The Self-Employed Life

One of the more important topics in my book, LINGO, is about customer experience (Chapter 9). It's very important we think about customer service different than we used to. Simply put, we should consider not giving the experience we want our customers to have, but instead, pay more attention to the experience they WANT. Have a listen and get the latest insights about how to be sure your customers have an awesome customer experience. The Talking Stick is in your hands now. Let us hear from you. Be part of the conversation - We want to hear your opinion on the topic. Let us know what you think or share a personal story. Join our community Facebook group, Creative Warriors Unite, at www.joinwarriors.com and add to the conversation. My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Contact Jeffrey - Website Coaching support Available for speaking Resources - 12 Must-Have Mindsets for Uncommon Entrepreneurs! A FREE tool for Creative Warriors to help you get clear on the ways you need to think differently to get the results you want. We've been handed a whole bunch of malarky about who we are and how business works that simply don't work for us. It's time to set it straight! This tool will give you the insights you need to think your way to success as a Creative Warrior and keep you on track. Check out the Creative Warriors RESOURCE page! A collection of the best companies, hand-selected, to help you succeed! You'll find vendors, services, products, and programs to help you Create, Serve, and Be Prosperous! All these companies have been used and approved by Jeffrey and most are used every day in his business. Music by Jawn

The word "quiz" can conjure up images of stressful days in school, or gimmicky Buzzfeed posts your friends have shared. In reality, quizzes are one of the most powerful marketing tools you can use today. People don't want to be one of a million, or even one in a million. They want to be THE one in a million. In order to do that, you need to really know them. You need to know their language, their habits, and what they really need. The best way to do this, without talking to each and every person directly, is through an online quiz. With a quiz you can find out how your client prefers to be approached, what their specific tastes are, and fill the gap in their lives without needing to sit down and talk with them. On this episode of Creative Warriors, we are joined by Josh Haynam. Josh is the co-founder of Interact Quiz Builder, a tool used by more than 30,000 businesses including The American Red Cross, Home Depot, and Forbes. He's probably seen more quizzes than any other human on earth right now. Download this episode today to learn how you can effectively integrate quizzes into your marketing strategy, and make a massive growth in your business. CLARITY WARRIOR "Figure out who you are dealing with so that you can talk to them more effectively." -Josh Haynam My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Highlights - Quizzes are a huge marketing strategy. A quiz allows you to really understand each individual customer. Your wording in a quiz makes all the difference in the world. You want to speak to each customer differently. Start your quizzes to be simple. Everybody has an audience with personality. If you care about their business, find out what they care about. Multiple choice questions are best. People only have about a two-minute attention span. A solid daily routine will give you a foundation for success. Guest Contact - Josh's Website Josh's Twitter Mentions- 17hats Resources - 12 Must-Have Mindsets for Uncommon Entrepreneurs! A FREE tool for Creative Warriors to help you get clear on the ways you need to think differently to get the results you want. We've been handed a whole bunch of malarky about who we are and how business works that simply doesn't work for us. It's time to set it straight! This tool will give you the insights you need to think your way to success as a Creative Warrior and keep you on track. Check out the Creative Warriors RESOURCE page! A collection of the best companies, hand-selected, to help you succeed! You'll find vendors, services, products, and programs to help you Create, Serve, and Be Prosperous! All these companies have been used and approved by Jeffrey and most are used every day in his business. Music by Jawn

