The Self-Employed Life 381: Josh Haynam- Quizzes as a Marketing Strategy
The word "quiz" can conjure up images of stressful days in school, or gimmicky Buzzfeed posts your friends have shared. In reality, quizzes are one of the most powerful marketing tools you can use today. People don't want to be one of a million, or even one in a million. They want to be THE one in a million. In order to do that, you need to really know them. You need to know their language, their habits, and what they really need.
The best way to do this, without talking to each and every person directly, is through an online quiz. With a quiz you can find out how your client prefers to be approached, what their specific tastes are, and fill the gap in their lives without needing to sit down and talk with them.
On this episode of Creative Warriors, we are joined by Josh Haynam. Josh is the co-founder of Interact Quiz Builder, a tool used by more than 30,000 businesses including The American Red Cross, Home Depot, and Forbes. He's probably seen more quizzes than any other human on earth right now.
Download this episode today to learn how you can effectively integrate quizzes into your marketing strategy, and make a massive growth in your business.
CLARITY WARRIOR
"Figure out who you are dealing with so that you can talk to them more effectively." -Josh Haynam
Highlights -- Quizzes are a huge marketing strategy.
- A quiz allows you to really understand each individual customer.
- Your wording in a quiz makes all the difference in the world.
- You want to speak to each customer differently.
- Start your quizzes to be simple.
- Everybody has an audience with personality.
- If you care about their business, find out what they care about.
- Multiple choice questions are best.
- People only have about a two-minute attention span.
- A solid daily routine will give you a foundation for success.
- 12 Must-Have Mindsets for Uncommon Entrepreneurs! A FREE tool for Creative Warriors to help you get clear on the ways you need to think differently to get the results you want. We've been handed a whole bunch of malarky about who we are and how business works that simply doesn't work for us. It's time to set it straight! This tool will give you the insights you need to think your way to success as a Creative Warrior and keep you on track.
- Check out the Creative Warriors RESOURCE page! A collection of the best companies, hand-selected, to help you succeed! You'll find vendors, services, products, and programs to help you Create, Serve, and Be Prosperous! All these companies have been used and approved by Jeffrey and most are used every day in his business.
- Music by Jawn