

Best Seller Secrets
Rob Kosberg
Welcome to the Best Seller Secrets podcast, where experts learn how to crush their business goals with a best selling book! Rob Kosberg is a Wall Street Journal and USA Today bestselling author. He has been featured on ABC, NBC, CBS, Fox, Forbes, and Entrepreneur magazine. On the show, Rob shares his own expertise on authority marketing and the power of writing a book. Tune in every week for practical tips, strategies, and case studies about how writing a book makes clients hunt for your business.
Episodes
Mentioned books

Apr 21, 2022 • 28min
How Books are the Key to Growing ClickFunnels featuring Russell Brunson
Over the past 15 years, Russell Brunson has built a following of over a million entrepreneurs, sold hundreds of thousands of copies of his books, popularized the concept of sales funnels, and co-founded a software company called ClickFunnels that helps tens of thousands of entrepreneurs quickly get their message out to the marketplace.Listen to this informative Publish. Promote. Profit. episode with Russell Brunson about the key to growing ClickFunnels. Here are some of the beneficial topics covered on this week’s show:- How you don’t need to love the process of writing to become an author.- Why the written word is one of the most important things we have as a society. - How everything eventually funnels down into ClickFunnels.- Why writing a book can help turned churned prospects into clients.- How the best way to sell a book is to sell it for free.Connect with Brunson:Links Mentioned:clickfunnels.comhttps://marketingsecrets.comGuest Contact Info:Twitterhttps://twitter.com/russellbrunson?Instagramhttps://www.instagram.com/russellbrunson/?hl=enFacebookhttps://www.facebook.com/RussellBrunsonLIVE/LinkedInhttps://www.linkedin.com/in/russellbrunson/Connect with Rob:Websitehttps://bestsellerpublishing.orgTwitterhttps://twitter.com/bspbooksInstagramhttps://www.instagram.com/bspbooks/?hl=enFacebookhttps://www.facebook.com/bestsellerpubYouTubehttps://www.youtube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

Apr 20, 2022 • 17min
Profit From Your Book Before It's Finished!
What if I told you that you could make money using your book before you even publish? Today I explain how you can sell ads and sponsorships within your book, long before it’s ever completed. You can earn 15-20k just by having a “sponsored” section in your book. There are several steps to do this effectively, and I’ll go through each of them in this episode. Hey! Bonus! You can even use this strategy if you’ve already published your book either by relaunching it or by making it a part of your second edition. You’ll Discover:● Complementary business vs. competitive businesses (4:10)● How to make a compelling offer in your pitch (7:39)● Ways to use the sponsorships to everyone’s advantage (11:12)● Making it a no-brainer “yes” for the sponsor (13:15)● Conclusion and what pre-launch income can be used for (15:12)Connect with Rob: Website https://bestsellerpublishing.org Twitter https://twitter.com/bspbooks Instagram https://www.instagram.com/bspbooks/?hl=en Facebook https://www.facebook.com/bestsellerpub YouTube https://www.youtube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

Apr 19, 2022 • 28min
Helping Home Sellers with a Book featuring Michael Bell
Michael is a licensed Broker and REALTOR® with 20 years of residential brokerage and investment experience. He specializes in homes that did not sell the first time and has closed hundreds of homes. After graduating with a BBA in Finance at Gonzaga University, Michael processed consumer loans at a Federal Credit Union, moved to co-managing a portfolio at Charles Dunn Company, underwrote loans at CB Commercial, and then moved on to flipping homes. Neighbors and other agents wanted to work with him. In 1999, he opened Bradmont Realty and grew it to 10 agents. In 2005, Prudential Realty bought his brokerage, and since then, he has outsold 95% to 99.5% of all agents locally and nationally as a full-time agent. He knows how to sell and does not waste his time with things that do not help his clients. He and his family reside in Pasadena’s Bungalow Heaven Historic District.Listen to this informative Publish. Promote. Profit. episode with Michael Bell about using a book to help home sellers. Here are some of the beneficial topics covered on this week’s show:- Why you shouldn’t let your listing agent represent a buyer on your transaction.- How the real estate market has never been hotter than it is right now.- Why there is a housing problem and how it could be fixed.- How many houses sit on the marketplace because they are overpriced.- Why having signed copies of your book can be a helpful selling tool.Connect with Michael:Links Mentioned:https://www.michaelbbell.comConnect with Rob:Websitehttps://bestsellerpublishing.orgTwitterhttps://twitter.com/bspbooksInstagramhttps://www.instagram.com/bspbooks/?hl=enFacebookhttps://www.facebook.com/bestsellerpubYouTubehttps://www.youtube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