By traditional definition, lingo means to speak the jargon of a group or individual. It's important as we continue to discuss lingo and the lessons taught in my book, LINGO, that you understand how I define it. I define lingo as understanding someone's essence. Ironically, to speak someone's lingo is more about the unspoken word. It's creating the energetic connection that you get each other and are speaking the same language. Yes, the words and jargon are important. But only after you "get" them. The Talking Stick is in your hands now. Let us hear from you. Be part of the conversation - We want to hear your opinion on the topic. Let us know what you think or share a personal story. Join our community Facebook group, Creative Warriors Unite, at www.joinwarriors.com and add to the conversation. My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Contact Jeffrey - Website Coaching support Available for speaking Resources - 12 Must-Have Mindsets for Uncommon Entrepreneurs! A FREE tool for Creative Warriors to help you get clear on the ways you need to think differently to get the results you want. We've been handed a whole bunch of malarky about who we are and how business works that simply don't work for us. It's time to set it straight! This tool will give you the insights you need to think your way to success as a Creative Warrior and keep you on track. Check out the Creative Warriors RESOURCE page! A collection of the best companies, hand-selected, to help you succeed! You'll find vendors, services, products, and programs to help you Create, Serve, and Be Prosperous! All these companies have been used and approved by Jeffrey and most are used every day in his business. Music by Jawn

Perception is everything in business. You want people to be able to look at you and your brand, and feel a connection. When a customer feels they know you, what you stand for, and even who you are on a personal level, they will want to be loyal to you. It's often times scary for us to put ourselves out there. As business owners we want to hide behind our business name. In the end, if you put yourself out there and create a proper perception of yourself, you will attract your ideal customers. When they feel that relationship with you, even though they've never met you, that's when you are able to have pricing elasticity. By that I mean you don't have to compete to the bottom of the price list. People buy your brand for you, and you can charge what you truly deserve to make. On this episode of Creative Warriors, we are joined by a perception expert - Brian Boxer Wachler. Brian S. Boxer Wachler, MD, or Dr. Brian as his patients affectionately call him, is considered America's TV Eye Doctor having appeared on Today show, The Doctors, Good Morning America, CNN, Extra, as well as many local news channels across the country. Dr. Brian has authored three best-selling medical books, is a WebMD editor and has given 230 scientific talks. He was selected to give a distinguished TEDx talk. As a leading expert on human perception and vision, on October 17th Dr. Brian released his groundbreaking book, Perceptual Intelligence, that is the next wave in deepening our intelligence. Download this episode today to learn how perception can help your business and client base. BEN FRANKLIN WARRIOR "Personality marketing gives you price elasticity." -Brian Boxler Wachler My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Highlights - Perceptual intelligence is how we interpret our experiences to separate reality from fantasy. A person's occupation doesn't define who they are. Nobody can copy who you are, and that's why you want to be who you are. Anyone can expand what they are specializing in. There is a fine line between perception and deception. The halo effect allows people to have influence outside of areas they are known for. A brand's perception and reality need to match. Your personality will attract certain types of customers - those are the customers you want. Mindset can change your perception to be aligned with your goals. Guest Contact - Brian's Website Brian's Twitter Brian's Book Perceptual Intelligence: The Brain's Secret to Seeing Past Illusion, Misperception, and Self-Deception Mentions- 17hats Resources - 12 Must-Have Mindsets for Uncommon Entrepreneurs! A FREE tool for Creative Warriors to help you get clear on the ways you need to think differently to get the results you want. We've been handed a whole bunch of malarky about who we are and how business works that simply doesn't work for us. It's time to set it straight! This tool will give you the insights you need to think your way to success as a Creative Warrior and keep you on track. Check out the Creative Warriors RESOURCE page! A collection of the best companies, hand-selected, to help you succeed! You'll find vendors, services, products, and programs to help you Create, Serve, and Be Prosperous! All these companies have been used and approved by Jeffrey and most are used every day in his business. Music by Jawn

