

The Self-Employed Life
Jeffrey Shaw
The Self-Employed Life Podcast (formerly Creative Warriors) provides business and personal development strategies for self-employed business owners that create sustainable success.
A community of self-employed and small business owners, entrepreneurs, innovators and ambitious individuals that need creative solutions in business. Being self-employed and a business Warrior is a mindset, a spirit and a challenge. We need a different way of doing business. This is business with a soul.
We discuss marketing, branding, productivity, mindset, building meaningful relationships with customers and living a fulfilling life. In the self-employed life, it's all personal.
Small business consultant, business coach for entrepreneurs, keynote speaker, TEDx speaker, and author of The Self-Employed Life and LINGO, host Jeffrey Shaw, interviews bestselling authors and experts who will change your way of thinking and provide practical ideas that you can apply directly in your life and business. Two episodes each week- one content-rich interview with an expert and Coaching Break offers a 15-minute break to receive coaching from your host.
A community of self-employed and small business owners, entrepreneurs, innovators and ambitious individuals that need creative solutions in business. Being self-employed and a business Warrior is a mindset, a spirit and a challenge. We need a different way of doing business. This is business with a soul.
We discuss marketing, branding, productivity, mindset, building meaningful relationships with customers and living a fulfilling life. In the self-employed life, it's all personal.
Small business consultant, business coach for entrepreneurs, keynote speaker, TEDx speaker, and author of The Self-Employed Life and LINGO, host Jeffrey Shaw, interviews bestselling authors and experts who will change your way of thinking and provide practical ideas that you can apply directly in your life and business. Two episodes each week- one content-rich interview with an expert and Coaching Break offers a 15-minute break to receive coaching from your host.
Episodes
Mentioned books

Feb 7, 2018 • 39min
372: Robb Holman- Leading Others From The Inside Out
Many times people try to lead Creative Warriors from the outside. They offer us material bonuses, or things that just aren't satisfying. Creatives, though, chase purpose and fulfillment. That means we need to start at the heart, start with passions, and work our way from the inside out. Ultimately that means we should be working on our strengths. We should dedicate ourselves to what we are not only good at, but what we love doing. Let other people who are better than us in other areas work on our weaknesses. The goal is to find our joy in work, which is something that goes much much deeper than happiness. When we find this joy, it lights the fire of the people around us. It motivates them to work harder and find their joy in life. It's like they say, success breeds success. On this episode of the Creative Warriors Podcast we are joined by Robb Holman. Robb is an internationally recognized leadership expert, executive coach, keynote speaker, and author who has a heart for authentic relationships and a true talent for equipping people with the skills and the knowledge necessary for their success. With passion and exuberance, Robb's dynamic teaching style has successfully led countless business owners, executives, and leaders through his exclusive and proprietary method of Inside Out Leadership™ Coaching. In helping his clients learn how to connect with their unique life's purpose, they are finding success in a way they never expected - from the inside out. As a lifelong serial entrepreneur, Robb has founded numerous, highly influential organizations, both for-profit, as well as non-profit. His current endeavor is as founder and CEO of Holman International, a global leadership consultancy revolutionizing the way business leaders operate. Download this episode today to learn how you can begin leading from the inside out. WARRIOR OF KINDNESS "When we discover our bigger purpose we start to get more on fire for life." -Robb Holman My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Highlights - Joy goes deeper than happiness. Contentment means you are satisfied. Start at the heart and what inspires people. You should leverage your strengths. People love to be around people who are comfortable in their own skin. Find people whose strengths are your weaknesses. Make a list of 5 declarations. Responsibility for impact means learning to lead yourself first. Everything begins with you. Leaders are big givers, and need to learn to be receivers. Guest Contact - Robb's Website Robb's Twitter Robb's Book Lead the Way: Inside Out Leadership™ Principles for Business Owners & Leaders Mentions- CreativeWarriors.com/Fascinate 17hats Resources - 12 Must-Have Mindsets for Uncommon Entrepreneurs! A FREE tool for Creative Warriors to help you get clear on the ways you need to think differently to get the results you want. We've been handed a whole bunch of malarky about who we are and how business works that simply doesn't work for us. It's time to set it straight! This tool will give you the insights you need to think your way to success as a Creative Warrior and keep you on track. Check out the Creative Warriors RESOURCE page! A collection of the best companies, hand-selected, to help you succeed! You'll find vendors, services, products, and programs to help you Create, Serve, and Be Prosperous! All these companies have been used and approved by Jeffrey and most are used every day in his business. Music by Jawn