Apr 18, 2022 • 26min
How To Build Systems That Will Achieve Your Goals
In this episode, I talk about one of my favorite topics: goal setting. I’m excited to share with you a compilation of goal-setting hacks that I’ve learned from productivity experts over the years. I talk about how to set more attainable goals, how to categorize your goals, and how to analyze the goals that you’ve achieved and not achieved. I hope to re-ignite your desire to reach your goals. It also may help you to uncover valuable information as to why you might be falling short in some areas… and how to turn that around so you can achieve everything you want. Remember: if you’re not where you want to be, it’s often not because you’re not capable of achieving your goals, it’s because you haven’t built any systems to ensure that you get there. Let’s simplify the goal-setting process so you have nothing standing in your way from achieving your dreams. You’ll Discover:● The different types of goals (2:26)● The three steps I take to take stock of your progress (4:23)● The four ways to analyze the goals you did and didn’t achieve (7:17)● Organizing your goals for the future (15:00)Connect with Rob: Website https://bestsellerpublishing.org Twitter https://twitter.com/bspbooks Instagram https://www.instagram.com/bspbooks/?hl=en Facebook https://www.facebook.com/bestsellerpub YouTube https://www.youtube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

Apr 14, 2022 • 23min
Creating 7-Figure Businesses with a Book featuring Stacy Tuschl
Stacy Tuschl is a best-selling author, speaker, the owner of multiple 7-figure businesses, and the creator of the Foot Traffic Formula™, where she helps small business owners get more customers in their door, more profit in their pockets, and more happiness in their homes. Stacy’s in-depth process guides her students to break through their challenges, operate at their highest potential, and create self-sustaining businesses—all without sacrificing their families or lifestyles. You shouldn’t be sacrificing your life for your business; your business should be supporting your life.Listen to this informative Publish. Promote. Profit. episode with Stacy Tuschl about creating 7-Figure Businesses using a book. Here are some of the beneficial topics covered on this week’s show:- How a book works best when it has a product that it can sell.- Why it’s important for your book to focus on a specific topic.- How sometimes the best way to learn is through making mistakes.- Why business owners should be checking their DMs on social media.- How your program must have even more value than your book.Connect with Stacy:Links Mentioned:https://stacytuschl.mykajabi.com/offers/pgFqgSpn/checkoutGuest Contact Info:Instagramhttps://www.instagram.com/stacytuschl/Facebookhttps://www.facebook.com/stacytuschlConnect with Rob:Websitehttps://bestsellerpublishing.orgTwitterhttps://twitter.com/bspbooksInstagramhttps://www.instagram.com/bspbooks/?hl=enFacebookhttps://www.facebook.com/bestsellerpubYouTubehttps://www.youtube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

Apr 13, 2022 • 36min
Stop Chasing Clients
In this episode, I’ll share a few strategies that will help you stop chasing clients once and for all. All of them start with getting your book into as many hands as possible. Do you frame yourself as an expert? If so, your offers have a much better chance of being accepted. There is no better way to frame yourself as an expert than having a bestselling book. I myself am so confident in this tactic that I’ve recently invested a large amount of money into a campaign where I will send out my book to thousands of new people a month. Keep in mind, that who you send your book to will determine the number of leads you get. Your audience has to be targeted. You’ll Discover: ● Why framing yourself is vital for future success (1:53)● The first group of people you should send your book to (10:14)● The second group of people you should send your book to (16:23)● The third group of people you should send your book to (23:49)Connect with Rob: Website https://bestsellerpublishing.org Twitter https://twitter.com/bspbooks Instagram https://www.instagram.com/bspbooks/?hl=en Facebook https://www.facebook.com/bestsellerpub YouTube https://www.youtube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

Apr 12, 2022 • 29min
Using a Book to Teach Real Estate Investors to Negotiate the Best Deal featuring Bill Allen
Bill Allen is the CEO and Owner of 7 Figure Flipping a real estate organization based out of Nashville, TN. He and his team currently flip and wholesale 200+ deals per year in Tennessee and northern Florida, while leading the top house flipping and wholesaling mentoring groups in the nation. Bill began his career as a Naval Officer with 18 years of military experience and discovered through the avenue of real estate, that his calling is leading others by helping them find their own success through networking and accountability. This year, 2021, Bill is the author of 7 Figure Flipping Underground: How expert real estate investors find hidden properties, negotiate the best deals, and build profitable businesses.Listen to this informative Publish. Promote. Profit. episode with Bill Allen about teaching real estate investors to negotiate the best deal. Here are some of the beneficial topics covered on this week’s show:- How being a salesperson requires being a good storyteller.- Why using a value ladder can help you sell high ticket items. - How writing a book can make people trust you and your business quickly.- Why a book funnel can be a great tool to get clients and up-sell them.- How having a mentor or a coach can be game changing for entrepreneurs.Connect with Bill:Links Mentioned:https://7ffbook.com/mainGuest Contact Info:Instagramhttps://www.instagram.com/billallenrei/?hl=enFacebookhttps://www.facebook.com/7figureflippingLinkedInhttps://www.linkedin.com/in/bill-allen-rei/Connect with Rob:Websitehttps://bestsellerpublishing.orgTwitterhttps://twitter.com/bspbooksInstagramhttps://www.instagram.com/bspbooks/?hl=enFacebookhttps://www.facebook.com/bestsellerpubYouTubehttps://www.youtube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