When you think about your business as building a community and not just a business, it ups the game about how you think about the people who are going to provide for your business and your life. You will treat them as you would treat your friends and peers; as if you were going to meet each person face to face and make it a personal experience. I also provide some tips on how this can affect your email practices and how to create brand bonding. The Talking Stick is in your hands now. Let us hear from you. Be part of the conversation - We want to hear your opinion on the topic. Let us know what you think or share a personal story. Join our community Facebook group, Creative Warriors Unite, at www.joinwarriors.com and add to the conversation. My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Contact Jeffrey - Website Coaching support Available for speaking Resources - 12 Must-Have Mindsets for Uncommon Entrepreneurs! A FREE tool for Creative Warriors to help you get clear on the ways you need to think differently to get the results you want. We've been handed a whole bunch of malarky about who we are and how business works that simply don't work for us. It's time to set it straight! This tool will give you the insights you need to think your way to success as a Creative Warrior and keep you on track. Check out the Creative Warriors RESOURCE page! A collection of the best companies, hand-selected, to help you succeed! You'll find vendors, services, products, and programs to help you Create, Serve, and Be Prosperous! All these companies have been used and approved by Jeffrey and most are used every day in his business. Music by Jawn

We always hear the story of someone quitting their 9 to 5 job in the corporate world to become an entrepreneur. What happens when an entrepreneur feels a need to shift? What about when they feel their mission is complete, and they want to move on to something else? There isn't really a name for this entrepreneurial shift that happens. It's something that many people hesitate about because they worry about their finances, or they worry it's the wrong time. Much like taking the first leap into being an entrepreneur, shifting to a new area of entrepreneurship means taking a risk. Remember, you did it once there's no reason you can do it again. Of course there will be a small amount of financial uncertainty, but the transition isn't that scary and it's always better to make less and be happy than make more and feel miserable. On this episode of the Creative Warriors we bring on someone who knows a lot about making this pivot, Tara Gentile. Tara is the founder of CoCommercial, a digital small business community for entrepreneurs serious about making money, impacting their communities, and transforming the lives of those they love. She's also the host of Profit. Power. Pursuit., a podcast that takes you behind the scenes of successful small businesses. Entrepreneur named it one of 24 top women-hosted podcasts for business owners. Not only that, she's also a bestselling Money & Life instructor on CreativeLive. Check out her (mostly) weekly live show, Help Yourself, for in-depth, non-obvious conversations about the ins and outs of growing a company you love. Download this episode of Creative Warriors now and hear how to know if it's time for you to make a vital pivot in your life. WARRIOR OF INDEPENDENCE "I get to choose my mission." -Tara Gentile My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Highlights - When you decide to transition, consider the roots you come from. Once a transition starts, there's no going back. You want your pivots to occur more quickly so it doesn't kill your finances. There are many entrepreneurs who transition to a new type of entrepreneurship. It's always the right time. You don't have to have a singular purpose. Take time to really think about your business. We often plan more for failure than we do for success. Many times we sabotage ourselves after we hit our goals. Be around people who see more in you than you see in yourself. Guest Contact - Tara's Website Tara's Twitter Tara's Podcast Tara's Book Quiet Power Strategy Mentions- The Art of Community by Charles H. Vogl 17hats Resources - 12 Must-Have Mindsets for Uncommon Entrepreneurs! A FREE tool for Creative Warriors to help you get clear on the ways you need to think differently to get the results you want. We've been handed a whole bunch of malarky about who we are and how business works that simply doesn't work for us. It's time to set it straight! This tool will give you the insights you need to think your way to success as a Creative Warrior and keep you on track. Check out the Creative Warriors RESOURCE page! A collection of the best companies, hand-selected, to help you succeed! You'll find vendors, services, products, and programs to help you Create, Serve, and Be Prosperous! All these companies have been used and approved by Jeffrey and most are used every day in his business. Music by Jawn