Jan 31, 2018 • 31min
371: Lynn Robinson- Put Your Intuition to Work
There's one thing so many of us do in business that hurts us more than helps. That is using our logic brain. Sometimes we need to shift our focus to our intuition and just trust our guts. Our intuition can guide us to the right path in so many ways that our conscious brains wouldn't normally see. We all tend to listen to our intuition on personal issues, so why wouldn't we do the same in business? There are some things only our subconscious mind realizes, so let it speak up. It's something we need to practice every day to learn how to really listen to our intuition and be able to tell it apart from our negative inner voices. Luckily, on this episode of Creative Warriors, I brought in an expert to gives us simple actionable steps to developing our intuitions in business - Lynn Robinson. Lynn is a popular speaker on the hot topic of intuition. Her intuitive reading clients consistently praise her insights as "spot on," resulting in personal clarity, creative solutions and overall success. She was Voted "Best Intuitive" by Boston Magazine, she's a bestselling author whose latest book is Put Your Intuition to Work. Download this episode now and to learn how to let your intuition guide you to the success you want. SPIRIT WARRIOR "There aren't any secrets, we know what's going on in each other's hearts." -Lynn Robinson My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Highlights - "Feel the fear and do it anyway." We're all hard wired for intuition at work. Different ideas come to you when you are using your intuition. Intuition will guide you to your passion and purpose. Many people have their ah-ha moment after a nap. Being proven right by your intuition can build confidence in it. Check in and ask what your intuition is saying. You have to practice your intuition to get better at it. Get as clear as possible about what you want. Talk to yourself in your mind as if you have what you already want. Guest Contact - Lynn's Website Don't forget to grab Lynn's Free E-book "6 Ways to Recharge Your Intuition" the Sign-Up tab on her website! Lynn's Twitter Lynn's Book Put Your Intuition to Work: How to Supercharge Your Inner Wisdom to Think Fast and Make Great Decisions Mentions- 17hats Resources - 12 Must-Have Mindsets for Uncommon Entrepreneurs! A FREE tool for Creative Warriors to help you get clear on the ways you need to think differently to get the results you want. We've been handed a whole bunch of malarky about who we are and how business works that simply doesn't work for us. It's time to set it straight! This tool will give you the insights you need to think your way to success as a Creative Warrior and keep you on track. Check out the Creative Warriors RESOURCE page! A collection of the best companies, hand-selected, to help you succeed! You'll find vendors, services, products, and programs to help you Create, Serve, and Be Prosperous! All these companies have been used and approved by Jeffrey and most are used every day in his business. Music by Jawn

