode, Rob Kosberg goes over three key elements that every driven business owner must think about when forming the best possible business model for their personal needs. If you already have or are thinking about building a business, these elements will help you better formulate how that business should run.Grab a FREE copy of my Best-Selling Book, Publish. Promote. Profit.™ https://www.publishpromoteprofit.com/Follow us on our Social Media!Twitter: https://twitter.com/BSPBooksInstagram: https://www.instagram.com/bspbooks/Facebook: https://www.facebook.com/bestsellerpub/Linkedin: https://www.linkedin.com/in/robkosberghttp://www.BestSellerPublishing.orgBest Seller Publishing53 Marine StreetSaint Augustine FL 32084If you would like to speak to one of our author coaches, contact us at...Office Phone: 1 (626) 765-9750Learn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

12 Tips to Help You Become A More Focused & Productive Entrepreneur– Publish. Promote. Profit. with Rob Kosberg Episode 99In this episode, Rob Kosberg gives 12 tips to help you be a more focused and productive author or entrepreneur. Most of these tips can be applied to multiple different circumstances, while others are particularly helpful for writers and or entrepreneurs.Grab a FREE copy of my Best-Selling Book, Publish. Promote. Profit.™ https://www.publishpromoteprofit.com/Follow us on our Social Media!Twitter: https://twitter.com/BSPBooksInstagram: https://www.instagram.com/bspbooks/Facebook: https://www.facebook.com/bestsellerpub/Linkedin: https://www.linkedin.com/in/robkosberghttp://www.BestSellerPublishing.orgBest Seller Publishing53 Marine StreetSaint Augustine FL 32084If you would like to speak to one of our author coaches, contact us at...Office Phone: 1 (626) 765-9750Learn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

The Ins and Outs of an Online Book Funnel– Publish. Promote. Profit. with Rob Kosberg Episode 101In this episode, Rob goes over the stats for his online book funnel as well as explaining the mechanics behind creating successful funnel. The key to getting the best leads from your funnel lies in the up-sells that come after original offer.Grab a FREE copy of my Best-Selling Book, Publish. Promote. Profit.™ https://www.publishpromoteprofit.com/Follow us on our Social Media!Twitter: https://twitter.com/BSPBooksInstagram: https://www.instagram.com/bspbooks/Facebook: https://www.facebook.com/bestsellerpub/Linkedin: https://www.linkedin.com/in/robkosberghttp://www.BestSellerPublishing.orgBest Seller Publishing53 Marine StreetSaint Augustine FL 32084If you would like to speak to one of our author coaches, contact us at...Office Phone: 1 (626) 765-9750Learn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750