There is an interesting thing that happens when it comes to labeling people with their "potential". Some people think they are reaching their full potential, but if you're like me you feel like you're not there yet. When we say someone has a lot of potential that can cause them to stop in their tracks, and think they are already enough. Some people feel like if they make a change in life they'll lose their potential and be starting over. Others feel like they need to do everything they can to fully reach their potential - yet it's always just out of reach. To be honest, your mindset means more than your potential. If you are happy with where you are, it doesn't matter. If you are always striving, learning, and trying to grow in any direction you can - that's how you unlock your potential. The key is to always learn. Keep growing in one direction or another, because you never know where your potential will end up. This week we are joined by Thom Singer, who has spent a lot of time studying the results of labeling and unlocking people's potential. Thom has authored twelve books on the power of business relationships, sales, networking, presentation skills and entrepreneurship, and regularly speaks to corporate, law firm and convention audiences. As the host of the popular "Cool Things Entrepreneurs Do" podcast, Thom interviews business leaders, entrepreneurs, solopreneurs, and others who possess an extra dose of the entrepreneurial spirit. Thom earned the prestigious Certified Speaking Professional (CSP) designation in 2014. The Certified Speaking Professional designation, is the speaking industry's international measure of professional platform skill. Today Thom is here to share with us what he's learned about potential, and the secrets of achieving it. Download this episode today to learn about the mindset you need to reach your full potential. WARRIOR OF PEACE OF MIND "Human beings are ever changing souls." -Thom Singer My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Highlights - If you forgive more than you get angry, more doors will open up. Most people don't achieve their potential because of either plan, purpose, or people. 30% of people feel they are reaching their full potential. Mindset plays a huge roll in reaching full potential. Always continue to learn and soak up knowledge. You have to do the work every day. People do business with people they know, they like, and they trust. There's a difference between knowing someone and knowing about someone. Guest Contact - Thom's Website Thom's Twitter Thom's 10 Tips Toward Your Potential: Email thom@thomsinger.com Mentions- 17hats Resources - 12 Must-Have Mindsets for Uncommon Entrepreneurs! A FREE tool for Creative Warriors to help you get clear on the ways you need to think differently to get the results you want. We've been handed a whole bunch of malarky about who we are and how business works that simply doesn't work for us. It's time to set it straight! This tool will give you the insights you need to think your way to success as a Creative Warrior and keep you on track. Check out the Creative Warriors RESOURCE page! A collection of the best companies, hand-selected, to help you succeed! You'll find vendors, services, products, and programs to help you Create, Serve, and Be Prosperous! All these companies have been used and approved by Jeffrey and most are used every day in his business. Music by Jawn

I wrote LINGO to teach the 5-Step Secret Language Strategy to attract your ideal customers. What I realized afterward are all the other ways knowing your ideal customer's secret language can affect your business in a positive way. For example, in this episode, I talk about how this in-depth understanding of your ideal customer can help you determine what services best serve them. That "speak" to them. The Talking Stick is in your hands now. Let us hear from you. Be part of the conversation - We want to hear your opinion on the topic. Let us know what you think or share a personal story. Join our community Facebook group, Creative Warriors Unite, at www.joinwarriors.com and add to the conversation. My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Contact Jeffrey - Website Coaching support Available for speaking Resources - 12 Must-Have Mindsets for Uncommon Entrepreneurs! A FREE tool for Creative Warriors to help you get clear on the ways you need to think differently to get the results you want. We've been handed a whole bunch of malarky about who we are and how business works that simply don't work for us. It's time to set it straight! This tool will give you the insights you need to think your way to success as a Creative Warrior and keep you on track. Check out the Creative Warriors RESOURCE page! A collection of the best companies, hand-selected, to help you succeed! You'll find vendors, services, products, and programs to help you Create, Serve, and Be Prosperous! All these companies have been used and approved by Jeffrey and most are used every day in his business. Music by Jawn