Jan 29, 2018 • 13min
370: Talking Stick- Business with a Soul
I explain why the phrase "business with a soul" is in the intro of every Creative Warriors episode and why it's time has come. It's about more than having integrity in business. I think that's a given with heart-centered and purpose-driven entrepreneurs. It's about unifying the effort we apply with what's going on inside to get the results we want. I think you'll gain a lot out of this episode and see how this principle was the entire foundation for my book, LINGO, releasing tomorrow, January 30th, 2018. Go Warriors! The Talking Stick is in your hands now. Let us hear from you. Be part of the conversation - We want to hear your opinion on the topic. Let us know what you think or share a personal story. Join our community Facebook group, Creative Warriors Unite, at www.joinwarriors.com and add to the conversation. My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available for pre-order. Contact Jeffrey - Website Coaching support Available for speaking Resources - 12 Must-Have Mindsets for Uncommon Entrepreneurs! A FREE tool for Creative Warriors to help you get clear on the ways you need to think differently to get the results you want. We've been handed a whole bunch of malarky about who we are and how business works that simply don't work for us. It's time to set it straight! This tool will give you the insights you need to think your way to success as a Creative Warrior and keep you on track. Check out the Creative Warriors RESOURCE page! A collection of the best companies, hand-selected, to help you succeed! You'll find vendors, services, products, and programs to help you Create, Serve, and Be Prosperous! All these companies have been used and approved by Jeffrey and most are used every day in his business. Music by Jawn

Jan 24, 2018 • 52min
369: Todd Henry - Be the Leader That Creative People Need
One of the biggest steps we have to take as creatives is working for ourselves, and starting our own business. This can come with its own set of challenges, but it's nothing to be afraid of. You may think of yourself as a solo worker, but the moment you start working for yourself or step up to a higher position you become a leader. Even if your team is remote, and you have Virtual Assistants or freelancers you're still a leader. As they say, with great power comes great responsibility. Working with creatives below you means you have to respect them the way you like to be respected. Your team needs clear boundaries, and most importantly they need your trust. They need you to trust that they know the process it takes to get things done. Being a leader doesn't mean taking the helm and controlling the ship. It means finding the right people to help you, and nurturing them along the way. Show them why things work, as opposed to just what works. On this episode of Creative Warriors, I am joined once again by Todd Henry. I can't get enough of him, this is his third time and I hope to have him on a fourth. If you missed his previous episodes, Todd writes books, speaks internationally on creativity, leadership, productivity, and passion for work, and helps people and teams generate brilliant ideas. In short, he's an arms dealer for the creative revolution. His latest book is Herding Tigers: Be the Leader That Creative People Need. Download this episode today and learn how you can arm yourself in the constant creative war we find ourselves in. WARRIOR OF LOVE AND WISDOM "Move from a mindset of control to a mindset of influence." -Todd Henry My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available for pre-order. Highlights - Middle management jobs are going away, and people are becoming more creative. A lot of people are thrown into leadership roles they aren't ready for. Make sure you are clear on team expectations. The creative process needs a unique type of leadership that differs from traditional industries. Move from a mindset of control to a mindset of influence. Creative people need bounded autonomy. Hire the right person, then leave them alone. Your core message has to point to the "big steak". Love is a very active, aggressive thing. Guest Contact - Todd's Website Todd's Twitter Todd's Latest Book Herding Tigers: Be the Leader That Creative People Need Mentions- 17hats Resources - 12 Must-Have Mindsets for Uncommon Entrepreneurs! A FREE tool for Creative Warriors to help you get clear on the ways you need to think differently to get the results you want. We've been handed a whole bunch of malarky about who we are and how business works that simply doesn't work for us. It's time to set it straight! This tool will give you the insights you need to think your way to success as a Creative Warrior and keep you on track. Check out the Creative Warriors RESOURCE page! A collection of the best companies, hand-selected, to help you succeed! You'll find vendors, services, products, and programs to help you Create, Serve, and Be Prosperous! All these companies have been used and approved by Jeffrey and most are used every day in his business. Music by Jawn

