Best Seller Secrets

How Telling Your Traumatic Story Can Be a Catalyst for Growth – Publish. Promote. Profit. with Rob Kosberg Episode 140 Yemi PennYemi Penn is an author of Did You Get The Memo?: Because I F**king Didn't, documentary producer, speaker, engineer, and all-around fearless thought leader on creating your own memo. A serial entrepreneur with businesses in Sydney, London, and the U.S., Yemi instigates us all to use our trauma as a catalyst for transformation and growth. Listen to this informative Publish. Promote. Profit. episode with Yemi Penn about using your trauma as a catalyst for growth. Here are some of the beneficial topics covered on this week’s show:- How not all messages are universal, and everyone doesn’t get the same “memo.”- Why feeling empowered enables people to come up with solutions on their own.- How eradicating your shame can give you more freedom in your life.- Why writing a book can lead to you opening new ventures.- How your book can become your business card.Connect with Yemi:Links Mentioned:https://www.yemipenn.comGuest Contact Info:Instagramhttps://www.instagram.com/yemi.penn/?hl=enFacebookhttps://www.facebook.com/YemiPennLinkedInhttps://www.linkedin.com/in/yemipenn/?originalSubdomain=auConnect with Rob:Websitehttps://bestsellerpublishing.orgTwitterhttps://twitter.com/bspbooksInstagramhttps://www.instagram.com/bspbooks/?hl=enFacebookhttps://www.facebook.com/bestsellerpubYouTubehttps://www.youtube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

The Most Important Element of Entrepreneurship– Publish. Promote. Profit. with Rob Kosberg Episode 139In this episode, I explain the most important element of entrepreneurship: raising your credibility. First, you must get clear on which strategies are in alignment with your lifestyle. Then, use your book to pursue those strategies. These strategies include speaking engagements, networking events, a free plus shipping model, and media/PR. Remember, if you’re a business owner, you’re in two different businesses. The first is to provide your product or service. And the other is actually growing your business. In order to scale and move into the top tier of desirability, you must be good at both. That’s where a book comes in. Here are the details:●     The hierarchy of desire (3:26)●     Pairing your book with a strategy to scale (6:58)●     The big picture and long-term strategy of publishing a book (8:52)Connect with Rob:Websitehttps://bestsellerpublishing.orgTwitterhttps://twitter.com/bspbooksInstagramhttps://www.instagram.com/bspbooks/?hl=enFacebookhttps://www.facebook.com/bestsellerpubYouTubehttps://www.youtube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

Taking Back Control of Your Financial Future with a Book– Publish. Promote. Profit. with Rob Kosberg Episode 138 Mark WillisMark Willis is a CERTIFIED FINANCIAL PLANNER™, a three-time Best Selling Author and the owner of Lake Growth Financial Services, in Chicago, Illinois. Over the years, he has helped hundreds of his clients take back control of their financial future and build their businesses with proven, tax-efficient financial solutions. As co-host of the Not Your Average Financial Podcast™, he shares his strategies for investing in real estate, paying for college without going broke, and creating an income in retirement you will not outlive.  Listen to this informative Publish. Promote. Profit. episode with Mark Willis about learning to take control of your financial future. Here are some of the beneficial topics covered on this week’s show:- Why people are exhausted with traditional finance methods.- How having a 401k may not be enough to take care of your retirement needs. - Why taxes are still going to go up no matter who is in control of the White House.- How it’s the people who control the banking who hold all the power.- Why paying cash for goods and services takes away your opportunity to grow that money.Connect with Mark:Links Mentioned:https://lg.subscribemenow.comConnect with Rob:Websitehttps://bestsellerpublishing.orgTwitterhttps://twitter.com/bspbooksInstagramhttps://www.instagram.com/bspbooks/?hl=enFacebookhttps://www.facebook.com/bestsellerpubYouTubehttps://www.youtube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

How To Get The Most Out Of Sales Calls– Publish. Promote. Profit. with Rob Kosberg Episode 137In this quick episode, I explain the process we use at Best Seller Publishing to ensure the people who book sales calls are pre-qualified. This makes them a warm lead and more likely to convert.If you’re the one who takes the sales calls in your business, be mindful of the time you spend on a call. This is why it’s important to make sure the leads are as warm as possible. It’s important that your appointment funnel involves a video that the person must watch prior to getting on the phone with you. This warms up the lead to what you do and how you help people. Requiring the video allows you to cut down on the questions at the front end and therefore cut the time you spend on the call. And, trust and rapport are built before the person even gets on the call. You’ll discover: ● An inside look into the exact appointment funnel we use (3:45)● The form we require leads to fill out in order to book a call (5:00)● The 3 important steps in our process (7:48)● How a good funnel will sort your leads for you (13:52)Connect with Rob:Websitehttps://bestsellerpublishing.orgTwitterhttps://twitter.com/bspbooksInstagramhttps://www.instagram.com/bspbooks/?hl=enFacebookhttps://www.facebook.com/bestsellerpubYouTubehttps://www.youtube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