Being an entrepreneur can often feel like a life or death situation. You make feel awkward, uncomfortable and nervous. Believe it or not, these are all strengths. To stay on top you need to stay hungry. You need to feel worried your life will sink, because if you become complacent someone else will come along and take over the space. The most important thing to keep in mind is that you don't have to be the first out of the gate. Just because you aren't the first person to do something doesn't mean you have any less of a chance of success. On this episode of Creative Warriors we are joined by Jarie Bolander, who has studied the entrepreneurial culture in the 21st century and how much it's been changing. Jarie is an engineer by training and an entrepreneur by nature. He has over 20 years of experience bringing innovative solutions to market such as Bluetooth, USB, RFID and Semiconductor DNA sequencing. He is currently the co-founder and COO of Lab Sensor Solutions, a digital health company that is applying sensor technology to track the temperature and location of clinical samples to prevent spoilage. Jarie has formed or been part of 6 startups in various management roles. He holds an MBA in Technology Management from UOP and a BS in Electrical Engineering from San Jose State University. He is also inventor or co-inventor on over 10 patents and has published four books — The Entrepreneur Ethos, Frustration Free Technical Management, #ENDURANCE tweet — A Little Nudge to Keep You Going and Business Basics for Entrepreneurs. Be forewarned- the beginning of this interview is very emotional, and may even bring a tear to your eye. Download this episode today to hear Jarie's insights on what it takes to be a successful 21st century entrepreneur. WARRIOR OF DISCIPLINE "Failure is an option, but never an end result." -Jarie Bolander My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Highlights - Entrepreneurs need to have space for themselves to avoid burnout. You have to have entrepreneurial skills to survive in the 21st century. There's a lot of parallels between the activist mindset and the entrepreneurial mindset. Artists are entrepreneurs, they just don't like the business. The world isn't changed by people who sort of care. Grit is passion and perseverance for a very long term goal You need to have a blue collar work ethic. Entrepreneurs have to adjust and continue to hustle. It's important to be aggressively patient. If you want to stay on top, you have to stay hungry. Guest Contact - Jarie's Website Jarie's Twitter Jarie's Latest Book THE ENTREPRENEUR ETHOS: How to Build a More Ethical, Inclusive, and Resilient Entrepreneur Community Mentions- 17hats Resources - 12 Must-Have Mindsets for Uncommon Entrepreneurs! A FREE tool for Creative Warriors to help you get clear on the ways you need to think differently to get the results you want. We've been handed a whole bunch of malarky about who we are and how business works that simply doesn't work for us. It's time to set it straight! This tool will give you the insights you need to think your way to success as a Creative Warrior and keep you on track. Check out the Creative Warriors RESOURCE page! A collection of the best companies, hand-selected, to help you succeed! You'll find vendors, services, products, and programs to help you Create, Serve, and Be Prosperous! All these companies have been used and approved by Jeffrey and most are used every day in his business. Music by Jawn

This will probably be a pretty good debate between the law of attraction and taking action. While I look at both sides, in the end, you'll come to understand that it's a blend of both. But I do take a side. You'll have to listen to know how I chose and why. I also brought in a clip from my interview with Bob Proctor from two years ago. Bob was featured in the movie The Secret. You might be as surprised at what he had to say as I was. The Talking Stick is in your hands now. Let us hear from you. Be part of the conversation - We want to hear your opinion on the topic. Let us know what you think or share a personal story. Join our community Facebook group, Creative Warriors Unite, at www.joinwarriors.com and add to the conversation. My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Contact Jeffrey - Website Coaching support Available for speaking Resources - 12 Must-Have Mindsets for Uncommon Entrepreneurs! A FREE tool for Creative Warriors to help you get clear on the ways you need to think differently to get the results you want. We've been handed a whole bunch of malarky about who we are and how business works that simply don't work for us. It's time to set it straight! This tool will give you the insights you need to think your way to success as a Creative Warrior and keep you on track. Check out the Creative Warriors RESOURCE page! A collection of the best companies, hand-selected, to help you succeed! You'll find vendors, services, products, and programs to help you Create, Serve, and Be Prosperous! All these companies have been used and approved by Jeffrey and most are used every day in his business. Music by Jawn Affiliate Links: Disclosure of Material Connection: Some of the links in the post above are "affiliate links". This means that if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products and services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."