Jan 22, 2018 • 10min
368: Talking Stick- The New Niche
One of the concepts in my book LINGO that I am most excited to get out there and unleash Warriors from the restraints of out-dated business ideas is The New Niche. The old niche was restrictive--forcing creative people to limit themselves by choosing one thing to do and one audience to serve. The New Niche is expansive. Find out what it is and how to serve multiple audiences. The Talking Stick is in your hands now. Let us hear from you. Be part of the conversation - We want to hear your opinion on the topic. Let us know what you think or share a personal story. Join our community Facebook group, Creative Warriors Unite, at www.joinwarriors.com and add to the conversation. My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available for pre-order. Contact Jeffrey - Website Coaching support Available for speaking Resources - 12 Must-Have Mindsets for Uncommon Entrepreneurs! A FREE tool for Creative Warriors to help you get clear on the ways you need to think differently to get the results you want. We've been handed a whole bunch of malarky about who we are and how business works that simply don't work for us. It's time to set it straight! This tool will give you the insights you need to think your way to success as a Creative Warrior and keep you on track. Check out the Creative Warriors RESOURCE page! A collection of the best companies, hand-selected, to help you succeed! You'll find vendors, services, products, and programs to help you Create, Serve, and Be Prosperous! All these companies have been used and approved by Jeffrey and most are used every day in his business. Music by Jawn

Jan 17, 2018 • 38min
367: Vincent Pugliese- Freelance Your Way to Freedom
There's a big misconception about money. So often we hear that money is the root of all evil. At the end of the day though, we all need it to pay our bills. Money itself is just a thing, and it's all about how you choose to use that thing. Money itself can't be evil, because it's just an idea. When you have money, it allows you more opportunities and freedom. More money means you have more chances to help, give back, and achieve growth. On this episode of Creative Warriors we are joined by Vincent Pugliese. Vincent has a Bachelor Degree in Communication from Ohio University, where he was named National Champion for the William Randolph Heart Photojournalism Championship prior to graduation. Vincent has photographed for all of the leading wire services and various national and local publications throughout the United States. Vincent has photographed all major sporting and news events, including the Super Bowl, the World Series, the NHL Final, the NBA Conference Finals, The Kentucky Derby and even Wrestlemania! Vincent has been assigned to photograph events in nearly every state in the nation. He has joined us today to discuss his new book, Freelance to Freedom: The Roadmap for Creating a Side Business to Achieve Financial, Time and Life Freedom. Download this episode today to hear the truth about money, and the real difference between being a freelancer and an entrepreneur. WARRIOR OF SELF-BELIEF "My struggle leads to the best stories." -Vincent Pugliese My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available for pre-order. Highlights - It's ok to admit you do things for money. Families generally don't talk about money. You have to pay the bills, but beyond that you need to think about other people. Genuinely build relationships that aren't based on your needs. Focus on your family. Money doesn't necessarily buy you the freedom. Do stuff for the people that help you. Freelancers build a business around themselves. Entrepreneurs build a business that can be sold. Be better than yesterday. Everyone has a big "BUT". Guest Contact - Vincent's Website Vincent's Twitter Vincent's Book Freelance to Freedom: The Roadmap for Creating a Side Business to Achieve Financial, Time and Life Freedom Vincent's Free Tips (the first 20 people to opt in get a free book!) Top 10 Tips I Learned From Earning 32k In A Year to 32k in One Day! Resources - 12 Must-Have Mindsets for Uncommon Entrepreneurs! A FREE tool for Creative Warriors to help you get clear on the ways you need to think differently to get the results you want. We've been handed a whole bunch of malarky about who we are and how business works that simply doesn't work for us. It's time to set it straight! This tool will give you the insights you need to think your way to success as a Creative Warrior and keep you on track. Check out the Creative Warriors RESOURCE page! A collection of the best companies, hand-selected, to help you succeed! You'll find vendors, services, products, and programs to help you Create, Serve, and Be Prosperous! All these companies have been used and approved by Jeffrey and most are used every day in his business. Music by Jawn