Helping Companies Grow with Effective Marketing Strategies – Publish. Promote. Profit. with Rob Kosberg Episode 136 Hernan Vazquez and Jeremias Smith As a fractional chief revenue officer, Jeremias Smith helps companies grow by creating and managing the deployment of an effective marketing strategy that helps you achieve your immediate and long-term growth goals.Hernan Vasquez is an investor, marketing advisor, co-founder and consultant. He helps small to medium-size businesses increase their online client acquisition through marketing campaigns, email marketing, paid media, retargeting and strategic partnerships. Listen to this informative Publish. Promote. Profit. episode with Hernan Vazquez and Jeremias Smith about helping companies grow with effective marketing strategies. Here are some of the beneficial topics covered on this week’s show:- How you can use a book funnel to acquire customers and then upsell them.- Why you should be monetizing the people who are ordering your book.- How having the power of a good brand behind you can help you sell books and upsell to your customers.- Why you need a powerful hook or angle to get people to purchase your book.- How there are three main pillars that help drive traffic to your funnel and what they are. Connect with Hernan and Jeremias:Links Mentioned:https://scaledriven.com/3x-a1https://scaledriven.com/framework-of-a4 Guest Contact Info:LinkedInhttps://www.linkedin.com/company/scale-driven/Connect with Rob:Websitehttps://bestsellerpublishing.orgTwitterhttps://twitter.com/bspbooksInstagramhttps://www.instagram.com/bspbooks/?hl=enFacebookhttps://www.facebook.com/bestsellerpubYouTubehttps://www.youtube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

Make A Six-Figure Income With The Free Event Model– Publish. Promote. Profit. with Rob Kosberg Episode 135In this episode, I explain how I use something called the Free Event Funnel to make $240,000 in 5 weeks. This method has been proven to bring in a 10-30x return on investment and works for every niche. Keep in mind, the Free Event Funnel requires you to invest at least a few thousand up-front. How does the Free Event Funnel work? First, run local ads in order to get people to register for your multi-day event. Then, design your training sessions to be valuable. Shape the sessions around your high-ticket offer. You’ll be amazed at how many of your audience members take you up on your offer. This approach builds a very solid rapport with your audience. The secret to this strategy is that when you get someone to commit this much time to you, they’re pre-qualified. They have a much higher chance of buying your high-ticket offer. Check it out! You’ll discover: ●     What the Free Event Model is (2:50)●     How much money you’ll need to invest and the return you can expect (8:20)●     The types of industries this method works for (12:13)●     The steps you need to take to set up your Free Event Model (14:40)Connect with Rob:Websitehttps://bestsellerpublishing.orgTwitterhttps://twitter.com/bspbooksInstagramhttps://www.instagram.com/bspbooks/?hl=enFacebookhttps://www.facebook.com/bestsellerpubYouTubehttps://www.youtube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

Helping Leaders and Organizations Stay Resilient with a Book  – Publish. Promote. Profit. with Rob Kosberg Episode 134 Jennifer EggersJennifer Eggers is the President of LeaderShift Insights® Inc. She works with leaders and organizations dealing with disruptive change who want to increase their capacity to adapt so they can emerge stronger and more effective faster. An international consultant, coach, best-selling author, and speaker, Jennifer has a passion for creating alignment and organizational resilience. She is a masterful facilitator known for creating shared agendas and unraveling tough issues that hinder results.With a unique ability to align diverse stakeholders and global experience in consulting and corporate roles, Jennifer’s integrated approach to creating alignment, develops leaders at all levels while enabling learning and productive dialog. She is the creator of RapidOD, a collaborative fast approach to organization restructuring, highly charged workshops on Influence, Resilience and Driving Sustainable Change.With nearly 30 years of executive coaching experience, Jennifer has coached entire leadership teams as well as officers and directors of many Fortune 500 companies. She is known for repositioning personal brands, driving behavior change and increasing senior leader’s ability to drive performance through others. Her book, Resilience: It’s Not About Bouncing Back is an international best seller.Listen to this informative Publish. Promote. Profit. episode with Jennifer Eggers about helping leaders and organizations stay resilient. Here are some of the beneficial topics covered on this week’s show:- Why leaders and teams need the capacity to adapt in times of disruption.- How resilience can be built internally through restructuring the business.- Why it’s important for companies to build individual resilience. - How you must learn your unconscious biases so that you can work on breaking them.- Why you company needs to build discretionary energy.Connect with Jennifer:Links Mentioned:leadershiftinsights.comGuest Contact Info:Twitterhttps://twitter.com/jennifereggersFacebookhttps://www.facebook.com/LeaderShiftInsightsLinkedInhttps://www.linkedin.com/in/eggersConnect with Rob:Websitehttps://bestsellerpublishing.orgTwitterhttps://twitter.com/bspbooksInstagramhttps://www.instagram.com/bspbooks/?hl=enFacebookhttps://www.facebook.com/bestsellerpubYouTubehttps://www.youtube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