Apr 11, 2022 • 26min
Fast Track Your Book Writing Experience
I’m excited to share with you how you can fast track the content creation for your book. This process will even work with other forms of content that you create for social media platforms as well. In this episode, I break down the elements of the perfect chapter. I discuss everything from the length to the format. I suggest that you start with a story and leave what’s called an “open loop.” Then introduce your framework or the key points of your story. Lastly, close the loop and have a a call to action and next steps for your reader to take. You’ll Discover: ● Sneak peek into how I’m writing my new book (1:07)● The format I use and teach to our clients (2:08)● Andrea Olsen’s 7-figure book story (7:58)● Why it’s important to be educated on your audience’s struggles (17:40)● Creating a list of assets around stories (19:34)Connect with Rob: Website https://bestsellerpublishing.org Twitter https://twitter.com/bspbooks Instagram https://www.instagram.com/bspbooks/?hl=en Facebook https://www.facebook.com/bestsellerpub YouTube https://www.youtube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

Apr 7, 2022 • 23min
Using a Book to Challenge Existing Business Norms featuring Jinny Uppal
Jinny Uppal is no stranger to driving contrary and innovative thinking. Uppal’s 20+ years of experience driving transformational growth by challenging existing norms in business is key to her success working with Fortune 500 telecom, eCommerce, and retail companies. In her new award-winning book, IN/ACTION: Rethinking the Path to Results, Jinny Uppal explores the downside of the prevalent cultural bias for action even when it’s unnecessary or counterproductive. Her book is the 2021 Gold winner in Business Nonfiction books from Reader Views.Listen to this informative Publish. Promote. Profit. episode with Jinny Uppal about using a book to challenge existing business norms. Here are some of the beneficial topics covered on this week’s show:- Why business people should take occasional moments to strategically pause.- How going full speed doesn’t allow for people’s creativity to flourish. - Why taking a pause doesn’t necessarily have to be a long one.- How people write about topics that intrigue them or confuse them.- How not every entrepreneur needs to be set to go, go, go all the time.Connect with Jinny:Links Mentioned:https://www.jinnyuppal.comGuest Contact Info:Twitterhttps://twitter.com/jinnyuppal?lang=enInstagramhttps://www.instagram.com/jinnyuppal/?hl=enLinkedInhttps://www.linkedin.com/in/jinnyuppal/Connect with Rob:Websitehttps://bestsellerpublishing.orgTwitterhttps://twitter.com/bspbooksInstagramhttps://www.instagram.com/bspbooks/?hl=enFacebookhttps://www.facebook.com/bestsellerpubYouTubehttps://www.youtube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750

Apr 6, 2022 • 23min
How To Sell Tons of Books
How To Sell Tons of Books Publish. Promote. Profit. with Rob Kosberg Episode 141 In this episode, I give you the secret sauce to make massive book sales… or technically, how to make massive sales through your book. You see, if your primary focus is just selling your book, you take your focus off of more lucrative uses of your time. The first thing to be clear about is that just selling your book shouldn’t be the end goal. This is a common misconception that leads many authors astray. Your sales plan needs to continue beyond the sale of the book if your goal is to make substantial income as an author. What does that look like? It means things like selling high ticket programs through your book. This means that the goal is to get your book into as many interested hands as possible but not because of the income generated from book sales. The true value comes from the income potential from the high-ticket offers you sell through your book. You can also position yourself through your book to help you with getting speaking engagements and media appearances. Those turn into leads, which means more status as an industry leader. You will reach more people and generate more leads, which will turn into a greater impact and income. You’ll discover:● How to sell your book through speaking engagements (5:57)● How to sell your book in bulk at speaking events (9:30)● The different types of media to leverage to make book sales (12:27)● How to sell your book using Amazon ads (15:37) Connect with Rob: Website https://bestsellerpublishing.org Twitter https://twitter.com/bspbooks Instagram https://www.instagram.com/bspbooks/?hl=en Facebook https://www.facebook.com/bestsellerpub YouTube https://www.youtube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoicesCONNECT WITH US:🌐 https://bestsellerpublishing.org/socials/📞 1 (626) 765-9750