Jan 15, 2018 • 12min
366: Talking Stick- The Planning Paradox
While you're still in planning mode for 2018, I wanted to offer you something to think about--The Planning Paradox. The paradox is that if you plan too far ahead or too much, you might miss opportunities unfolding right in front of you. But if you don't have a plan you might run amuck. What's a Warrior to do? Listen in and find out. The Talking Stick is in your hands now. Let us hear from you. Be part of the conversation - We want to hear your opinion on the topic. Let us know what you think or share a personal story. Join our community Facebook group, Creative Warriors Unite, at www.joinwarriors.com and add to the conversation. My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available for pre-order. Order your SIGNED copy today! Contact Jeffrey - Website Coaching support Available for speaking Resources - 12 Must-Have Mindsets for Uncommon Entrepreneurs! A FREE tool for Creative Warriors to help you get clear on the ways you need to think differently to get the results you want. We've been handed a whole bunch of malarky about who we are and how business works that simply don't work for us. It's time to set it straight! This tool will give you the insights you need to think your way to success as a Creative Warrior and keep you on track. Check out the Creative Warriors RESOURCE page! A collection of the best companies, hand-selected, to help you succeed! You'll find vendors, services, products, and programs to help you Create, Serve, and Be Prosperous! All these companies have been used and approved by Jeffrey and most are used every day in his business. Music by Jawn

Jan 10, 2018 • 39min
365: Steve McKee - Branding to Create Affection
Branding is something entrepreneurs often overlook and misunderstand. Many people think of branding as just being something that represents your company visually. It actually goes much deeper than that. Your branding has a lasting impact on your company. When done well your brand will continue to increase the value of your company over time. It'll create the impression on your consumers that'll keep bringing them back time and time again. If you really want your brand to work for your it needs to speak to people's emotions. You need to strike them at their hearts, and appeal to their core. It may sound complicated, and even confusing but it's really not. On today's episode of Creative Warriors we are joined by Steve McKee, who truly understands good branding and helps break it down to something we can all understand. Steve is the president of McKee Wallwork + Company (MWC), Advertising Age's 2015 Southwest U.S. Small Agency of the Year. A marketing strategist for nearly thirty years, Steve has held executive positions at notable international agencies including NW Ayer, Della Femina, and a division of McCann-Erickson Worldwide. He was a popular Businessweek.com columnist for more than a decade and currently writes a column for SmartBrief on Leadership. He has been published or quoted in The New York Times, USA Today, Forbes.com, and Investor's Business Daily, among others, and he has appeared on CNBC, ESPN2, CNNfn, Bloomberg television and radio, and network TV affiliates across America. Download this episode today to truly understand what branding is, and how it can take your company to the next level. WARRIOR OF EMPATHY "A brand can increase in value forever." - Steve McKee My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available for pre-order. Order your SIGNED copy today! Highlights - Be something your customers can relate to. The world is the way it is because we are who we are. Every asset you own will depreciate over time. Your role is to be gravity, and hold things together. It's your job as an entrepreneur to be a brand manager. Branding speaks on your behalf even when you're not there. Find what ties your customers together, even though they are all different. Style becomes the differentiator. Try to take your brand emotionally deeper than ever before. Consistency is one of the core principles of power branding. Guest Contact - Steve's Website Steve's Twitter Steve's Books Brand vs. Wild: Building Resilient Brands for Harsh Business Environments When Growth Stalls: How It Happens, Why You're Stuck, and What to Do About It Power Branding: Leveraging the Success of the World's Best Brands FREE chapters from each of Steve's Books! Resources - 12 Must-Have Mindsets for Uncommon Entrepreneurs! A FREE tool for Creative Warriors to help you get clear on the ways you need to think differently to get the results you want. We've been handed a whole bunch of malarky about who we are and how business works that simply doesn't work for us. It's time to set it straight! This tool will give you the insights you need to think your way to success as a Creative Warrior and keep you on track. Check out the Creative Warriors RESOURCE page! A collection of the best companies, hand-selected, to help you succeed! You'll find vendors, services, products, and programs to help you Create, Serve, and Be Prosperous! All these companies have been used and approved by Jeffrey and most are used every day in his business. Music by Jawn