The 3 Pillars of Profit Behind Your Book– Publish. Promote. Profit. with Rob Kosberg Episode 133I want to give you my straightforward strategy for generating continuous profit. Create a highly profitable business with these three foundational pillars: speaking engagements, lead generation, and PR/media. At Best Seller Publishing we focus all of our effort on these three pillars, which has allowed me to build and then scale our brand. To bridge the gap between product and profit, you must pinpoint exactly where your ideal audience is and where they want to be. Regardless of the niche you’re in, your people all have a problem that they are trying to get over. And your magic power becomes their catalyst.  Your job is to figure out what that magical transformation is. Then, use the three pillars of profit to become a sought-after industry leader. You’ll discover:The key to create a best selling offer: understand where your client is and where they want to be (1:23)What the three pillars of profit are (3:45)Paid advertising and why it’s one of the best ways to find your audience (9:30)How I leverage my time by repurposing my content (13:26)How the three pillars of profit can be applied to other businesses using a real client case study (17:40)Connect with Rob:Websitehttps://bestsellerpublishing.orgTwitterhttps://twitter.com/bspbooksInstagramhttps://www.instagram.com/bspbooks/?hl=enFacebookhttps://www.facebook.com/bestsellerpubYouTubehttps://www.youtube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

Using a Book to Increase Your Funnel Conversions and Profits– Publish. Promote. Profit. with Rob Kosberg Episode 132 Jaime SmithJaime Smith is the founder of CF Pro Tools, a SaaS-based software that allows you to add missing features quickly and easily to your ClickFunnels pages. With users like Russell Brunson, Dean Graziosi, Tony Robbins, and Frank Kern (to name a few), CF Pro Tools has quickly become the #1 resource when you want to increase your funnel conversions, average cart value and funnel profits. With over 70 different add ons to choose from, CF Pro Tools has over 50,000 add ons created and serves more than 30 million requests per month. Jaime has been a student of online marketing for over 15 years and is probably more passionate about marketing than he is about technology. Listen to this informative Publish. Promote. Profit. episode with Jaime Smith about using a book to increase your funnel conversions and profits.Here are some of the beneficial topics covered on this week’s show:- How free-plus-shipping offers are a great way to attract new customers.- Why you want to give customers a chance to spend money on the front end of your funnel.- How immediate delivery should be one of the things that you offer.- Why you want to have 2 or 3 different offers for customers to choose from.- How covering international shipping costs up front is key for a successful funnel.Connect with Jaime:Links Mentioned:https://cfprotools.com/Learn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

The Business of Growing Your Business– Publish. Promote. Profit. with Rob Kosberg Episode 131In this episode, Rob speaks on the two businesses every business owner is in. That’s right–two businesses. The first is your actual business, which is the product or service you provide. The second is the business of growing your business. Rob explains why - although both are vital - growing your business is the most important. This is because your vision for how your business will grow is the one thing that cannot be outsourced. That is your responsibility as the leader of the company. No one else can do that except for you. Rob not only simplifies the process of growing your business, he also gives you a detailed formula which you can take action on immediately. The best part is that the plan he gives is designed to be the most efficient use of your time so that you can still work in your business. Never has the path to scaling been easier. This episode is not to be missed and will have you thinking about your book…and your business…in a whole new way.Connect with Rob:Websitehttps://bestsellerpublishing.orgTwitterhttps://twitter.com/bspbooksInstagramhttps://www.instagram.com/bspbooks/?hl=enFacebookhttps://www.facebook.com/bestsellerpubYouTubehttps://www.youtube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750