Jan 8, 2018 • 12min
364: Talking Stick- The Story of Two Plants
What can you learn about managing your energy and your perspective on life from two plants? You might be surprised! This episode is a bit of a koan, a story about two plants on my terrace that will provoke thought. There's no right or wrong. No conclusion. Just an opportunity to look at what gets more of your attention in life--what's thriving or what needs saving. We may be talking about plants in this episode but we're actually talking about so much more. The Talking Stick is in your hands now. Let us hear from you. Be part of the conversation - We want to hear your opinion on the topic. Let us know what you think or share a personal story. Join our community Facebook group, Creative Warriors Unite, at www.joinwarriors.com and add to the conversation. My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available for pre-order. Order your SIGNED copy today! Contact Jeffrey - Website Coaching support Available for speaking Resources - 12 Must-Have Mindsets for Uncommon Entrepreneurs! A FREE tool for Creative Warriors to help you get clear on the ways you need to think differently to get the results you want. We've been handed a whole bunch of malarky about who we are and how business works that simply don't work for us. It's time to set it straight! This tool will give you the insights you need to think your way to success as a Creative Warrior and keep you on track. Check out the Creative Warriors RESOURCE page! A collection of the best companies, hand-selected, to help you succeed! You'll find vendors, services, products, and programs to help you Create, Serve, and Be Prosperous! All these companies have been used and approved by Jeffrey and most are used every day in his business. Music by Jawn

Jan 3, 2018 • 51min
363: Nicholas Webb - Creating the Perfect Customer Experience
The world of business is changing so fast. Sometimes it feels overwhelming and hard to keep up with. To be honest, though, all we have to do is listen. Customers and consumers today have more of a voice than ever before. They let us know exactly what they want, we just have to listen. Too many times we, as entrepreneurs and business owners, try to push what we think people want. Today we don't need to look at demographics and try to lump people into groups. We can create a unique customer experience for everyone. We can get direct feedback, and find ways to improve based on exactly what the customer wants. On today's episode of Creative Warriors, we are joined by best selling author Nicholas Webb to discuss his new book What Customers Crave - which is used by top brands to design their customer experience (CX) and innovation strategies. Nicholas is one of the world's top innovation strategists and futurists. As the CEO at Lassen Scientific, Inc. Nicholas works with Fortune 500 companies throughout the world to help them lead their industries in innovation, strategy and CX design. Download this episode today to learn more about the customer experience and what you can do to improve it in your business. SUCCESS STORY WARRIOR "It costs nothing to be great and deliver the human experience." -Nicholas Webb My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available for pre-order. Order your SIGNED copy today! Highlights - Think about the legacy you want to leave behind in your life. Consumers are demanding that we reinvent the customer experience. The human experience is the difference between a customer who wants to buy from you or not. If you want to take care of your customers you have to take care of your employees. Listen to what consumers want as opposed to pushing what you think they want. Customer experiences need to be individualized. The only thing that matters is what customers love and hate. Trajectory of experience begins in the first moments. Last touch moments are one of the most important. Know the baseline of customer expectations. Guest Contact - Nicholas's Website Nicholas's Twitter Nicholas's Book What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint Free chapter of Nick's Book! The Magic of Getting What You Want by Dr. David Schwartz Resources - 12 Must-Have Mindsets for Uncommon Entrepreneurs! A FREE tool for Creative Warriors to help you get clear on the ways you need to think differently to get the results you want. We've been handed a whole bunch of malarky about who we are and how business works that simply doesn't work for us. It's time to set it straight! This tool will give you the insights you need to think your way to success as a Creative Warrior and keep you on track. Check out the Creative Warriors RESOURCE page! A collection of the best companies, hand-selected, to help you succeed! You'll find vendors, services, products, and programs to help you Create, Serve, and Be Prosperous! All these companies have been used and approved by Jeffrey and most are used every day in his business. Music by Jawn


